Every iPhone Launch: From the 2007 Original to the September 2026 Event
Apple introduced the original iPhone in January 2007 and put it on sale that June, then expanded it through 3G and the App Store, larger screens, Touch ID and Face ID, the Pro tier, 5G, satellite features, USB-C, and Apple Intelligence-branded hardware. Prices moved from a subsidized $199 iPhone 3G and $399 SE models to $999 for iPhone X, while the 2026 iPhone 18 Pro started at $1,199 and the first foldable iPhone Duo at $1,999. Apple now appears to be splitting its cycle: it launched the 18 Pro models and Duo in autumn 2026 without a standard iPhone 18, after introducing the lower-cost 17e in March. The current questions are whether higher prices and early hardware issues will constrain 18 Pro demand, how much of the new modem system Apple is actually using, and whether strong early Duo delivery delays reflect lasting demand or limited supply.
Key moments
- Jan 9, 2007Steve Jobs unveils the iPhone at Macworld: 'an iPod, a phone and an Internet communicator'
- Sep 12, 2012iPhone 5 stretches to a 4-inch screen, adds LTE and replaces the 30-pin dock with Lightning
- Sep 9, 2014iPhone 6 and 6 Plus go big, at 4.7 and 5.5 inches, and launch Apple Pay
- Sep 7, 2016iPhone 7 drops the headphone jack, adds water resistance and a dual camera on the Plus
- Sep 12, 2017Tenth anniversary: iPhone X with Face ID and an OLED screen at $999, alongside iPhone 8
- Sep 10, 2019iPhone 11 Pro starts the 'Pro' line with a triple camera; iPhone 11 cuts the entry price to $699
- Oct 13, 2020iPhone 12 family brings 5G, flat edges, MagSafe and Ceramic Shield, a month late
- Sep 12, 2023iPhone 15 switches to USB-C after the EU mandate; the 15 Pro goes titanium with an Action button
- Sep 9, 2024iPhone 16 is 'built for Apple Intelligence', with a Camera Control button on every model
- Feb 19, 2025iPhone 16e replaces the SE at $599 and carries Apple's first in-house modem, the C1
- Sep 9, 2026iPhone 18 Pro and Pro Max: variable-aperture camera, A20 Pro, Apple's C2 modem and Siri AI, $100 more than last year
- Sep 9, 2026iPhone Duo, the first folding iPhone: 7.6-inch inner display, titanium, A20 Pro, from $1,999
In numbers
Data and sources (9 points)
Timeline
Earlier years show only their entries' dates and titles. Click a year heading to show the details.
202627 entries
- Launch
iPhone Duo goes on sale in more than 70 countries and regions
Image: Apple, press image · source · editorial use iPhone Duo became available in more than 70 countries and regions on October 23. Apple said Apple Stores would have limited units for walk-in customers and expected that allocated supply to sell out quickly. Bloomberg News reported that the device went on sale that Friday, with people queuing overnight.
- Apple · Oct 22, 2026 ·
Customers in more than 70 countries and regions, including Australia, Brazil, Canada, China, Colombia, France, Germany, India, Japan, Malaysia, Mexico, Singapore, South Korea, Türkiye, the UAE, the UK, the U.S., and Vietnam, can pre-order iPhone Duo now, with availability beginning Friday, October 23.
- Bloomberg News · Oct 23, 2026 ·
The new device went on sale Friday, bringing back the once-familiar sight of people lining up overnight to get their hands on it first.
- 9to5Mac · Oct 21, 2026 ·
Apple Stores will have limited iPhone Duo available for walk-in customers, and we’re working hard to get this revolutionary new product into customers’ hands as quickly as possible.
- Yahoo Finance · Oct 22, 2026 ·
The company said that while it has allocated some supply for walk-in customers, it expects that supply to sell out quickly.
Editor's note: Apple states that availability in more than 70 countries and regions begins Friday, October 23. Bloomberg News reports that the device went on sale that Friday.
- Apple · Oct 22, 2026 ·
- Report
Report says iPhone Duo build target rose from 9.7 million to 14 million
MacRumors, reporting DigiTimes, said supply-chain sources had seen instructions to Foxconn and component manufacturers for a roughly 44% higher iPhone Duo target, from 9.7 million to 14 million devices. The revised target was reported to cover a full 12-month period rather than the remainder of 2026.
- MacRumors, reporting DigiTimes · Oct 21, 2026 ·
Supply chain sources said Foxconn and component manufacturers had received instructions reflecting a roughly 44% increase from 9.7 million to 14 million devices. The revised target reportedly follows strong pre-orders for Apple's first foldable iPhone and covers a full 12-month period, rather than the remainder of 2026.
Editor's note: MacRumors reports that supply-chain sources said Foxconn and component manufacturers received instructions reflecting an increase from 9.7 million to 14 million iPhone Duo devices. The article is dated October 21, 2026.
- MacRumors, reporting DigiTimes · Oct 21, 2026 ·
- Response
Apple limits U.S. iPhone Duo purchases to two units
MacRumors reported that Apple was allowing U.S. customers to buy a maximum of two iPhone Duo units, a limit the U.S. site showed only when a third was added to the cart. Apple already listed two-per-customer restrictions in markets including China, Singapore and Hong Kong. MacRumors said it could not confirm whether the U.S. limit was in place when pre-orders opened on October 16.
- MacRumors · Oct 19, 2026 ·
Apple is only allowing customers in the United States to purchase a maximum of two iPhone Duos.
Editor's note: The cited MacRumors page states that Apple allowed U.S. customers to purchase a maximum of two iPhone Duos and gives a two-per-customer notice. It is dated October 19, 2026.
- MacRumors · Oct 19, 2026 ·
- Announcement
Apple opens iPhone Duo pre-orders and delivery estimates slip to January
Image: Apple, press image · source · editorial use Apple said customers could pre-order iPhone Duo beginning at 5 a.m. PT on October 16. MacRumors reported that pre-orders opened at that time, that delivery dates slipped from October 23 to November within minutes, and that estimates reached January 25 by 5:30 a.m. Yahoo Finance reported that pre-orders sold out almost immediately.
- Apple · Oct 15, 2026 ·
Beginning Friday, October 16, at 5 a.m. PT, customers can pre-order iPhone Duo on apple.com and in the Apple Store app.
- MacRumors · Oct 16, 2026 ·
Pre-orders for the iPhone Duo opened this morning at 5 a.m. Pacific Time, and it didn't take long for available stock to dwindle.
- Yahoo Finance · Oct 22, 2026 ·
Preorders for the company's first foldable smartphone sold out almost immediately last week, with delivery times pushed out well into late January.
Editor's note: Apple states that iPhone Duo pre-orders begin at 5 a.m. PT on Friday, October 16. MacRumors reports that pre-orders opened at that time.
- Apple · Oct 15, 2026 ·
- Launch
Apple opens iPhone Duo pre-order configuration flow
Apple opened a process for customers to save an iPhone Duo configuration before pre-orders. Apple said pre-order checkout would begin at 5:00 a.m. Pacific Time on October 16.
- Apple Store ·
Choose your new iPhone today, then speed through checkout when pre-order starts at 5:00 a.m. PT on 10.16.
- 9to5Mac · Oct 12, 2026 ·
Starting today, you can head to the Apple Store Online or Apple Store app and save your exact iPhone Duo configuration.
Editor's note: Apple’s page offers a get-ready-for-pre-order configuration flow and states that checkout begins at 5:00 a.m. PT on October 16. The 9to5Mac article is dated October 12, 2026 and says customers can save their exact iPhone Duo configuration starting that day.
- Apple Store ·
- Report
Report says Apple increased iPhone Duo supply-chain orders by 30%
Securities Times in China reported that Apple had raised its iPhone Duo supply-chain orders by about 30 percent on stronger expected demand, with 9to5Mac noting that total supply for the rest of 2026 still does not pass 10 million units against prior estimates of 6 to 7 million. Pre-orders had not opened when the report ran.
- 9to5Mac, reporting Securities Times · Oct 12, 2026 ·
The report says total supply for the remainder of 2026 still doesn’t exceed 10 million units.
Editor's note: Quote changed in review. The sentence carrying the 30 percent figure has a markdown link inside it on the source page, which would print as literal brackets here; the ceiling sentence is clean and is the more checkable number anyway. The 30 percent is attributed in the summary and is in the page headline.
- 9to5Mac, reporting Securities Times · Oct 12, 2026 ·
- Report
Report says Apple cut iPhone 18 Pro component orders
9to5Mac, reporting Nikkei Asia, said Apple had reportedly cut orders for the iPhone 18 Pro and iPhone 18 Pro Max. The report characterized the alleged reason as soft demand.
- 9to5Mac, reporting Nikkei Asia · Oct 9, 2026 ·
Apple has reportedly cut orders for the iPhone 18 Pro and iPhone 18 Pro Max due to “soft demand.
Editor's note: The 9to5Mac article, published October 9, 2026, attributes the report to Nikkei Asia and says Apple reportedly cut iPhone 18 Pro and iPhone 18 Pro Max orders because of “soft demand.”
- 9to5Mac, reporting Nikkei Asia · Oct 9, 2026 ·
- Response
Apple says affected AT&T iPhone 18 Pro Max units need replacement
Apple said iPhone 18 Pro Max owners who had already lost AT&T service would need a hardware replacement, confirming the cellular fault users had been reporting since late September. AT&T said its top priority was keeping customers connected and that it was working with Apple to make it right.
- 9to5Mac · Oct 2, 2026 ·
“Apple says that iPhone 18 Pro Max users who have already lost service will need a hardware replacement.”
- MacRumors / AT&T statement · Oct 2, 2026 ·
“Our top priority is ensuring customers can stay connected when they need it most, and we are working with Apple to make it right.”
Editor's note: The page supports Apple’s hardware-replacement statement and is dated October 2, 2026. However, it does not state that AT&T said it was working with Apple to address the issue.
- 9to5Mac · Oct 2, 2026 ·
- Response
Apple says iPhone Duo's folding-display cover layer is replaceable
Apple's vice president of hardware engineering, Kate Bergeron, said the nano-texture cover layer above the iPhone Duo's inner display can be peeled off and replaced. The layer helps hide the crease in the folding display; Bergeron said Apple had done a significant amount of engineering work to keep it in good condition, and that customers could replace it if it wore down or the crease became more visible.
- MacRumors · Oct 1, 2026 ·
“It's actually replaceable, which is a really nice thing for the customer that you can peel off that layer and get a new one.”
- 9to5Mac · Oct 1, 2026 ·
“It’s actually replaceable, which is a really nice thing for the customer, that you can peel off that layer and get a new one.”
Editor's note: The article says Kate Bergeron revealed that the iPhone Duo's nano-texture cover layer can be removed and replaced, and includes the quoted statement. It is dated October 1, 2026.
- MacRumors · Oct 1, 2026 ·
- Response
Apple releases iOS 27.0.1 for the iPhone 18 Pro restart bug
Apple released iOS 27.0.1, whose release notes say it fixes an issue where iPhone 18 Pro and iPhone 18 Pro Max may unexpectedly restart when Face ID fails to authenticate. Tom's Guide reported that the update appeared to fix the Face ID bug Apple had said a week earlier was still being worked on.
- Apple Support · Sep 29, 2026 ·
“iPhone 18 Pro and iPhone 18 Pro Max may unexpectedly restart when Face ID fails to authenticate”
- Tom’s Guide · Sep 28, 2026 ·
“Today, Apple released an update that appears to fix the FaceID bug.”
Editor's note: The page confirms iOS 27.0.1 fixes an issue where iPhone 18 Pro and iPhone 18 Pro Max may restart when Face ID authentication fails. However, it does not mention Tom’s Guide or its reporting, and the page’s published date is September 29, 2026, not September 28.
- Apple Support · Sep 29, 2026 ·
- Response
Apple says a fix for the iPhone 18 Pro reboot bug is in development
Apple confirmed that a software update addressing the freeze-and-reboot problem that followed failed Face ID attempts was in the works and should be available early the following week.
- 9to5Mac · Sep 23, 2026 ·
Apple has now confirmed to 9to5Mac that a software update to address this problem is in the works, and should be available early next week.
- MacRumors · Sep 24, 2026 ·
Apple has confirmed to 9to5Mac's Benjamin Mayo that it plans to release a software update early next week with a fix for a Face ID issue affecting some iPhone 18 Pro users.
responded to Reports describe Face ID freezes and reboots on some iPhone 18 Pro models.
Editor's note: Editor: dropped a second sentence attributing to MacRumors a general 'Face ID issue'; the cited report frames it as a freeze and reboot following failed Face ID attempts, and that is what Apple said it was fixing.
- 9to5Mac · Sep 23, 2026 ·
- Report
Reports describe Face ID freezes and reboots on some iPhone 18 Pro models
9to5Mac reported reproducing the issue on one European iPhone 18 Pro. MacRumors reported that Face ID authentication for actions including unlocking a locked app could fail, followed by a freeze and reboot to the lock screen.
- 9to5Mac · Sep 21, 2026 ·
9to5Mac has reproduced the bug on at least one European iPhone 18 Pro model.
- MacRumors · Sep 21, 2026 ·
According to a Reddit post spotted by 9to5Mac, Face ID authentication for specific actions such as unlocking a locked app sometimes fails to work on the iPhone 18 Pro models, and the device then freezes and eventually reboots to the lock screen.
was answered by Apple says a fix for the iPhone 18 Pro reboot bug is in development.
Editor's note: The page states that 9to5Mac reproduced the bug on at least one European iPhone 18 Pro and describes failed Face ID attempts in protected apps causing a freeze followed by a reboot to the lock screen. It is published September 21, 2026.
- 9to5Mac · Sep 21, 2026 ·
- Report
iFixit finds display-frame damage in iPhone 18 Pro teardowns
iFixit reported that the plastic frame around the display cracked or pulled away in three of four iPhone 18 Pro and iPhone 18 Pro Max openings. 9to5Mac also reported iFixit's finding from the four devices it opened.
- iFixit · Sep 20, 2026 ·
The white plastic frame around them fared worse: it cracked or pulled away in three of our four openings.
- 9to5Mac · Sep 20, 2026 ·
Now for the concerning part: iFixit says the plastic frame around the display was damaged on three of the four iPhones its team opened.
Editor's note: Both cited pages state that the plastic display frame was damaged in three of four openings. The 9to5Mac article explicitly reports iFixit’s finding and is dated 2026-09-20.
- iFixit · Sep 20, 2026 ·
- Report
Teardown identifies Qualcomm X80 modem in US iPhone 18 Pro Max
MacRumors and 9to5Mac reported that a TechInsights teardown identified Qualcomm's Snapdragon X80 modem in the U.S. iPhone 18 Pro Max. The reports attributed the finding to TechInsights' device teardown.
- MacRumors · Sep 18, 2026 ·
TechInsights has published an iPhone 18 Pro Max teardown that confirms the U.S. version of the device is equipped with Qualcomm's Snapdragon X80 modem.
- 9to5Mac · Sep 19, 2026 ·
According to the TechInsights teardown, the iPhone 18 Pro Max variant sold in the United States uses the Qualcomm Snapdragon X80 modem.
contradicts iPhone 18 Pro and Pro Max: variable-aperture camera, A20 Pro, Apple's C2 modem and Siri AI, $100 more than last year.
Editor's note: The page states that TechInsights published a teardown confirming that the U.S. iPhone 18 Pro Max has Qualcomm's Snapdragon X80 modem. It is dated September 18, 2026.
- MacRumors · Sep 18, 2026 ·
- Launch
iPhone 18 Pro and 18 Pro Max arrive in Apple Stores worldwide
Image: Apple, press image · source · editorial use Apple debuted the iPhone 18 Pro and iPhone 18 Pro Max at Apple Store locations worldwide, alongside Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5. John Ternus, Deirdre O'Brien and Greg Joswiak greeted customers at Apple Fifth Avenue in New York.
- Apple · Sep 18, 2026 ·
On Friday, September 18, Apple debuted iPhone 18 Pro and iPhone 18 Pro Max, as well as Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5, at Apple Store locations worldwide.
- TechRadar · Sep 18, 2026 ·
On Friday, September 18, Apple debuted iPhone 18 Pro and iPhone 18 Pro Max, as well as Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5, at Apple Store locations worldwide.
Editor's note: Editor: dropped a sentence attributing the launch to TechRadar's preorder reporting, which Apple's page does not carry, and quoted the sentence in which Apple states the date and the debut itself.
- Apple · Sep 18, 2026 ·
- Report
Jeff Pu says initial iPhone 18 Pro demand is softer than expected
MacRumors reported that GF Securities analyst Jeff Pu characterized initial iPhone 18 Pro demand as softer than expected. Pu attributed the demand assessment to limited specification upgrades and higher prices, particularly for larger storage tiers.
- MacRumors · Sep 15, 2026 ·
Pu believes the softer-than-expected demand is due to limited spec upgrades and higher pricing, particularly for the larger storage tiers.
contradicts iPhone 18 Pro delivery estimates move into October.
Editor's note: The page reports that GF Securities analyst Jeff Pu viewed initial iPhone 18 Pro demand as softer than expected, citing limited specification upgrades and higher pricing for larger storage tiers. It is dated September 15, 2026.
- MacRumors · Sep 15, 2026 ·
- Report
iPhone 18 Pro delivery estimates move into October
9to5Mac reported that delivery times for iPhone 18 Pro and iPhone 18 Pro Max orders had largely moved into October after several days of pre-orders. The report said Apple had opened pre-orders over the weekend.
- 9to5Mac · Sep 14, 2026 ·
Apple opened up iPhone 18 Pro and Pro Max pre-orders over the weekend, and after a couple days of sales, delivery times have largely slipped into October.
is contradicted by Jeff Pu says initial iPhone 18 Pro demand is softer than expected.
Editor's note: The article, published September 14, 2026, states that iPhone 18 Pro and Pro Max delivery estimates had largely slipped into October after pre-orders opened over the weekend. The supplied quote appears verbatim on the page.
- 9to5Mac · Sep 14, 2026 ·
- Announcement
Apple extended free satellite-feature access for existing iPhone users
Apple extended free access to satellite features for an additional year for existing iPhone 14, iPhone 15, and iPhone 16 users. The extension was stated in Apple's iPhone 18 Pro and iPhone 18 Pro Max announcement.
- Apple · Sep 9, 2026 ·
Apple is extending free access to satellite features for an additional year for existing iPhone 14, iPhone 15, and iPhone 16 users.
Editor's note: The Apple press release dated September 9, 2026 states that Apple is extending free satellite-feature access for an additional year for existing iPhone 14, iPhone 15, and iPhone 16 users. It also specifies eligibility for devices activated before midnight PT on September 9.
- Apple · Sep 9, 2026 ·
- Financial
Apple raised online-store prices for existing iPhone models
MacRumors reported that Apple raised prices for existing iPhone 16, iPhone 17, iPhone Air, and iPhone 17e models on its online store. The report placed the price changes behind the iPhone 18 Pro and iPhone Duo announcements.
- MacRumors · Sep 9, 2026 ·
Behind today's iPhone 18 Pro and iPhone Duo announcements, Apple has raised the prices of the existing iPhone 16, iPhone 17, iPhone Air, and iPhone 17e on its online store.
- TechCrunch · Sep 9, 2026 ·
The price increases are even steeper in some international markets.
- Macworld · Sep 9, 2026 ·
Basically, every iPhone now costs $100 more at the starting price and significantly more than that when you get into higher storage tiers.
Editor's note: The page states that Apple raised online-store prices for the existing iPhone 16, iPhone 17, iPhone Air, and iPhone 17e. It is dated September 9, 2026, and contains the quoted sentence.
- MacRumors · Sep 9, 2026 ·
- Report
Apple debuted iPhone 18 Pro models and iPhone Duo without a standard iPhone 18
9to5Mac reported that Apple debuted iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Duo. The report said these were the only new iPhones debuted at the event.
- 9to5Mac · Sep 9, 2026 ·
Instead, the company debuted three high-end new iPhones only: iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Duo.
- Apple · Sep 9, 2026 ·
Introducing iPhone Duo, iPhone 18 Pro, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5.
- Axios · Sep 9, 2026 ·
Apple didn't introduce a base model iPhone 18...
Editor's note: The page says Apple unveiled iPhone 18 Pro and iPhone Duo, with no base-model iPhone 18, and specifies that the three new models were iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Duo. It is published September 9, 2026 and describes the announcements as occurring that day.
- 9to5Mac · Sep 9, 2026 ·
- Report
MacRumors corrects iPhone 18 Pro Max C2-modem coverage
Apple said iPhone 18 Pro introduces its C2 cellular modem system. MacRumors corrected its initial report, saying iPhone 18 Pro Max does not appear to include C2.
- Apple Newsroom · Sep 9, 2026 ·
iPhone 18 Pro introduces C2, Apple’s next-generation cellular modem system, which brings AI-powered improvements to cellular quality and reliability.
- MacRumors · Sep 9, 2026 ·
Update: This article originally stated that all three models include the C2 modem, but it appears the iPhone 18 Pro Max does not in fact include it.
Editor's note: Apple’s September 9, 2026 press release states that iPhone 18 Pro introduces the C2 cellular modem system. MacRumors’ September 9 update says its original report was corrected because the iPhone 18 Pro Max does not appear to include C2.
- Apple Newsroom · Sep 9, 2026 ·
- AnnouncementKey moment
iPhone Duo, the first folding iPhone: 7.6-inch inner display, titanium, A20 Pro, from $1,999
Image: Apple, press image · source · editorial use Apple's first foldable opens to a 7.6-inch inner display with a nano-texture finish and closes to a 5.4-inch outer screen, in polished grade 5 titanium with a precision hinge, a dual-battery design, Apple Pencil support and the A20 Pro. It starts at $1,999 in star white and night sky, with pre-orders on October 16 and availability on October 23, the first iPhone launch to slip past September since the iPhone 12.
- Apple Newsroom · Sep 9, 2026 ·
Apple today introduced iPhone Duo, the first foldable iPhone. Opened, it is the thinnest iPhone ever, with a 7.6-inch inner display that provides a large canvas for viewing content, gaming, and multitasking, and a special nano-texture finish that minimizes glare for an unparalleled viewing experience.
- CNBC · Sep 9, 2026 ·
The foldable Duo starts at $1,999.
Editor's note: Hand-verified against the Apple Newsroom release.
- Apple Newsroom · Sep 9, 2026 ·
- AnnouncementKey moment
iPhone 18 Pro and Pro Max: variable-aperture camera, A20 Pro, Apple's C2 modem and Siri AI, $100 more than last year
Image: Apple, press image · source · editorial use John Ternus's first launch as CEO led with the Pro models: a 48MP main camera with a variable aperture, a smaller Dynamic Island, the A20 Pro with a new vapor chamber, Apple's own C2 modem in both models, the largest battery-life gain in an iPhone's history on the Pro Max, and iOS 27 with Siri AI. Prices rose $100 to $1,199 and $1,299, pre-orders opened September 12 and the phones ship September 18; no standard iPhone 18 was shown, with reports pointing to a spring 2027 launch.
- Apple Newsroom · Sep 9, 2026 ·
Apple today announced iPhone 18 Pro and iPhone 18 Pro Max, delivering the most advanced pro camera system in an iPhone, and huge leaps in battery life and performance.
- CNBC · Sep 9, 2026 ·
CEO John Ternus made his big debut, unveiling the iPhone 18 Pro, Airpods 5 and Apple Watch Series 12 before getting to the Duo, the company's first foldable iPhone.
- MacRumors · Sep 12, 2026 ·
iPhone 18 Pro and iPhone 18 Pro Max pre-orders began today in the U.S. and many other countries.
- Apple · Sep 11, 2026 ·
Starting Saturday, September 12, at 5 a.m. PT, customers can pre-order iPhone 18 Pro and iPhone 18 Pro Max on apple.com and in the Apple Store app.
is contradicted by Teardown identifies Qualcomm X80 modem in US iPhone 18 Pro Max.
Editor's note: Hand-verified against the Apple Newsroom release.
- Apple Newsroom · Sep 9, 2026 ·
- Announcement
Apple sets the September 9 'Surprise and Shine' event, the first iPhone launch under John Ternus
Invitations for a September 9, 2026 event at the Steve Jobs Theater went out a week before John Ternus succeeded Tim Cook as CEO. Analysts expected the iPhone 18 Pro, Apple's first folding iPhone and new Apple Watches, with the standard iPhone 18 reportedly held back to spring 2027 as Apple splits the launch cycle.
- CNBC · Aug 26, 2026 ·
Apple announced it is holding a launch event at its headquarters in Cupertino, California, on Sept. 9. Analysts expect Apple to launch new iPhones and Apple Watches at the event, including the company's first folding phone.
- Apple Developer ·
Join us for a special Apple Event on September 9 at 10 a.m. PT.
- 9to5Mac · Aug 26, 2026 ·
Apple has officially announced its next product event, where it will unveil the iPhone 18 Pro lineup and its first foldable iPhone.
- CNBC · Aug 26, 2026 ·
- Launch
Apple launches Apple Upgrade leasing program in the United States
Apple launched Apple Upgrade in the United States. Apple said it would no longer offer the iPhone Upgrade Program or iPhone Payments in the United States.
- Apple Newsroom · Jul 28, 2026 ·
With the launch of Apple Upgrade, Apple will no longer offer the iPhone Upgrade Program and iPhone Payments in the United States.
Editor's note: The page states that Apple launched Apple Upgrade, a new leasing program, in the United States. It also contains the quoted sentence verbatim and is dated July 28, 2026.
- Apple Newsroom · Jul 28, 2026 ·
- Report
MacRumors reports projected iPhone 18 Pro and foldable price increases
MacRumors reported claims that Apple's iPhone 18 Pro lineup and first foldable iPhone would launch at higher prices in September. The report attributed the claims to several Chinese leakers.
- MacRumors · Jun 26, 2026 ·
Apple's iPhone 18 Pro lineup and its first foldable iPhone will launch at higher prices than originally predicted this September, according to several known Chinese leakers.
Editor's note: The page states that the iPhone 18 Pro lineup and Apple's first foldable iPhone would launch at higher-than-originally-predicted prices in September, attributing this to several known Chinese leakers. It is dated Friday, June 26, 2026.
- MacRumors · Jun 26, 2026 ·
- Announcement
iPhone 17e: A19, the faster C1X modem and 256GB base storage for the budget model
Image: Apple, press image · source · editorial use The second 'e' phone doubled the starting storage to 256GB, moved to the A19 and Apple's second-generation C1X modem, and added MagSafe, which the 16e had lacked. It was announced by press release alongside the MacBook Neo and M4 iPad Air and reached stores on March 11.
- Apple Newsroom · Mar 2, 2026 ·
Apple today announced iPhone 17e, a powerful and more affordable addition to the iPhone 17 lineup. At the heart of iPhone 17e is the latest-generation A19, which delivers exceptional performance for everything users do.
- Apple Newsroom · Mar 2, 2026 ·
20252 entries
- Announcement
iPhone 17, the ultra-thin iPhone Air and a redesigned 17 Pro with a vapor chamber
Image: Apple, press image · source · editorial use Apple's last September launch under Tim Cook replaced the Plus with the 5.6mm-thin titanium iPhone Air on the A19 Pro, gave the base iPhone 17 a 120Hz ProMotion display and 256GB base storage, and rebuilt the 17 Pro around an aluminium unibody with a vapor chamber and three 48MP cameras. Ceramic Shield 2 and Apple's N1 wireless chip appeared across the line.
- Apple Newsroom · Sep 9, 2025 ·
Apple today announced iPhone 17, featuring the new Center Stage front camera that takes selfies to the next level; a powerful 48MP Fusion Main camera with an optical-quality 2x Telephoto; and a new 48MP Fusion Ultra Wide camera that captures expansive scenes and macro photography in more detail.
- Apple Newsroom · Sep 9, 2025 ·
Apple today debuted the all-new iPhone Air, the thinnest iPhone ever made, with pro performance.
- Apple Newsroom · Sep 9, 2025 ·
Apple today introduced iPhone 17 Pro and iPhone 17 Pro Max with a striking new design that delivers a dramatic leap in performance.
- Apple Newsroom · Sep 9, 2025 ·
- AnnouncementKey moment
iPhone 16e replaces the SE at $599 and carries Apple's first in-house modem, the C1
Image: Apple, press image · source · editorial use The 'e' model retired the SE line and the home button, moving the budget iPhone to a 6.1-inch OLED design with Face ID, the A18 chip and the Apple-designed C1 cellular modem, Apple's first step away from Qualcomm. It went on sale February 28.
- Apple Newsroom · Feb 19, 2025 ·
Apple today announced iPhone 16e, a new addition to the iPhone 16 lineup that offers powerful capabilities at a more affordable price. iPhone 16e delivers fast, smooth performance and breakthrough battery life, thanks to the industry-leading efficiency of the A18 chip and the new Apple C1, the first cellular modem designed by Apple.
- Apple Newsroom · Feb 19, 2025 ·
- Sep 9, 2025iPhone 17, the ultra-thin iPhone Air and a redesigned 17 Pro with a vapor chamber
- Feb 19, 2025iPhone 16e replaces the SE at $599 and carries Apple's first in-house modem, the C1
20241 entry
- AnnouncementKey moment
iPhone 16 is 'built for Apple Intelligence', with a Camera Control button on every model
Image: Apple, press image · source · editorial use Apple pitched the whole iPhone 16 line around its generative AI features, which shipped later in iOS 18.1 and 18.2 rather than at launch, and added a touch-sensitive Camera Control button plus the Action button to the base models. The 16 Pro grew to 6.3 and 6.9 inches on the A18 Pro.
- Apple Newsroom · Sep 9, 2024 ·
Apple today announced iPhone 16 and iPhone 16 Plus, built for Apple Intelligence, the easy-to-use personal intelligence system that understands personal context to deliver intelligence that is helpful and relevant while protecting user privacy.
- Apple Newsroom · Sep 9, 2024 ·
Apple today introduced iPhone 16 Pro and iPhone 16 Pro Max, featuring Apple Intelligence, larger display sizes, new creative capabilities with innovative pro camera features, stunning graphics for immersive gaming, and more — all powered by the A18 Pro chip.
- Apple Newsroom · Sep 9, 2024 ·
20231 entry
- AnnouncementKey moment
iPhone 15 switches to USB-C after the EU mandate; the 15 Pro goes titanium with an Action button
Image: Apple, press image · source · editorial use Eleven years after Lightning arrived, all four iPhone 15 models moved to USB-C, months before the European Union's common-charger rule took effect. The 15 and 15 Plus inherited the Dynamic Island and a 48MP camera; the 15 Pro and Pro Max switched to titanium, replaced the mute switch with an Action button, and the Pro Max added a 5x tetraprism telephoto.
- Apple Newsroom · Sep 12, 2023 ·
Apple today announced iPhone 15 and iPhone 15 Plus, featuring an industry-first color-infused back glass with a stunning, textured matte finish, and a new contoured edge on the aluminum enclosure.
- Apple Newsroom · Sep 12, 2023 ·
Apple today debuted iPhone 15 Pro and iPhone 15 Pro Max, designed with aerospace-grade titanium that’s strong yet lightweight to deliver Apple’s lightest Pro models ever.
- Apple Newsroom · Sep 12, 2023 ·
- Sep 12, 2023iPhone 15 switches to USB-C after the EU mandate; the 15 Pro goes titanium with an Action button
20221 entry
- Announcement
iPhone 14 adds satellite SOS and crash detection; the 14 Pro gets the Dynamic Island and a 48MP camera
Image: Apple, press image · source · editorial use The mini was replaced by a 6.7-inch 14 Plus, US models dropped the physical SIM tray, and every model gained Emergency SOS via satellite and crash detection. The 14 Pro introduced the pill-shaped Dynamic Island in place of the notch, an always-on display and a 48-megapixel main camera on the A16 Bionic.
- Apple Newsroom · Sep 7, 2022 ·
Apple today introduced iPhone 14 and iPhone 14 Plus, featuring two sizes — 6.1 inches and 6.7 inches — in a sophisticated design with impressive camera upgrades and groundbreaking new safety capabilities.
- Apple Newsroom · Sep 7, 2022 ·
20211 entry
- Announcement
iPhone 13: smaller notch, Cinematic mode, bigger batteries and 128GB as the base
Image: Apple, press image · source · editorial use A refinement year: the 13 and 13 mini gained sensor-shift stabilisation, Cinematic mode video and longer battery life, while the 13 Pro models added 120Hz ProMotion displays and macro photography. Storage started at 128GB and prices held, with the mini returning for a final year.
- Apple Newsroom · Sep 14, 2021 ·
Apple today introduced iPhone 13 and iPhone 13 mini, the next generation of the world’s best smartphone, featuring a beautiful design with sleek flat edges in five gorgeous new colors.
- Apple Newsroom · Sep 14, 2021 ·
20202 entries
- AnnouncementKey moment
iPhone 12 family brings 5G, flat edges, MagSafe and Ceramic Shield, a month late
Image: Apple, press image · source · editorial use Delayed by pandemic supply disruptions, the first October launch since 2011 introduced four models: the 5.4-inch 12 mini, the 12, the 12 Pro and the 6.7-inch 12 Pro Max. All had 5G, the A14 Bionic, OLED displays, the flat-sided design and magnetic MagSafe accessories; Apple also stopped including chargers and EarPods in the box.
- Apple Newsroom · Oct 13, 2020 ·
Apple today announced iPhone 12 Pro and iPhone 12 Pro Max, introducing a powerful 5G experience and advanced technologies that push the boundaries of innovation for users who want the most out of iPhone.
- Apple Newsroom · Oct 13, 2020 ·
- Announcement
Second-generation iPhone SE: iPhone 8 body, A13 chip, $399, announced by press release in lockdown
Image: Apple, press image · source · editorial use With Apple's offices closed by the pandemic, the new SE was announced without an event. It put the A13 Bionic and Touch ID into the 4.7-inch iPhone 8 design at $399, and went on sale April 24, 2020.
- Apple Newsroom · Apr 15, 2020 ·
Apple today announced the second-generation iPhone SE, a powerful new iPhone featuring a 4.7-inch Retina HD display, paired with Touch ID for industry-leading security.
- Apple Newsroom · Apr 15, 2020 ·
- Oct 13, 2020iPhone 12 family brings 5G, flat edges, MagSafe and Ceramic Shield, a month late
- Apr 15, 2020Second-generation iPhone SE: iPhone 8 body, A13 chip, $399, announced by press release in lockdown
20191 entry
- AnnouncementKey moment
iPhone 11 Pro starts the 'Pro' line with a triple camera; iPhone 11 cuts the entry price to $699
Image: Apple, press image · source · editorial use Apple split the range into the iPhone 11, a $699 successor to the XR with a second ultra-wide camera, and the iPhone 11 Pro and Pro Max with three cameras, Night mode, a brighter Super Retina XDR display and the A13 Bionic. All three went on sale September 20.
- Apple Newsroom · Sep 10, 2019 ·
Apple today announced iPhone 11 Pro and iPhone 11 Pro Max, a new pro line for iPhone that delivers advanced performance for users who want the very best smartphone.
- Apple Newsroom · Sep 10, 2019 ·
- Sep 10, 2019iPhone 11 Pro starts the 'Pro' line with a triple camera; iPhone 11 cuts the entry price to $699
20181 entry
- Announcement
iPhone XS, XS Max and the cheaper LCD iPhone XR: Face ID across the whole lineup
Image: Apple, press image · source · editorial use Apple extended the iPhone X design to three models: the 5.8-inch XS, the 6.5-inch XS Max, its largest phone yet at $1,099, and the 6.1-inch aluminium XR with an LCD 'Liquid Retina' display, a single camera and six colours from $749. All used the 7-nanometer A12 Bionic; the XR shipped a month later, on October 26.
- Apple Newsroom · Sep 12, 2018 ·
Apple today announced iPhone Xs and iPhone Xs Max, the most advanced iPhones ever, taking the vision for the future of the smartphone to a new level.
- Apple Newsroom · Sep 12, 2018 ·
Apple today announced iPhone XR, integrating breakthrough technologies from iPhone XS in an all-screen glass and aluminum design with the most advanced LCD in a smartphone featuring a 6.1-inch Liquid Retina display and six beautiful finishes.
- Apple Newsroom · Sep 12, 2018 ·
20171 entry
- AnnouncementKey moment
Tenth anniversary: iPhone X with Face ID and an OLED screen at $999, alongside iPhone 8
Image: Apple, press image · source · editorial use The first event in the Steve Jobs Theater introduced the all-screen iPhone X with the notch, Face ID via the TrueDepth camera, an OLED Super Retina display, wireless charging and the A11 Bionic with a Neural Engine, at a new $999 starting price, shipping November 3. The iPhone 8 and 8 Plus kept the home button and Touch ID in a glass-backed body and shipped first, on September 22.
- Apple Newsroom · Sep 12, 2017 ·
Apple today announced iPhone X, the future of the smartphone, in a gorgeous all-glass design with a beautiful 5.8-inch Super Retina display, A11 Bionic chip, wireless charging and an improved rear camera with dual optical image stabilization. iPhone X delivers an innovative and secure new way for customers to unlock, authenticate and pay using Face ID, enabled by the new TrueDepth camera.
- Apple Newsroom · Sep 12, 2017 ·
Apple today announced a new generation of iPhone: iPhone 8 and iPhone 8 Plus. The new iPhone features a new glass and aluminum design in three beautiful colors made out of the most durable glass ever in a smartphone, Retina HD displays and A11 Bionic chip, and is designed for the ultimate augmented reality experience.
- Apple Newsroom · Sep 12, 2017 ·
20163 entries
- AnnouncementKey moment
iPhone 7 drops the headphone jack, adds water resistance and a dual camera on the Plus
The iPhone 7 kept the 6-series look but removed the 3.5mm headphone jack in favour of Lightning and the new AirPods, added IP67 water and dust resistance, stereo speakers, the A10 Fusion chip and, on the 7 Plus, a second telephoto camera enabling Portrait mode. Jet black and a solid-state home button rounded out the changes.
- Apple Newsroom · Sep 7, 2016 ·
Apple today introduced iPhone 7 and iPhone 7 Plus, the best, most advanced iPhone ever, packed with unique innovations that improve all the ways iPhone is used every day. The new iPhone features new advanced camera systems that take pictures like never before, more power and performance with the best battery life ever in an iPhone, immersive stereo speakers, wide color system from camera to display, two new beautiful finishes, and is the first water and dust resistant iPhone.
- Apple Newsroom · Sep 7, 2016 ·
- Financial
Apple sells its billionth iPhone
Nine years after the first went on sale, Tim Cook told an employee meeting in Cupertino that Apple had sold the billionth iPhone the previous week. The milestone came in the first year iPhone unit sales fell, as the 6s cycle lagged the 6.
- Apple Newsroom · Jul 27, 2016 ·
At an employee meeting in Cupertino this morning, CEO Tim Cook announced that Apple recently sold the billionth iPhone.
- Apple Newsroom · Jul 27, 2016 ·
- Announcement
iPhone SE revives the 4-inch design with iPhone 6s internals at $399
Apple's first 'special edition' put the A9 chip, 12-megapixel camera and Apple Pay into the iPhone 5s body for $399, its lowest launch price to date, aimed at buyers who wanted a small phone and at markets such as India and China.
- Apple Newsroom · Mar 21, 2016 ·
Apple® today introduced iPhone® SE, the most powerful phone with a four-inch display, in a beloved compact aluminum design that has been updated with matte-chamfered edges, a color-matched stainless steel Apple logo, and four gorgeous metallic finishes, including rose gold.
- Apple Newsroom · Mar 21, 2016 ·
- Sep 7, 2016iPhone 7 drops the headphone jack, adds water resistance and a dual camera on the Plus
- Jul 27, 2016Apple sells its billionth iPhone
- Mar 21, 2016iPhone SE revives the 4-inch design with iPhone 6s internals at $399
20151 entry
- Announcement
iPhone 6s adds 3D Touch, Live Photos, a 12-megapixel camera and rose gold
The 'S' year kept the iPhone 6 design in stronger 7000-series aluminium, added the pressure-sensing 3D Touch display, the A9 chip and Live Photos, and introduced rose gold. Apple also launched the iPhone Upgrade Program, its first instalment plan sold directly to customers.
- Apple Newsroom · Sep 9, 2015 ·
Apple® today announced iPhone® 6s and iPhone 6s Plus, the most advanced iPhones ever, adding a powerful new dimension to iPhone’s revolutionary Multi-Touch™ interface. The new iPhones introduce 3D Touch, which senses force to enable intuitive new ways to access features and interact with content.
- Apple Newsroom · Sep 9, 2015 ·
20141 entry
- AnnouncementKey moment
iPhone 6 and 6 Plus go big, at 4.7 and 5.5 inches, and launch Apple Pay
Apple's first large-screen iPhones, announced alongside the Apple Watch, answered years of Android phablets and set sales records, with more than 10 million sold in the opening weekend. They carried the NFC hardware for Apple Pay, which went live that October; reports of bent 6 Plus units became the year's 'Bendgate'.
- Apple Newsroom · Sep 9, 2014 ·
Apple® today announced iPhone® 6 and iPhone 6 Plus, the biggest advancements in iPhone history, featuring two new models with stunning 4.7-inch and 5.5-inch Retina HD displays, and packed with innovative technologies in an all-new dramatically thin and seamless design.
- Apple Newsroom · Sep 9, 2014 ·
20132 entries
- Financial
iPhone 5s and iPhone 5c sales reach nine million in three days
Apple sold nine million iPhone 5s and iPhone 5c models within three days of their launch. Apple announced the combined sales result on September 23.
- Apple Newsroom · Sep 23, 2013 ·
Apple today announced it has sold a record-breaking nine million new iPhone 5s and iPhone 5c models, just three days after the launch
Editor's note: The Apple press release states that nine million iPhone 5s and iPhone 5c models were sold three days after their September 20 launch. It is dated September 23, 2013, matching the stated announcement date.
- Apple Newsroom · Sep 23, 2013 ·
- Announcement
iPhone 5s introduces Touch ID and the first 64-bit phone chip; the plastic 5c debuts beside it
The 5s paired the 64-bit A7 with a fingerprint sensor in the home button and a gold finish, while the colourful polycarbonate iPhone 5c took over the mid-tier slot, the first time Apple launched two new models at once. Both arrived with iOS 7's flat redesign.
- Apple Newsroom · Sep 10, 2013 ·
Apple® today announced iPhone® 5s, the most forward-thinking iPhone yet, featuring an all-new A7 chip, making iPhone 5s the world’s first smartphone with 64-bit desktop-class architecture for blazing fast performance in the palm of your hand.
- Apple Newsroom · Sep 10, 2013 ·
- Sep 20, 2013iPhone 5s and iPhone 5c sales reach nine million in three days
- Sep 10, 2013iPhone 5s introduces Touch ID and the first 64-bit phone chip; the plastic 5c debuts beside it
20121 entry
- AnnouncementKey moment
iPhone 5 stretches to a 4-inch screen, adds LTE and replaces the 30-pin dock with Lightning
The first taller iPhone moved to a 4-inch 16:9 display, the A6 chip and LTE, and introduced the Lightning connector that would last until 2023. It shipped with iOS 6 and Apple's own Maps app, whose problems prompted a public apology from Tim Cook within weeks.
- Apple Newsroom · Sep 12, 2012 ·
Apple® today announced iPhone® 5, the thinnest and lightest iPhone ever, completely redesigned to feature a stunning new 4-inch Retina™ display; an Apple-designed A6 chip for blazing fast performance; and ultrafast wireless technology*—all while delivering even better battery life.**
- Apple Newsroom · Sep 12, 2012 ·
- Sep 12, 2012iPhone 5 stretches to a 4-inch screen, adds LTE and replaces the 30-pin dock with Lightning
20111 entry
- Announcement
iPhone 4S brings Siri, the A5 chip and iCloud, the day before Steve Jobs dies
Tim Cook's first launch as CEO kept the iPhone 4 design and added the dual-core A5, an 8-megapixel camera with 1080p video, and Siri, the voice assistant Apple had acquired in 2010, alongside iOS 5 and iCloud. Steve Jobs died the following day, October 5, 2011.
- Apple Newsroom · Oct 4, 2011 ·
Apple® today announced iPhone® 4S, the most amazing iPhone yet, packed with incredible new features including Apple’s dual-core A5 chip for blazing fast performance and stunning graphics; an all new camera with advanced optics; full 1080p HD resolution video recording; and Siri™, an intelligent assistant that helps you get things done just by asking.
- Apple Newsroom · Oct 4, 2011 ·
20101 entry
- Announcement
iPhone 4: Retina display, FaceTime, the A4 chip and a glass-and-steel redesign
The fourth iPhone introduced the 960-by-640 Retina display, front-facing camera and FaceTime video calling, Apple's first in-house A4 processor, a gyroscope and a stainless-steel band design that also served as the antenna. Complaints about signal loss when the band was gripped, dubbed Antennagate, led Apple to offer free cases in July.
- Apple Newsroom · Jun 7, 2010 ·
Apple® today presented the new iPhone® 4 featuring FaceTime, which makes the dream of video calling a reality, and Apple’s stunning new Retina display, the highest resolution display ever built into a phone, resulting in super crisp text, images and video.
- Apple Newsroom · Jun 7, 2010 ·
20091 entry
- Announcement
iPhone 3GS adds speed, video recording and voice control, with iPhone OS 3.0
The 3GS doubled performance over the 3G, added a 3-megapixel autofocus camera with video recording and voice control, and shipped with iPhone OS 3.0's cut, copy and paste and MMS. The App Store had passed 50,000 apps a year after opening.
- Apple Newsroom · Jun 8, 2009 ·
Apple® today introduced the new iPhone™ 3GS, the fastest, most powerful iPhone yet, packed with incredible new features including improved speed and performance—up to twice as fast as iPhone 3G—with longer battery life, a high-quality 3 megapixel autofocus camera, easy to use video recording and hands free voice control.
- Apple Newsroom · Jun 8, 2009 ·
20081 entry
- Announcement
iPhone 3G: 3G data, GPS, the App Store and a $199 subsidised price
At WWDC 2008 Apple introduced the iPhone 3G with faster networking, built-in GPS and the iPhone 2.0 software that opened the App Store to third-party apps. Carrier subsidies cut the US price to $199 for 8GB, and the phone launched in 22 countries on July 11 with more than 70 planned by year end, selling a million units in its first weekend.
- Apple Newsroom · Jun 9, 2008 ·
Apple® today introduced the new iPhone™ 3G, combining all the revolutionary features of iPhone with 3G networking that is twice as fast* as the first generation iPhone, built-in GPS for expanded location based mobile services, and iPhone 2.0 software which includes support for Microsoft Exchange ActiveSync and runs the hundreds of third party applications already built with the recently released iPhone SDK. In the US the new iPhone 3G is priced at a stunning $199 for the 8GB model, and just $299 for the 16GB model.**
- Apple Newsroom · Jun 9, 2008 ·
20074 entries
- Financial
Apple sells its one millionth iPhone
Apple sold its one millionth iPhone on September 9, 2007. Apple said the milestone came 74 days after the iPhone's June 29 introduction.
- Apple Newsroom · Sep 10, 2007 ·
Apple today announced it sold its one millionth iPhone yesterday, just 74 days after its introduction on June 29.
Editor's note: The Apple press release dated September 10, 2007 says Apple sold its one millionth iPhone “yesterday,” which supports the event date of 2007-09-09. It also states the milestone occurred 74 days after the iPhone’s June 29 introduction.
- Apple Newsroom · Sep 10, 2007 ·
- Financial
Apple makes the 8GB iPhone available for $399 in the United States
Apple made the 8GB iPhone available immediately for $399 in the United States. The price was offered through Apple retail and online stores and AT&T retail stores.
- Apple Newsroom · Sep 5, 2007 ·
The 8GB iPhone is available immediately for $399 in the US through Apple’s retail and online stores and AT&T retail stores.
Editor's note: The Apple press release is dated September 5, 2007 and states that the 8GB iPhone was available immediately for $399 in the US through Apple retail and online stores and AT&T retail stores.
- Apple Newsroom · Sep 5, 2007 ·
- Launch
The first iPhone goes on sale at 6 p.m. in 164 US Apple stores
Apple retail stores stayed open until midnight on Friday, June 29, 2007, with a two-per-customer limit and AT&T stores selling alongside them. The launch set the pattern of Friday-evening lines that would follow every generation for a decade.
- Apple Newsroom · Jun 28, 2007 ·
Apple’s revolutionary iPhone™ will go on sale this Friday, June 29 at 6:00 p.m. local time at Apple® retail stores nationwide. All 164 Apple retail stores in the US will stay open until midnight, and customers can purchase up to two iPhones on a first come, first served basis.
- Apple Newsroom · Jun 28, 2007 ·
- AnnouncementKey moment
Steve Jobs unveils the iPhone at Macworld: 'an iPod, a phone and an Internet communicator'
At Macworld San Francisco, Apple introduced the original iPhone, a 3.5-inch multi-touch device with no physical keyboard, running a version of OS X, on a 2G EDGE network and exclusive to Cingular (soon AT&T) in the US. Pricing was set at $499 for 4GB and $599 for 8GB with a two-year contract, with shipping promised for June.
- Apple Newsroom · Jan 9, 2007 ·
Apple® today introduced iPhone, combining three products—a revolutionary mobile phone, a widescreen iPod® with touch controls, and a breakthrough Internet communications device with desktop-class email, web browsing, searching and maps—into one small and lightweight handheld device.
- Apple Newsroom · Jan 9, 2007 ·
Questions this timeline answers
Each one is an ordered set of dated entries, most of them from this page, with a line on why each step led to the next.
Cause and effect
- iPhone 18 Pro delivery estimates move into Octoberis contradicted by →Jeff Pu says initial iPhone 18 Pro demand is softer than expectedThe September 14 delivery-estimate report said delivery times had largely slipped into October, while the September 15 analyst account described broad launch-day availability for the smaller iPhone 18 Pro.
- iPhone 18 Pro and Pro Max: variable-aperture camera, A20 Pro, Apple's C2 modem and Siri AI, $100 more than last yearis contradicted by →Teardown identifies Qualcomm X80 modem in US iPhone 18 Pro MaxExisting node 761 states that iPhone 18 Pro and Pro Max carried Apple's C2 modem, while TechInsights teardown reporting identified Qualcomm's Snapdragon X80 in the U.S. iPhone 18 Pro Max.
- Reports describe Face ID freezes and reboots on some iPhone 18 Pro modelswas answered by →Apple says a fix for the iPhone 18 Pro reboot bug is in developmentApple said its planned software update would address the Face ID problem reported on September 21.
Where sources disagree or fall silent
- Apple's iPhone 18 Pro announcement described a C2 modem system, but teardown reporting identified a Qualcomm Snapdragon X80 in a U.S. iPhone 18 Pro Max; the exact modem mix by model and region remains unclear.
- Early iPhone 18 Pro demand signals conflict: delivery estimates moved into October, while an analyst described initial demand as soft and a later supply-chain report said Apple cut component orders. It is unresolved how much of the delivery delay reflected demand versus supply.
- Apple did not announce a standard iPhone 18 at the September 2026 event. Reports point to a spring 2027 launch, but Apple has not confirmed the timing or the long-term split-launch schedule.
- Reports linked price increases to tariffs, but the cited nodes establish the price changes rather than Apple’s reason for them.
- It remains unclear how widespread the iPhone 18 Pro display-frame damage and the AT&T-specific 18 Pro Max cellular fault are, beyond the units examined and users already affected.
What to watch next
- Oct 30, 2026 — iPhone Duo goes on sale in 28 other countries and regions Apple's unveil release sets a second availability wave a week after launch, which will show how far the first folding iPhone's constrained supply stretches.
- Nov 2, 2026 — Apple reports fiscal 2026 fourth-quarter results The quarter closed before iPhone Duo went on sale, so the call is the first time Apple sets December-quarter expectations with the folding iPhone and iPhone 18 Pro in the market.
Who is involved
- Applecompany
Designer and seller of the iPhone line; it has shifted the portfolio toward Pro, e, Air and folding models while raising some 2026 prices.
- iPhone 18 Proproduct
Was the subject of reported higher-price claims and was named by 9to5Mac as expected at Apple's event.
- iPhone 18 Pro Maxproduct
Apple's newly announced larger Pro iPhone model and subject of the C2 correction.
- iPhone Duoproduct
Apple's first folding iPhone, announced at $1,999 in September 2026 and made available on October 23 after pre-order delivery estimates slipped.
- Tim Cookperson
Apple CEO for most iPhone generations after Jobs, including the launches of the SE, Pro, 5G, USB-C and Apple Intelligence-era models.
- AT&Tcompany
The original U.S. iPhone carrier and the carrier involved in 2026 iPhone 18 Pro Max service failures that Apple said required replacement devices.
- Face IDproduct
First appeared on the timeline in 2017: Tenth anniversary: iPhone X with Face ID and an OLED screen at $999, alongside iPhone 8.
- iPhoneproduct
Apple's smartphone line, evolving from the 2007 2G touchscreen phone into a multi-tier range of standard, Pro, e, Air and folding devices.
74 more
- John Ternusperson
Apple CEO at the September 2026 event, when Apple introduced the iPhone 18 Pro line and iPhone Duo.
- Steve Jobsperson
Apple co-founder and CEO who unveiled the original iPhone in 2007.
- iPhone 16product
Introduced 2024: iPhone 16 is 'built for Apple Intelligence', with a Camera Control button on every model.
- 9to5Maccompany
Publisher that reported reproducing the Face ID issue and received Apple's confirmation of a planned fix.
- App Storeother
First appeared on the timeline in 2008: iPhone 3G: 3G data, GPS, the App Store and a $199 subsidised price.
- iOS 27.0.1product
Software update released for the iPhone 18 Pro restart issue and named in the AT&T service-response report.
- iPhone 14product
Introduced 2022: iPhone 14 adds satellite SOS and crash detection; the 14 Pro gets the Dynamic Island and a 48MP camera.
- iPhone 15product
Introduced 2023: iPhone 15 switches to USB-C after the EU mandate; the 15 Pro goes titanium with an Action button.
- iPhone 17product
Introduced 2025: iPhone 17, the ultra-thin iPhone Air and a redesigned 17 Pro with a vapor chamber.
- iPhone 17eproduct
Apple’s March 2026 lower-priced model, continuing the replacement of the SE line and using the C1X modem.
- iPhone 5cproduct
Apple smartphone included in the combined nine-million-unit sales total.
- iPhone 5sproduct
Apple smartphone included in the combined nine-million-unit sales total.
- iPhone Airproduct
Apple's ultra-thin model, introduced in the 2025 iPhone 17 family as the replacement for the Plus model.
- MacRumorscompany
Publisher that reported the Face ID issue, the planned fix, and AT&T connectivity complaints.
- Qualcommcompany
Cellular-modem supplier whose Snapdragon X80 was identified in a teardown of a U.S. iPhone 18 Pro Max despite Apple's C2-modem messaging.
- AirPodsproduct
Apple said their prices had not changed.
- Apple C-series modemsproduct
Apple-designed cellular modem line, starting with C1 in the iPhone 16e; the reported C2 use in 2026 Pro models is disputed for the U.S. Pro Max.
- Apple Intelligenceproduct
Apple's generative-AI feature set, used to market the iPhone 16 family even though its initial software features arrived after the phones launched.
- Apple Payproduct
First appeared on the timeline in 2014: iPhone 6 and 6 Plus go big, at 4.7 and 5.5 inches, and launch Apple Pay.
- Apple Upgradeproduct
Apple's U.S. leasing program, launched in July 2026 to replace the iPhone Upgrade Program and iPhone Payments.
- AppleCare+product
Apple coverage program referenced in reporting on iPhone Duo cover-layer replacement.
- Deirdre O’Brienperson
Apple executive who joined the Apple Fifth Avenue launch event.
- European Unionregulator
Its common-charger rule helped drive Apple's switch from Lightning to USB-C across the iPhone 15 range.
- foldable iPhoneother
First appeared on the timeline in 2026: MacRumors reports projected iPhone 18 Pro and foldable price increases.
- Foxconncompany
Manufacturer named in the report about the iPhone Duo build-target increase.
- GF Securitiescompany
Employer of analyst Jeff Pu.
- Greg Joswiakperson
Apple executive who joined the Apple Fifth Avenue launch event.
- iFixitcompany
Repair firm that reported display-frame damage during iPhone 18 Pro and Pro Max openings.
- iPhone 11product
Introduced 2019: iPhone 11 Pro starts the 'Pro' line with a triple camera; iPhone 11 cuts the entry price to $699.
- iPhone 11 Proproduct
Introduced 2019: iPhone 11 Pro starts the 'Pro' line with a triple camera; iPhone 11 cuts the entry price to $699.
- iPhone 11 Pro Maxproduct
Introduced 2019: iPhone 11 Pro starts the 'Pro' line with a triple camera; iPhone 11 cuts the entry price to $699.
- iPhone 12product
Introduced 2020: iPhone 12 family brings 5G, flat edges, MagSafe and Ceramic Shield, a month late.
- iPhone 12 miniproduct
Introduced 2020: iPhone 12 family brings 5G, flat edges, MagSafe and Ceramic Shield, a month late.
- iPhone 12 Proproduct
Introduced 2020: iPhone 12 family brings 5G, flat edges, MagSafe and Ceramic Shield, a month late.
- iPhone 13product
Introduced 2021: iPhone 13: smaller notch, Cinematic mode, bigger batteries and 128GB as the base.
- iPhone 13 miniproduct
Introduced 2021: iPhone 13: smaller notch, Cinematic mode, bigger batteries and 128GB as the base.
- iPhone 13 Proproduct
Introduced 2021: iPhone 13: smaller notch, Cinematic mode, bigger batteries and 128GB as the base.
- iPhone 14 Plusproduct
Introduced 2022: iPhone 14 adds satellite SOS and crash detection; the 14 Pro gets the Dynamic Island and a 48MP camera.
- iPhone 14 Proproduct
Introduced 2022: iPhone 14 adds satellite SOS and crash detection; the 14 Pro gets the Dynamic Island and a 48MP camera.
- iPhone 15 Proproduct
Introduced 2023: iPhone 15 switches to USB-C after the EU mandate; the 15 Pro goes titanium with an Action button.
- iPhone 15 Pro Maxproduct
Introduced 2023: iPhone 15 switches to USB-C after the EU mandate; the 15 Pro goes titanium with an Action button.
- iPhone 16 Proproduct
Introduced 2024: iPhone 16 is 'built for Apple Intelligence', with a Camera Control button on every model.
- iPhone 16eproduct
Introduced 2025: iPhone 16e replaces the SE at $599 and carries Apple's first in-house modem, the C1.
- iPhone 17 Proproduct
Introduced 2025: iPhone 17, the ultra-thin iPhone Air and a redesigned 17 Pro with a vapor chamber.
- iPhone 18product
Standard model not debuted at Apple's September 9 event.
- iPhone 3Gproduct
Apple smartphone that reached one million units sold in three days.
- iPhone 3GSproduct
Apple smartphone whose sales exceeded one million units in three days.
- iPhone 4product
Introduced 2010: iPhone 4: Retina display, FaceTime, the A4 chip and a glass-and-steel redesign.
- iPhone 4Sproduct
Apple smartphone whose sales exceeded four million units in three days.
- iPhone 5product
Apple smartphone whose sales exceeded five million units in three days.
- iPhone 6product
Introduced 2014: iPhone 6 and 6 Plus go big, at 4.7 and 5.5 inches, and launch Apple Pay.
- iPhone 6 Plusproduct
Introduced 2014: iPhone 6 and 6 Plus go big, at 4.7 and 5.5 inches, and launch Apple Pay.
- iPhone 6sproduct
Introduced 2015: iPhone 6s adds 3D Touch, Live Photos, a 12-megapixel camera and rose gold.
- iPhone 6s Plusproduct
Introduced 2015: iPhone 6s adds 3D Touch, Live Photos, a 12-megapixel camera and rose gold.
- iPhone 7product
Introduced 2016: iPhone 7 drops the headphone jack, adds water resistance and a dual camera on the Plus.
- iPhone 7 Plusproduct
Introduced 2016: iPhone 7 drops the headphone jack, adds water resistance and a dual camera on the Plus.
- iPhone 8product
Introduced 2017: Tenth anniversary: iPhone X with Face ID and an OLED screen at $999, alongside iPhone 8.
- iPhone SE (2016)product
Introduced 2016: iPhone SE revives the 4-inch design with iPhone 6s internals at $399.
- iPhone SE (2020)product
Introduced 2020: Second-generation iPhone SE: iPhone 8 body, A13 chip, $399, announced by press release in lockdown.
- iPhone Upgrade Programproduct
Apple program that Apple said it would no longer offer in the United States.
- iPhone Xproduct
Introduced 2017: Tenth anniversary: iPhone X with Face ID and an OLED screen at $999, alongside iPhone 8.
- iPhone XRproduct
Introduced 2018: iPhone XS, XS Max and the cheaper LCD iPhone XR: Face ID across the whole lineup.
- iPhone XSproduct
Introduced 2018: iPhone XS, XS Max and the cheaper LCD iPhone XR: Face ID across the whole lineup.
- iPhone XS Maxproduct
Introduced 2018: iPhone XS, XS Max and the cheaper LCD iPhone XR: Face ID across the whole lineup.
- Jeff Puperson
GF Securities analyst who assessed initial iPhone 18 Pro demand.
- Kate Bergeronperson
Apple hardware engineering vice president who described the iPhone Duo cover layer as replaceable.
- Nikkei Asiaother
Reported the alleged reduction in Apple component orders.
- satellite featuresproduct
Apple features for which free access was extended for eligible existing iPhone users.
- Securities Timesother
Reported the alleged 30% increase in iPhone Duo supply-chain orders.
- Siriproduct
Apple voice assistant introduced with the iPhone 4S and referenced as Siri AI in the iPhone 18 Pro launch.
- Siri AIproduct
The renamed, AI-model-based Siri that shipped with iOS 27 on the iPhone 18 Pro.
- Snapdragon X80product
Qualcomm modem identified by teardown reporting in the U.S. iPhone 18 Pro Max.
- TechInsightscompany
Teardown firm cited in reports identifying a Qualcomm modem in a U.S. iPhone 18 Pro Max.
- Touch IDproduct
First appeared on the timeline in 2013: iPhone 5s introduces Touch ID and the first 64-bit phone chip; the plastic 5c debuts beside it.
Changelog
- Added 4 entries: 2026-10-16 Apple opens iPhone Duo pre-orders and delivery estimates slip to January; 2026-10-19 Apple limits U.S. iPhone Duo purchases to two units; 2026-10-21 Report says iPhone Duo build target rose from 9.7 million to 14 million; 2026-10-23 iPhone Duo goes on sale in more than 70 countries and regions.
- Added 3 entries: 2026-10-09 Report says Apple cut iPhone 18 Pro component orders; 2026-10-12 Report says Apple increased iPhone Duo supply-chain orders by 30%; 2026-10-12 Apple opens iPhone Duo pre-order configuration flow.
- Added 2 entries: 2026-09-09 MacRumors corrects iPhone 18 Pro Max C2-modem coverage; 2026-09-20 iFixit finds display-frame damage in iPhone 18 Pro teardowns.
- Added 3 entries: 2026-09-29 Apple releases iOS 27.0.1 for the iPhone 18 Pro restart bug; 2026-10-01 Apple says iPhone Duo's folding-display cover layer is replaceable; 2026-10-02 Apple says affected AT&T iPhone 18 Pro Max units need replacement.
- Added 2 entries: 2026-09-21 Reports describe Face ID freezes and reboots on some iPhone 18 Pro models; 2026-09-23 Apple says a fix for the iPhone 18 Pro reboot bug is in development.
- Added 4 entries: 2026-09-14 iPhone 18 Pro delivery estimates move into October; 2026-09-15 Jeff Pu says initial iPhone 18 Pro demand is softer than expected; 2026-09-18 iPhone 18 Pro and 18 Pro Max arrive in Apple Stores worldwide; 2026-09-18 Teardown identifies Qualcomm X80 modem in US iPhone 18 Pro Max.
- Added 3 entries: 2026-09-09 Apple debuted iPhone 18 Pro models and iPhone Duo without a standard iPhone 18; 2026-09-09 Apple raised online-store prices for existing iPhone models; 2026-09-09 Apple extended free satellite-feature access for existing iPhone users.
- Added 5 entries: 2007-09-05 Apple makes the 8GB iPhone available for $399 in the United States; 2007-09-09 Apple sells its one millionth iPhone; 2013-09-20 iPhone 5s and iPhone 5c sales reach nine million in three days; 2026-06-26 MacRumors reports projected iPhone 18 Pro and foldable price increases and 1 more. Added 26 hand-verified entries by the editor.
A research pass records each dated fact with the page it came from and a verbatim quote. A second, independent pass re-opens every cited page and rejects entries it cannot confirm. The editor reviews what remains before it is published, and every change is listed above. Full method.