Every iPhone Launch: From the 2007 Original to the September 2026 Event

Apple launches Apple Upgrade leasing program in the United States

Apple launched Apple Upgrade in the United States. Apple said it would no longer offer the iPhone Upgrade Program or iPhone Payments in the United States.

• Apple Newsroom · Jul 28, 2026 · With the launch of Apple Upgrade, Apple will no longer offer the iPhone Upgrade Program and iPhone Payments in the United States.

Editor's note: The page states that Apple launched Apple Upgrade, a new leasing program, in the United States. It also contains the quoted sentence verbatim and is dated July 28, 2026.

MacRumors reports projected iPhone 18 Pro and foldable price increases

MacRumors reported claims that Apple's iPhone 18 Pro lineup and first foldable iPhone would launch at higher prices in September. The report attributed the claims to several Chinese leakers.

• MacRumors · Jun 26, 2026 · Apple's iPhone 18 Pro lineup and its first foldable iPhone will launch at higher prices than originally predicted this September, according to several known Chinese leakers.

Editor's note: The page states that the iPhone 18 Pro lineup and Apple's first foldable iPhone would launch at higher-than-originally-predicted prices in September, attributing this to several known Chinese leakers. It is dated Friday, June 26, 2026.

iPhone 17e: A19, the faster C1X modem and 256GB base storage for the budget model

The second 'e' phone doubled the starting storage to 256GB, moved to the A19 and Apple's second-generation C1X modem, and added MagSafe, which the 16e had lacked. It was announced by press release alongside the MacBook Neo and M4 iPad Air and reached stores on March 11.

• Apple Newsroom · Mar 2, 2026 · Apple today announced iPhone 17e, a powerful and more affordable addition to the iPhone 17 lineup. At the heart of iPhone 17e is the latest-generation A19, which delivers exceptional performance for everything users do.

iPhone 13: smaller notch, Cinematic mode, bigger batteries and 128GB as the base

A refinement year: the 13 and 13 mini gained sensor-shift stabilisation, Cinematic mode video and longer battery life, while the 13 Pro models added 120Hz ProMotion displays and macro photography. Storage started at 128GB and prices held, with the mini returning for a final year.

• Apple Newsroom · Sep 14, 2021 · Apple today introduced iPhone 13 and iPhone 13 mini, the next generation of the world’s best smartphone, featuring a beautiful design with sleek flat edges in five gorgeous new colors.

Second-generation iPhone SE: iPhone 8 body, A13 chip, $399, announced by press release in lockdown

With Apple's offices closed by the pandemic, the new SE was announced without an event. It put the A13 Bionic and Touch ID into the 4.7-inch iPhone 8 design at $399, and went on sale April 24, 2020.

• Apple Newsroom · Apr 15, 2020 · Apple today announced the second-generation iPhone SE, a powerful new iPhone featuring a 4.7-inch Retina HD display, paired with Touch ID for industry-leading security.

iPhone 11 Pro starts the 'Pro' line with a triple camera; iPhone 11 cuts the entry price to $699

Apple split the range into the iPhone 11, a $699 successor to the XR with a second ultra-wide camera, and the iPhone 11 Pro and Pro Max with three cameras, Night mode, a brighter Super Retina XDR display and the A13 Bionic. All three went on sale September 20.

• Apple Newsroom · Sep 10, 2019 · Apple today announced iPhone 11 Pro and iPhone 11 Pro Max, a new pro line for iPhone that delivers advanced performance for users who want the very best smartphone.

iPhone XS, XS Max and the cheaper LCD iPhone XR: Face ID across the whole lineup

Apple extended the iPhone X design to three models: the 5.8-inch XS, the 6.5-inch XS Max, its largest phone yet at $1,099, and the 6.1-inch aluminium XR with an LCD 'Liquid Retina' display, a single camera and six colours from $749. All used the 7-nanometer A12 Bionic; the XR shipped a month later, on October 26.

• Apple Newsroom · Sep 12, 2018 · Apple today announced iPhone Xs and iPhone Xs Max, the most advanced iPhones ever, taking the vision for the future of the smartphone to a new level.
• Apple Newsroom · Sep 12, 2018 · Apple today announced iPhone XR, integrating breakthrough technologies from iPhone XS in an all-screen glass and aluminum design with the most advanced LCD in a smartphone featuring a 6.1-inch Liquid Retina display and six beautiful finishes.

iPhone 7 drops the headphone jack, adds water resistance and a dual camera on the Plus

The iPhone 7 kept the 6-series look but removed the 3.5mm headphone jack in favour of Lightning and the new AirPods, added IP67 water and dust resistance, stereo speakers, the A10 Fusion chip and, on the 7 Plus, a second telephoto camera enabling Portrait mode. Jet black and a solid-state home button rounded out the changes.

• Apple Newsroom · Sep 7, 2016 · Apple today introduced iPhone 7 and iPhone 7 Plus, the best, most advanced iPhone ever, packed with unique innovations that improve all the ways iPhone is used every day. The new iPhone features new advanced camera systems that take pictures like never before, more power and performance with the best battery life ever in an iPhone, immersive stereo speakers, wide color system from camera to display, two new beautiful finishes, and is the first water and dust resistant iPhone.

Apple sells its billionth iPhone

Nine years after the first went on sale, Tim Cook told an employee meeting in Cupertino that Apple had sold the billionth iPhone the previous week. The milestone came in the first year iPhone unit sales fell, as the 6s cycle lagged the 6.

• Apple Newsroom · Jul 27, 2016 · At an employee meeting in Cupertino this morning, CEO Tim Cook announced that Apple recently sold the billionth iPhone.

iPhone SE revives the 4-inch design with iPhone 6s internals at $399

Apple's first 'special edition' put the A9 chip, 12-megapixel camera and Apple Pay into the iPhone 5s body for $399, its lowest launch price to date, aimed at buyers who wanted a small phone and at markets such as India and China.

• Apple Newsroom · Mar 21, 2016 · Apple® today introduced iPhone® SE, the most powerful phone with a four-inch display, in a beloved compact aluminum design that has been updated with matte-chamfered edges, a color-matched stainless steel Apple logo, and four gorgeous metallic finishes, including rose gold.

iPhone 6s adds 3D Touch, Live Photos, a 12-megapixel camera and rose gold

The 'S' year kept the iPhone 6 design in stronger 7000-series aluminium, added the pressure-sensing 3D Touch display, the A9 chip and Live Photos, and introduced rose gold. Apple also launched the iPhone Upgrade Program, its first instalment plan sold directly to customers.

• Apple Newsroom · Sep 9, 2015 · Apple® today announced iPhone® 6s and iPhone 6s Plus, the most advanced iPhones ever, adding a powerful new dimension to iPhone’s revolutionary Multi-Touch™ interface. The new iPhones introduce 3D Touch, which senses force to enable intuitive new ways to access features and interact with content.

iPhone 6 and 6 Plus go big, at 4.7 and 5.5 inches, and launch Apple Pay

Apple's first large-screen iPhones, announced alongside the Apple Watch, answered years of Android phablets and set sales records, with more than 10 million sold in the opening weekend. They carried the NFC hardware for Apple Pay, which went live that October; reports of bent 6 Plus units became the year's 'Bendgate'.

• Apple Newsroom · Sep 9, 2014 · Apple® today announced iPhone® 6 and iPhone 6 Plus, the biggest advancements in iPhone history, featuring two new models with stunning 4.7-inch and 5.5-inch Retina HD displays, and packed with innovative technologies in an all-new dramatically thin and seamless design.

iPhone 5s and iPhone 5c sales reach nine million in three days

Apple sold nine million iPhone 5s and iPhone 5c models within three days of their launch. Apple announced the combined sales result on September 23.

• Apple Newsroom · Sep 23, 2013 · Apple today announced it has sold a record-breaking nine million new iPhone 5s and iPhone 5c models, just three days after the launch

Editor's note: The Apple press release states that nine million iPhone 5s and iPhone 5c models were sold three days after their September 20 launch. It is dated September 23, 2013, matching the stated announcement date.

iPhone 5s introduces Touch ID and the first 64-bit phone chip; the plastic 5c debuts beside it

The 5s paired the 64-bit A7 with a fingerprint sensor in the home button and a gold finish, while the colourful polycarbonate iPhone 5c took over the mid-tier slot, the first time Apple launched two new models at once. Both arrived with iOS 7's flat redesign.

• Apple Newsroom · Sep 10, 2013 · Apple® today announced iPhone® 5s, the most forward-thinking iPhone yet, featuring an all-new A7 chip, making iPhone 5s the world’s first smartphone with 64-bit desktop-class architecture for blazing fast performance in the palm of your hand.

iPhone 4S brings Siri, the A5 chip and iCloud, the day before Steve Jobs dies

Tim Cook's first launch as CEO kept the iPhone 4 design and added the dual-core A5, an 8-megapixel camera with 1080p video, and Siri, the voice assistant Apple had acquired in 2010, alongside iOS 5 and iCloud. Steve Jobs died the following day, October 5, 2011.

• Apple Newsroom · Oct 4, 2011 · Apple® today announced iPhone® 4S, the most amazing iPhone yet, packed with incredible new features including Apple’s dual-core A5 chip for blazing fast performance and stunning graphics; an all new camera with advanced optics; full 1080p HD resolution video recording; and Siri™, an intelligent assistant that helps you get things done just by asking.

iPhone 3GS adds speed, video recording and voice control, with iPhone OS 3.0

The 3GS doubled performance over the 3G, added a 3-megapixel autofocus camera with video recording and voice control, and shipped with iPhone OS 3.0's cut, copy and paste and MMS. The App Store had passed 50,000 apps a year after opening.

• Apple Newsroom · Jun 8, 2009 · Apple® today introduced the new iPhone™ 3GS, the fastest, most powerful iPhone yet, packed with incredible new features including improved speed and performance—up to twice as fast as iPhone 3G—with longer battery life, a high-quality 3 megapixel autofocus camera, easy to use video recording and hands free voice control.

Apple sells its one millionth iPhone

Apple sold its one millionth iPhone on September 9, 2007. Apple said the milestone came 74 days after the iPhone's June 29 introduction.

• Apple Newsroom · Sep 10, 2007 · Apple today announced it sold its one millionth iPhone yesterday, just 74 days after its introduction on June 29.

Editor's note: The Apple press release dated September 10, 2007 says Apple sold its one millionth iPhone “yesterday,” which supports the event date of 2007-09-09. It also states the milestone occurred 74 days after the iPhone’s June 29 introduction.

Apple makes the 8GB iPhone available for $399 in the United States

Apple made the 8GB iPhone available immediately for $399 in the United States. The price was offered through Apple retail and online stores and AT&T retail stores.

• Apple Newsroom · Sep 5, 2007 · The 8GB iPhone is available immediately for $399 in the US through Apple’s retail and online stores and AT&T retail stores.

Editor's note: The Apple press release is dated September 5, 2007 and states that the 8GB iPhone was available immediately for $399 in the US through Apple retail and online stores and AT&T retail stores.

The first iPhone goes on sale at 6 p.m. in 164 US Apple stores

Apple retail stores stayed open until midnight on Friday, June 29, 2007, with a two-per-customer limit and AT&T stores selling alongside them. The launch set the pattern of Friday-evening lines that would follow every generation for a decade.

• Apple Newsroom · Jun 28, 2007 · Apple’s revolutionary iPhone™ will go on sale this Friday, June 29 at 6:00 p.m. local time at Apple® retail stores nationwide. All 164 Apple retail stores in the US will stay open until midnight, and customers can purchase up to two iPhones on a first come, first served basis.