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    {
      "slug": "mtg-universes-beyond",
      "title": "Magic's Universes Beyond Era: From The Walking Dead to Half the Release Calendar",
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      "id": 2049,
      "url": "https://whatledto.com/events/mtg-universes-beyond#n2049",
      "date": "2026-07-21",
      "date_precision": "day",
      "title": "Hasbro said Magic exceeded $500 million in quarterly revenue",
      "summary": "Hasbro said Magic: The Gathering exceeded $500 million in quarterly revenue for the first time. It said the result was led by the debut of Marvel Super Heroes.",
      "type": "financial",
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        "Magic: The Gathering",
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        {
          "url": "https://investor.hasbro.com/node/38306/pdf",
          "outlet": "Hasbro",
          "published": "2026-07-21",
          "quote": "Magic: The Gathering eclipsed $500 million in quarterly revenue for the first time in its 30-plus year history, led by the record-breaking debut of Marvel Super Heroes"
        }
      ]
    },
    {
      "timeline": "mtg-universes-beyond",
      "id": 2047,
      "url": "https://whatledto.com/events/mtg-universes-beyond#n2047",
      "date": "2026-05-20",
      "date_precision": "day",
      "title": "Hasbro attributed Magic growth to Q1 releases and backlist titles",
      "summary": "Hasbro said Magic: The Gathering growth was fueled by Lorwyn Eclipsed, Teenage Mutant Ninja Turtles Universes Beyond, and backlist titles. The company identified those products in its first-quarter 2026 results.",
      "type": "financial",
      "entities": [
        "Hasbro",
        "Magic: The Gathering",
        "Lorwyn Eclipsed",
        "Teenage Mutant Ninja Turtles",
        "Universes Beyond"
      ],
      "parties": [
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        {
          "url": "https://investor.hasbro.com/news-releases/news-release-details/hasbro-reports-first-quarter-2026-financial-results",
          "outlet": "Hasbro",
          "published": "2026-05-20",
          "quote": "MAGIC: THE GATHERING growth was fueled by Q1 releases of Lorwyn Eclipsed and Teenage Mutant Ninja Turtles Universes Beyond, along with continued strength in backlist titles."
        }
      ]
    },
    {
      "timeline": "mtg-universes-beyond",
      "id": 2021,
      "url": "https://whatledto.com/events/mtg-universes-beyond#n2021",
      "date": "2026-02-25",
      "date_precision": "day",
      "title": "The annual report names Final Fantasy the highest-selling set of all time",
      "summary": "Hasbro's 10-K described a record year for Magic supported by Universes Beyond sets such as Avatar: The Last Airbender and Final Fantasy, and stated that Final Fantasy was the highest selling set of all time by net revenues. It is the clearest statement in a filing that the licensed sets, not the in-universe ones, are what moved the number.",
      "type": "report",
      "entities": [
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        "Wizards of the Coast"
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        {
          "url": "https://www.sec.gov/Archives/edgar/data/46080/000004608026000011/has-20251228.htm",
          "outlet": "U.S. Securities and Exchange Commission",
          "published": "2026-02-25",
          "quote": "MAGIC: THE GATHERING had a record year, supported by the success of its Universes Beyond sets such as Avatar: The Last Airbender and Final Fantasy, which was the highest selling set of all-time based on net revenues."
        }
      ]
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    {
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      "id": 2020,
      "url": "https://whatledto.com/events/mtg-universes-beyond#n2020",
      "date": "2026-02-10",
      "date_precision": "day",
      "title": "Hasbro's year is carried by Magic, and Hasbro says Universes Beyond is why",
      "summary": "Full-year 2025 results put Hasbro revenue up 14 percent on record 45 percent growth in the Wizards of the Coast and Digital Gaming segment, with Magic revenues up 59 percent. Hasbro attributed that to Universes Beyond sets, backlist and Secret Lair, in that order. Segment operating profit reached $1,007 million at a 46.0 percent margin while Consumer Products and Entertainment both fell 4 percent.",
      "type": "financial",
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        "Chris Cocks"
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        {
          "url": "https://www.sec.gov/Archives/edgar/data/46080/000004608026000006/exhibit991q42025.htm",
          "outlet": "Hasbro",
          "published": "2026-02-10",
          "quote": "MAGIC: THE GATHERING revenues increased 59% powered by Universes Beyond sets, backlist and Secret Lair."
        }
      ]
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      "id": 2019,
      "url": "https://whatledto.com/events/mtg-universes-beyond#n2019",
      "date": "2025-07-23",
      "date_precision": "day",
      "title": "Final Fantasy becomes the biggest set release in Wizards history, in a quarter Hasbro wrote down by $1 billion",
      "summary": "Hasbro's second-quarter results said Magic revenue grew 23 percent on the Final Fantasy set, which set the record as the biggest set release in Wizards history. The same quarter carried a $1.0 billion non-cash goodwill impairment and a $798 million operating loss, so the best set Magic had ever sold and the largest write-down in the segment's recent history landed in the same release.",
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          "url": "https://www.sec.gov/Archives/edgar/data/46080/000004608025000119/exhibit991q22025.htm",
          "outlet": "Hasbro",
          "published": "2025-07-23",
          "quote": "MAGIC: THE GATHERING revenue grew 23% driven by the release of Final Fantasy, which set the record as being the biggest set release in Wizards history."
        }
      ]
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