{ "data_version": "1", "schema": "https://whatledto.com/data", "id": "nintendo-of-america", "name": "Nintendo of America", "kind": "company", "url": "https://whatledto.com/who/nintendo-of-america", "description": "", "same_as": [], "timelines": [ { "slug": "nintendo-switch-2", "title": "Nintendo Switch 2: From the Successor Tease to a Record Launch, 23 Million Units and the $499.99 Price", "url": "https://whatledto.com/events/nintendo-switch-2", "json": "https://whatledto.com/events/nintendo-switch-2.json", "role": "Handles U.S. Switch 2 pre-orders, price notices, bundles and regional product announcements.", "entries": 8, "updated_at": "2026-10-14T06:30:39.332865+00:00" }, { "slug": "us-tariff-refund-litigation", "title": "IEEPA Tariff Refunds: From the Supreme Court Ruling to the Console Lawsuits", "url": "https://whatledto.com/events/us-tariff-refund-litigation", "json": "https://whatledto.com/events/us-tariff-refund-litigation.json", "role": "Sought its own tariff refunds and is defending a proposed consumer class action over whether buyers should share in those proceeds.", "entries": 0, "updated_at": "2026-10-14T04:35:35.915350+00:00" } ], "entries": [ { "timeline": "nintendo-switch-2", "id": 1385, "url": "https://whatledto.com/events/nintendo-switch-2#n1385", "date": "2026-09-17", "date_precision": "day", "title": "Fire Emblem: Fortune's Weave launches for Switch 2", "summary": "Fire Emblem: Fortune's Weave became available for Nintendo Switch 2. Nintendo of America described it as the latest entry in the tactical RPG series.", "type": "launch", "entities": [ "Fire Emblem: Fortune's Weave", "Nintendo Switch 2", "Nintendo of America" ], "parties": [ "fire-emblem-fortunes-weave", "nintendo-switch-2", "nintendo-of-america" ], "sources": [ { "url": "https://www.nintendo.com/us/whatsnew/fire-emblem-fortunes-weave-is-out-now-take-on-the-apocalypse-in-an-rpg-epic/", "outlet": "Nintendo of America", "published": "2026-09-17", "quote": "The Fire Emblem™: Fortune's Weave game—the latest entry in the classic tactical RPG series—is out now for the Nintendo Switch™ 2 system." } ] }, { "timeline": "nintendo-switch-2", "id": 936, "url": "https://whatledto.com/events/nintendo-switch-2#n936", "date": "2026-09-01", "date_precision": "day", "title": "$499.99 takes effect in the United States, Canada and Europe; the game bundle disappears", "summary": "The US price rose from $449.99 to $499.99 as announced in May, and the 'Choose Your Game' bundle that had paired the console with a first-party title for $499.99 expired the day before, so late buyers paid $50 more for the console alone. Analysts described the DRAM shortage behind the rise as structural, with no relief expected before late 2027.", "type": "announcement", "entities": [ "Nintendo of America", "Nintendo Switch 2" ], "parties": [ "nintendo-of-america", "nintendo-switch-2" ], "sources": [ { "url": "https://www.techtimes.com/articles/326182/20260901/switch-2-hits-49999-today-japans-87-sales-crash-warns-what-comes-next.htm", "outlet": "Tech Times", "published": "2026-09-01", "quote": "The Nintendo Switch 2's US price rose from $449.99 to $499.99 today, September 1, 2026 — the moment Nintendo announced in May — and with it went the last mechanism that had softened the cost of buying the console. The \"Choose Your Game\" bundle, which packaged the hardware with a download for one of three major first-party titles, expired yesterday." }, { "url": "https://www.nintendo.com/us/whatsnew/price-revision-for-nintendo-switch-2-system/", "outlet": "Nintendo of America", "published": "2026-05-08", "quote": "Beginning on September 1, 2026, Nintendo of America will revise the MSRP of the Nintendo Switch 2 system in the U.S. from $449.99 to $499.99." } ] }, { "timeline": "nintendo-switch-2", "id": 943, "url": "https://whatledto.com/events/nintendo-switch-2#n943", "date": "2026-05-12", "date_precision": "day", "title": "The 'Choose Your Game' bundle: console plus Mario Kart World, Donkey Kong Bananza or Pokémon Pokopia at $499.99 until the price rise", "summary": "Four days after announcing the price increase, Nintendo said retailers would offer a $499.99 bundle from early June with a choice of one of three first-party games, in effect a last chance to get the console and a game for the price the console alone would cost from September 1. The bundle expired on August 31.", "type": "announcement", "entities": [ "Nintendo of America", "Nintendo Switch 2", "Mario Kart World" ], "parties": [ "nintendo-of-america", "nintendo-switch-2", "mario-kart-world" ], "sources": [ { "url": "https://www.nintendo.com/us/whatsnew/nintendo-switch-2-choose-your-game-bundle-launches-this-summer/", "outlet": "Nintendo of America", "published": "2026-05-12", "quote": "The Nintendo Switch 2: Choose Your Game Bundle will be available for a limited time while supplies last." } ] }, { "timeline": "nintendo-switch-2", "id": 1383, "url": "https://whatledto.com/events/nintendo-switch-2#n1383", "date": "2025-12-31", "date_precision": "day", "title": "Doug Bowser retires as Nintendo of America president", "summary": "Doug Bowser retired as President of Nintendo of America effective December 31, 2025. Nintendo Co., Ltd.'s notice identified Nintendo of America as his organization.", "type": "other", "entities": [ "Doug Bowser", "Nintendo of America" ], "parties": [ "doug-bowser", "nintendo-of-america" ], "sources": [ { "url": "https://www.nintendo.co.jp/ir/pdf/2025/250926e.pdf", "outlet": "Nintendo Co., Ltd.", "published": "2025-09-26", "quote": "Doug Bowser will also retire as President of Nintendo of America Inc., effective December 31, 2025." } ] }, { "timeline": "nintendo-switch-2", "id": 928, "url": "https://whatledto.com/events/nintendo-switch-2#n928", "date": "2025-08-01", "date_precision": "day", "title": "Q1: 5.82 million Switch 2 sold; the original Switch gets a US price rise as Vietnam tariffs hit", "summary": "Nintendo reported 5.82 million Switch 2 units through June and the same day raised US prices of the original Switch, Switch Lite and OLED model from August 3 for market conditions, a day after a 20 percent tariff on Vietnam took effect. Switch 2 itself, games and Nintendo Switch Online were unchanged, with a warning that adjustments might be necessary in the future.", "type": "financial", "entities": [ "Nintendo", "Nintendo of America", "Nintendo Switch", "Nintendo Switch 2" ], "parties": [ "nintendo", "nintendo-of-america", "nintendo-switch", "nintendo-switch-2" ], "sources": [ { "url": "https://techcrunch.com/2025/08/01/nintendo-raising-original-switch-console-prices-due-to-market-conditions", "outlet": "TechCrunch", "published": "2025-08-01", "quote": "Earlier on Friday, Nintendo reported its fiscal first-quarter earnings and shared that sales of the Switch 2 console have reached 5.82 million units since its release on June 5." }, { "url": "https://www.nintendo.com/us/whatsnew/nintendo-switch-pricing-update/", "outlet": "Nintendo of America", "published": "2025-08-01", "quote": "Pricing for the Nintendo Switch 2 system, physical and digital Nintendo Switch and Nintendo Switch 2 games, as well as Nintendo Switch Online memberships, will remain unchanged at this time. However, please note that price adjustments may be necessary in the future." } ] }, { "timeline": "nintendo-switch-2", "id": 939, "url": "https://whatledto.com/events/nintendo-switch-2#n939", "date": "2025-07-22", "date_precision": "day", "title": "A second $499.99 bundle: Switch 2 with Pokémon Legends: Z-A for the October 16 holiday run", "summary": "Nintendo of America announced a Switch 2 bundle with the Switch 2 edition of Pokémon Legends: Z-A at $499.99 for October 16, the same price as the Mario Kart World bundle, with pre-orders through My Nintendo Store and retailers. Bundles at the console-plus-game price were how Nintendo pushed adoption through the first holiday season while holding the $449.99 base price.", "type": "announcement", "entities": [ "Nintendo of America", "Nintendo Switch 2", "Pokémon Legends: Z-A" ], "parties": [ "nintendo-of-america", "nintendo-switch-2", "pok-mon-legends-z-a" ], "sources": [ { "url": "https://www.nintendo.com/us/whatsnew/nintendo-switch-2-pokemon-legends-z-a-nintendo-switch-2-edition-bundle-available-oct-16/", "outlet": "Nintendo of America", "published": "2025-07-22", "quote": "Pre-orders for the bundle are available now on the My Nintendo Store and select retailers." } ] }, { "timeline": "nintendo-switch-2", "id": 925, "url": "https://whatledto.com/events/nintendo-switch-2#n925", "date": "2025-04-18", "date_precision": "day", "title": "Price held at $449.99; pre-orders April 24; accessories go up instead", "summary": "Nintendo kept the console, the bundle and the launch games at their announced prices and set US retail pre-orders for April 24, but raised accessory prices for market conditions and warned that other adjustments were possible. It was the first of a series of statements that absorbed tariff and component costs everywhere except the headline console price.", "type": "announcement", "entities": [ "Nintendo of America", "Nintendo Switch 2" ], "parties": [ "nintendo-of-america", "nintendo-switch-2" ], "sources": [ { "url": "https://www.nintendo.com/us/whatsnew/nintendo-maintains-nintendo-switch-2-pricing-retail-pre-orders-to-begin-april-24-in-u-s/", "outlet": "Nintendo of America", "published": "2025-04-18", "quote": "However, Nintendo Switch 2 accessories will experience price adjustments from those announced on April 2 due to changes in market conditions. Other adjustments to the price of any Nintendo product are also possible in the future depending on market conditions." }, { "url": "https://variety.com/2025/gaming/news/nintendo-switch-2-preorder-date-price-tariffs-1236372547/", "outlet": "Variety", "published": "2025-04-18", "quote": "Following an initial delay, Nintendo has set the preorder date for its Switch 2 console for April 24. The Japan-based company has also decided to keep the upcoming product’s cost at the previously announced $449.99 price tag amid market concerns surrounding President Trump’s tariffs policy — but it’s hiking the price of accessories because of “market conditions.”" } ] }, { "timeline": "nintendo-switch-2", "id": 924, "url": "https://whatledto.com/events/nintendo-switch-2#n924", "date": "2025-04-04", "date_precision": "day", "title": "US pre-orders delayed 'to assess the potential impact of tariffs'", "summary": "Two days after the Direct, and two days after the 'Liberation Day' tariffs that put 46 percent on Vietnam, where Nintendo had moved most of its production, Nintendo said US pre-orders would not open on April 9 as planned while it assessed tariffs and market conditions. The launch date held, but for two weeks the $449.99 price was in doubt.", "type": "delay", "entities": [ "Nintendo of America", "Nintendo Switch 2" ], "parties": [ "nintendo-of-america", "nintendo-switch-2" ], "sources": [ { "url": "https://www.techradar.com/gaming/nintendo-switch-2-pre-orders-have-been-delayed-in-us-in-order-to-assess-the-potential-impact-of-tariffs-and-evolving-market-conditions", "outlet": "TechRadar", "published": "2025-04-04", "quote": "\"Pre-orders for Nintendo Switch 2 in the U.S. will not start April 9, 2025, in order to assess the potential impact of tariffs and evolving market conditions,\" Nintendo said in a statement to press that TechRadar Gaming has received." } ] } ], "often_with": [ { "id": "nintendo", "name": "Nintendo", "url": "https://whatledto.com/who/nintendo", "json": "https://whatledto.com/who/nintendo.json", "shared_timelines": 2 }, { "id": "xbox-game-studios", "name": "Xbox Game Studios", "url": "https://whatledto.com/who/xbox-game-studios", "json": "https://whatledto.com/who/xbox-game-studios.json", "shared_timelines": 1 }, { "id": "shuntaro-furukawa", "name": "Shuntaro Furukawa", "url": "https://whatledto.com/who/shuntaro-furukawa", "json": "https://whatledto.com/who/shuntaro-furukawa.json", "shared_timelines": 1 }, { "id": "european-union", "name": "European Union", "url": "https://whatledto.com/who/european-union", "json": "https://whatledto.com/who/european-union.json", "shared_timelines": 1 }, { "id": "sony", "name": "Sony", "url": "https://whatledto.com/who/sony", "json": "https://whatledto.com/who/sony.json", "shared_timelines": 1 }, { "id": "donald-trump", "name": "Donald Trump", "url": "https://whatledto.com/who/donald-trump", "json": "https://whatledto.com/who/donald-trump.json", "shared_timelines": 1 }, { "id": "us-department-of-the-treasury", "name": "U.S. Department of the Treasury", "url": "https://whatledto.com/who/us-department-of-the-treasury", "json": "https://whatledto.com/who/us-department-of-the-treasury.json", "shared_timelines": 1 }, { "id": "united-states", "name": "United States", "url": "https://whatledto.com/who/united-states", "json": "https://whatledto.com/who/united-states.json", "shared_timelines": 1 } ], "license": { "holder": "What Led To", "terms": "https://whatledto.com/methodology#reuse", "summary": "Quote entries with attribution and a link to the entry; do not republish whole timelines or train models on the text." } }