Nintendo of America

Fire Emblem: Fortune's Weave became available for Nintendo Switch 2. Nintendo of America described it as the latest entry in the tactical RPG series.

The US price rose from $449.99 to $499.99 as announced in May, and the 'Choose Your Game' bundle that had paired the console with a first-party title for $499.99 expired the day before, so late buyers paid $50 more for the console alone. Analysts described the DRAM shortage behind the rise as structural, with no relief expected before late 2027.

Four days after announcing the price increase, Nintendo said retailers would offer a $499.99 bundle from early June with a choice of one of three first-party games, in effect a last chance to get the console and a game for the price the console alone would cost from September 1. The bundle expired on August 31.

Doug Bowser retired as President of Nintendo of America effective December 31, 2025. Nintendo Co., Ltd.'s notice identified Nintendo of America as his organization.

Nintendo reported 5.82 million Switch 2 units through June and the same day raised US prices of the original Switch, Switch Lite and OLED model from August 3 for market conditions, a day after a 20 percent tariff on Vietnam took effect. Switch 2 itself, games and Nintendo Switch Online were unchanged, with a warning that adjustments might be necessary in the future.

Nintendo of America announced a Switch 2 bundle with the Switch 2 edition of Pokémon Legends: Z-A at $499.99 for October 16, the same price as the Mario Kart World bundle, with pre-orders through My Nintendo Store and retailers. Bundles at the console-plus-game price were how Nintendo pushed adoption through the first holiday season while holding the $449.99 base price.

Nintendo kept the console, the bundle and the launch games at their announced prices and set US retail pre-orders for April 24, but raised accessory prices for market conditions and warned that other adjustments were possible. It was the first of a series of statements that absorbed tariff and component costs everywhere except the headline console price.

Two days after the Direct, and two days after the 'Liberation Day' tariffs that put 46 percent on Vietnam, where Nintendo had moved most of its production, Nintendo said US pre-orders would not open on April 9 as planned while it assessed tariffs and market conditions. The launch date held, but for two weeks the $449.99 price was in doubt.