Living timeline·Tech industry

Apple CEO Succession: How Tim Cook Handed Apple to John Ternus

Updated Oct 14, 2026 · 29 dated entries · 41 sources from Bloomberg via Yahoo Finance, Reuters via MarketScreener, The Independent, Reuters, republished by AOL and 14 more

Edited by Ceniy Mei · How this page is made

Tech industryAppleCEO successionLeadership

TL;DR

Tim Cook became Apple’s CEO in August 2011 under a board chaired for most of his tenure by Arthur Levinson, while John Ternus rose from Apple’s hardware organization to the executive team in 2021. Apple then carried out a series of planned leadership handovers in finance, operations, AI, legal, policy, design, and hardware during 2024 through 2026. The board appointed Ternus CEO and a director in April 2026, with the change taking effect on September 1; Cook became executive chairman and Levinson became lead independent director. Ternus has since taken charge of public product presentations and begun management changes, while the unresolved issue is how far his reported push for a leaner, more engineering-focused organization will extend and how Cook’s executive-chair role will operate in practice.

Key moments

12 entries that carry the story, oldest first. The full timeline follows.

  1. Aug 24, 2011Steve Jobs resigns and the board names Tim Cook CEO
  2. Nov 15, 2011Arthur Levinson named non-executive chairman of Apple's board
  3. Jan 25, 2021John Ternus joins the executive team as senior vice president of Hardware Engineering
  4. Aug 26, 2024CFO transition: Luca Maestri to hand over to Kevan Parekh on January 1, 2025
  5. Jul 8, 2025COO transition: Jeff Williams hands operations to Sabih Khan and retires later in the year
  6. Dec 1, 2025AI chief John Giannandrea steps down; Amar Subramanya joins under Craig Federighi
  7. Dec 4, 2025General counsel Kate Adams and policy chief Lisa Jackson to retire; Jennifer Newstead joins
  8. Apr 20, 2026Apple announces Tim Cook will become executive chairman and John Ternus CEO on September 1, 2026
  9. Apr 20, 2026Johny Srouji named chief hardware officer, taking over Ternus's Hardware Engineering organization
  10. Sep 1, 2026Transition takes effect; Apple discloses Ternus's $3 million salary and $55 million equity target, Cook's $2 million and $45 million
  11. Sep 9, 2026Ternus's first keynote as CEO: the iPhone 18 Pro, AirPods 5, Apple Watch Series 12 and the folding iPhone Duo
  12. Oct 8, 2026Steve Smith replaces Adrian Perica as Apple M&A chief

Timeline

20132014201520162017201820192020202120222023202420252026Aug 2011Oct 2026TodayAug 24, 2011: Steve Jobs resigns and the board names Tim Cook CEONov 15, 2011: Arthur Levinson named non-executive chairman of Apple's boardJan 25, 2021: John Ternus joins the executive team as senior vice president of Hardware EngineeringAug 26, 2024: CFO transition: Luca Maestri to hand over to Kevan Parekh on January 1, 2025Jul 8, 2025: COO transition: Jeff Williams hands operations to Sabih Khan and retires later in the yearJul 25, 2025: Sabih Khan becomes Apple chief operating officerDec 2025: Tim Cook puts John Ternus in charge of Apple's design teamsDec 1, 2025: AI chief John Giannandrea steps down; Amar Subramanya joins under Craig FederighiDec 3, 2025: Apple plans to replace Alan Dye with Stephen LemayDec 4, 2025: General counsel Kate Adams and policy chief Lisa Jackson to retire; Jennifer Newstead joinsApr 17, 2026: Apple's board appoints John Ternus CEO and director, effective September 1Apr 20, 2026: Apple announces Tim Cook will become executive chairman and John Ternus CEO on September 1, 2026Apr 20, 2026: Johny Srouji named chief hardware officer, taking over Ternus's Hardware Engineering organizationMay 2026: Apple moves product-design oversight to Shelly Goldberg and Dave PakulaJul 30, 2026: Tim Cook says the quarter call will be his final earnings callAug 2026: John Ternus hires Laura Legros for his management teamAug 2026: Phil Schiller steps down from leading the App Store and product eventsAug 2026: Luca Maestri steps down from Corporate Services leadershipAug 31, 2026: Tim Cook endorses John Ternus in a memo to Apple employeesSep 2026: Apple Hardware Engineering begins cutting program-management rolesSep 1, 2026: Transition takes effect; Apple discloses Ternus's $3 million salary and $55 million equity target, Cook's $2 million and $45 millionSep 1, 2026: John Ternus sends employees a memo on his first day as CEOSep 9, 2026: Ternus's first keynote as CEO: the iPhone 18 Pro, AirPods 5, Apple Watch Series 12 and the folding iPhone DuoSep 10, 2026: John Ternus discusses becoming Apple CEO in an interviewSep 29, 2026: Bloomberg reports Ternus is weighing an engineering-focused overhaulOct 7, 2026: Tim Cook on standing back: wind at Ternus's back, and no meddlingOct 8, 2026: Steve Smith replaces Adrian Perica as Apple M&A chiefOct 8, 2026: Adrian Perica moves to Apple's services leadership teamOct 9, 2026: Apple promotes Carson Oliver to vice president of the App StoreExpected Mar 15, 2027: First tranche of Ternus’s transition RSUs is scheduled to vest
29 entriesbusiest year 2026 (19)Announcements and launchesFinancial and reportsLegal and regulatoryResponses and updateskey momentcause, response or contradictionexpected next

Earlier years show only their entries' dates and titles. Click a year heading to show the details.

202619 entries
  1. Report

    Apple promotes Carson Oliver to vice president of the App Store

    Apple promoted Carson Oliver to vice president of the App Store. Bloomberg reported the promotion as another leadership change at Apple.

    Editor's note: Date corrected from 2026-10-08 to 2026-10-09. The cited Bloomberg article states that Apple is promoting Carson Oliver to vice president of the App Store and frames it as another management change. The page is dated October 9, 2026 (GMT+8), not October 8.

  2. Report

    Adrian Perica moves to Apple's services leadership team

    Adrian Perica remained responsible for iCloud, Fitness+, and Apple News and reported to services chief Eddy Cue. Reuters reported that Perica would dedicate his efforts entirely to the services leadership team.

    • Bloomberg via Yahoo Finance · Oct 8, 2026 · Perica, who has overseen the iCloud, Fitness+ and News businesses since 2023, will remain in that role, reporting to services chief Eddy Cue.
    • Reuters via MarketScreener · Oct 8, 2026 · Perica will now dedicate his efforts entirely to the services leadership team and report to Cue, the memo said

    Editor's note: The cited Yahoo page supports that Perica would remain responsible for iCloud, Fitness+ and News and report to Eddy Cue. The cited Reuters page supports that he would devote his efforts entirely to the services leadership team, and it dates the development to October 8, 2026.

  3. ReportKey moment

    Steve Smith replaces Adrian Perica as Apple M&A chief

    Apple replaced Adrian Perica with Steve Smith as head of mergers and acquisitions and corporate development. Smith was to report to Chief Financial Officer Kevan Parekh.

    • Bloomberg via Yahoo Finance · Oct 8, 2026 · Adrian Perica, who has run Apple's M&A and corporate development function for more than a decade, is being replaced by longtime lieutenant Steve Smith
    • Reuters via MarketScreener · Oct 8, 2026 · Smith will report to Chief Financial Officer Kevan Parekh, the memo said

    Editor's note: The cited pages state that Steve Smith became Apple’s M&A chief, replacing Adrian Perica, and that Smith would report to CFO Kevan Parekh. Reuters’ cited page dates the appointment to October 8, 2026.

  4. Response

    Tim Cook on standing back: wind at Ternus's back, and no meddling

    In his first interview since handing Apple to John Ternus on 1 September, Tim Cook said he had timed the handover so Ternus would have momentum behind him, that he is not meddling in how Ternus runs the company, and that he had passed on the advice Steve Jobs gave him — make the job your own rather than copy your predecessor.

    Editor's note: The cited Independent interview says Cook handed the CEO role to John Ternus on 1 September and, just over a month later, explained that he wanted Ternus to have “some wind at his back.”

  5. Report

    Bloomberg reports Ternus is weighing an engineering-focused overhaul

    Bloomberg News reported that Apple's new chief executive, John Ternus, was weighing a broad overhaul of the company aimed at sharpening its engineering focus, introducing products more frequently and creating a leaner organisation.

    • Reuters, republished by AOL · Sep 29, 2026 · “Sept 29 (Reuters) - Apple's new chief executive officer, John Ternus, is weighing a broad overhaul of the iPhone maker aimed at sharpening its engineering focus, introducing products more frequently and creating a leaner organization, Bloomberg News reported on Tuesday.”

    Editor's note: The AOL page is readable and states that Reuters reported John Ternus was weighing an overhaul focused on engineering, more frequent product introductions, and a leaner organization. It is dated September 29, 2026, matching the node date.

  6. Response

    John Ternus discusses becoming Apple CEO in an interview

    John Ternus and Greg Joswiak participated in an interview with TechRadar and Tom’s Guide. Ternus called becoming Apple CEO an “extraordinary privilege.”

    • TechRadar · Sep 10, 2026 · “What an extraordinary privilege, right?” said Ternus with a wide grin.
    • Tom’s Guide · Sep 10, 2026 · “Along with TechRadar’s Lance Ulanoff, I sat down with Apple CEO John Ternus and senior vice president of worldwide marketing Greg ‘Joz’ Joswiak, and they stressed that Apple is making something truly unique.”

    Editor's note: The page states that John Ternus and Greg Joswiak spoke with TechRadar and Tom’s Guide representatives, and it contains the quoted sentence. However, the readable page text does not provide an event date supporting 2026-09-10.

  7. LaunchKey moment

    Ternus's first keynote as CEO: the iPhone 18 Pro, AirPods 5, Apple Watch Series 12 and the folding iPhone Duo

    Ternus's first keynote as CEO: the iPhone 18 Pro, AirPods 5, Apple Watch Series 12 and the folding iPhone Duo
    Image: Apple, press image · source · editorial use

    Eight days after taking over, John Ternus opened the 'Surprise and Shine' event at the Steve Jobs Theater with a Jobs-style argument that the iPhone is the ideal device for AI, then unveiled the iPhone 18 Pro at $1,199, AirPods 5, Apple Watch Series 12 and Ultra 4, and finally the $1,999 foldable iPhone Duo. Tim Cook, now executive chairman, did not present.

    • CNBC · Sep 9, 2026 · Ternus opened his first iPhone launch as CEO with a speech about how he sees artificial intelligence and what those kinds of devices need to be.
    • Apple Newsroom · Sep 9, 2026 · Apple today introduced iPhone Duo, the first foldable iPhone.
    • Axios · Sep 9, 2026 · Apple kicked off the event with new CEO John Ternus greeting the crowd.
    • AppleInsider · Sep 9, 2026 · Apple's John Ternus has opened his first product event as CEO, putting new leadership at the center of the company's biggest annual launch.
    • TechCrunch · Sep 9, 2026 · Apple’s new CEO, John Ternus, used the opening of the company’s Surprise and Shine event Wednesday to make its AI strategy clear: The iPhone is already the best AI device out there, and Apple cares more about data privacy than its rivals.
  8. Response

    John Ternus sends employees a memo on his first day as CEO

    John Ternus sent Apple employees a memo on his first day as chief executive. He thanked employees for their warm wishes.

    • MacRumors · Sep 1, 2026 · Today, on my first day as CEO, I just wanted to send a quick note to thank everyone for the warm wishes.

    Editor's note: The page states that John Ternus officially became Apple CEO on September 1, 2026 and sent his first memo to employees that morning. It includes the quoted sentence thanking employees for the warm wishes.

  9. RegulatoryKey moment

    Transition takes effect; Apple discloses Ternus's $3 million salary and $55 million equity target, Cook's $2 million and $45 million

    On John Ternus's first day as CEO Apple filed an amended 8-K setting his salary at $3 million, a prorated $2.5 million RSU award for fiscal 2026 and a $55 million target equity award for fiscal 2027, 75 percent performance-based. Tim Cook, now executive chairman, gets a $2 million salary from September 26 and a $45 million target award, half performance-based, that vests on retirement after the first anniversary of the grant.

    • SEC EDGAR · Sep 1, 2026 · Mr. Ternus’ annual salary was increased to $3 million on the Transition Date.
  10. Report

    Apple Hardware Engineering begins cutting program-management roles

    Bloomberg News reported that Apple's hardware engineering division had begun cutting engineering program-management roles, and that the reductions affected several program managers, including roughly half a dozen directors.

    • Reuters, republished by AOL · Sep 29, 2026 · “Apple's hardware engineering division has begun cutting engineering program-management roles, Bloomberg News reported, adding that the reductions affected several program managers, including roughly half a dozen directors.”

    Editor's note: The page states that Apple's hardware engineering division had begun cutting engineering program-management roles, affecting several program managers and roughly half a dozen directors. It is dated September 29, 2026, which supports the node's September 2026 date.

  11. Response

    Tim Cook endorses John Ternus in a memo to Apple employees

    Tim Cook told Apple employees that he was excited for John Ternus's leadership. Cook said Ternus understood how to build products that change the world.

    • TechCrunch · Aug 31, 2026 · Few people understand what it takes to build products that change the world the way John does and I could not be more excited for his leadership.

    Editor's note: The TechCrunch article states that on August 31, 2026, Tim Cook endorsed John Ternus in a memo to Apple employees. It includes the quoted sentence verbatim.

  12. Report

    Luca Maestri steps down from Corporate Services leadership

    MacRumors reported that Luca Maestri stepped down from leading Apple’s Corporate Services organization in recent weeks. The report said he remained at Apple with no responsibilities other than hosting a class at Apple University.

    • MacRumors · Sep 1, 2026 · Maestri stepped down from that position in recent weeks, and Bloomberg says he is still at Apple but has no responsibilities other than hosting a class at Apple University.

    Editor's note: The MacRumors article states that Maestri stepped down from leading Corporate Services in recent weeks and remained at Apple solely to host a class at Apple University. The September 2026 node date matches the article’s September 1, 2026 publication date.

  13. Report

    Phil Schiller steps down from leading the App Store and product events

    Bloomberg News reported that Phil Schiller stepped down from leading the App Store and product events. The report described Schiller as an Apple executive from the Steve Jobs and Tim Cook eras.

    • Bloomberg News · Aug 31, 2026 · Apple Inc.’s Phil Schiller, one of the most visible and influential executives across both the Steve Jobs and Tim Cook eras, has stepped down from his role leading the App Store and product events.

    Editor's note: The page states that Phil Schiller stepped down from leading the App Store and product events and includes the quoted sentence verbatim. It says the change occurred “in recent days,” but does not provide an August 2026 event date.

  14. Report

    John Ternus hires Laura Legros for his management team

    Bloomberg News reported that John Ternus hired Laura Legros for his management team. Legros had been a vice president of hardware engineering until retiring in 2022.

    • Bloomberg News · Aug 3, 2026 · Ternus has hired Laura Legros, who served as a vice president of hardware engineering until retiring in 2022, according to people with knowledge of the matter.

    Editor's note: The page states that John Ternus hired Laura Legros for his management team and that she had served as a vice president of hardware engineering until retiring in 2022. It says she will report to Ternus when he takes the CEO role on Sept. 1, which is consistent with the August 2026 timeline placement.

  15. Financial

    Tim Cook says the quarter call will be his final earnings call

    Tim Cook said Apple's fiscal-third-quarter call would be his final earnings call. He said John Ternus would lead subsequent earnings calls.

    • The Motley Fool · Aug 7, 2026 · As you know, this will be my final earnings call, and John will lead these calls going forward.

    Editor's note: The page states that the earnings call occurred on July 30, 2026, and quotes Cook saying it would be his final earnings call and that John would lead future calls.

  16. Report

    Apple moves product-design oversight to Shelly Goldberg and Dave Pakula

    MacRumors reported that Apple moved product-design oversight from Kate Bergeron to Shelly Goldberg and Dave Pakula. Goldberg and Pakula had previously been Bergeron's deputies.

    • MacRumors · May 19, 2026 · The report said oversight of Apple's product design is moving from Kate Bergeron to two of her longtime deputies: Shelly Goldberg and Dave Pakula.

    Editor's note: The page states that oversight of Apple’s product design is moving from Kate Bergeron to her longtime deputies, Shelly Goldberg and Dave Pakula. It is dated May 19, 2026, which supports the node’s May 2026 date.

  17. AnnouncementKey moment

    Johny Srouji named chief hardware officer, taking over Ternus's Hardware Engineering organization

    Johny Srouji named chief hardware officer, taking over Ternus's Hardware Engineering organization
    Image: Apple, press image · source · editorial use

    On the day of the CEO announcement Apple named Johny Srouji, senior vice president of Hardware Technologies and leader of Apple silicon since the A4, as chief hardware officer with immediate effect, adding the Hardware Engineering organization Ternus had run to his hardware technologies remit.

    • Apple Newsroom · Apr 20, 2026 · Apple today announced that, effective immediately, Apple executive Johny Srouji will become chief hardware officer.
  18. AnnouncementKey moment

    Apple announces Tim Cook will become executive chairman and John Ternus CEO on September 1, 2026

    Apple announces Tim Cook will become executive chairman and John Ternus CEO on September 1, 2026
    Image: Apple, press image · source · editorial use

    Apple said Tim Cook would become executive chairman and John Ternus, senior vice president of Hardware Engineering, would become CEO effective September 1, 2026, after a unanimous board vote and what it called a long-term succession planning process. Cook would stay CEO through the summer and, as executive chairman, engage with policymakers; Arthur Levinson would move from non-executive chairman to lead independent director and Ternus would join the board.

    • Apple Newsroom · Apr 20, 2026 · The transition, which was approved unanimously by the Board of Directors, follows a thoughtful, long-term succession planning process.
  19. Regulatory

    Apple's board appoints John Ternus CEO and director, effective September 1

    According to the Form 8-K Apple filed on April 20, the board appointed Ternus, then 50, as chief executive officer and a member of the board on April 17, 2026, three days before the public announcement, with both appointments effective on the September 1 transition date. The filing noted that Ternus's compensation would be disclosed in a later amendment.

    • SEC EDGAR · Apr 20, 2026 · On April 17, 2026, the Board appointed John Ternus, Apple’s Senior Vice President of Hardware Engineering, as Chief Executive Officer and a member of the Board, in each case effective on the Transition Date.
    • Apple · Apr 20, 2026 · CUPERTINO, CALIFORNIA Apple announced that Tim Cook will become executive chairman of Apple’s board of directors and John Ternus, senior vice president of Hardware Engineering, will become Apple’s next chief executive officer effective on September 1, 2026.

    Editor's note: Official source added: https://www.apple.com/newsroom/2026/04/tim-cook-to-become-apple-executive-chairman-john-ternus-to-become-apple-ceo/

20256 entries
  1. AnnouncementKey moment

    General counsel Kate Adams and policy chief Lisa Jackson to retire; Jennifer Newstead joins

    Apple said Jennifer Newstead, joining from Meta, would become general counsel on March 1, 2026 as Kate Adams moved toward retirement in late 2026, and that Lisa Jackson would retire in late January 2026. Government Affairs was folded under the general counsel, and Environment and Social Initiatives moved under COO Sabih Khan. Within a week Apple had also lost design chief Alan Dye to Meta.

    • Apple Newsroom · Dec 4, 2025 · Apple today announced that Jennifer Newstead will become Apple’s general counsel on March 1, 2026, following a transition of duties from Kate Adams, who has served as Apple’s general counsel since 2017.
  2. Announcement

    Apple plans to replace Alan Dye with Stephen Lemay

    MacRumors reported that Apple planned to replace Alan Dye with Stephen Lemay. Lemay had been an Apple designer for more than 25 years.

    • MacRumors · Dec 3, 2025 · Apple plans to replace Dye with Stephen Lemay, a longtime Apple designer who joined the company over 25 years ago.

    Editor's note: The page states that Apple planned to replace Alan Dye with Stephen Lemay and describes Lemay as having joined Apple over 25 years ago. It is dated December 3, 2025.

  3. AnnouncementKey moment

    AI chief John Giannandrea steps down; Amar Subramanya joins under Craig Federighi

    Apple announced that John Giannandrea, senior vice president for Machine Learning and AI Strategy since 2018, was stepping down to advise the company before retiring in spring 2026. Former Microsoft and Google executive Amar Subramanya joined as vice president of AI reporting to Craig Federighi, with the rest of Giannandrea's organization moving to Sabih Khan and Eddy Cue.

    • Apple Newsroom · Dec 1, 2025 · Apple today announced John Giannandrea, Apple’s senior vice president for Machine Learning and AI Strategy, is stepping down from his position and will serve as an advisor to the company before retiring in the spring of 2026.
  4. Report

    Tim Cook puts John Ternus in charge of Apple's design teams

    MacRumors reported that Tim Cook put John Ternus in charge of Apple's design teams in the final months of 2025. The assignment expanded Ternus's responsibilities.

    • MacRumors · Jan 22, 2026 · Apple CEO Tim Cook put Ternus in charge of the design teams the final months of 2025, expanding his responsibilities.
    • Bloomberg · Oct 4, 2026 · Apple’s John Ternus is spending much of his time overseeing the company’s hardware and software design work.

    Editor's note: The page says Cook put Ternus in charge during the final months of 2025, expanding his responsibilities. It does not identify December 2025 specifically as the event date.

  5. Announcement

    Sabih Khan becomes Apple chief operating officer

    Apple's board appointed Sabih Khan chief operating officer effective July 25, 2025. Khan succeeded Jeff Williams under Apple's previously announced COO transition plan.

    • U.S. Securities and Exchange Commission · Jul 25, 2025 · As part of Apple Inc.’s (“Apple’s”) previously announced Chief Operating Officer transition plan, Apple’s Board of Directors appointed Sabih Khan, 58, as Apple’s Chief Operating Officer, effective July 25, 2025.
    • Apple · Jul 8, 2025 · Apple today announced Jeff Williams will transition his role as chief operating officer later this month to Sabih Khan, Apple’s senior vice president of Operations, as part of a long-planned succession.

    Editor's note: The filing states that Apple’s Board appointed Sabih Khan as Chief Operating Officer effective July 25, 2025, under the previously announced COO transition plan. It also states that Khan succeeded Jeff Williams. Official source added: https://www.apple.com/newsroom/2025/07/apple-announces-chief-operating-officer-transition/

  6. AnnouncementKey moment

    COO transition: Jeff Williams hands operations to Sabih Khan and retires later in the year

    Apple said Jeff Williams, long viewed as a potential successor to Tim Cook, would pass the chief operating officer role to Sabih Khan later in July 2025 as part of a long-planned succession, keep design, Apple Watch and Health until his retirement late in the year, after which the design team would report directly to Cook.

    • Apple Newsroom · Jul 8, 2025 · Apple’s design team will then transition to reporting directly to Cook after Williams retires late in the year.
  1. Dec 4, 2025General counsel Kate Adams and policy chief Lisa Jackson to retire; Jennifer Newstead joins
  2. Dec 3, 2025Apple plans to replace Alan Dye with Stephen Lemay
  3. Dec 1, 2025AI chief John Giannandrea steps down; Amar Subramanya joins under Craig Federighi
  4. Dec 2025Tim Cook puts John Ternus in charge of Apple's design teams
  5. Jul 25, 2025Sabih Khan becomes Apple chief operating officer
  6. Jul 8, 2025COO transition: Jeff Williams hands operations to Sabih Khan and retires later in the year
20241 entry
  1. AnnouncementKey moment

    CFO transition: Luca Maestri to hand over to Kevan Parekh on January 1, 2025

    Apple announced that Luca Maestri would step down as chief financial officer on January 1, 2025, staying on to lead Corporate Services, and that Kevan Parekh, vice president of Financial Planning and Analysis, would become CFO as part of a planned succession. It was the first of a series of executive-team handovers ahead of the CEO change.

    • Apple Newsroom · Aug 26, 2024 · As part of a planned succession, Kevan Parekh, Apple’s Vice President of Financial Planning and Analysis, will become Chief Financial Officer and join the executive team.
  1. Aug 26, 2024CFO transition: Luca Maestri to hand over to Kevan Parekh on January 1, 2025
20211 entry
  1. AnnouncementKey moment

    John Ternus joins the executive team as senior vice president of Hardware Engineering

    John Ternus joins the executive team as senior vice president of Hardware Engineering
    Image: Apple, press image · source · editorial use

    Apple moved Dan Riccio to a new project reporting to Tim Cook and promoted John Ternus, a Product Design hire from 2001 and a vice president of Hardware Engineering since 2013, to lead Hardware Engineering on the executive team. Cook called him a bold and visionary leader of the hardware teams.

    • Apple Newsroom · Jan 25, 2021 · John Ternus will now lead Apple’s Hardware Engineering organization as a member of the executive team.
  1. Jan 25, 2021John Ternus joins the executive team as senior vice president of Hardware Engineering
20112 entries
  1. AnnouncementKey moment

    Arthur Levinson named non-executive chairman of Apple's board

    Six weeks after Steve Jobs's death, Apple named Arthur D. Levinson non-executive chairman. Levinson had been a co-lead director since 2005 and on the board since 2000; Disney CEO Robert Iger joined the board the same day. Levinson would hold the chair for the next fifteen years.

    • Apple Newsroom · Nov 15, 2011 · Levinson has been a co-lead director of Apple’s board since 2005, has served on all three board committees— audit and finance, nominating and corporate governance, and compensation—and will continue to serve on the audit committee.
  2. AnnouncementKey moment

    Steve Jobs resigns and the board names Tim Cook CEO

    Apple's board announced that Steve Jobs had resigned as chief executive and named Tim Cook, then chief operating officer, as CEO with immediate effect. Jobs became chairman and Cook joined the board. Art Levinson, speaking for the board, said Jobs had recommended the board implement its succession plan.

    • Apple Newsroom · Aug 24, 2011 · Apple’s Board of Directors today announced that Steve Jobs has resigned as Chief Executive Officer, and the Board has named Tim Cook, previously Apple’s Chief Operating Officer, as the company’s new CEO.
  1. Nov 15, 2011Arthur Levinson named non-executive chairman of Apple's board
  2. Aug 24, 2011Steve Jobs resigns and the board names Tim Cook CEO

Questions this timeline answers

Each one is an ordered set of dated entries, most of them from this page, with a line on why each step led to the next.

Cause and effect

  1. COO transition: Jeff Williams hands operations to Sabih Khan and retires later in the yearis contradicted by →Sabih Khan becomes Apple chief operating officerExisting node 227 gives July 8 as the COO handover date, while Apple's Form 8-K states that Khan's appointment as COO was effective July 25, 2025.
  2. Tim Cook endorses John Ternus in a memo to Apple employeeswas answered by →John Ternus sends employees a memo on his first day as CEOTernus's first-day memo followed Cook's employee memo endorsing his leadership and thanked employees during the transition.
  3. Transition takes effect; Apple discloses Ternus's $3 million salary and $55 million equity target, Cook's $2 million and $45 millionwas answered by →Tim Cook on standing back: wind at Ternus's back, and no meddlingCook's statement, “I wanted John to have some wind at his back,” explains his timing for the September 1 CEO transition.

Where sources disagree or fall silent

  • Apple’s July 8, 2025 announcement said Sabih Khan would take over operations later that month, while the company’s Form 8-K says his appointment as COO was effective July 25; the timeline’s earlier handover description should not be read as establishing a different effective date.
  • Reports describe Ternus considering an engineering-focused overhaul and Hardware Engineering cutting program-management roles, but Apple has not publicly defined the full scope, timing, or final structure of any broader reorganization.
  • Cook has said he will not meddle in Ternus’s management, but the practical division of responsibilities between the new CEO and an executive chairman who remains engaged with policymakers has not been detailed.
  • Several design and management changes are reported by MacRumors or Bloomberg rather than confirmed in Apple Newsroom releases, including product-design oversight changes, Legros’s hire, and Schiller’s reduced responsibilities.

What to watch next

Who is involved

  • Applecompany

    The company executing the CEO succession and accompanying executive and organizational changes.

  • Tim Cookperson

    Apple CEO from 2011 until September 1, 2026, when he became executive chairman.

  • Former hardware chief who became Apple CEO and a board director on September 1, 2026.

  • Non-executive chairman 2011 to 2026; lead independent director from September 1, 2026.

  • Became Apple CFO on January 1, 2025 and later received responsibility for the M&A chief.

  • Adrian Pericaperson

    Former M&A chief moved to Eddy Cue’s services leadership team, with responsibility for iCloud, Fitness+, and Apple News.

  • Bloomberg Newscompany

    News organization cited as reporting the overhaul and role reductions.

  • Craig Federighiperson

    Apple software chief who received Amar Subramanya as an AI direct report.

32 more
  • Apple executive named in reporting on Ternus's design responsibilities.

  • Jeff Williamsperson

    Former COO and former potential Cook successor who transferred operations to Sabih Khan before retiring.

  • Johny Sroujiperson

    Named chief hardware officer in April 2026 and given the Hardware Engineering organization previously led by Ternus.

  • Luca Maestriperson

    Former CFO who handed the finance role to Kevan Parekh in 2025 and later stepped back from Corporate Services.

  • Reuterscompany

    News organization that reported the Bloomberg News account.

  • Sabih Khanperson

    Apple COO since July 2025, with added responsibility for parts of the former AI organization and environmental and social initiatives.

  • Alan Dyeperson

    Former Apple design chief whom reports said Apple planned to replace before his move to Meta.

  • Amar Subramanyaperson

    Vice president of AI brought in to report to Craig Federighi following Giannandrea’s departure.

  • App Storeproduct

    Apple product for which Oliver became vice president.

  • Apple Board of Directorsother

    The board approved Ternus’s CEO and director appointments and the change in board leadership.

  • Apple Newsproduct

    Apple service that remained under Perica's responsibility.

  • Carson Oliverperson

    Promoted to vice president of the App Store in October 2026.

  • Dan Riccioperson

    Former Hardware Engineering leader whose move to a new project opened the executive-team role for Ternus in 2021.

  • Dave Pakulaperson

    Designer reported to have taken product-design oversight alongside Shelly Goldberg in 2026.

  • Eddy Cueperson

    Apple services chief who received parts of the former AI organization and Adrian Perica’s services responsibilities.

  • Fitness+product

    Apple service that remained under Perica's responsibility.

  • Hardware Engineeringother

    The organization Ternus led before becoming CEO and that was moved to Johny Srouji in April 2026.

  • iCloudproduct

    Apple service that remained under Perica's responsibility.

  • Jennifer Newsteadperson

    Former Meta executive selected to become Apple general counsel on March 1, 2026.

  • John Giannandreaperson

    Apple’s former AI chief, who stepped down in December 2025 ahead of a planned spring 2026 retirement.

  • Kate Adamsperson

    Apple’s general counsel who began moving toward retirement as Jennifer Newstead was recruited to succeed her.

  • Product-design leader whose oversight was reportedly reassigned in a May 2026 reorganization.

  • Laura Legrosperson

    Former hardware engineering vice president brought into Ternus’s management team before his CEO transition.

  • Lisa Jacksonperson

    Former policy chief whose retirement led Apple to place Government Affairs under the general counsel.

  • Metacompany

    The company from which Apple recruited Jennifer Newstead and to which former design chief Alan Dye departed.

  • Phil Schillerperson

    Longtime Apple executive who reportedly stepped down from leading the App Store and product events in August 2026.

  • Shelly Goldbergperson

    Designer reported to have taken product-design oversight alongside Dave Pakula in 2026.

  • Stephen Lemayperson

    Longtime Apple designer reported as the planned replacement for Alan Dye.

  • Apple’s co-founder and CEO whose 2011 resignation triggered Cook’s appointment under the succession plan.

  • Steve Smithperson

    Appointed head of Apple mergers and acquisitions and corporate development in October 2026.

  • TechRadarcompany

    Outlet that interviewed and reported on Ternus and Joswiak.

  • Tom’s Guidecompany

    Outlet whose editor in chief participated in the interview.

Changelog

6 days with changes to this timeline. All timelines' changes.

  • Added 4 entries: 2026-10-07 Tim Cook on standing back: wind at Ternus's back, and no meddling; 2026-10-08 Steve Smith replaces Adrian Perica as Apple M&A chief; 2026-10-08 Adrian Perica moves to Apple's services leadership team; 2026-10-09 Apple promotes Carson Oliver to vice president of the App Store.
  • Added 2 entries: 2026-09 Apple Hardware Engineering begins cutting program-management roles; 2026-09-29 Bloomberg reports Ternus is weighing an engineering-focused overhaul.
  • Added 1 entry: 2026-09-10 John Ternus discusses becoming Apple CEO in an interview.
  • Added 1 hand-verified entry by the editor.
  • Added 1 entry: 2026-08 Luca Maestri steps down from Corporate Services leadership.
  • Added 9 entries: 2025-07-25 Sabih Khan becomes Apple chief operating officer; 2025-12 Tim Cook puts John Ternus in charge of Apple's design teams; 2025-12-03 Apple plans to replace Alan Dye with Stephen Lemay; 2026-05 Apple moves product-design oversight to Shelly Goldberg and Dave Pakula and 5 more. Added 11 hand-verified entries by the editor.

A research pass records each dated fact with the page it came from and a verbatim quote. A second, independent pass re-opens every cited page and rejects entries it cannot confirm. The editor reviews what remains before it is published, and every change is listed above. Full method.