Licensing

Magic's Universes Beyond Era: From The Walking Dead to Half the Release Calendar

Magic’s crossover program began with the 2020 Secret Lair x The Walking Dead release, became the Universes Beyond brand in 2021, and was given a stated reprint path for mechanically unique Secret Lair cards. Wizards then moved licensed properties into major retail sets and, for 2025, scheduled three Universes Beyond sets in a six-set calendar while making new Universes Beyond booster sets legal in all Constructed formats; it announced the same three-and-three split for 2027.