{ "data_version": "1", "schema": "https://whatledto.com/data", "id": "tim-cook", "name": "Tim Cook", "kind": "person", "url": "https://whatledto.com/who/tim-cook", "description": "CEO of Apple since 2011.", "same_as": [ "https://en.wikipedia.org/wiki/Tim_Cook" ], "timelines": [ { "slug": "iphone-generations", "title": "Every iPhone Launch: From the 2007 Original to the September 2026 Event", "url": "https://whatledto.com/events/iphone-generations", "json": "https://whatledto.com/events/iphone-generations.json", "role": "Apple CEO for most iPhone generations after Jobs, including the launches of the SE, Pro, 5G, USB-C and Apple Intelligence-era models.", "entries": 10, "updated_at": "2026-10-23T06:06:05.150654+00:00" }, { "slug": "apple-ceo-succession", "title": "Apple CEO Succession: How Tim Cook Handed Apple to John Ternus", "url": "https://whatledto.com/events/apple-ceo-succession", "json": "https://whatledto.com/events/apple-ceo-succession.json", "role": "Apple CEO from 2011 until September 1, 2026, when he became executive chairman.", "entries": 18, "updated_at": "2026-10-14T04:05:02.255377+00:00" } ], "entries": [ { "timeline": "apple-ceo-succession", "id": 2113, "url": "https://whatledto.com/events/apple-ceo-succession#n2113", "date": "2026-10-07", "date_precision": "day", "title": "Tim Cook on standing back: wind at Ternus's back, and no meddling", "summary": "In his first interview since handing Apple to John Ternus on 1 September, Tim Cook said he had timed the handover so Ternus would have momentum behind him, that he is not meddling in how Ternus runs the company, and that he had passed on the advice Steve Jobs gave him — make the job your own rather than copy your predecessor.", "type": "response", "entities": [ "Tim Cook", "John Ternus", "Apple" ], "parties": [ "tim-cook", "john-ternus", "apple" ], "sources": [ { "url": "https://www.independent.co.uk/tech/apple-tim-cook-music-hall-kings-trust-ceo-b3063503.html", "outlet": "The Independent", "published": "2026-10-08", "quote": "I wanted John to have some wind at his back" }, { "url": "https://www.independent.co.uk/tech/apple-tim-cook-music-hall-kings-trust-ceo-b3063503.html", "outlet": "The Independent", "published": "2026-10-08", "quote": "I’m not meddling. I’m not a meddler." }, { "url": "https://www.independent.co.uk/tech/apple-tim-cook-music-hall-kings-trust-ceo-b3063503.html", "outlet": "The Independent", "published": "2026-10-08", "quote": "I’ve told John the same thing." } ] }, { "timeline": "apple-ceo-succession", "id": 767, "url": "https://whatledto.com/events/apple-ceo-succession#n767", "date": "2026-09-09", "date_precision": "day", "title": "Ternus's first keynote as CEO: the iPhone 18 Pro, AirPods 5, Apple Watch Series 12 and the folding iPhone Duo", "summary": "Eight days after taking over, John Ternus opened the 'Surprise and Shine' event at the Steve Jobs Theater with a Jobs-style argument that the iPhone is the ideal device for AI, then unveiled the iPhone 18 Pro at $1,199, AirPods 5, Apple Watch Series 12 and Ultra 4, and finally the $1,999 foldable iPhone Duo. Tim Cook, now executive chairman, did not present.", "type": "launch", "entities": [ "Apple", "John Ternus", "Tim Cook" ], "parties": [ "apple", "john-ternus", "tim-cook" ], "sources": [ { "url": "https://www.cnbc.com/2026/09/09/apple-event-today-live-updates.html", "outlet": "CNBC", "published": "2026-09-09", "quote": "Ternus opened his first iPhone launch as CEO with a speech about how he sees artificial intelligence and what those kinds of devices need to be." }, { "url": "https://www.apple.com/newsroom/2026/09/apple-unveils-iphone-duo/", "outlet": "Apple Newsroom", "published": "2026-09-09", "quote": "Apple today introduced iPhone Duo, the first foldable iPhone." }, { "url": "https://www.axios.com/2026/09/09/apple-live-updates-foldable-iphone-duo-18", "outlet": "Axios", "published": "2026-09-09", "quote": "Apple kicked off the event with new CEO John Ternus greeting the crowd." }, { "url": "https://appleinsider.com/articles/26/09/09/see-john-ternus-live-at-steve-jobs-theater-in-his-first-event-as-ceo", "outlet": "AppleInsider", "published": "2026-09-09", "quote": "Apple's John Ternus has opened his first product event as CEO, putting new leadership at the center of the company's biggest annual launch." }, { "url": "https://techcrunch.com/2026/09/09/apple-ceo-john-ternus-says-the-best-ai-device-is-still-the-iphone/", "outlet": "TechCrunch", "published": "2026-09-09", "quote": "Apple’s new CEO, John Ternus, used the opening of the company’s Surprise and Shine event Wednesday to make its AI strategy clear: The iPhone is already the best AI device out there, and Apple cares more about data privacy than its rivals." } ] }, { "timeline": "apple-ceo-succession", "id": 251, "url": "https://whatledto.com/events/apple-ceo-succession#n251", "date": "2026-09-01", "date_precision": "day", "title": "John Ternus sends employees a memo on his first day as CEO", "summary": "John Ternus sent Apple employees a memo on his first day as chief executive. He thanked employees for their warm wishes.", "type": "response", "entities": [ "Apple", "John Ternus", "Tim Cook" ], "parties": [ "apple", "john-ternus", "tim-cook" ], "sources": [ { "url": "https://www.macrumors.com/2026/09/01/john-ternus-first-memo/", "outlet": "MacRumors", "published": "2026-09-01", "quote": "Today, on my first day as CEO, I just wanted to send a quick note to thank everyone for the warm wishes." } ] }, { "timeline": "apple-ceo-succession", "id": 233, "url": "https://whatledto.com/events/apple-ceo-succession#n233", "date": "2026-09-01", "date_precision": "day", "title": "Transition takes effect; Apple discloses Ternus's $3 million salary and $55 million equity target, Cook's $2 million and $45 million", "summary": "On John Ternus's first day as CEO Apple filed an amended 8-K setting his salary at $3 million, a prorated $2.5 million RSU award for fiscal 2026 and a $55 million target equity award for fiscal 2027, 75 percent performance-based. Tim Cook, now executive chairman, gets a $2 million salary from September 26 and a $45 million target award, half performance-based, that vests on retirement after the first anniversary of the grant.", "type": "regulatory", "entities": [ "Apple", "John Ternus", "Tim Cook" ], "parties": [ "apple", "john-ternus", "tim-cook" ], "sources": [ { "url": "https://www.sec.gov/Archives/edgar/data/320193/000114036126035325/ef20081427_8ka.htm", "outlet": "SEC EDGAR", "published": "2026-09-01", "quote": "Mr. Ternus’ annual salary was increased to $3 million on the Transition Date." } ] }, { "timeline": "apple-ceo-succession", "id": 248, "url": "https://whatledto.com/events/apple-ceo-succession#n248", "date": "2026-08-31", "date_precision": "day", "title": "Tim Cook endorses John Ternus in a memo to Apple employees", "summary": "Tim Cook told Apple employees that he was excited for John Ternus's leadership. Cook said Ternus understood how to build products that change the world.", "type": "response", "entities": [ "Apple", "Tim Cook", "John Ternus" ], "parties": [ "apple", "tim-cook", "john-ternus" ], "sources": [ { "url": "https://techcrunch.com/2026/08/31/tim-cooks-parting-message-apple-is-in-the-hands-of-a-product-builder/", "outlet": "TechCrunch", "published": "2026-08-31", "quote": "Few people understand what it takes to build products that change the world the way John does and I could not be more excited for his leadership." } ] }, { "timeline": "iphone-generations", "id": 603, "url": "https://whatledto.com/events/iphone-generations#n603", "date": "2026-08-26", "date_precision": "day", "title": "Apple sets the September 9 'Surprise and Shine' event, the first iPhone launch under John Ternus", "summary": "Invitations for a September 9, 2026 event at the Steve Jobs Theater went out a week before John Ternus succeeded Tim Cook as CEO. Analysts expected the iPhone 18 Pro, Apple's first folding iPhone and new Apple Watches, with the standard iPhone 18 reportedly held back to spring 2027 as Apple splits the launch cycle.", "type": "announcement", "entities": [ "Apple", "John Ternus", "Tim Cook", "iPhone 18 Pro" ], "parties": [ "apple", "john-ternus", "tim-cook", "iphone-18-pro" ], "sources": [ { "url": "https://www.cnbc.com/2026/08/26/apple-iphone-launch-date-john-ternus.html", "outlet": "CNBC", "published": "2026-08-26", "quote": "Apple announced it is holding a launch event at its headquarters in Cupertino, California, on Sept. 9. Analysts expect Apple to launch new iPhones and Apple Watches at the event, including the company's first folding phone." }, { "url": "https://developer.apple.com/hello/september26/", "outlet": "Apple Developer", "published": null, "quote": "Join us for a special Apple Event on September 9 at 10 a.m. PT." }, { "url": "https://9to5mac.com/2026/08/26/apple-officially-announces-iphone-18-pro-foldable-event/", "outlet": "9to5Mac", "published": "2026-08-26", "quote": "Apple has officially announced its next product event, where it will unveil the iPhone 18 Pro lineup and its first foldable iPhone." } ] }, { "timeline": "apple-ceo-succession", "id": 337, "url": "https://whatledto.com/events/apple-ceo-succession#n337", "date": "2026-08", "date_precision": "month", "title": "Luca Maestri steps down from Corporate Services leadership", "summary": "MacRumors reported that Luca Maestri stepped down from leading Apple’s Corporate Services organization in recent weeks. The report said he remained at Apple with no responsibilities other than hosting a class at Apple University.", "type": "report", "entities": [ "Apple", "Luca Maestri", "Kevan Parekh", "John Ternus", "Tim Cook" ], "parties": [ "apple", "luca-maestri", "kevan-parekh", "john-ternus", "tim-cook" ], "sources": [ { "url": "https://www.macrumors.com/2026/09/01/luca-maestri-apple-winding-down/", "outlet": "MacRumors", "published": "2026-09-01", "quote": "Maestri stepped down from that position in recent weeks, and Bloomberg says he is still at Apple but has no responsibilities other than hosting a class at Apple University." } ] }, { "timeline": "apple-ceo-succession", "id": 239, "url": "https://whatledto.com/events/apple-ceo-succession#n239", "date": "2026-07-30", "date_precision": "day", "title": "Tim Cook says the quarter call will be his final earnings call", "summary": "Tim Cook said Apple's fiscal-third-quarter call would be his final earnings call. He said John Ternus would lead subsequent earnings calls.", "type": "financial", "entities": [ "Apple", "Tim Cook", "John Ternus", "Kevan Parekh" ], "parties": [ "apple", "tim-cook", "john-ternus", "kevan-parekh" ], "sources": [ { "url": "https://www.fool.com/earnings/call-transcripts/2026/08/07/apple-aapl-q3-2026-earnings-call-transcript/", "outlet": "The Motley Fool", "published": "2026-08-07", "quote": "As you know, this will be my final earnings call, and John will lead these calls going forward." } ] }, { "timeline": "apple-ceo-succession", "id": 232, "url": "https://whatledto.com/events/apple-ceo-succession#n232", "date": "2026-04-20", "date_precision": "day", "title": "Johny Srouji named chief hardware officer, taking over Ternus's Hardware Engineering organization", "summary": "On the day of the CEO announcement Apple named Johny Srouji, senior vice president of Hardware Technologies and leader of Apple silicon since the A4, as chief hardware officer with immediate effect, adding the Hardware Engineering organization Ternus had run to his hardware technologies remit.", "type": "announcement", "entities": [ "Apple", "Johny Srouji", "John Ternus", "Tim Cook" ], "parties": [ "apple", "johny-srouji", "john-ternus", "tim-cook" ], "sources": [ { "url": "https://www.apple.com/newsroom/2026/04/johny-srouji-named-apples-chief-hardware-officer/", "outlet": "Apple Newsroom", "published": "2026-04-20", "quote": "Apple today announced that, effective immediately, Apple executive Johny Srouji will become chief hardware officer." } ] }, { "timeline": "apple-ceo-succession", "id": 231, "url": "https://whatledto.com/events/apple-ceo-succession#n231", "date": "2026-04-20", "date_precision": "day", "title": "Apple announces Tim Cook will become executive chairman and John Ternus CEO on September 1, 2026", "summary": "Apple said Tim Cook would become executive chairman and John Ternus, senior vice president of Hardware Engineering, would become CEO effective September 1, 2026, after a unanimous board vote and what it called a long-term succession planning process. Cook would stay CEO through the summer and, as executive chairman, engage with policymakers; Arthur Levinson would move from non-executive chairman to lead independent director and Ternus would join the board.", "type": "announcement", "entities": [ "Apple", "Tim Cook", "John Ternus", "Arthur Levinson" ], "parties": [ "apple", "tim-cook", "john-ternus", "arthur-levinson" ], "sources": [ { "url": "https://www.apple.com/newsroom/2026/04/tim-cook-to-become-apple-executive-chairman-john-ternus-to-become-apple-ceo/", "outlet": "Apple Newsroom", "published": "2026-04-20", "quote": "The transition, which was approved unanimously by the Board of Directors, follows a thoughtful, long-term succession planning process." } ] }, { "timeline": "apple-ceo-succession", "id": 230, "url": "https://whatledto.com/events/apple-ceo-succession#n230", "date": "2026-04-17", "date_precision": "day", "title": "Apple's board appoints John Ternus CEO and director, effective September 1", "summary": "According to the Form 8-K Apple filed on April 20, the board appointed Ternus, then 50, as chief executive officer and a member of the board on April 17, 2026, three days before the public announcement, with both appointments effective on the September 1 transition date. The filing noted that Ternus's compensation would be disclosed in a later amendment.", "type": "regulatory", "entities": [ "Apple", "John Ternus", "Tim Cook", "Arthur Levinson" ], "parties": [ "apple", "john-ternus", "tim-cook", "arthur-levinson" ], "sources": [ { "url": "https://www.sec.gov/Archives/edgar/data/320193/000114036126015711/ef20071035_8k.htm", "outlet": "SEC EDGAR", "published": "2026-04-20", "quote": "On April 17, 2026, the Board appointed John Ternus, Apple’s Senior Vice President of Hardware Engineering, as Chief Executive Officer and a member of the Board, in each case effective on the Transition Date." }, { "url": "https://www.apple.com/newsroom/2026/04/tim-cook-to-become-apple-executive-chairman-john-ternus-to-become-apple-ceo/", "outlet": "Apple", "published": "2026-04-20", "quote": "CUPERTINO, CALIFORNIA Apple announced that Tim Cook will become executive chairman of Apple’s board of directors and John Ternus, senior vice president of Hardware Engineering, will become Apple’s next chief executive officer effective on September 1, 2026." } ] }, { "timeline": "apple-ceo-succession", "id": 229, "url": "https://whatledto.com/events/apple-ceo-succession#n229", "date": "2025-12-04", "date_precision": "day", "title": "General counsel Kate Adams and policy chief Lisa Jackson to retire; Jennifer Newstead joins", "summary": "Apple said Jennifer Newstead, joining from Meta, would become general counsel on March 1, 2026 as Kate Adams moved toward retirement in late 2026, and that Lisa Jackson would retire in late January 2026. Government Affairs was folded under the general counsel, and Environment and Social Initiatives moved under COO Sabih Khan. Within a week Apple had also lost design chief Alan Dye to Meta.", "type": "announcement", "entities": [ "Apple", "Kate Adams", "Lisa Jackson", "Jennifer Newstead", "Tim Cook" ], "parties": [ "apple", "kate-adams", "lisa-jackson", "jennifer-newstead", "tim-cook" ], "sources": [ { "url": "https://www.apple.com/newsroom/2025/12/apple-announces-executive-transitions/", "outlet": "Apple Newsroom", "published": "2025-12-04", "quote": "Apple today announced that Jennifer Newstead will become Apple’s general counsel on March 1, 2026, following a transition of duties from Kate Adams, who has served as Apple’s general counsel since 2017." } ] }, { "timeline": "apple-ceo-succession", "id": 242, "url": "https://whatledto.com/events/apple-ceo-succession#n242", "date": "2025-12-03", "date_precision": "day", "title": "Apple plans to replace Alan Dye with Stephen Lemay", "summary": "MacRumors reported that Apple planned to replace Alan Dye with Stephen Lemay. Lemay had been an Apple designer for more than 25 years.", "type": "announcement", "entities": [ "Apple", "Alan Dye", "Stephen Lemay", "Tim Cook", "Meta" ], "parties": [ "apple", "alan-dye", "stephen-lemay", "tim-cook", "meta" ], "sources": [ { "url": "https://www.macrumors.com/2025/12/03/apple-alan-dye-joining-meta/", "outlet": "MacRumors", "published": "2025-12-03", "quote": "Apple plans to replace Dye with Stephen Lemay, a longtime Apple designer who joined the company over 25 years ago." } ] }, { "timeline": "apple-ceo-succession", "id": 243, "url": "https://whatledto.com/events/apple-ceo-succession#n243", "date": "2025-12", "date_precision": "month", "title": "Tim Cook puts John Ternus in charge of Apple's design teams", "summary": "MacRumors reported that Tim Cook put John Ternus in charge of Apple's design teams in the final months of 2025. The assignment expanded Ternus's responsibilities.", "type": "report", "entities": [ "Apple", "Tim Cook", "John Ternus", "Craig Federighi", "Greg Joswiak" ], "parties": [ "apple", "tim-cook", "john-ternus", "craig-federighi", "greg-joswiak" ], "sources": [ { "url": "https://www.macrumors.com/2026/01/22/john-ternus-apple-design-lead/", "outlet": "MacRumors", "published": "2026-01-22", "quote": "Apple CEO Tim Cook put Ternus in charge of the design teams the final months of 2025, expanding his responsibilities." }, { "url": "https://www.bloomberg.com/news/newsletters/2026-10-04/apple-s-john-ternus-leads-design-touch-screen-oled-macbook-pro-gets-lighter", "outlet": "Bloomberg", "published": "2026-10-04", "quote": "Apple’s John Ternus is spending much of his time overseeing the company’s hardware and software design work." } ] }, { "timeline": "iphone-generations", "id": 601, "url": "https://whatledto.com/events/iphone-generations#n601", "date": "2025-09-09", "date_precision": "day", "title": "iPhone 17, the ultra-thin iPhone Air and a redesigned 17 Pro with a vapor chamber", "summary": "Apple's last September launch under Tim Cook replaced the Plus with the 5.6mm-thin titanium iPhone Air on the A19 Pro, gave the base iPhone 17 a 120Hz ProMotion display and 256GB base storage, and rebuilt the 17 Pro around an aluminium unibody with a vapor chamber and three 48MP cameras. Ceramic Shield 2 and Apple's N1 wireless chip appeared across the line.", "type": "announcement", "entities": [ "Apple", "Tim Cook", "iPhone 17", "iPhone Air", "iPhone 17 Pro" ], "parties": [ "apple", "tim-cook", "iphone-17", "iphone-air", "iphone-17-pro" ], "sources": [ { "url": "https://www.apple.com/newsroom/2025/09/apple-debuts-iphone-17/", "outlet": "Apple Newsroom", "published": "2025-09-09", "quote": "Apple today announced iPhone 17, featuring the new Center Stage front camera that takes selfies to the next level; a powerful 48MP Fusion Main camera with an optical-quality 2x Telephoto; and a new 48MP Fusion Ultra Wide camera that captures expansive scenes and macro photography in more detail." }, { "url": "https://www.apple.com/newsroom/2025/09/introducing-iphone-air-a-powerful-new-iphone-with-a-breakthrough-design/", "outlet": "Apple Newsroom", "published": "2025-09-09", "quote": "Apple today debuted the all-new iPhone Air, the thinnest iPhone ever made, with pro performance." }, { "url": "https://www.apple.com/newsroom/2025/09/apple-unveils-iphone-17-pro-and-iphone-17-pro-max/", "outlet": "Apple Newsroom", "published": "2025-09-09", "quote": "Apple today introduced iPhone 17 Pro and iPhone 17 Pro Max with a striking new design that delivers a dramatic leap in performance." } ] }, { "timeline": "apple-ceo-succession", "id": 227, "url": "https://whatledto.com/events/apple-ceo-succession#n227", "date": "2025-07-08", "date_precision": "day", "title": "COO transition: Jeff Williams hands operations to Sabih Khan and retires later in the year", "summary": "Apple said Jeff Williams, long viewed as a potential successor to Tim Cook, would pass the chief operating officer role to Sabih Khan later in July 2025 as part of a long-planned succession, keep design, Apple Watch and Health until his retirement late in the year, after which the design team would report directly to Cook.", "type": "announcement", "entities": [ "Apple", "Jeff Williams", "Sabih Khan", "Tim Cook" ], "parties": [ "apple", "jeff-williams", "sabih-khan", "tim-cook" ], "sources": [ { "url": "https://www.apple.com/newsroom/2025/07/apple-announces-chief-operating-officer-transition/", "outlet": "Apple Newsroom", "published": "2025-07-08", "quote": "Apple’s design team will then transition to reporting directly to Cook after Williams retires late in the year." } ] }, { "timeline": "iphone-generations", "id": 599, "url": "https://whatledto.com/events/iphone-generations#n599", "date": "2024-09-09", "date_precision": "day", "title": "iPhone 16 is 'built for Apple Intelligence', with a Camera Control button on every model", "summary": "Apple pitched the whole iPhone 16 line around its generative AI features, which shipped later in iOS 18.1 and 18.2 rather than at launch, and added a touch-sensitive Camera Control button plus the Action button to the base models. The 16 Pro grew to 6.3 and 6.9 inches on the A18 Pro.", "type": "announcement", "entities": [ "Apple", "Tim Cook", "iPhone 16", "iPhone 16 Pro", "Apple Intelligence" ], "parties": [ "apple", "tim-cook", "iphone-16", "iphone-16-pro", "apple-intelligence" ], "sources": [ { "url": "https://www.apple.com/newsroom/2024/09/apple-introduces-iphone-16-and-iphone-16-plus/", "outlet": "Apple Newsroom", "published": "2024-09-09", "quote": "Apple today announced iPhone 16 and iPhone 16 Plus, built for Apple Intelligence, the easy-to-use personal intelligence system that understands personal context to deliver intelligence that is helpful and relevant while protecting user privacy." }, { "url": "https://www.apple.com/newsroom/2024/09/apple-debuts-iphone-16-pro-and-iphone-16-pro-max/", "outlet": "Apple Newsroom", "published": "2024-09-09", "quote": "Apple today introduced iPhone 16 Pro and iPhone 16 Pro Max, featuring Apple Intelligence, larger display sizes, new creative capabilities with innovative pro camera features, stunning graphics for immersive gaming, and more — all powered by the A18 Pro chip." } ] }, { "timeline": "apple-ceo-succession", "id": 226, "url": "https://whatledto.com/events/apple-ceo-succession#n226", "date": "2024-08-26", "date_precision": "day", "title": "CFO transition: Luca Maestri to hand over to Kevan Parekh on January 1, 2025", "summary": "Apple announced that Luca Maestri would step down as chief financial officer on January 1, 2025, staying on to lead Corporate Services, and that Kevan Parekh, vice president of Financial Planning and Analysis, would become CFO as part of a planned succession. It was the first of a series of executive-team handovers ahead of the CEO change.", "type": "announcement", "entities": [ "Apple", "Luca Maestri", "Kevan Parekh", "Tim Cook" ], "parties": [ "apple", "luca-maestri", "kevan-parekh", "tim-cook" ], "sources": [ { "url": "https://www.apple.com/newsroom/2024/08/apple-announces-chief-financial-officer-transition/", "outlet": "Apple Newsroom", "published": "2024-08-26", "quote": "As part of a planned succession, Kevan Parekh, Apple’s Vice President of Financial Planning and Analysis, will become Chief Financial Officer and join the executive team." } ] }, { "timeline": "apple-ceo-succession", "id": 225, "url": "https://whatledto.com/events/apple-ceo-succession#n225", "date": "2021-01-25", "date_precision": "day", "title": "John Ternus joins the executive team as senior vice president of Hardware Engineering", "summary": "Apple moved Dan Riccio to a new project reporting to Tim Cook and promoted John Ternus, a Product Design hire from 2001 and a vice president of Hardware Engineering since 2013, to lead Hardware Engineering on the executive team. Cook called him a bold and visionary leader of the hardware teams.", "type": "announcement", "entities": [ "Apple", "John Ternus", "Dan Riccio", "Tim Cook" ], "parties": [ "apple", "john-ternus", "dan-riccio", "tim-cook" ], "sources": [ { "url": "https://www.apple.com/newsroom/2021/01/dan-riccio-begins-a-new-chapter-at-apple/", "outlet": "Apple Newsroom", "published": "2021-01-25", "quote": "John Ternus will now lead Apple’s Hardware Engineering organization as a member of the executive team." } ] }, { "timeline": "iphone-generations", "id": 595, "url": "https://whatledto.com/events/iphone-generations#n595", "date": "2020-10-13", "date_precision": "day", "title": "iPhone 12 family brings 5G, flat edges, MagSafe and Ceramic Shield, a month late", "summary": "Delayed by pandemic supply disruptions, the first October launch since 2011 introduced four models: the 5.4-inch 12 mini, the 12, the 12 Pro and the 6.7-inch 12 Pro Max. All had 5G, the A14 Bionic, OLED displays, the flat-sided design and magnetic MagSafe accessories; Apple also stopped including chargers and EarPods in the box.", "type": "announcement", "entities": [ "Apple", "Tim Cook", "iPhone 12", "iPhone 12 Pro", "iPhone 12 mini" ], "parties": [ "apple", "tim-cook", "iphone-12", "iphone-12-pro", "iphone-12-mini" ], "sources": [ { "url": "https://www.apple.com/newsroom/2020/10/apple-introduces-iphone-12-pro-and-iphone-12-pro-max-with-5g/", "outlet": "Apple Newsroom", "published": "2020-10-13", "quote": "Apple today announced iPhone 12 Pro and iPhone 12 Pro Max, introducing a powerful 5G experience and advanced technologies that push the boundaries of innovation for users who want the most out of iPhone." } ] }, { "timeline": "iphone-generations", "id": 593, "url": "https://whatledto.com/events/iphone-generations#n593", "date": "2019-09-10", "date_precision": "day", "title": "iPhone 11 Pro starts the 'Pro' line with a triple camera; iPhone 11 cuts the entry price to $699", "summary": "Apple split the range into the iPhone 11, a $699 successor to the XR with a second ultra-wide camera, and the iPhone 11 Pro and Pro Max with three cameras, Night mode, a brighter Super Retina XDR display and the A13 Bionic. All three went on sale September 20.", "type": "announcement", "entities": [ "Apple", "Tim Cook", "iPhone 11", "iPhone 11 Pro", "iPhone 11 Pro Max" ], "parties": [ "apple", "tim-cook", "iphone-11", "iphone-11-pro", "iphone-11-pro-max" ], "sources": [ { "url": "https://www.apple.com/newsroom/2019/09/iphone-11-pro-and-iphone-11-pro-max-the-most-powerful-and-advanced-smartphones/", "outlet": "Apple Newsroom", "published": "2019-09-10", "quote": "Apple today announced iPhone 11 Pro and iPhone 11 Pro Max, a new pro line for iPhone that delivers advanced performance for users who want the very best smartphone." } ] }, { "timeline": "iphone-generations", "id": 591, "url": "https://whatledto.com/events/iphone-generations#n591", "date": "2017-09-12", "date_precision": "day", "title": "Tenth anniversary: iPhone X with Face ID and an OLED screen at $999, alongside iPhone 8", "summary": "The first event in the Steve Jobs Theater introduced the all-screen iPhone X with the notch, Face ID via the TrueDepth camera, an OLED Super Retina display, wireless charging and the A11 Bionic with a Neural Engine, at a new $999 starting price, shipping November 3. The iPhone 8 and 8 Plus kept the home button and Touch ID in a glass-backed body and shipped first, on September 22.", "type": "announcement", "entities": [ "Apple", "Tim Cook", "iPhone X", "iPhone 8", "Face ID" ], "parties": [ "apple", "tim-cook", "iphone-x", "iphone-8", "face-id" ], "sources": [ { "url": "https://www.apple.com/newsroom/2017/09/the-future-is-here-iphone-x/", "outlet": "Apple Newsroom", "published": "2017-09-12", "quote": "Apple today announced iPhone X, the future of the smartphone, in a gorgeous all-glass design with a beautiful 5.8-inch Super Retina display, A11 Bionic chip, wireless charging and an improved rear camera with dual optical image stabilization. iPhone X delivers an innovative and secure new way for customers to unlock, authenticate and pay using Face ID, enabled by the new TrueDepth camera." }, { "url": "https://www.apple.com/newsroom/2017/09/iphone-8-and-iphone-8-plus-a-new-generation-of-iphone/", "outlet": "Apple Newsroom", "published": "2017-09-12", "quote": "Apple today announced a new generation of iPhone: iPhone 8 and iPhone 8 Plus. The new iPhone features a new glass and aluminum design in three beautiful colors made out of the most durable glass ever in a smartphone, Retina HD displays and A11 Bionic chip, and is designed for the ultimate augmented reality experience." } ] }, { "timeline": "iphone-generations", "id": 589, "url": "https://whatledto.com/events/iphone-generations#n589", "date": "2016-07-27", "date_precision": "day", "title": "Apple sells its billionth iPhone", "summary": "Nine years after the first went on sale, Tim Cook told an employee meeting in Cupertino that Apple had sold the billionth iPhone the previous week. The milestone came in the first year iPhone unit sales fell, as the 6s cycle lagged the 6.", "type": "financial", "entities": [ "Apple", "Tim Cook" ], "parties": [ "apple", "tim-cook" ], "sources": [ { "url": "https://www.apple.com/newsroom/2016/07/apple-celebrates-one-billion-iphones/", "outlet": "Apple Newsroom", "published": "2016-07-27", "quote": "At an employee meeting in Cupertino this morning, CEO Tim Cook announced that Apple recently sold the billionth iPhone." } ] }, { "timeline": "iphone-generations", "id": 586, "url": "https://whatledto.com/events/iphone-generations#n586", "date": "2014-09-09", "date_precision": "day", "title": "iPhone 6 and 6 Plus go big, at 4.7 and 5.5 inches, and launch Apple Pay", "summary": "Apple's first large-screen iPhones, announced alongside the Apple Watch, answered years of Android phablets and set sales records, with more than 10 million sold in the opening weekend. They carried the NFC hardware for Apple Pay, which went live that October; reports of bent 6 Plus units became the year's 'Bendgate'.", "type": "announcement", "entities": [ "Apple", "Tim Cook", "iPhone 6", "iPhone 6 Plus", "Apple Pay" ], "parties": [ "apple", "tim-cook", "iphone-6", "iphone-6-plus", "apple-pay" ], "sources": [ { "url": "https://www.apple.com/newsroom/2014/09/09Apple-Announces-iPhone-6-iPhone-6-Plus-The-Biggest-Advancements-in-iPhone-History/", "outlet": "Apple Newsroom", "published": "2014-09-09", "quote": "Apple® today announced iPhone® 6 and iPhone 6 Plus, the biggest advancements in iPhone history, featuring two new models with stunning 4.7-inch and 5.5-inch Retina HD displays, and packed with innovative technologies in an all-new dramatically thin and seamless design." } ] }, { "timeline": "iphone-generations", "id": 584, "url": "https://whatledto.com/events/iphone-generations#n584", "date": "2012-09-12", "date_precision": "day", "title": "iPhone 5 stretches to a 4-inch screen, adds LTE and replaces the 30-pin dock with Lightning", "summary": "The first taller iPhone moved to a 4-inch 16:9 display, the A6 chip and LTE, and introduced the Lightning connector that would last until 2023. It shipped with iOS 6 and Apple's own Maps app, whose problems prompted a public apology from Tim Cook within weeks.", "type": "announcement", "entities": [ "Apple", "Tim Cook", "iPhone 5" ], "parties": [ "apple", "tim-cook", "iphone-5" ], "sources": [ { "url": "https://www.apple.com/newsroom/2012/09/12Apple-Introduces-iPhone-5/", "outlet": "Apple Newsroom", "published": "2012-09-12", "quote": "Apple® today announced iPhone® 5, the thinnest and lightest iPhone ever, completely redesigned to feature a stunning new 4-inch Retina™ display; an Apple-designed A6 chip for blazing fast performance; and ultrafast wireless technology*—all while delivering even better battery life.**" } ] }, { "timeline": "apple-ceo-succession", "id": 224, "url": "https://whatledto.com/events/apple-ceo-succession#n224", "date": "2011-11-15", "date_precision": "day", "title": "Arthur Levinson named non-executive chairman of Apple's board", "summary": "Six weeks after Steve Jobs's death, Apple named Arthur D. Levinson non-executive chairman. Levinson had been a co-lead director since 2005 and on the board since 2000; Disney CEO Robert Iger joined the board the same day. Levinson would hold the chair for the next fifteen years.", "type": "announcement", "entities": [ "Apple", "Arthur Levinson", "Tim Cook" ], "parties": [ "apple", "arthur-levinson", "tim-cook" ], "sources": [ { "url": "https://www.apple.com/newsroom/2011/11/15enUS-Apple-Names-Arthur-D-Levinson-Chairman-of-the-Board/", "outlet": "Apple Newsroom", "published": "2011-11-15", "quote": "Levinson has been a co-lead director of Apple’s board since 2005, has served on all three board committees— audit and finance, nominating and corporate governance, and compensation—and will continue to serve on the audit committee." } ] }, { "timeline": "iphone-generations", "id": 583, "url": "https://whatledto.com/events/iphone-generations#n583", "date": "2011-10-04", "date_precision": "day", "title": "iPhone 4S brings Siri, the A5 chip and iCloud, the day before Steve Jobs dies", "summary": "Tim Cook's first launch as CEO kept the iPhone 4 design and added the dual-core A5, an 8-megapixel camera with 1080p video, and Siri, the voice assistant Apple had acquired in 2010, alongside iOS 5 and iCloud. Steve Jobs died the following day, October 5, 2011.", "type": "announcement", "entities": [ "Apple", "Tim Cook", "Steve Jobs", "iPhone 4S", "Siri" ], "parties": [ "apple", "tim-cook", "steve-jobs", "iphone-4s", "siri" ], "sources": [ { "url": "https://www.apple.com/newsroom/2011/10/04Apple-Launches-iPhone-4S-iOS-5-iCloud/", "outlet": "Apple Newsroom", "published": "2011-10-04", "quote": "Apple® today announced iPhone® 4S, the most amazing iPhone yet, packed with incredible new features including Apple’s dual-core A5 chip for blazing fast performance and stunning graphics; an all new camera with advanced optics; full 1080p HD resolution video recording; and Siri™, an intelligent assistant that helps you get things done just by asking." } ] }, { "timeline": "apple-ceo-succession", "id": 223, "url": "https://whatledto.com/events/apple-ceo-succession#n223", "date": "2011-08-24", "date_precision": "day", "title": "Steve Jobs resigns and the board names Tim Cook CEO", "summary": "Apple's board announced that Steve Jobs had resigned as chief executive and named Tim Cook, then chief operating officer, as CEO with immediate effect. Jobs became chairman and Cook joined the board. Art Levinson, speaking for the board, said Jobs had recommended the board implement its succession plan.", "type": "announcement", "entities": [ "Apple", "Tim Cook", "Steve Jobs", "Arthur Levinson" ], "parties": [ "apple", "tim-cook", "steve-jobs", "arthur-levinson" ], "sources": [ { "url": "https://www.apple.com/newsroom/2011/08/24Steve-Jobs-Resigns-as-CEO-of-Apple/", "outlet": "Apple Newsroom", "published": "2011-08-24", "quote": "Apple’s Board of Directors today announced that Steve Jobs has resigned as Chief Executive Officer, and the Board has named Tim Cook, previously Apple’s Chief Operating Officer, as the company’s new CEO." } ] } ], "often_with": [ { "id": "apple", "name": "Apple", "url": "https://whatledto.com/who/apple", "json": "https://whatledto.com/who/apple.json", "shared_timelines": 2 }, { "id": "macrumors", "name": "MacRumors", "url": "https://whatledto.com/who/macrumors", "json": "https://whatledto.com/who/macrumors.json", "shared_timelines": 2 }, { "id": "deirdre-obrien", "name": "Deirdre O’Brien", "url": "https://whatledto.com/who/deirdre-obrien", "json": "https://whatledto.com/who/deirdre-obrien.json", "shared_timelines": 2 }, { "id": "greg-joswiak", "name": "Greg Joswiak", "url": "https://whatledto.com/who/greg-joswiak", "json": "https://whatledto.com/who/greg-joswiak.json", "shared_timelines": 2 }, { "id": "john-ternus", "name": "John Ternus", "url": "https://whatledto.com/who/john-ternus", "json": "https://whatledto.com/who/john-ternus.json", "shared_timelines": 2 }, { "id": "kate-bergeron", "name": "Kate Bergeron", "url": "https://whatledto.com/who/kate-bergeron", "json": "https://whatledto.com/who/kate-bergeron.json", "shared_timelines": 2 }, { "id": "steve-jobs", "name": "Steve Jobs", "url": "https://whatledto.com/who/steve-jobs", "json": "https://whatledto.com/who/steve-jobs.json", "shared_timelines": 2 }, { "id": "at-t", "name": "AT&T", "url": "https://whatledto.com/who/at-t", "json": "https://whatledto.com/who/at-t.json", "shared_timelines": 1 } ], "license": { "holder": "What Led To", "terms": "https://whatledto.com/methodology#reuse", "summary": "Quote entries with attribution and a link to the entry; do not republish whole timelines or train models on the text." } }