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  "id": "shuntaro-furukawa",
  "name": "Shuntaro Furukawa",
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  "url": "https://whatledto.com/who/shuntaro-furukawa",
  "description": "",
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    {
      "slug": "nintendo-switch-2",
      "title": "Nintendo Switch 2: From the Successor Tease to a Record Launch, 23 Million Units and the $499.99 Price",
      "url": "https://whatledto.com/events/nintendo-switch-2",
      "json": "https://whatledto.com/events/nintendo-switch-2.json",
      "role": "Nintendo president who announced the successor timetable and said Switch 2’s initial sales target reflected its relatively high price rather than tariffs or production limits.",
      "entries": 5,
      "updated_at": "2026-10-14T06:30:39.332865+00:00"
    }
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  "entries": [
    {
      "timeline": "nintendo-switch-2",
      "id": 932,
      "url": "https://whatledto.com/events/nintendo-switch-2#n932",
      "date": "2026-05-08",
      "date_precision": "day",
      "title": "19.86 million in year one, then the price rise: $499.99 in the US from September 1, ¥59,980 in Japan from May 25, and a 16.5 million forecast",
      "summary": "Nintendo closed the fiscal year at 19.86 million Switch 2 units, ahead of its 19 million target, with Mario Kart World at 14.70 million, and in the same breath announced price revisions in light of market conditions: ¥49,980 to ¥59,980 in Japan from May 25, $449.99 to $499.99 in the US, C$679.99 in Canada and €499.99 in Europe from September 1, with the original Switch and Nintendo Switch Online going up too. It forecast 16.5 million units for the new year and said memory prices and tariffs would cost about ¥100 billion.",
      "type": "announcement",
      "entities": [
        "Nintendo",
        "Shuntaro Furukawa",
        "Nintendo Switch 2",
        "Nintendo Switch Online"
      ],
      "parties": [
        "nintendo",
        "shuntaro-furukawa",
        "nintendo-switch-2",
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      "sources": [
        {
          "url": "https://www.nintendo.co.jp/corporate/release/en/2026/260508.html",
          "outlet": "Nintendo Co., Ltd.",
          "published": "2026-05-08",
          "quote": "In light of changes in market conditions, and after considering the global business outlook, Nintendo will revise the manufacturer’s suggested retail prices (MSRP) of the Nintendo Switch 2 system and Nintendo Switch systems in Japan as follows."
        },
        {
          "url": "https://www.nintendo.co.jp/corporate/release/en/2026/260508.html",
          "outlet": "Nintendo Co., Ltd.",
          "published": "2026-05-08",
          "quote": "Effective Date of Price Revisions in the United States, Canada, and Europe: September 1, 2026 *Price revisions for Nintendo Switch 2 and Nintendo Switch will be implemented in other regions. *Further details will be provided by the respective overseas subsidiaries."
        },
        {
          "url": "https://www.cnbc.com/2026/05/08/nintendo-switch-2-price-hike-sales-fall-memory-crunch.html",
          "outlet": "CNBC",
          "published": "2026-05-08",
          "quote": "The company said on Friday it expects to sell 16.5 million units of the Switch 2 in its fiscal year ended Mar. 31, 2027. That is a decline from the 19.86 million units sold in the fiscal year just ended."
        },
        {
          "url": "https://nintendoeverything.com/nintendo-financial-results-may-2026-switch-2-at-19-86-million-units-switch-at-155-92-million-more/",
          "outlet": "Nintendo Everything",
          "published": "2026-05-08",
          "quote": "The March release of Pokémon Pokopia (see note) was a factor in driving further hardware sales toward the end of the fiscal year, helping sales volume reach 19.86 million units for the full term. Looking at software, Mario Kart World, which was released on the same day as the hardware, sold 14.70 million units, including bundle sales, and Donkey Kong Bananza, released in July, sold 4.52 million units."
        }
      ]
    },
    {
      "timeline": "nintendo-switch-2",
      "id": 929,
      "url": "https://whatledto.com/events/nintendo-switch-2#n929",
      "date": "2025-11-04",
      "date_precision": "day",
      "title": "Q2: 10.36 million, and the forecast rises to 19 million",
      "summary": "With 10.36 million Switch 2 units sold by the end of September, Mario Kart World at 9.57 million and Donkey Kong Bananza at 3.49 million, Nintendo lifted its full-year forecast from 15 to 19 million and its operating profit outlook by 16 percent. Furukawa called the first holiday season the key proving ground.",
      "type": "financial",
      "entities": [
        "Nintendo",
        "Shuntaro Furukawa",
        "Nintendo Switch 2"
      ],
      "parties": [
        "nintendo",
        "shuntaro-furukawa",
        "nintendo-switch-2"
      ],
      "sources": [
        {
          "url": "https://finance.yahoo.com/news/nintendo-hikes-operating-forecast-16-064230326.html",
          "outlet": "Reuters (via Yahoo Finance)",
          "published": "2025-11-04",
          "quote": "Nintendo on Tuesday hiked its sales forecast for the Switch 2 gaming device to 19 million units for the financial year ending March 2026 from 15 million units previously."
        },
        {
          "url": "https://nintendoeverything.com/nintendo-financial-results-november-2025-switch-2-at-10-36-million-units-switch-at-154-01-million-more/",
          "outlet": "Nintendo Everything",
          "published": "2025-11-04",
          "quote": "Looking at software, Mario Kart World, which was released on the same day as the hardware launch, recorded sales of 9.57 million units, including bundle sales, and Donkey Kong Bananza, released in July, recorded sales of 3.49 million units, with both titles growing steadily."
        },
        {
          "url": "https://www.nintendo.co.jp/ir/pdf/2025/251104_4e.pdf",
          "outlet": "Nintendo Co., Ltd.",
          "published": "2025-11-04",
          "quote": "The full-year sales unit forecast for Nintendo Switch 2 hardware has been increased by 4.00 million units to 19.00 million units, and software by 3.00 million units to 48.00 million units."
        }
      ]
    },
    {
      "timeline": "nintendo-switch-2",
      "id": 926,
      "url": "https://whatledto.com/events/nintendo-switch-2#n926",
      "date": "2025-05-08",
      "date_precision": "day",
      "title": "First forecast: 15 million Switch 2 in the fiscal year; Furukawa blames the price, not tariffs, for the modest number",
      "summary": "Nintendo's first Switch 2 forecast was 15 million units by March 2026, below what analysts expected, alongside a 31 percent drop in Switch sales to 10.8 million. Furukawa said the target matched the original Switch's first ten months, that the relatively high price was a challenge to early adoption, and that production limits and US tariffs were not the reason, while saying prices could rise if tariffs changed significantly.",
      "type": "financial",
      "entities": [
        "Nintendo",
        "Shuntaro Furukawa",
        "Nintendo Switch 2"
      ],
      "parties": [
        "nintendo",
        "shuntaro-furukawa",
        "nintendo-switch-2"
      ],
      "sources": [
        {
          "url": "https://www.cnbc.com/2025/05/08/nintendo-forecasts-sales-of-15-million-units-for-switch-2-console.html",
          "outlet": "CNBC",
          "published": "2025-05-08",
          "quote": "Nintendo said Thursday that it expects to sell 15 million units of its new Switch 2 console in the fiscal year ending March 2026."
        },
        {
          "url": "https://www.techradar.com/gaming/nintendo-president-says-the-switch-2s-lower-than-expected-sales-forecast-is-due-to-its-high-price-not-us-tariffs",
          "outlet": "TechRadar",
          "published": "2025-05",
          "quote": "\"Nintendo Switch 2 is priced relatively high compared to Nintendo Switch, so we recognize that there are corresponding challenges to early adoption,\" the Nintendo president explained."
        },
        {
          "url": "https://www.nintendo.co.jp/ir/pdf/2025/250509e.pdf",
          "outlet": "Nintendo Co., Ltd.",
          "published": "2025-05-08",
          "quote": "We are forecasting Nintendo Switch 2 hardware sales of 15 million units for this fiscal year."
        }
      ]
    },
    {
      "timeline": "nintendo-switch-2",
      "id": 922,
      "url": "https://whatledto.com/events/nintendo-switch-2#n922",
      "date": "2025-01-16",
      "date_precision": "day",
      "title": "Nintendo Switch 2 revealed: a 2025 release, and it plays Switch games",
      "summary": "Nintendo showed the Switch 2 for the first time in a short video and confirmed a 2025 release and backward compatibility with physical and digital Switch games, with details held for a dedicated Nintendo Direct on April 2 and hands-on events in cities worldwide from April. The name settled the question of whether the console was a successor or a new platform: it was Switch, again.",
      "type": "launch",
      "entities": [
        "Nintendo",
        "Nintendo Switch 2",
        "Shuntaro Furukawa"
      ],
      "parties": [
        "nintendo",
        "nintendo-switch-2",
        "shuntaro-furukawa"
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      "sources": [
        {
          "url": "https://www.nintendo.co.jp/corporate/release/en/2025/250116.html",
          "outlet": "Nintendo Co., Ltd.",
          "published": "2025-01-16",
          "quote": "Nintendo Co., Ltd. (HQ: Kyoto, Minami-ku, Japan; Representative Director and President: Shuntaro Furukawa, \"Nintendo\" hereafter) announced that Nintendo Switch 2, the successor to Nintendo Switch, will be released in 2025. Today, Nintendo offered a first look at Nintendo Switch 2 in a video introducing the hardware. Nintendo Switch 2 plays Nintendo Switch 2 exclusive games, as well as both physical and digital Nintendo Switch games."
        }
      ]
    },
    {
      "timeline": "nintendo-switch-2",
      "id": 921,
      "url": "https://whatledto.com/events/nintendo-switch-2#n921",
      "date": "2024-05-07",
      "date_precision": "day",
      "title": "Furukawa: the Switch successor will be announced within the fiscal year",
      "summary": "Alongside results showing Switch sales of 15.7 million and a forecast of 13.5 million for the year ahead, Nintendo president Shuntaro Furukawa posted that the company would announce the successor to Nintendo Switch within the fiscal year ending March 2025, more than nine years after the Switch itself was first revealed. It ended years of speculation about when the seven-year-old console would be replaced.",
      "type": "announcement",
      "entities": [
        "Nintendo",
        "Shuntaro Furukawa"
      ],
      "parties": [
        "nintendo",
        "shuntaro-furukawa"
      ],
      "sources": [
        {
          "url": "https://www.cnbc.com/2024/05/07/nintendo-ntdoy-earnings-report-q4-and-fy-2024.html",
          "outlet": "CNBC",
          "published": "2024-05-07",
          "quote": "Nintendo on Tuesday said it will announce the successor to its flagship Switch this fiscal year, after the company forecast a sharp drop in profit as it predicts fewer sales of its ageing console. The new Switch will be announced in the fiscal year ended March 2025, according to a Google-translated post on X from the company which quotes Nintendo President Shuntaro Furukawa."
        }
      ]
    }
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