{
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  "id": "the-pok-mon-company-international",
  "name": "The Pokémon Company International",
  "kind": "company",
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  "description": "",
  "same_as": [],
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    {
      "slug": "pokemon-card-supply",
      "title": "Pokémon Cards: Record Printing, Empty Shelves",
      "url": "https://whatledto.com/events/pokemon-card-supply",
      "json": "https://whatledto.com/events/pokemon-card-supply.json",
      "role": "Publishes availability updates, owns Millennium Print Group, agreed to acquire Excell Brands, and distributes Pokémon TCG products outside Asia.",
      "entries": 7,
      "updated_at": "2026-10-14T02:01:40.262749+00:00"
    }
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    {
      "timeline": "pokemon-card-supply",
      "id": 1837,
      "url": "https://whatledto.com/events/pokemon-card-supply#n1837",
      "date": "2026-09-16",
      "date_precision": "day",
      "title": "The 30th Celebration expansion lands into a market that cannot keep it in stock",
      "summary": "The Pokémon Company International released 30th Celebration, an all-foil expansion marking thirty years of Pokémon, at participating retailers worldwide. It introduced a new Futuristic rare rarity illustrated by YOSHIROTTEN and put one of thirty Pikachu rare cards in every booster pack. In Japan the set's 30th Celebration Box was among the first products placed behind the new My Number identity check.",
      "type": "launch",
      "entities": [
        "The Pokémon Company International"
      ],
      "parties": [
        "the-pok-mon-company-international"
      ],
      "sources": [
        {
          "url": "https://press.pokemon.com/en/releases/MEDIA-ALERT-Pokemon-Trading-Card-Game-30th-Celebration-Expansion-Launc",
          "outlet": "The Pokémon Company International",
          "published": "2026-09-16",
          "quote": "The Pokémon Company International has released the latest expansion for the bestselling Pokémon Trading Card Game (TCG), 30th Celebration, available beginning today at participating retailers worldwide."
        }
      ]
    },
    {
      "timeline": "pokemon-card-supply",
      "id": 1834,
      "url": "https://whatledto.com/events/pokemon-card-supply#n1834",
      "date": "2026-02-19",
      "date_precision": "day",
      "title": "The Pokémon Company International moves into distribution, buying Excell Brands",
      "summary": "The Pokémon Company International said it had entered into a definitive agreement to acquire Excell Brands, its largest US distribution partner and the largest American distributor of the Pokémon Trading Card Game. President Kenji Okubo framed the deal as a long-term commitment to the trading card ecosystem, and the company said Excell would keep its independent approach to serving retail and brand partners. The transaction was subject to regulatory approvals and customary closing conditions.",
      "type": "announcement",
      "entities": [
        "The Pokémon Company International",
        "Excell Brands",
        "Kenji Okubo"
      ],
      "parties": [
        "the-pok-mon-company-international",
        "excell-brands",
        "kenji-okubo"
      ],
      "sources": [
        {
          "url": "https://press.pokemon.com/en/The-Pokemon-Company-International-to-Acquire-Excell-Brands",
          "outlet": "The Pokémon Company International",
          "published": "2026-02-19",
          "quote": "The Pokémon Company International today announced that it has entered into a definitive agreement to acquire Excell Brands, a leading U.S. distributor and category management service provider of trading cards and collectibles."
        }
      ]
    },
    {
      "timeline": "pokemon-card-supply",
      "id": 1833,
      "url": "https://whatledto.com/events/pokemon-card-supply#n1833",
      "date": "2025-12-16",
      "date_precision": "day",
      "title": "The Pokémon Company's own printer takes the largest US manufacturing lease of the year",
      "summary": "Developers Trinity Capital Advisors and Starwood Capital Group announced a lease of the 1.27 million square foot Spark campus in Morrisville, North Carolina, which they called the largest manufacturing lease signed in the United States in 2025. The developers did not name the tenant; PokeBeach identified it as Millennium Print Group, the card printer The Pokémon Company International acquired in 2022. The deal covers more than 400,000 square feet of existing buildings plus a newly built 866,000 square foot plant, to be completed in 2027.",
      "type": "announcement",
      "entities": [
        "Millennium Print Group",
        "The Pokémon Company International",
        "Trinity Capital Advisors"
      ],
      "parties": [
        "millennium-print-group",
        "the-pok-mon-company-international",
        "trinity-capital-advisors"
      ],
      "sources": [
        {
          "url": "https://www.pokebeach.com/2025/12/pokemons-millennium-print-group-signs-largest-u-s-manufacturing-lease-of-2025-will-occupy-1-27-million-square-foot-campus-to-print-cards",
          "outlet": "PokeBeach",
          "published": "2025-12-18",
          "quote": "In addition to leasing more than 400,000 square feet of existing buildings at Spark, Millennium will also receive a newly constructed 866,000 square foot manufacturing facility on the campus."
        }
      ]
    },
    {
      "timeline": "pokemon-card-supply",
      "id": 1847,
      "url": "https://whatledto.com/events/pokemon-card-supply#n1847",
      "date": "2025-03-27",
      "date_precision": "day",
      "title": "TPCi says impacted TCG products are printing at maximum capacity",
      "summary": "The Pokémon Company International said it was printing more impacted Pokémon Trading Card Game products at maximum capacity. It said it would reprint impacted products and maximize production for future expansions.",
      "type": "response",
      "entities": [
        "The Pokémon Company International",
        "Pokémon Center",
        "Pokémon Trading Card Game"
      ],
      "parties": [
        "the-pok-mon-company-international",
        "pok-mon-center",
        "pok-mon-trading-card-game"
      ],
      "sources": [
        {
          "url": "https://www.pokemon.com/uk/news/update-on-pokemon-trading-card-game-product-availability",
          "outlet": "The Pokémon Company International",
          "published": "2025-03-27",
          "quote": "We are actively working to print more of the impacted Pokémon TCG products as quickly as possible and at maximum capacity to acknowledge this."
        }
      ]
    },
    {
      "timeline": "pokemon-card-supply",
      "id": 1844,
      "url": "https://whatledto.com/events/pokemon-card-supply#n1844",
      "date": "2025-03",
      "date_precision": "month",
      "title": "Pokémon TCG vending machines add purchase limits",
      "summary": "Pokémon Trading Card Game vending machines in the United States implemented purchase limits on products. The machines also used staggered product releases.",
      "type": "response",
      "entities": [
        "The Pokémon Company International",
        "Pokémon TCG vending machines"
      ],
      "parties": [
        "the-pok-mon-company-international",
        "pok-mon-tcg-vending-machines"
      ],
      "sources": [
        {
          "url": "https://www.pokebeach.com/2025/03/pokemon-center-singapore-and-pokemon-vending-machines-implement-new-anti-scalping-techniques-for-tcg-purchases",
          "outlet": "PokeBeach",
          "published": "2025-03-16",
          "quote": "Over the last two weeks in the United States, Pokemon's TCG vending machines have implemented purchase limits on all products."
        }
      ]
    },
    {
      "timeline": "pokemon-card-supply",
      "id": 1841,
      "url": "https://whatledto.com/events/pokemon-card-supply#n1841",
      "date": "2025-01-15",
      "date_precision": "day",
      "title": "TPCi says it will print more Prismatic Evolutions",
      "summary": "The Pokémon Company International said it planned to print more Prismatic Evolutions. It attributed the decision to high demand affecting availability at launch.",
      "type": "response",
      "entities": [
        "The Pokémon Company International",
        "Prismatic Evolutions"
      ],
      "parties": [
        "the-pok-mon-company-international",
        "prismatic-evolutions"
      ],
      "sources": [
        {
          "url": "https://www.pokebeach.com/2025/01/tpci-promises-to-print-more-prismatic-evolutions-amid-unusual-shortages",
          "outlet": "PokeBeach",
          "published": "2025-01-15",
          "quote": "In a statement posted to Twitter, TPCi has announced they plan to print more Prismatic Evolutions \"due to high demand impacting availability [at launch].\""
        }
      ]
    },
    {
      "timeline": "pokemon-card-supply",
      "id": 1838,
      "url": "https://whatledto.com/events/pokemon-card-supply#n1838",
      "date": "2022-04-18",
      "date_precision": "day",
      "title": "The Pokémon Company International agrees to acquire Millennium Print Group",
      "summary": "The Pokémon Company International agreed to acquire Millennium Print Group. Millennium Print Group was to continue operating as a separate autonomous organization.",
      "type": "announcement",
      "entities": [
        "The Pokémon Company International",
        "Millennium Print Group"
      ],
      "parties": [
        "the-pok-mon-company-international",
        "millennium-print-group"
      ],
      "sources": [
        {
          "url": "https://press.pokemon.com/en/THE-POKEMON-COMPANY-INTERNATIONAL-ENTERS-INTO-AGREEMENT-TO-PURCH-44490",
          "outlet": "The Pokémon Company International",
          "published": "2022-04-18",
          "quote": "With this acquisition, The Pokémon Company International aims to further develop Millennium Print Group's capabilities, infrastructure, and scale to become a premier printer of trading cards, serving the broader industry."
        }
      ]
    }
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