Apple CEO Succession: How Tim Cook Handed Apple to John Ternus
Tim Cook became Apple’s CEO in August 2011 under a board chaired for most of his tenure by Arthur Levinson, while John Ternus rose from Apple’s hardware organization to the executive team in 2021. Apple then carried out a series of planned leadership handovers in finance, operations, AI, legal, policy, design, and hardware during 2024 through 2026. The board appointed Ternus CEO and a director in April 2026, with the change taking effect on September 1; Cook became executive chairman and Levinson became lead independent director. Ternus has since taken charge of public product presentations and begun management changes, while the unresolved issue is how far his reported push for a leaner, more engineering-focused organization will extend and how Cook’s executive-chair role will operate in practice.
Key moments
- Aug 24, 2011Steve Jobs resigns and the board names Tim Cook CEO
- Nov 15, 2011Arthur Levinson named non-executive chairman of Apple's board
- Jan 25, 2021John Ternus joins the executive team as senior vice president of Hardware Engineering
- Aug 26, 2024CFO transition: Luca Maestri to hand over to Kevan Parekh on January 1, 2025
- Jul 8, 2025COO transition: Jeff Williams hands operations to Sabih Khan and retires later in the year
- Dec 1, 2025AI chief John Giannandrea steps down; Amar Subramanya joins under Craig Federighi
- Dec 4, 2025General counsel Kate Adams and policy chief Lisa Jackson to retire; Jennifer Newstead joins
- Apr 20, 2026Apple announces Tim Cook will become executive chairman and John Ternus CEO on September 1, 2026
- Apr 20, 2026Johny Srouji named chief hardware officer, taking over Ternus's Hardware Engineering organization
- Sep 1, 2026Transition takes effect; Apple discloses Ternus's $3 million salary and $55 million equity target, Cook's $2 million and $45 million
- Sep 9, 2026Ternus's first keynote as CEO: the iPhone 18 Pro, AirPods 5, Apple Watch Series 12 and the folding iPhone Duo
- Oct 8, 2026Steve Smith replaces Adrian Perica as Apple M&A chief
Timeline
Earlier years show only their entries' dates and titles. Click a year heading to show the details.
202619 entries
- Report
Apple promotes Carson Oliver to vice president of the App Store
Apple promoted Carson Oliver to vice president of the App Store. Bloomberg reported the promotion as another leadership change at Apple.
- Bloomberg via Yahoo Finance · Oct 8, 2026 ·
In another change, Apple is promoting Carson Oliver to vice president of the App Store.
Editor's note: Date corrected from 2026-10-08 to 2026-10-09. The cited Bloomberg article states that Apple is promoting Carson Oliver to vice president of the App Store and frames it as another management change. The page is dated October 9, 2026 (GMT+8), not October 8.
- Bloomberg via Yahoo Finance · Oct 8, 2026 ·
- Report
Adrian Perica moves to Apple's services leadership team
Adrian Perica remained responsible for iCloud, Fitness+, and Apple News and reported to services chief Eddy Cue. Reuters reported that Perica would dedicate his efforts entirely to the services leadership team.
- Bloomberg via Yahoo Finance · Oct 8, 2026 ·
Perica, who has overseen the iCloud, Fitness+ and News businesses since 2023, will remain in that role, reporting to services chief Eddy Cue.
- Reuters via MarketScreener · Oct 8, 2026 ·
Perica will now dedicate his efforts entirely to the services leadership team and report to Cue, the memo said
Editor's note: The cited Yahoo page supports that Perica would remain responsible for iCloud, Fitness+ and News and report to Eddy Cue. The cited Reuters page supports that he would devote his efforts entirely to the services leadership team, and it dates the development to October 8, 2026.
- Bloomberg via Yahoo Finance · Oct 8, 2026 ·
- ReportKey moment
Steve Smith replaces Adrian Perica as Apple M&A chief
Apple replaced Adrian Perica with Steve Smith as head of mergers and acquisitions and corporate development. Smith was to report to Chief Financial Officer Kevan Parekh.
- Bloomberg via Yahoo Finance · Oct 8, 2026 ·
Adrian Perica, who has run Apple's M&A and corporate development function for more than a decade, is being replaced by longtime lieutenant Steve Smith
- Reuters via MarketScreener · Oct 8, 2026 ·
Smith will report to Chief Financial Officer Kevan Parekh, the memo said
Editor's note: The cited pages state that Steve Smith became Apple’s M&A chief, replacing Adrian Perica, and that Smith would report to CFO Kevan Parekh. Reuters’ cited page dates the appointment to October 8, 2026.
- Bloomberg via Yahoo Finance · Oct 8, 2026 ·
- Response
Tim Cook on standing back: wind at Ternus's back, and no meddling
In his first interview since handing Apple to John Ternus on 1 September, Tim Cook said he had timed the handover so Ternus would have momentum behind him, that he is not meddling in how Ternus runs the company, and that he had passed on the advice Steve Jobs gave him — make the job your own rather than copy your predecessor.
- The Independent · Oct 8, 2026 ·
I wanted John to have some wind at his back
- The Independent · Oct 8, 2026 ·
I’m not meddling. I’m not a meddler.
- The Independent · Oct 8, 2026 ·
I’ve told John the same thing.
Editor's note: The cited Independent interview says Cook handed the CEO role to John Ternus on 1 September and, just over a month later, explained that he wanted Ternus to have “some wind at his back.”
- The Independent · Oct 8, 2026 ·
- Report
Bloomberg reports Ternus is weighing an engineering-focused overhaul
Bloomberg News reported that Apple's new chief executive, John Ternus, was weighing a broad overhaul of the company aimed at sharpening its engineering focus, introducing products more frequently and creating a leaner organisation.
- Reuters, republished by AOL · Sep 29, 2026 ·
“Sept 29 (Reuters) - Apple's new chief executive officer, John Ternus, is weighing a broad overhaul of the iPhone maker aimed at sharpening its engineering focus, introducing products more frequently and creating a leaner organization, Bloomberg News reported on Tuesday.”
Editor's note: The AOL page is readable and states that Reuters reported John Ternus was weighing an overhaul focused on engineering, more frequent product introductions, and a leaner organization. It is dated September 29, 2026, matching the node date.
- Reuters, republished by AOL · Sep 29, 2026 ·
- Response
John Ternus discusses becoming Apple CEO in an interview
John Ternus and Greg Joswiak participated in an interview with TechRadar and Tom’s Guide. Ternus called becoming Apple CEO an “extraordinary privilege.”
- TechRadar · Sep 10, 2026 ·
“What an extraordinary privilege, right?” said Ternus with a wide grin.
- Tom’s Guide · Sep 10, 2026 ·
“Along with TechRadar’s Lance Ulanoff, I sat down with Apple CEO John Ternus and senior vice president of worldwide marketing Greg ‘Joz’ Joswiak, and they stressed that Apple is making something truly unique.”
Editor's note: The page states that John Ternus and Greg Joswiak spoke with TechRadar and Tom’s Guide representatives, and it contains the quoted sentence. However, the readable page text does not provide an event date supporting 2026-09-10.
- TechRadar · Sep 10, 2026 ·
- LaunchKey moment
Ternus's first keynote as CEO: the iPhone 18 Pro, AirPods 5, Apple Watch Series 12 and the folding iPhone Duo

Image: Apple, press image · source · editorial use Eight days after taking over, John Ternus opened the 'Surprise and Shine' event at the Steve Jobs Theater with a Jobs-style argument that the iPhone is the ideal device for AI, then unveiled the iPhone 18 Pro at $1,199, AirPods 5, Apple Watch Series 12 and Ultra 4, and finally the $1,999 foldable iPhone Duo. Tim Cook, now executive chairman, did not present.
- CNBC · Sep 9, 2026 ·
Ternus opened his first iPhone launch as CEO with a speech about how he sees artificial intelligence and what those kinds of devices need to be.
- Apple Newsroom · Sep 9, 2026 ·
Apple today introduced iPhone Duo, the first foldable iPhone.
- Axios · Sep 9, 2026 ·
Apple kicked off the event with new CEO John Ternus greeting the crowd.
- AppleInsider · Sep 9, 2026 ·
Apple's John Ternus has opened his first product event as CEO, putting new leadership at the center of the company's biggest annual launch.
- TechCrunch · Sep 9, 2026 ·
Apple’s new CEO, John Ternus, used the opening of the company’s Surprise and Shine event Wednesday to make its AI strategy clear: The iPhone is already the best AI device out there, and Apple cares more about data privacy than its rivals.
- CNBC · Sep 9, 2026 ·
- Response
John Ternus sends employees a memo on his first day as CEO
John Ternus sent Apple employees a memo on his first day as chief executive. He thanked employees for their warm wishes.
- MacRumors · Sep 1, 2026 ·
Today, on my first day as CEO, I just wanted to send a quick note to thank everyone for the warm wishes.
responded to Tim Cook endorses John Ternus in a memo to Apple employees.
Editor's note: The page states that John Ternus officially became Apple CEO on September 1, 2026 and sent his first memo to employees that morning. It includes the quoted sentence thanking employees for the warm wishes.
- MacRumors · Sep 1, 2026 ·
- RegulatoryKey moment
Transition takes effect; Apple discloses Ternus's $3 million salary and $55 million equity target, Cook's $2 million and $45 million
On John Ternus's first day as CEO Apple filed an amended 8-K setting his salary at $3 million, a prorated $2.5 million RSU award for fiscal 2026 and a $55 million target equity award for fiscal 2027, 75 percent performance-based. Tim Cook, now executive chairman, gets a $2 million salary from September 26 and a $45 million target award, half performance-based, that vests on retirement after the first anniversary of the grant.
- SEC EDGAR · Sep 1, 2026 ·
Mr. Ternus’ annual salary was increased to $3 million on the Transition Date.
was answered by Tim Cook on standing back: wind at Ternus's back, and no meddling.
- SEC EDGAR · Sep 1, 2026 ·
- Report
Apple Hardware Engineering begins cutting program-management roles
Bloomberg News reported that Apple's hardware engineering division had begun cutting engineering program-management roles, and that the reductions affected several program managers, including roughly half a dozen directors.
- Reuters, republished by AOL · Sep 29, 2026 ·
“Apple's hardware engineering division has begun cutting engineering program-management roles, Bloomberg News reported, adding that the reductions affected several program managers, including roughly half a dozen directors.”
Editor's note: The page states that Apple's hardware engineering division had begun cutting engineering program-management roles, affecting several program managers and roughly half a dozen directors. It is dated September 29, 2026, which supports the node's September 2026 date.
- Reuters, republished by AOL · Sep 29, 2026 ·
- Response
Tim Cook endorses John Ternus in a memo to Apple employees
Tim Cook told Apple employees that he was excited for John Ternus's leadership. Cook said Ternus understood how to build products that change the world.
- TechCrunch · Aug 31, 2026 ·
Few people understand what it takes to build products that change the world the way John does and I could not be more excited for his leadership.
was answered by John Ternus sends employees a memo on his first day as CEO.
Editor's note: The TechCrunch article states that on August 31, 2026, Tim Cook endorsed John Ternus in a memo to Apple employees. It includes the quoted sentence verbatim.
- TechCrunch · Aug 31, 2026 ·
- Report
Luca Maestri steps down from Corporate Services leadership
MacRumors reported that Luca Maestri stepped down from leading Apple’s Corporate Services organization in recent weeks. The report said he remained at Apple with no responsibilities other than hosting a class at Apple University.
- MacRumors · Sep 1, 2026 ·
Maestri stepped down from that position in recent weeks, and Bloomberg says he is still at Apple but has no responsibilities other than hosting a class at Apple University.
Editor's note: The MacRumors article states that Maestri stepped down from leading Corporate Services in recent weeks and remained at Apple solely to host a class at Apple University. The September 2026 node date matches the article’s September 1, 2026 publication date.
- MacRumors · Sep 1, 2026 ·
- Report
Phil Schiller steps down from leading the App Store and product events
Bloomberg News reported that Phil Schiller stepped down from leading the App Store and product events. The report described Schiller as an Apple executive from the Steve Jobs and Tim Cook eras.
- Bloomberg News · Aug 31, 2026 ·
Apple Inc.’s Phil Schiller, one of the most visible and influential executives across both the Steve Jobs and Tim Cook eras, has stepped down from his role leading the App Store and product events.
Editor's note: The page states that Phil Schiller stepped down from leading the App Store and product events and includes the quoted sentence verbatim. It says the change occurred “in recent days,” but does not provide an August 2026 event date.
- Bloomberg News · Aug 31, 2026 ·
- Report
John Ternus hires Laura Legros for his management team
Bloomberg News reported that John Ternus hired Laura Legros for his management team. Legros had been a vice president of hardware engineering until retiring in 2022.
- Bloomberg News · Aug 3, 2026 ·
Ternus has hired Laura Legros, who served as a vice president of hardware engineering until retiring in 2022, according to people with knowledge of the matter.
Editor's note: The page states that John Ternus hired Laura Legros for his management team and that she had served as a vice president of hardware engineering until retiring in 2022. It says she will report to Ternus when he takes the CEO role on Sept. 1, which is consistent with the August 2026 timeline placement.
- Bloomberg News · Aug 3, 2026 ·
- Financial
Tim Cook says the quarter call will be his final earnings call
Tim Cook said Apple's fiscal-third-quarter call would be his final earnings call. He said John Ternus would lead subsequent earnings calls.
- The Motley Fool · Aug 7, 2026 ·
As you know, this will be my final earnings call, and John will lead these calls going forward.
Editor's note: The page states that the earnings call occurred on July 30, 2026, and quotes Cook saying it would be his final earnings call and that John would lead future calls.
- The Motley Fool · Aug 7, 2026 ·
- Report
Apple moves product-design oversight to Shelly Goldberg and Dave Pakula
MacRumors reported that Apple moved product-design oversight from Kate Bergeron to Shelly Goldberg and Dave Pakula. Goldberg and Pakula had previously been Bergeron's deputies.
- MacRumors · May 19, 2026 ·
The report said oversight of Apple's product design is moving from Kate Bergeron to two of her longtime deputies: Shelly Goldberg and Dave Pakula.
Editor's note: The page states that oversight of Apple’s product design is moving from Kate Bergeron to her longtime deputies, Shelly Goldberg and Dave Pakula. It is dated May 19, 2026, which supports the node’s May 2026 date.
- MacRumors · May 19, 2026 ·
- AnnouncementKey moment
Johny Srouji named chief hardware officer, taking over Ternus's Hardware Engineering organization

Image: Apple, press image · source · editorial use On the day of the CEO announcement Apple named Johny Srouji, senior vice president of Hardware Technologies and leader of Apple silicon since the A4, as chief hardware officer with immediate effect, adding the Hardware Engineering organization Ternus had run to his hardware technologies remit.
- Apple Newsroom · Apr 20, 2026 ·
Apple today announced that, effective immediately, Apple executive Johny Srouji will become chief hardware officer.
- Apple Newsroom · Apr 20, 2026 ·
- AnnouncementKey moment
Apple announces Tim Cook will become executive chairman and John Ternus CEO on September 1, 2026

Image: Apple, press image · source · editorial use Apple said Tim Cook would become executive chairman and John Ternus, senior vice president of Hardware Engineering, would become CEO effective September 1, 2026, after a unanimous board vote and what it called a long-term succession planning process. Cook would stay CEO through the summer and, as executive chairman, engage with policymakers; Arthur Levinson would move from non-executive chairman to lead independent director and Ternus would join the board.
- Apple Newsroom · Apr 20, 2026 ·
The transition, which was approved unanimously by the Board of Directors, follows a thoughtful, long-term succession planning process.
- Apple Newsroom · Apr 20, 2026 ·
- Regulatory
Apple's board appoints John Ternus CEO and director, effective September 1
According to the Form 8-K Apple filed on April 20, the board appointed Ternus, then 50, as chief executive officer and a member of the board on April 17, 2026, three days before the public announcement, with both appointments effective on the September 1 transition date. The filing noted that Ternus's compensation would be disclosed in a later amendment.
- SEC EDGAR · Apr 20, 2026 ·
On April 17, 2026, the Board appointed John Ternus, Apple’s Senior Vice President of Hardware Engineering, as Chief Executive Officer and a member of the Board, in each case effective on the Transition Date.
- Apple · Apr 20, 2026 ·
CUPERTINO, CALIFORNIA Apple announced that Tim Cook will become executive chairman of Apple’s board of directors and John Ternus, senior vice president of Hardware Engineering, will become Apple’s next chief executive officer effective on September 1, 2026.
Editor's note: Official source added: https://www.apple.com/newsroom/2026/04/tim-cook-to-become-apple-executive-chairman-john-ternus-to-become-apple-ceo/
- SEC EDGAR · Apr 20, 2026 ·
20256 entries
- AnnouncementKey moment
General counsel Kate Adams and policy chief Lisa Jackson to retire; Jennifer Newstead joins
Apple said Jennifer Newstead, joining from Meta, would become general counsel on March 1, 2026 as Kate Adams moved toward retirement in late 2026, and that Lisa Jackson would retire in late January 2026. Government Affairs was folded under the general counsel, and Environment and Social Initiatives moved under COO Sabih Khan. Within a week Apple had also lost design chief Alan Dye to Meta.
- Apple Newsroom · Dec 4, 2025 ·
Apple today announced that Jennifer Newstead will become Apple’s general counsel on March 1, 2026, following a transition of duties from Kate Adams, who has served as Apple’s general counsel since 2017.
- Apple Newsroom · Dec 4, 2025 ·
- Announcement
Apple plans to replace Alan Dye with Stephen Lemay
MacRumors reported that Apple planned to replace Alan Dye with Stephen Lemay. Lemay had been an Apple designer for more than 25 years.
- MacRumors · Dec 3, 2025 ·
Apple plans to replace Dye with Stephen Lemay, a longtime Apple designer who joined the company over 25 years ago.
Editor's note: The page states that Apple planned to replace Alan Dye with Stephen Lemay and describes Lemay as having joined Apple over 25 years ago. It is dated December 3, 2025.
- MacRumors · Dec 3, 2025 ·
- AnnouncementKey moment
AI chief John Giannandrea steps down; Amar Subramanya joins under Craig Federighi
Apple announced that John Giannandrea, senior vice president for Machine Learning and AI Strategy since 2018, was stepping down to advise the company before retiring in spring 2026. Former Microsoft and Google executive Amar Subramanya joined as vice president of AI reporting to Craig Federighi, with the rest of Giannandrea's organization moving to Sabih Khan and Eddy Cue.
- Apple Newsroom · Dec 1, 2025 ·
Apple today announced John Giannandrea, Apple’s senior vice president for Machine Learning and AI Strategy, is stepping down from his position and will serve as an advisor to the company before retiring in the spring of 2026.
- Apple Newsroom · Dec 1, 2025 ·
- Report
Tim Cook puts John Ternus in charge of Apple's design teams
MacRumors reported that Tim Cook put John Ternus in charge of Apple's design teams in the final months of 2025. The assignment expanded Ternus's responsibilities.
- MacRumors · Jan 22, 2026 ·
Apple CEO Tim Cook put Ternus in charge of the design teams the final months of 2025, expanding his responsibilities.
- Bloomberg · Oct 4, 2026 ·
Apple’s John Ternus is spending much of his time overseeing the company’s hardware and software design work.
Editor's note: The page says Cook put Ternus in charge during the final months of 2025, expanding his responsibilities. It does not identify December 2025 specifically as the event date.
- MacRumors · Jan 22, 2026 ·
- Announcement
Sabih Khan becomes Apple chief operating officer
Apple's board appointed Sabih Khan chief operating officer effective July 25, 2025. Khan succeeded Jeff Williams under Apple's previously announced COO transition plan.
- U.S. Securities and Exchange Commission · Jul 25, 2025 ·
As part of Apple Inc.’s (“Apple’s”) previously announced Chief Operating Officer transition plan, Apple’s Board of Directors appointed Sabih Khan, 58, as Apple’s Chief Operating Officer, effective July 25, 2025.
- Apple · Jul 8, 2025 ·
Apple today announced Jeff Williams will transition his role as chief operating officer later this month to Sabih Khan, Apple’s senior vice president of Operations, as part of a long-planned succession.
contradicts COO transition: Jeff Williams hands operations to Sabih Khan and retires later in the year.
Editor's note: The filing states that Apple’s Board appointed Sabih Khan as Chief Operating Officer effective July 25, 2025, under the previously announced COO transition plan. It also states that Khan succeeded Jeff Williams. Official source added: https://www.apple.com/newsroom/2025/07/apple-announces-chief-operating-officer-transition/
- U.S. Securities and Exchange Commission · Jul 25, 2025 ·
- AnnouncementKey moment
COO transition: Jeff Williams hands operations to Sabih Khan and retires later in the year
Apple said Jeff Williams, long viewed as a potential successor to Tim Cook, would pass the chief operating officer role to Sabih Khan later in July 2025 as part of a long-planned succession, keep design, Apple Watch and Health until his retirement late in the year, after which the design team would report directly to Cook.
- Apple Newsroom · Jul 8, 2025 ·
Apple’s design team will then transition to reporting directly to Cook after Williams retires late in the year.
is contradicted by Sabih Khan becomes Apple chief operating officer.
- Apple Newsroom · Jul 8, 2025 ·
- Dec 4, 2025General counsel Kate Adams and policy chief Lisa Jackson to retire; Jennifer Newstead joins
- Dec 3, 2025Apple plans to replace Alan Dye with Stephen Lemay
- Dec 1, 2025AI chief John Giannandrea steps down; Amar Subramanya joins under Craig Federighi
- Dec 2025Tim Cook puts John Ternus in charge of Apple's design teams
- Jul 25, 2025Sabih Khan becomes Apple chief operating officer
- Jul 8, 2025COO transition: Jeff Williams hands operations to Sabih Khan and retires later in the year
20241 entry
- AnnouncementKey moment
CFO transition: Luca Maestri to hand over to Kevan Parekh on January 1, 2025
Apple announced that Luca Maestri would step down as chief financial officer on January 1, 2025, staying on to lead Corporate Services, and that Kevan Parekh, vice president of Financial Planning and Analysis, would become CFO as part of a planned succession. It was the first of a series of executive-team handovers ahead of the CEO change.
- Apple Newsroom · Aug 26, 2024 ·
As part of a planned succession, Kevan Parekh, Apple’s Vice President of Financial Planning and Analysis, will become Chief Financial Officer and join the executive team.
- Apple Newsroom · Aug 26, 2024 ·
20211 entry
- AnnouncementKey moment
John Ternus joins the executive team as senior vice president of Hardware Engineering

Image: Apple, press image · source · editorial use Apple moved Dan Riccio to a new project reporting to Tim Cook and promoted John Ternus, a Product Design hire from 2001 and a vice president of Hardware Engineering since 2013, to lead Hardware Engineering on the executive team. Cook called him a bold and visionary leader of the hardware teams.
- Apple Newsroom · Jan 25, 2021 ·
John Ternus will now lead Apple’s Hardware Engineering organization as a member of the executive team.
- Apple Newsroom · Jan 25, 2021 ·
20112 entries
- AnnouncementKey moment
Arthur Levinson named non-executive chairman of Apple's board
Six weeks after Steve Jobs's death, Apple named Arthur D. Levinson non-executive chairman. Levinson had been a co-lead director since 2005 and on the board since 2000; Disney CEO Robert Iger joined the board the same day. Levinson would hold the chair for the next fifteen years.
- Apple Newsroom · Nov 15, 2011 ·
Levinson has been a co-lead director of Apple’s board since 2005, has served on all three board committees— audit and finance, nominating and corporate governance, and compensation—and will continue to serve on the audit committee.
- Apple Newsroom · Nov 15, 2011 ·
- AnnouncementKey moment
Steve Jobs resigns and the board names Tim Cook CEO
Apple's board announced that Steve Jobs had resigned as chief executive and named Tim Cook, then chief operating officer, as CEO with immediate effect. Jobs became chairman and Cook joined the board. Art Levinson, speaking for the board, said Jobs had recommended the board implement its succession plan.
- Apple Newsroom · Aug 24, 2011 ·
Apple’s Board of Directors today announced that Steve Jobs has resigned as Chief Executive Officer, and the Board has named Tim Cook, previously Apple’s Chief Operating Officer, as the company’s new CEO.
- Apple Newsroom · Aug 24, 2011 ·
Questions this timeline answers
Each one is an ordered set of dated entries, most of them from this page, with a line on why each step led to the next.
Cause and effect
- COO transition: Jeff Williams hands operations to Sabih Khan and retires later in the yearis contradicted by →Sabih Khan becomes Apple chief operating officerExisting node 227 gives July 8 as the COO handover date, while Apple's Form 8-K states that Khan's appointment as COO was effective July 25, 2025.
- Tim Cook endorses John Ternus in a memo to Apple employeeswas answered by →John Ternus sends employees a memo on his first day as CEOTernus's first-day memo followed Cook's employee memo endorsing his leadership and thanked employees during the transition.
- Transition takes effect; Apple discloses Ternus's $3 million salary and $55 million equity target, Cook's $2 million and $45 millionwas answered by →Tim Cook on standing back: wind at Ternus's back, and no meddlingCook's statement, “I wanted John to have some wind at his back,” explains his timing for the September 1 CEO transition.
Where sources disagree or fall silent
- Apple’s July 8, 2025 announcement said Sabih Khan would take over operations later that month, while the company’s Form 8-K says his appointment as COO was effective July 25; the timeline’s earlier handover description should not be read as establishing a different effective date.
- Reports describe Ternus considering an engineering-focused overhaul and Hardware Engineering cutting program-management roles, but Apple has not publicly defined the full scope, timing, or final structure of any broader reorganization.
- Cook has said he will not meddle in Ternus’s management, but the practical division of responsibilities between the new CEO and an executive chairman who remains engaged with policymakers has not been detailed.
- Several design and management changes are reported by MacRumors or Bloomberg rather than confirmed in Apple Newsroom releases, including product-design oversight changes, Legros’s hire, and Schiller’s reduced responsibilities.
What to watch next
- Mar 15, 2027 — First tranche of Ternus’s transition RSUs is scheduled to vest This is the first disclosed vesting milestone for equity awarded in connection with Ternus becoming CEO.
- Sep 15, 2030 — Ternus’s transition RSU vesting period ends This is the final disclosed vesting milestone for Ternus’s initial transition equity award.
Who is involved
- Applecompany
The company executing the CEO succession and accompanying executive and organizational changes.
- Tim Cookperson
Apple CEO from 2011 until September 1, 2026, when he became executive chairman.
- John Ternusperson
Former hardware chief who became Apple CEO and a board director on September 1, 2026.
- Arthur Levinsonperson
Non-executive chairman 2011 to 2026; lead independent director from September 1, 2026.
- Kevan Parekhperson
Became Apple CFO on January 1, 2025 and later received responsibility for the M&A chief.
- Adrian Pericaperson
Former M&A chief moved to Eddy Cue’s services leadership team, with responsibility for iCloud, Fitness+, and Apple News.
- Bloomberg Newscompany
News organization cited as reporting the overhaul and role reductions.
- Craig Federighiperson
Apple software chief who received Amar Subramanya as an AI direct report.
32 more
- Greg Joswiakperson
Apple executive named in reporting on Ternus's design responsibilities.
- Jeff Williamsperson
Former COO and former potential Cook successor who transferred operations to Sabih Khan before retiring.
- Johny Sroujiperson
Named chief hardware officer in April 2026 and given the Hardware Engineering organization previously led by Ternus.
- Luca Maestriperson
Former CFO who handed the finance role to Kevan Parekh in 2025 and later stepped back from Corporate Services.
- Reuterscompany
News organization that reported the Bloomberg News account.
- Sabih Khanperson
Apple COO since July 2025, with added responsibility for parts of the former AI organization and environmental and social initiatives.
- Alan Dyeperson
Former Apple design chief whom reports said Apple planned to replace before his move to Meta.
- Amar Subramanyaperson
Vice president of AI brought in to report to Craig Federighi following Giannandrea’s departure.
- App Storeproduct
Apple product for which Oliver became vice president.
- Apple Board of Directorsother
The board approved Ternus’s CEO and director appointments and the change in board leadership.
- Apple Newsproduct
Apple service that remained under Perica's responsibility.
- Carson Oliverperson
Promoted to vice president of the App Store in October 2026.
- Dan Riccioperson
Former Hardware Engineering leader whose move to a new project opened the executive-team role for Ternus in 2021.
- Dave Pakulaperson
Designer reported to have taken product-design oversight alongside Shelly Goldberg in 2026.
- Eddy Cueperson
Apple services chief who received parts of the former AI organization and Adrian Perica’s services responsibilities.
- Fitness+product
Apple service that remained under Perica's responsibility.
- Hardware Engineeringother
The organization Ternus led before becoming CEO and that was moved to Johny Srouji in April 2026.
- iCloudproduct
Apple service that remained under Perica's responsibility.
- Jennifer Newsteadperson
Former Meta executive selected to become Apple general counsel on March 1, 2026.
- John Giannandreaperson
Apple’s former AI chief, who stepped down in December 2025 ahead of a planned spring 2026 retirement.
- Kate Adamsperson
Apple’s general counsel who began moving toward retirement as Jennifer Newstead was recruited to succeed her.
- Kate Bergeronperson
Product-design leader whose oversight was reportedly reassigned in a May 2026 reorganization.
- Laura Legrosperson
Former hardware engineering vice president brought into Ternus’s management team before his CEO transition.
- Lisa Jacksonperson
Former policy chief whose retirement led Apple to place Government Affairs under the general counsel.
- Metacompany
The company from which Apple recruited Jennifer Newstead and to which former design chief Alan Dye departed.
- Phil Schillerperson
Longtime Apple executive who reportedly stepped down from leading the App Store and product events in August 2026.
- Shelly Goldbergperson
Designer reported to have taken product-design oversight alongside Dave Pakula in 2026.
- Stephen Lemayperson
Longtime Apple designer reported as the planned replacement for Alan Dye.
- Steve Jobsperson
Apple’s co-founder and CEO whose 2011 resignation triggered Cook’s appointment under the succession plan.
- Steve Smithperson
Appointed head of Apple mergers and acquisitions and corporate development in October 2026.
- TechRadarcompany
Outlet that interviewed and reported on Ternus and Joswiak.
- Tom’s Guidecompany
Outlet whose editor in chief participated in the interview.
Changelog
- Added 4 entries: 2026-10-07 Tim Cook on standing back: wind at Ternus's back, and no meddling; 2026-10-08 Steve Smith replaces Adrian Perica as Apple M&A chief; 2026-10-08 Adrian Perica moves to Apple's services leadership team; 2026-10-09 Apple promotes Carson Oliver to vice president of the App Store.
- Added 2 entries: 2026-09 Apple Hardware Engineering begins cutting program-management roles; 2026-09-29 Bloomberg reports Ternus is weighing an engineering-focused overhaul.
- Added 1 entry: 2026-09-10 John Ternus discusses becoming Apple CEO in an interview.
- Added 1 hand-verified entry by the editor.
- Added 1 entry: 2026-08 Luca Maestri steps down from Corporate Services leadership.
- Added 9 entries: 2025-07-25 Sabih Khan becomes Apple chief operating officer; 2025-12 Tim Cook puts John Ternus in charge of Apple's design teams; 2025-12-03 Apple plans to replace Alan Dye with Stephen Lemay; 2026-05 Apple moves product-design oversight to Shelly Goldberg and Dave Pakula and 5 more. Added 11 hand-verified entries by the editor.
A research pass records each dated fact with the page it came from and a verbatim quote. A second, independent pass re-opens every cited page and rejects entries it cannot confirm. The editor reviews what remains before it is published, and every change is listed above. Full method.