Matthew Ball
Role in each timeline
- Grand Theft Auto VI: From 'Well Underway' to Two Delays, the $79.99 Price and the November 19 Launch
Xbox chief strategy officer who rejected the streaming reports.
- Xbox Game Pass: The Price Rise, the Reversal and the Metered Cloud
Xbox chief strategy officer who said the October 2025 Game Pass price increase cost the service millions of subscribers.
Matthew Ball across every timeline
Every dated entry that names Matthew Ball, from all 2 timelines, newest first.
- Ball says the price rise cost Game Pass millions of subscribers Report
Speaking publicly at The Games Business, Xbox's new strategy chief put a size on the damage from the October increase. It was the first acknowledgement from inside the company that the rise had driven subscribers away.
on Xbox Game Pass: The Price Rise, the Reversal and the Metered Cloud - Xbox hires the analyst Matthew Ball as chief strategy officer Update
Ball, known for an annual state-of-video-gaming report, was announced by the new Xbox chief executive Asha Sharma alongside a new chief technology officer, part of a run of outside hires into the leadership.
on Xbox Game Pass: The Price Rise, the Reversal and the Metered Cloud