{
  "data_version": "1",
  "schema": "https://whatledto.com/data",
  "id": "wizards-of-the-coast",
  "name": "Wizards of the Coast",
  "kind": "company",
  "url": "https://whatledto.com/who/wizards-of-the-coast",
  "description": "",
  "same_as": [],
  "timelines": [
    {
      "slug": "mtg-universes-beyond",
      "title": "Magic's Universes Beyond Era: From The Walking Dead to Half the Release Calendar",
      "url": "https://whatledto.com/events/mtg-universes-beyond",
      "json": "https://whatledto.com/events/mtg-universes-beyond.json",
      "role": "Magic’s publisher and the company that announces releases, product structures, legality, and pricing-policy changes.",
      "entries": 28,
      "updated_at": "2026-10-14T03:02:02.188942+00:00"
    }
  ],
  "entries": [
    {
      "timeline": "mtg-universes-beyond",
      "id": 2023,
      "url": "https://whatledto.com/events/mtg-universes-beyond#n2023",
      "date": "2026-10-10",
      "date_precision": "day",
      "title": "A second Marvel set is dated for April 2027, with an original story written for Magic",
      "summary": "Wizards announced Magic: The Gathering | Marvel: Darkhold Destiny for 9 April 2027, its second Marvel crossover after Spider-Man in 2025, and said it had worked with Marvel on an all-new original story rather than adapting an existing one. Preorders opened the same day.",
      "type": "announcement",
      "entities": [
        "Wizards of the Coast",
        "Marvel"
      ],
      "parties": [
        "wizards-of-the-coast",
        "marvel"
      ],
      "sources": [
        {
          "url": "https://magic.wizards.com/en/news/announcements/marvel-darkhold-destiny-emerges-april-2027",
          "outlet": "Wizards of the Coast",
          "published": "2026-10-10",
          "quote": "The set releases on April 9, 2027, and is available for preorder now from your local game store, TCGplayer, Amazon, and elsewhere Magic is sold."
        }
      ]
    },
    {
      "timeline": "mtg-universes-beyond",
      "id": 2022,
      "url": "https://whatledto.com/events/mtg-universes-beyond#n2022",
      "date": "2026-10-05",
      "date_precision": "day",
      "title": "Wizards rebuilds what is inside a booster, starting with the first set of 2027",
      "summary": "Wizards said it would change Play Boosters and Collector Boosters from Nauctis: The Sunken Realm, the first Magic set of 2027 — adding more chances at traditional foil Japan Showcase cards and higher rare drop rates, and removing foil commons and uncommons. It is a change to the unit the whole business sells, announced three months before it takes effect.",
      "type": "announcement",
      "entities": [
        "Wizards of the Coast"
      ],
      "parties": [
        "wizards-of-the-coast"
      ],
      "sources": [
        {
          "url": "https://magic.wizards.com/en/news/announcements/updating-our-boosters-in-2027",
          "outlet": "Wizards of the Coast",
          "published": "2026-10-05",
          "quote": "Starting with Nauctis: The Sunken Realm, the first Magic set of 2027, we're making a series of changes to Play Boosters and Collector Boosters that reflect what we've learned about what players actually love to open."
        }
      ]
    },
    {
      "timeline": "mtg-universes-beyond",
      "id": 2050,
      "url": "https://whatledto.com/events/mtg-universes-beyond#n2050",
      "date": "2026-07-17",
      "date_precision": "day",
      "title": "Wizards set a three-and-three Magic calendar for 2027",
      "summary": "Wizards of the Coast said 2027 would have three Magic Multiverse sets and three Universes Beyond sets. It said the releases would alternate between the two categories.",
      "type": "announcement",
      "entities": [
        "Wizards of the Coast",
        "Magic: The Gathering",
        "Magic Multiverse",
        "Universes Beyond"
      ],
      "parties": [
        "wizards-of-the-coast",
        "magic-the-gathering",
        "magic-multiverse",
        "universes-beyond"
      ],
      "sources": [
        {
          "url": "https://magic.wizards.com/en/news/announcements/everything-announced-for-the-magic-multiverse-in-2027",
          "outlet": "Wizards of the Coast",
          "published": "2026-07-17",
          "quote": "First, 2027 will feature three Magic Multiverse sets and three Universes Beyond sets, alternating between the two."
        }
      ]
    },
    {
      "timeline": "mtg-universes-beyond",
      "id": 2048,
      "url": "https://whatledto.com/events/mtg-universes-beyond#n2048",
      "date": "2026-06-26",
      "date_precision": "day",
      "title": "Magic: The Gathering | Marvel Super Heroes released",
      "summary": "Wizards of the Coast said Magic: The Gathering | Marvel Super Heroes would release on June 26, 2026. The release brought Marvel Universe stories to Magic: The Gathering.",
      "type": "launch",
      "entities": [
        "Wizards of the Coast",
        "Magic: The Gathering",
        "Marvel",
        "Marvel Super Heroes"
      ],
      "parties": [
        "wizards-of-the-coast",
        "magic-the-gathering",
        "marvel",
        "marvel-super-heroes"
      ],
      "sources": [
        {
          "url": "https://magic.wizards.com/en/news/feature/collecting-marvel-super-heroes",
          "outlet": "Wizards of the Coast",
          "published": "2026-06-02",
          "quote": "Bring the stories of the Marvel Universe to your battlefield for the team-up of a lifetime when Magic: The Gathering | Marvel Super Heroes releases on June 26, 2026!"
        }
      ]
    },
    {
      "timeline": "mtg-universes-beyond",
      "id": 2046,
      "url": "https://whatledto.com/events/mtg-universes-beyond#n2046",
      "date": "2026-03-06",
      "date_precision": "day",
      "title": "Magic: The Gathering | Teenage Mutant Ninja Turtles released",
      "summary": "Wizards of the Coast said Magic: The Gathering | Teenage Mutant Ninja Turtles would release on March 6, 2026. It said the product was available for preorder through game stores, TCGplayer, Amazon, and other sellers.",
      "type": "launch",
      "entities": [
        "Wizards of the Coast",
        "Magic: The Gathering",
        "Teenage Mutant Ninja Turtles"
      ],
      "parties": [
        "wizards-of-the-coast",
        "magic-the-gathering",
        "teenage-mutant-ninja-turtles"
      ],
      "sources": [
        {
          "url": "https://magic.wizards.com/en/news/announcements/where-to-play-teenage-mutant-ninja-turtles",
          "outlet": "Wizards of the Coast",
          "published": "2026-02-18",
          "quote": "Magic: The Gathering | Teenage Mutant Ninja Turtles releases on March 6, 2026, and is available for preorder now from your local game store, TCGplayer, Amazon, and elsewhere Magic is sold."
        }
      ]
    },
    {
      "timeline": "mtg-universes-beyond",
      "id": 2021,
      "url": "https://whatledto.com/events/mtg-universes-beyond#n2021",
      "date": "2026-02-25",
      "date_precision": "day",
      "title": "The annual report names Final Fantasy the highest-selling set of all time",
      "summary": "Hasbro's 10-K described a record year for Magic supported by Universes Beyond sets such as Avatar: The Last Airbender and Final Fantasy, and stated that Final Fantasy was the highest selling set of all time by net revenues. It is the clearest statement in a filing that the licensed sets, not the in-universe ones, are what moved the number.",
      "type": "report",
      "entities": [
        "Hasbro",
        "Wizards of the Coast"
      ],
      "parties": [
        "hasbro",
        "wizards-of-the-coast"
      ],
      "sources": [
        {
          "url": "https://www.sec.gov/Archives/edgar/data/46080/000004608026000011/has-20251228.htm",
          "outlet": "U.S. Securities and Exchange Commission",
          "published": "2026-02-25",
          "quote": "MAGIC: THE GATHERING had a record year, supported by the success of its Universes Beyond sets such as Avatar: The Last Airbender and Final Fantasy, which was the highest selling set of all-time based on net revenues."
        }
      ]
    },
    {
      "timeline": "mtg-universes-beyond",
      "id": 2020,
      "url": "https://whatledto.com/events/mtg-universes-beyond#n2020",
      "date": "2026-02-10",
      "date_precision": "day",
      "title": "Hasbro's year is carried by Magic, and Hasbro says Universes Beyond is why",
      "summary": "Full-year 2025 results put Hasbro revenue up 14 percent on record 45 percent growth in the Wizards of the Coast and Digital Gaming segment, with Magic revenues up 59 percent. Hasbro attributed that to Universes Beyond sets, backlist and Secret Lair, in that order. Segment operating profit reached $1,007 million at a 46.0 percent margin while Consumer Products and Entertainment both fell 4 percent.",
      "type": "financial",
      "entities": [
        "Hasbro",
        "Wizards of the Coast",
        "Chris Cocks"
      ],
      "parties": [
        "hasbro",
        "wizards-of-the-coast",
        "chris-cocks"
      ],
      "sources": [
        {
          "url": "https://www.sec.gov/Archives/edgar/data/46080/000004608026000006/exhibit991q42025.htm",
          "outlet": "Hasbro",
          "published": "2026-02-10",
          "quote": "MAGIC: THE GATHERING revenues increased 59% powered by Universes Beyond sets, backlist and Secret Lair."
        }
      ]
    },
    {
      "timeline": "mtg-universes-beyond",
      "id": 2045,
      "url": "https://whatledto.com/events/mtg-universes-beyond#n2045",
      "date": "2025-11-21",
      "date_precision": "day",
      "title": "Magic: The Gathering | Avatar: The Last Airbender released",
      "summary": "Wizards of the Coast said Magic: The Gathering | Avatar: The Last Airbender would release worldwide on November 21, 2025. The statement gave the worldwide release date.",
      "type": "launch",
      "entities": [
        "Wizards of the Coast",
        "Magic: The Gathering",
        "Avatar: The Last Airbender"
      ],
      "parties": [
        "wizards-of-the-coast",
        "magic-the-gathering",
        "avatar-the-last-airbender"
      ],
      "sources": [
        {
          "url": "https://magic.wizards.com/en/news/feature/where-to-play-avatar-the-last-airbender",
          "outlet": "Wizards of the Coast",
          "published": "2025-10-29",
          "quote": "Get out of your iceberg and start playing Magic! Magic: The Gathering | Avatar: The Last Airbender releases worldwide on November 21, 2025."
        }
      ]
    },
    {
      "timeline": "mtg-universes-beyond",
      "id": 2044,
      "url": "https://whatledto.com/events/mtg-universes-beyond#n2044",
      "date": "2025-09-26",
      "date_precision": "day",
      "title": "Wizards said 2026 would have seven Magic sets",
      "summary": "Wizards of the Coast said 2026 would have seven Magic sets. The statement announced the number of sets planned for that year.",
      "type": "announcement",
      "entities": [
        "Wizards of the Coast",
        "Magic: The Gathering"
      ],
      "parties": [
        "wizards-of-the-coast",
        "magic-the-gathering"
      ],
      "sources": [
        {
          "url": "https://magic.wizards.com/en/news/announcements/everything-announced-for-magic-the-gathering-in-2026",
          "outlet": "Wizards of the Coast",
          "published": "2025-09-26",
          "quote": "Yes, that means that 2026 will have seven Magic sets."
        }
      ]
    },
    {
      "timeline": "mtg-universes-beyond",
      "id": 2043,
      "url": "https://whatledto.com/events/mtg-universes-beyond#n2043",
      "date": "2025-09-26",
      "date_precision": "day",
      "title": "Magic: The Gathering | Marvel's Spider-Man released",
      "summary": "Wizards of the Coast said Magic: The Gathering | Marvel's Spider-Man would arrive on September 26, 2025. The company said it was providing product information for the set.",
      "type": "launch",
      "entities": [
        "Wizards of the Coast",
        "Magic: The Gathering",
        "Marvel",
        "Spider-Man"
      ],
      "parties": [
        "wizards-of-the-coast",
        "magic-the-gathering",
        "marvel",
        "spider-man"
      ],
      "sources": [
        {
          "url": "https://magic.wizards.com/en/news/feature/collecting-marvels-spider-man",
          "outlet": "Wizards of the Coast",
          "published": "2025-08-29",
          "quote": "Magic: The Gathering | Marvel's Spider-Man swings into the world on September 26, 2025, and we've got all the information on the set's products right here."
        }
      ]
    },
    {
      "timeline": "mtg-universes-beyond",
      "id": 2019,
      "url": "https://whatledto.com/events/mtg-universes-beyond#n2019",
      "date": "2025-07-23",
      "date_precision": "day",
      "title": "Final Fantasy becomes the biggest set release in Wizards history, in a quarter Hasbro wrote down by $1 billion",
      "summary": "Hasbro's second-quarter results said Magic revenue grew 23 percent on the Final Fantasy set, which set the record as the biggest set release in Wizards history. The same quarter carried a $1.0 billion non-cash goodwill impairment and a $798 million operating loss, so the best set Magic had ever sold and the largest write-down in the segment's recent history landed in the same release.",
      "type": "financial",
      "entities": [
        "Hasbro",
        "Wizards of the Coast"
      ],
      "parties": [
        "hasbro",
        "wizards-of-the-coast"
      ],
      "sources": [
        {
          "url": "https://www.sec.gov/Archives/edgar/data/46080/000004608025000119/exhibit991q22025.htm",
          "outlet": "Hasbro",
          "published": "2025-07-23",
          "quote": "MAGIC: THE GATHERING revenue grew 23% driven by the release of Final Fantasy, which set the record as being the biggest set release in Wizards history."
        }
      ]
    },
    {
      "timeline": "mtg-universes-beyond",
      "id": 2042,
      "url": "https://whatledto.com/events/mtg-universes-beyond#n2042",
      "date": "2025-06-13",
      "date_precision": "day",
      "title": "Magic: The Gathering—FINAL FANTASY released",
      "summary": "Wizards of the Coast said Magic: The Gathering—FINAL FANTASY would release on June 13, 2025. It said the set was available for preorder from game stores, online retailers, and other sellers.",
      "type": "launch",
      "entities": [
        "Wizards of the Coast",
        "Magic: The Gathering",
        "Final Fantasy"
      ],
      "parties": [
        "wizards-of-the-coast",
        "magic-the-gathering",
        "final-fantasy"
      ],
      "sources": [
        {
          "url": "https://magic.wizards.com/en/news/feature/where-to-play-final-fantasy",
          "outlet": "Wizards of the Coast",
          "published": "2025-05-14",
          "quote": "Magic: The Gathering—FINAL FANTASY releases on June 13, 2025, and is available to preorder now from your local game store, online retailers like Amazon, and elsewhere Magic products are sold."
        }
      ]
    },
    {
      "timeline": "mtg-universes-beyond",
      "id": 2041,
      "url": "https://whatledto.com/events/mtg-universes-beyond#n2041",
      "date": "2025-06-09",
      "date_precision": "day",
      "title": "Wizards announced three Final Fantasy Secret Lair drops",
      "summary": "Wizards of the Coast said Secret Lair would release three Final Fantasy-themed drops. It said the drops would depict characters, spells, and weapons from the Final Fantasy franchise.",
      "type": "announcement",
      "entities": [
        "Wizards of the Coast",
        "Secret Lair",
        "Final Fantasy"
      ],
      "parties": [
        "wizards-of-the-coast",
        "secret-lair",
        "final-fantasy"
      ],
      "sources": [
        {
          "url": "https://magic.wizards.com/en/news/announcements/secret-lair-x-final-fantasy",
          "outlet": "Wizards of the Coast",
          "published": "2025-06-09",
          "quote": "Secret Lair will be releasing three FINAL FANTASY-themed drops, each with stunning artwork depicting characters, spells, and weapons from across the FINAL FANTASY franchise."
        }
      ]
    },
    {
      "timeline": "mtg-universes-beyond",
      "id": 2040,
      "url": "https://whatledto.com/events/mtg-universes-beyond#n2040",
      "date": "2025-04-21",
      "date_precision": "day",
      "title": "Wizards announced Through the Omenpaths digital releases",
      "summary": "Wizards of the Coast said Through the Omenpaths releases would be digital sets. It described them as Universes Within versions of Universes Beyond sets not otherwise coming to digital Magic platforms.",
      "type": "announcement",
      "entities": [
        "Wizards of the Coast",
        "Through the Omenpaths",
        "Universes Beyond"
      ],
      "parties": [
        "wizards-of-the-coast",
        "through-the-omenpaths",
        "universes-beyond"
      ],
      "sources": [
        {
          "url": "https://magic.wizards.com/en/news/announcements/through-the-omenpaths-and-digital-universes-beyond-updates",
          "outlet": "Wizards of the Coast",
          "published": "2025-04-21",
          "quote": "Through the Omenpaths releases will be digital sets that are Universes Within versions of Universes Beyond sets that otherwise wouldn't be coming to digital Magic platforms."
        }
      ]
    },
    {
      "timeline": "mtg-universes-beyond",
      "id": 2038,
      "url": "https://whatledto.com/events/mtg-universes-beyond#n2038",
      "date": "2024-11-04",
      "date_precision": "day",
      "title": "Secret Lair Marvel Superdrop released",
      "summary": "Wizards of the Coast said the Secret Lair Marvel Superdrop would release on November 4, 2024. The announcement gave the release date for the Superdrop.",
      "type": "launch",
      "entities": [
        "Wizards of the Coast",
        "Secret Lair",
        "Marvel"
      ],
      "parties": [
        "wizards-of-the-coast",
        "secret-lair",
        "marvel"
      ],
      "sources": [
        {
          "url": "https://magic.wizards.com/en/news/announcements/secret-lair-marvel-superdrop",
          "outlet": "Wizards of the Coast",
          "published": "2024-10-18",
          "quote": "The Superdrop releases on November 4, 2024."
        }
      ]
    },
    {
      "timeline": "mtg-universes-beyond",
      "id": 2037,
      "url": "https://whatledto.com/events/mtg-universes-beyond#n2037",
      "date": "2024-10-25",
      "date_precision": "day",
      "title": "Wizards made new Universes Beyond booster sets legal in all Constructed formats",
      "summary": "Wizards of the Coast said that new Universes Beyond booster sets would be legal in all Constructed formats from 2025. It compared the treatment to that of standard Magic sets such as Bloomburrow.",
      "type": "regulatory",
      "entities": [
        "Wizards of the Coast",
        "Universes Beyond",
        "Bloomburrow"
      ],
      "parties": [
        "wizards-of-the-coast",
        "universes-beyond",
        "bloomburrow"
      ],
      "sources": [
        {
          "url": "https://magic.wizards.com/en/news/announcements/aligning-the-universes-making-all-our-sets-legal-in-all-our-formats",
          "outlet": "Wizards of the Coast",
          "published": "2024-10-25",
          "quote": "So, starting in 2025, new Universes Beyond booster sets will be legal in all Constructed formats, just like what you'd consider \"normal\" Magic sets like Bloomburrow."
        }
      ]
    },
    {
      "timeline": "mtg-universes-beyond",
      "id": 2036,
      "url": "https://whatledto.com/events/mtg-universes-beyond#n2036",
      "date": "2024-10-25",
      "date_precision": "day",
      "title": "Wizards set a six-release Magic calendar for 2025",
      "summary": "Wizards of the Coast said its 2025 release calendar included three Universes Beyond sets and three in-world Magic sets. The calendar therefore contained six sets described in the announcement.",
      "type": "announcement",
      "entities": [
        "Wizards of the Coast",
        "Magic: The Gathering",
        "Universes Beyond"
      ],
      "parties": [
        "wizards-of-the-coast",
        "magic-the-gathering",
        "universes-beyond"
      ],
      "sources": [
        {
          "url": "https://magic.wizards.com/en/news/announcements/aligning-the-universes-making-all-our-sets-legal-in-all-our-formats",
          "outlet": "Wizards of the Coast",
          "published": "2024-10-25",
          "quote": "We recently announced our 2025 release calendar, and it features a whopping three Universes Beyond sets to go along with three in-world Magic sets."
        }
      ]
    },
    {
      "timeline": "mtg-universes-beyond",
      "id": 2035,
      "url": "https://whatledto.com/events/mtg-universes-beyond#n2035",
      "date": "2024-10-25",
      "date_precision": "day",
      "title": "Wizards resumed listing MSRP with Foundations",
      "summary": "Wizards of the Coast said it would resume listing a Manufacturer's Suggested Retail Price for most sealed products. The change began with Magic: The Gathering Foundations.",
      "type": "announcement",
      "entities": [
        "Wizards of the Coast",
        "Magic: The Gathering",
        "Foundations"
      ],
      "parties": [
        "wizards-of-the-coast",
        "magic-the-gathering",
        "foundations"
      ],
      "sources": [
        {
          "url": "https://magic.wizards.com/en/news/announcements/magic-returns-to-listing-msrp-with-foundations",
          "outlet": "Wizards of the Coast",
          "published": "2024-10-25",
          "quote": "As shared during our MagicCon: Las Vegas panel, beginning with Magic: The Gathering Foundations, we will return to listing a Manufacturer's Suggested Retail Price (MSRP) for most sealed products."
        }
      ]
    },
    {
      "timeline": "mtg-universes-beyond",
      "id": 2034,
      "url": "https://whatledto.com/events/mtg-universes-beyond#n2034",
      "date": "2024-07-05",
      "date_precision": "day",
      "title": "Magic: The Gathering—Assassin's Creed introduced Beyond Boosters",
      "summary": "Wizards of the Coast described Magic: The Gathering—Assassin's Creed as its first release with Beyond Boosters. The statement identified Beyond Boosters as part of that release.",
      "type": "launch",
      "entities": [
        "Wizards of the Coast",
        "Magic: The Gathering",
        "Assassin's Creed",
        "Beyond Boosters"
      ],
      "parties": [
        "wizards-of-the-coast",
        "magic-the-gathering",
        "assassins-creed",
        "beyond-boosters"
      ],
      "sources": [
        {
          "url": "https://magic.wizards.com/en/news/feature/collecting-assassins-creed",
          "outlet": "Wizards of the Coast",
          "published": "2024-06-18",
          "quote": "Magic: The Gathering – Assassin's Creed is our first release with Beyond Boosters."
        }
      ]
    },
    {
      "timeline": "mtg-universes-beyond",
      "id": 2033,
      "url": "https://whatledto.com/events/mtg-universes-beyond#n2033",
      "date": "2024-03-08",
      "date_precision": "day",
      "title": "Magic: The Gathering—Fallout released",
      "summary": "Wizards of the Coast said Magic: The Gathering—Fallout would release on March 8, 2024. It said the product was available for preorder through game stores, online retailers, and other sellers.",
      "type": "launch",
      "entities": [
        "Wizards of the Coast",
        "Magic: The Gathering",
        "Fallout"
      ],
      "parties": [
        "wizards-of-the-coast",
        "magic-the-gathering",
        "fallout"
      ],
      "sources": [
        {
          "url": "https://magic.wizards.com/en/news/feature/collecting-magic-the-gathering-fallout",
          "outlet": "Wizards of the Coast",
          "published": "2024-02-20",
          "quote": "Vault dwellers, prepare yourselves! Magic: The Gathering® – Fallout® releases on March 8, 2024, and you can preorder it now from your local game store, online retailers like Amazon, and elsewhere Magic products are sold."
        }
      ]
    },
    {
      "timeline": "mtg-universes-beyond",
      "id": 2032,
      "url": "https://whatledto.com/events/mtg-universes-beyond#n2032",
      "date": "2023-10-16",
      "date_precision": "day",
      "title": "Wizards announced Play Boosters",
      "summary": "Wizards of the Coast said Draft Boosters and Set Boosters were being combined. The new booster type was named Play Booster.",
      "type": "announcement",
      "entities": [
        "Wizards of the Coast",
        "Play Boosters",
        "Draft Boosters",
        "Set Boosters"
      ],
      "parties": [
        "wizards-of-the-coast",
        "play-boosters",
        "draft-boosters",
        "set-boosters"
      ],
      "sources": [
        {
          "url": "https://magic.wizards.com/en/news/making-magic/what-are-play-boosters",
          "outlet": "Wizards of the Coast",
          "published": "2023-10-16",
          "quote": "The Set Booster and Draft Booster are being combined into a new type of booster we're calling the Play Booster."
        }
      ]
    },
    {
      "timeline": "mtg-universes-beyond",
      "id": 2031,
      "url": "https://whatledto.com/events/mtg-universes-beyond#n2031",
      "date": "2023-10-13",
      "date_precision": "day",
      "title": "Magic: The Gathering—Doctor Who released",
      "summary": "Wizards of the Coast said Magic: The Gathering—Doctor Who would release on October 13, 2023. The company invited players to join the release.",
      "type": "launch",
      "entities": [
        "Wizards of the Coast",
        "Magic: The Gathering",
        "Doctor Who"
      ],
      "parties": [
        "wizards-of-the-coast",
        "magic-the-gathering",
        "doctor-who"
      ],
      "sources": [
        {
          "url": "https://magic.wizards.com/en/news/feature/collecting-magic-the-gathering-doctor-who",
          "outlet": "Wizards of the Coast",
          "published": "2023-10-03",
          "quote": "We're so excited to have you join us on this timey-wimey adventure when the set releases on October 13, 2023."
        }
      ]
    },
    {
      "timeline": "mtg-universes-beyond",
      "id": 2030,
      "url": "https://whatledto.com/events/mtg-universes-beyond#n2030",
      "date": "2023-06-23",
      "date_precision": "day",
      "title": "The Lord of the Rings: Tales of Middle-earth released",
      "summary": "Wizards of the Coast stated that The Lord of the Rings: Tales of Middle-earth had a June 23 release. It said more products for the release were planned later that year.",
      "type": "launch",
      "entities": [
        "Wizards of the Coast",
        "The Lord of the Rings"
      ],
      "parties": [
        "wizards-of-the-coast",
        "the-lord-of-the-rings"
      ],
      "sources": [
        {
          "url": "https://magic.wizards.com/en/news/announcements/a-first-look-at-the-lord-of-the-rings-tales-of-middle-earth",
          "outlet": "Wizards of the Coast",
          "published": "2023-03-14",
          "quote": "In addition to our June 23 release, we have a little more in store for The Lord of the Rings: Tales of Middle-earth this year."
        }
      ]
    },
    {
      "timeline": "mtg-universes-beyond",
      "id": 2029,
      "url": "https://whatledto.com/events/mtg-universes-beyond#n2029",
      "date": "2022-10-07",
      "date_precision": "day",
      "title": "Magic's Universes Beyond Warhammer 40,000 collaboration released",
      "summary": "Wizards of the Coast said Magic: The Gathering's Universes Beyond Warhammer 40,000 collaboration would arrive on October 7. The announcement described the release as a collision of universes.",
      "type": "launch",
      "entities": [
        "Wizards of the Coast",
        "Magic: The Gathering",
        "Universes Beyond",
        "Warhammer 40,000"
      ],
      "parties": [
        "wizards-of-the-coast",
        "magic-the-gathering",
        "universes-beyond",
        "warhammer-40000"
      ],
      "sources": [
        {
          "url": "https://magic.wizards.com/en/news/announcements/first-look-magic-gatherings-universes-beyond-warhammer-40000-collaboration",
          "outlet": "Wizards of the Coast",
          "published": "2022-05-13",
          "quote": "On October 7, universes will collide with Magic: The Gathering's Universes Beyond Warhammer 40,000 collaboration."
        }
      ]
    },
    {
      "timeline": "mtg-universes-beyond",
      "id": 2027,
      "url": "https://whatledto.com/events/mtg-universes-beyond#n2027",
      "date": "2021-10-18",
      "date_precision": "day",
      "title": "Secret Lair x Stranger Things preorder opened",
      "summary": "Wizards of the Coast directed customers to preorder the Stranger Things Secret Lair release beginning October 18. The preorder window was stated to end on November 15.",
      "type": "launch",
      "entities": [
        "Wizards of the Coast",
        "Secret Lair",
        "Stranger Things"
      ],
      "parties": [
        "wizards-of-the-coast",
        "secret-lair",
        "stranger-things"
      ],
      "sources": [
        {
          "url": "https://magic.wizards.com/en/news/announcements/stranger-things-are-happening-in-the-secret-lair",
          "outlet": "Wizards of the Coast",
          "published": "2021-10-14",
          "quote": "Go on, dare! You know you want to! Like the buildup to the scene where you know the monster is going to jump out, but you just can't look away, keep your eyes pinned to this release and head over to secretlair.wizards.com between 9 a.m. PT October 18 and 9 a.m. PT November 15 to preorder before it slithers away (or eats you while your back is turned)."
        }
      ]
    },
    {
      "timeline": "mtg-universes-beyond",
      "id": 2026,
      "url": "https://whatledto.com/events/mtg-universes-beyond#n2026",
      "date": "2021-06-07",
      "date_precision": "day",
      "title": "Wizards set a reprint path for Universes Beyond Secret Lair cards",
      "summary": "Wizards of the Coast said it did not intend to withhold mechanical game pieces from players outside its direct-to-consumer channel. The statement concerned Secret Lair Universes Beyond cards.",
      "type": "response",
      "entities": [
        "Wizards of the Coast",
        "Universes Beyond",
        "Secret Lair"
      ],
      "parties": [
        "wizards-of-the-coast",
        "universes-beyond",
        "secret-lair"
      ],
      "sources": [
        {
          "url": "https://magic.wizards.com/en/news/announcements/secret-lair-universes-beyond-update-2021-06-07",
          "outlet": "Wizards of the Coast",
          "published": "2021-06-07",
          "quote": "The goal is not, however, to hold back mechanical expressions and game pieces from players who don't purchase through our direct-to-consumer channel."
        }
      ]
    },
    {
      "timeline": "mtg-universes-beyond",
      "id": 2025,
      "url": "https://whatledto.com/events/mtg-universes-beyond#n2025",
      "date": "2021-02-25",
      "date_precision": "day",
      "title": "Wizards established Universes Beyond as a Magic brand",
      "summary": "Wizards of the Coast said Universes Beyond would operate as a brand within Magic: The Gathering. It said the brand would exist alongside existing product lines.",
      "type": "announcement",
      "entities": [
        "Wizards of the Coast",
        "Magic: The Gathering",
        "Universes Beyond"
      ],
      "parties": [
        "wizards-of-the-coast",
        "magic-the-gathering",
        "universes-beyond"
      ],
      "sources": [
        {
          "url": "https://magic.wizards.com/en/news/announcements/magics-voyages-universes-beyond-2021-02-25",
          "outlet": "Wizards of the Coast",
          "published": "2021-02-26",
          "quote": "Universes Beyond will act as a brand within Magic: The Gathering—existing in addition to and alongside our existing line of products."
        }
      ]
    },
    {
      "timeline": "mtg-universes-beyond",
      "id": 2024,
      "url": "https://whatledto.com/events/mtg-universes-beyond#n2024",
      "date": "2020-10-04",
      "date_precision": "day",
      "title": "Secret Lair x The Walking Dead crossover began",
      "summary": "Wizards of the Coast said Magic: The Gathering and AMC's The Walking Dead would collide on October 4. The crossover was a Secret Lair release.",
      "type": "launch",
      "entities": [
        "Wizards of the Coast",
        "Magic: The Gathering",
        "AMC",
        "The Walking Dead",
        "Secret Lair"
      ],
      "parties": [
        "wizards-of-the-coast",
        "magic-the-gathering",
        "amc",
        "the-walking-dead",
        "secret-lair"
      ],
      "sources": [
        {
          "url": "https://magic.wizards.com/en/news/announcements/walking-dead-shambles-secret-lair-2020-09-28",
          "outlet": "Wizards of the Coast",
          "published": "2020-09-28",
          "quote": "On October 4, the universes of Magic: The Gathering and AMC's The Walking Dead will collide in a one-of-a-kind Secret Lair crossover!"
        }
      ]
    }
  ],
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    {
      "id": "hasbro",
      "name": "Hasbro",
      "url": "https://whatledto.com/who/hasbro",
      "json": "https://whatledto.com/who/hasbro.json",
      "shared_timelines": 1
    }
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  "license": {
    "holder": "What Led To",
    "terms": "https://whatledto.com/methodology#reuse",
    "summary": "Quote entries with attribution and a link to the entry; do not republish whole timelines or train models on the text."
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}