{
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  "id": "essilorluxottica",
  "name": "EssilorLuxottica",
  "kind": "company",
  "url": "https://whatledto.com/who/essilorluxottica",
  "description": "",
  "same_as": [],
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    {
      "slug": "meta-headsets-and-glasses",
      "title": "Meta's Headsets, Glasses and the Reality Labs Bill",
      "url": "https://whatledto.com/events/meta-headsets-and-glasses",
      "json": "https://whatledto.com/events/meta-headsets-and-glasses.json",
      "role": "Meta's eyewear partner for Ray-Ban, Oakley and Meta Glasses products.",
      "entries": 10,
      "updated_at": "2026-10-14T03:03:06.837706+00:00"
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    {
      "timeline": "meta-headsets-and-glasses",
      "id": 2106,
      "url": "https://whatledto.com/events/meta-headsets-and-glasses#n2106",
      "date": "2026-10-13",
      "date_precision": "day",
      "title": "Meta Ray-Ban Display sales begin in France, Italy and Germany",
      "summary": "Meta said online ordering and retail sales for Meta Ray-Ban Display would start October 13 in Paris, Milan, Rome, Frankfurt, Hamburg and Munich. The rollout covered France, Italy and Germany.",
      "type": "launch",
      "entities": [
        "Meta",
        "EssilorLuxottica",
        "Ray-Ban",
        "Meta Ray-Ban Display"
      ],
      "parties": [
        "meta",
        "essilorluxottica",
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        "meta-ray-ban-display"
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      "sources": [
        {
          "url": "https://about.fb.com/news/2026/09/new-features-for-meta-ray-ban-display-navigation-hologram/",
          "outlet": "Meta Newsroom",
          "published": "2026-09-23",
          "quote": "France, Italy & Germany: Pre-orders will progressively start today, with online ordering and retail sales (Paris, Milan, Rome, Frankfurt, Hamburg, and Munich) starting October 13."
        }
      ]
    },
    {
      "timeline": "meta-headsets-and-glasses",
      "id": 1883,
      "url": "https://whatledto.com/events/meta-headsets-and-glasses#n1883",
      "date": "2026-10-02",
      "date_precision": "day",
      "title": "Hans Anders suspends Meta Ray-Ban glasses sales",
      "summary": "Hans Anders suspended sales of Meta Ray-Ban smart glasses in the Netherlands and Belgium. Reuters reported that the retailer cited privacy concerns and debate over smart glasses and their conditions of use.",
      "type": "other",
      "entities": [
        "Hans Anders",
        "Meta",
        "Ray-Ban Meta",
        "EssilorLuxottica"
      ],
      "parties": [
        "hans-anders",
        "meta",
        "ray-ban-meta",
        "essilorluxottica"
      ],
      "sources": [
        {
          "url": "https://www.marketscreener.com/news/dutch-eyewear-chain-hans-anders-halts-sale-of-meta-glasses-citing-privacy-concerns-ce785ddbd988f62c",
          "outlet": "Reuters, republished by MarketScreener",
          "published": "2026-10-02",
          "quote": "One of the largest Dutch eyewear retail chains said on Friday it had suspended sales of Meta's Ray-Ban smart glasses in the Netherlands and Belgium amid growing privacy concerns, in one of the first such moves by a retailer."
        }
      ]
    },
    {
      "timeline": "meta-headsets-and-glasses",
      "id": 1710,
      "url": "https://whatledto.com/events/meta-headsets-and-glasses#n1710",
      "date": "2026-06-23",
      "date_precision": "day",
      "title": "Meta Glasses arrive as a $299 line under Meta's own brand",
      "summary": "Meta and EssilorLuxottica introduced Meta Glasses, a line carrying Meta's own name rather than Ray-Ban's or Oakley's, starting at $299 and compatible with prescription lenses. The launch included a collection designed with Kylie Jenner, her first wearable-technology venture.",
      "type": "announcement",
      "entities": [
        "Meta",
        "EssilorLuxottica"
      ],
      "parties": [
        "meta",
        "essilorluxottica"
      ],
      "sources": [
        {
          "url": "https://www.meta.com/blog/introducing-meta-glasses-a-range-of-new-styles-from-meta-and-essilorluxottica-starting-at-299/",
          "outlet": "Meta Blog",
          "published": "2026-06-23",
          "quote": "Building on all the technology and features of the world's best-selling AI glasses, this new line features bold and timeless shapes, rich colors, and premium materials, all consciously crafted and starting at just $299."
        }
      ]
    },
    {
      "timeline": "meta-headsets-and-glasses",
      "id": 1709,
      "url": "https://whatledto.com/events/meta-headsets-and-glasses#n1709",
      "date": "2026-05-21",
      "date_precision": "day",
      "title": "Ray-Ban Meta and Oakley Meta go on sale in Japan",
      "summary": "Meta and EssilorLuxottica put the second-generation Ray-Ban Meta and the Oakley Meta HSTN and Vanguard styles on sale in Japan. Meta described Ray-Ban Meta as the best-selling AI glasses in the world, with millions sold, which is one of the few sales statements the company makes about the line at all.",
      "type": "announcement",
      "entities": [
        "Meta",
        "EssilorLuxottica",
        "Ray-Ban",
        "Oakley"
      ],
      "parties": [
        "meta",
        "essilorluxottica",
        "ray-ban",
        "oakley"
      ],
      "sources": [
        {
          "url": "https://about.fb.com/news/2026/05/ray-ban-meta-ai-glasses-launch-in-japan/",
          "outlet": "Meta Newsroom",
          "published": "2026-05-21",
          "quote": "Ray-Ban Meta - the #1 AI glasses in the world, with millions sold, is now available in Japan."
        }
      ]
    },
    {
      "timeline": "meta-headsets-and-glasses",
      "id": 1701,
      "url": "https://whatledto.com/events/meta-headsets-and-glasses#n1701",
      "date": "2026-03-31",
      "date_precision": "day",
      "title": "Meta and EssilorLuxottica introduce Ray-Ban Meta Optics styles",
      "summary": "Meta and EssilorLuxottica introduced Ray-Ban Meta Blayzer Optics (Gen 2) and Scriber Optics (Gen 2), starting at $499. US preorders opened on March 31, with sales by optical retailers scheduled to begin April 14.",
      "type": "announcement",
      "entities": [
        "Meta",
        "EssilorLuxottica",
        "Ray-Ban",
        "Ray-Ban Meta Blayzer Optics",
        "Ray-Ban Meta Scriber Optics"
      ],
      "parties": [
        "meta",
        "essilorluxottica",
        "ray-ban",
        "ray-ban-meta-blayzer-optics",
        "ray-ban-meta-scriber-optics"
      ],
      "sources": [
        {
          "url": "https://about.fb.com/news/2026/03/meta-ai-glasses-built-for-prescriptions/",
          "outlet": "Meta",
          "published": "2026-03-31",
          "quote": "These new styles are available for pre-order, starting at $499, in the US beginning today on Meta.com and Ray-Ban.com."
        },
        {
          "url": "https://www.essilorluxottica.com/en/newsroom/press-releases/essilorluxottica-and-meta-expand-ai-glasses-portfolio/",
          "outlet": "EssilorLuxottica",
          "published": "2026-03-31",
          "quote": "The Ray-Ban Meta collection, including Ray-Ban Meta Blayzer Optics and Scriber Optics models, will be available for pre-order exclusively in the U.S. starting March 31st by clicking here."
        }
      ]
    },
    {
      "timeline": "meta-headsets-and-glasses",
      "id": 1696,
      "url": "https://whatledto.com/events/meta-headsets-and-glasses#n1696",
      "date": "2025-09-17",
      "date_precision": "day",
      "title": "Meta announces Oakley Meta Vanguard glasses",
      "summary": "Meta announced Oakley Meta Vanguard performance AI glasses at $499 and opened online preorders. Meta set October 21, 2025 as the planned launch date.",
      "type": "announcement",
      "entities": [
        "Meta",
        "Oakley",
        "EssilorLuxottica",
        "Oakley Meta Vanguard",
        "Garmin",
        "Strava"
      ],
      "parties": [
        "meta",
        "oakley",
        "essilorluxottica",
        "oakley-meta-vanguard",
        "garmin",
        "strava"
      ],
      "sources": [
        {
          "url": "https://about.fb.com/news/2025/09/oakley-meta-vanguard-performance-ai-glasses-sports/",
          "outlet": "Meta",
          "published": "2025-09-17",
          "quote": "Pre-order yours now online at meta.com or oakley.com for $499 USD ahead of the October 21 launch."
        }
      ]
    },
    {
      "timeline": "meta-headsets-and-glasses",
      "id": 1687,
      "url": "https://whatledto.com/events/meta-headsets-and-glasses#n1687",
      "date": "2025-06-20",
      "date_precision": "day",
      "title": "Meta announces Oakley Meta HSTN AI glasses",
      "summary": "Meta announced Oakley Meta HSTN under its EssilorLuxottica partnership. Meta said the limited-edition model would be available for preorder from July 11 for $499, while the rest of the collection would start at $399 later in the summer.",
      "type": "announcement",
      "entities": [
        "Meta",
        "EssilorLuxottica",
        "Oakley",
        "Oakley Meta HSTN"
      ],
      "parties": [
        "meta",
        "essilorluxottica",
        "oakley",
        "oakley-meta-hstn"
      ],
      "sources": [
        {
          "url": "https://about.fb.com/news/2025/06/introducing-oakley-meta-glasses-a-new-category-of-performance-ai-glasses/",
          "outlet": "Meta Newsroom",
          "published": "2025-06-20",
          "quote": "The Limited-Edition Oakley Meta HSTN will be available for preorder starting July 11 for $499 USD, with the rest of the collection starting at $399 USD dropping later this summer."
        }
      ]
    },
    {
      "timeline": "meta-headsets-and-glasses",
      "id": 1682,
      "url": "https://whatledto.com/events/meta-headsets-and-glasses#n1682",
      "date": "2023-09-27",
      "date_precision": "day",
      "title": "Meta announces second-generation Ray-Ban Meta glasses",
      "summary": "Meta announced the second-generation Ray-Ban Meta smart glasses. Meta stated that the glasses would start at $299.",
      "type": "announcement",
      "entities": [
        "Meta",
        "EssilorLuxottica",
        "Ray-Ban",
        "Ray-Ban Meta"
      ],
      "parties": [
        "meta",
        "essilorluxottica",
        "ray-ban",
        "ray-ban-meta"
      ],
      "sources": [
        {
          "url": "https://about.fb.com/news/2023/09/new-ray-ban-meta-smart-glasses/",
          "outlet": "Meta Newsroom",
          "published": "2023-09-27",
          "quote": "They start at $299 USD."
        }
      ]
    },
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      "id": 1676,
      "url": "https://whatledto.com/events/meta-headsets-and-glasses#n1676",
      "date": "2021-09-09",
      "date_precision": "day",
      "title": "Facebook and EssilorLuxottica launch Ray-Ban Stories",
      "summary": "Facebook and EssilorLuxottica launched Ray-Ban Stories smart glasses. The companies said the glasses started at $299 and were available in 20 style combinations.",
      "type": "launch",
      "entities": [
        "Facebook",
        "EssilorLuxottica",
        "Ray-Ban",
        "Ray-Ban Stories"
      ],
      "parties": [
        "facebook",
        "essilorluxottica",
        "ray-ban",
        "ray-ban-stories"
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      "sources": [
        {
          "url": "https://about.fb.com/news/2021/09/introducing-ray-ban-stories-smart-glasses/",
          "outlet": "Meta Newsroom",
          "published": "2021-09-09",
          "quote": "Built in partnership with Facebook and EssilorLuxottica, Ray-Ban Stories start at $299 USD and will be available for purchase in 20 style combinations online and in select retail stores in the US, as well as Australia, Canada, Ireland, Italy and the UK."
        }
      ]
    },
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      "id": 1673,
      "url": "https://whatledto.com/events/meta-headsets-and-glasses#n1673",
      "date": "2020-09-16",
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      "title": "Facebook and EssilorLuxottica plan Ray-Ban smart glasses",
      "summary": "Facebook and EssilorLuxottica announced plans to build Ray-Ban-branded smart glasses. The companies said they would release the glasses in 2021.",
      "type": "announcement",
      "entities": [
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        "EssilorLuxottica",
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        "ray-ban"
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          "url": "https://about.fb.com/news/2020/09/facebook-connect-introducing-oculus-quest-2-a-partnership-with-essilorluxottica-and-more/",
          "outlet": "Meta Newsroom",
          "published": "2020-09-16",
          "quote": "Together, we’ll build and release a pair of Ray-Ban branded smart glasses in 2021."
        }
      ]
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