{
  "data_version": "1",
  "schema": "https://whatledto.com/data",
  "id": "brooke-rollins",
  "name": "Brooke Rollins",
  "kind": "person",
  "url": "https://whatledto.com/who/brooke-rollins",
  "description": "",
  "same_as": [],
  "timelines": [
    {
      "slug": "us-beef-prices",
      "title": "Record Beef Prices: The Smallest Herd Since 1951, the Packer Probe and the Import Fix",
      "url": "https://whatledto.com/events/us-beef-prices",
      "json": "https://whatledto.com/events/us-beef-prices.json",
      "role": "As Agriculture Secretary, closed and later phased open the Mexican cattle border and announced USDA's beef-industry initiatives.",
      "entries": 6,
      "updated_at": "2026-10-14T14:54:56.735135+00:00"
    }
  ],
  "entries": [
    {
      "timeline": "us-beef-prices",
      "id": 1395,
      "url": "https://whatledto.com/events/us-beef-prices#n1395",
      "date": "2026-09-17",
      "date_precision": "day",
      "title": "USDA schedules Santa Teresa cattle-port reopening for September 24",
      "summary": "USDA scheduled the Santa Teresa livestock crossing to reopen on September 24. Bloomberg reported that agency staff were preparing at the site, while an APHIS importer page last modified August 25 listed the reopening date as to be determined.",
      "type": "announcement",
      "entities": [
        "USDA",
        "Brooke Rollins",
        "USDA Animal and Plant Health Inspection Service",
        "New Mexico Border Authority"
      ],
      "parties": [
        "usda",
        "brooke-rollins",
        "usda-animal-and-plant-health-inspection-service",
        "new-mexico-border-authority"
      ],
      "sources": [
        {
          "url": "https://www.ttnews.com/articles/us-reopen-port-mexican-cattle",
          "outlet": "Bloomberg News via Transport Topics",
          "published": "2026-09-17",
          "quote": "The port is scheduled to reopen Sept. 24, and agency staff are already preparing on site, Agriculture Secretary Brooke Rollins said in a Sept. 17 press conference."
        },
        {
          "url": "https://kvia.com/news/top-stories/2026/09/17/new-mexico-border-authority-usda-prepare-to-reopen-livestock-crossing/",
          "outlet": "KVIA ABC-7",
          "published": "2026-09-17",
          "quote": "The U.S. Department of Agriculture announced Thursday the livestock crossing in Santa Teresa will reopen next week after more than two years."
        },
        {
          "url": "https://direct.aphis.usda.gov/live-animal-import/cattle-bison-germplasm/mexico",
          "outlet": "USDA APHIS",
          "published": "2026-08-25",
          "quote": "Santa Teresa, NM—To be determined"
        }
      ]
    },
    {
      "timeline": "us-beef-prices",
      "id": 993,
      "url": "https://whatledto.com/events/us-beef-prices#n993",
      "date": "2026-08-31",
      "date_precision": "day",
      "title": "Rollins announces the Ranchers First Initiative to rebuild the herd",
      "summary": "USDA packaged a set of actions aimed at getting ranchers to hold back heifers rather than sell them, including a Beef Retention and National Development endorsement for Livestock Risk Protection, a SPUR guaranteed loan programme for regional processing, and a Regional Processor Continuity Effort. The release noted that with recent closure announcements, nearly 20 percent of beef processing capacity would be available as the herd grows.",
      "type": "announcement",
      "entities": [
        "Brooke Rollins",
        "U.S. Department of Agriculture"
      ],
      "parties": [
        "brooke-rollins",
        "us-department-of-agriculture"
      ],
      "sources": [
        {
          "url": "https://www.rfdtv.com/usda-secretary-rollins-announces-ranchers-first-initiatives-to-rebuild-the-great-american-beef-herd",
          "outlet": "RFD-TV (USDA release)",
          "published": "2026-08-31",
          "quote": "USDA is going to secure tomorrow's herd through the new Beef Retention and National Development (BRAND) endorsement for Livestock Risk Protection (LRP)."
        },
        {
          "url": "https://www.wbiw.com/2026/08/31/new-actions-build-on-usdas-2026-plan-to-fortify-the-american-beef-industry/",
          "outlet": "WBIW (USDA release)",
          "published": "2026-08-31",
          "quote": "With recent processing closure announcements, nearly 20% of beef processing capacity will be available as the herd grows."
        }
      ]
    },
    {
      "timeline": "us-beef-prices",
      "id": 989,
      "url": "https://whatledto.com/events/us-beef-prices#n989",
      "date": "2026-07-24",
      "date_precision": "day",
      "title": "USDA says the Douglas port will reopen to Mexican cattle in phases from August 24",
      "summary": "After more than a year of closure, Rollins said it was safe to reopen the Douglas, Arizona port in 30 days and resume cattle movement, with a phased schedule and a jointly agreed import protocol. Douglas would be the only crossing open, a fraction of the pre-closure trade.",
      "type": "announcement",
      "entities": [
        "Brooke Rollins",
        "U.S. Department of Agriculture",
        "Mexico"
      ],
      "parties": [
        "brooke-rollins",
        "us-department-of-agriculture",
        "mexico"
      ],
      "sources": [
        {
          "url": "https://www.texastribune.org/2026/07/24/united-states-mexico-cattle-industry-imports-resumption-screwworm/",
          "outlet": "The Texas Tribune",
          "published": "2026-07-24",
          "quote": "\"Thanks to the work of the federal government as well as state, local, and industry partners, it is now safe to reopen the Douglas, Arizona, port in 30 days to resume the hundreds year old movement of cattle.\""
        },
        {
          "url": "https://fortune.com/2026/07/27/u-s-to-reopen-border-to-mexican-cattle-imports-after-screwworm-ban/",
          "outlet": "Fortune (Associated Press)",
          "published": "2026-07-27",
          "quote": "The United States announced Friday it will begin reopening the border to Mexican cattle imports on Aug. 24, more than a year after it imposed the measure due to the spread of the New World screwworm in Mexico."
        }
      ]
    },
    {
      "timeline": "us-beef-prices",
      "id": 987,
      "url": "https://whatledto.com/events/us-beef-prices#n987",
      "date": "2026-06-30",
      "date_precision": "day",
      "title": "USDA puts $500 million into small and regional beef processors",
      "summary": "The Strengthening Processing for U.S. Ranchers programme offered up to $500 million to independent and regional beef slaughter facilities, alongside a Small Processors Action Plan and a fourth $60 million round of the Meat and Poultry Processing Expansion Program. The theory was that more places to sell cattle would weaken the Big Four's hold on the market.",
      "type": "announcement",
      "entities": [
        "U.S. Department of Agriculture",
        "Brooke Rollins"
      ],
      "parties": [
        "us-department-of-agriculture",
        "brooke-rollins"
      ],
      "sources": [
        {
          "url": "https://www.rfdtv.com/usda-secretary-rollins-announces-ranchers-first-initiatives-to-rebuild-the-great-american-beef-herd",
          "outlet": "RFD-TV (USDA release)",
          "published": "2026-08-31",
          "quote": "June 2026: Secretary Rollins announced the Strengthening Processing for U.S. Ranchers (SPUR) Program, providing up to $500 million to independent and regional beef slaughter facilities."
        }
      ]
    },
    {
      "timeline": "us-beef-prices",
      "id": 999,
      "url": "https://whatledto.com/events/us-beef-prices#n999",
      "date": "2025-10-22",
      "date_precision": "day",
      "title": "Federal departments announce Plan to Fortify the American Beef Industry",
      "summary": "The U.S. Department of Agriculture, Department of the Interior, Department of Health and Human Services, and Small Business Administration announced actions for the American beef industry. The announcement identified the role of American ranchers in national security.",
      "type": "announcement",
      "entities": [
        "U.S. Department of Agriculture",
        "Department of the Interior",
        "Department of Health and Human Services",
        "Small Business Administration",
        "Brooke Rollins",
        "Doug Burgum",
        "Robert F. Kennedy Jr.",
        "Kelly Loeffler"
      ],
      "parties": [
        "us-department-of-agriculture",
        "department-of-the-interior",
        "department-of-health-and-human-services",
        "small-business-administration",
        "brooke-rollins",
        "doug-burgum",
        "robert-f-kennedy-jr",
        "kelly-loeffler"
      ],
      "sources": [
        {
          "url": "https://www.usda.gov/about-usda/news/press-releases/2025/10/22/secretary-rollins-announces-plan-american-ranchers-and-consumers",
          "outlet": "USDA",
          "published": "2025-10-22",
          "quote": "Today, U.S. Secretary of Agriculture Brooke L. Rollins, Secretary of the Interior Doug Burgum, Secretary of Health and Human Services Robert F. Kennedy Jr., and Small Business Administrator Kelly Loeffler announced a suite of actions to strengthen the American beef industry, reinforcing and prioritizing the American rancher’s critical role in the national security of the United States."
        }
      ]
    },
    {
      "timeline": "us-beef-prices",
      "id": 977,
      "url": "https://whatledto.com/events/us-beef-prices#n977",
      "date": "2025-05-11",
      "date_precision": "day",
      "title": "USDA closes the southern border to live cattle over New World screwworm",
      "summary": "Agriculture Secretary Brooke Rollins suspended imports of live cattle, horses and bison through every port of entry on the southern border, after the flesh-eating parasite was found on farms about 700 miles from the US line. Mexican feeder cattle had supplied roughly 5 percent of US feedlot placements, and the closure removed that supply just as the domestic herd was already shrinking.",
      "type": "regulatory",
      "entities": [
        "Brooke Rollins",
        "U.S. Department of Agriculture"
      ],
      "parties": [
        "brooke-rollins",
        "us-department-of-agriculture"
      ],
      "sources": [
        {
          "url": "https://www.aphis.usda.gov/news/agency-announcements/secretary-rollins-suspends-live-animal-imports-through-ports-entry-along",
          "outlet": "USDA Animal and Plant Health Inspection Service",
          "published": "2025-05-11",
          "quote": "(Washington, D.C., May 11, 2025) - U.S. Secretary of Agriculture Brooke L. Rollins today announced the suspension of live cattle, horse, and bison imports through U.S. ports of entry along the southern border due to the continued and rapid northward spread of New World Screwworm (NWS) in Mexico, effective immediately. NWS has been recently detected in remote farms with minimal cattle movement as far north as Oaxaca and Veracruz, about 700 miles away from the U.S. border."
        },
        {
          "url": "https://www.cnn.com/2025/05/14/health/mexico-cattle-imports-halted-screwworm",
          "outlet": "CNN",
          "published": "2025-05-14",
          "quote": "The US Department of Agriculture has suspended the transport of live cattle, horses and bison through ports of entry along the border with Mexico for at least two weeks. It's part of an effort to curb the spread of New World screwworm, a flesh-burrowing larva that can be fatal to animals and devastate cattle herds."
        }
      ]
    }
  ],
  "often_with": [
    {
      "id": "bureau-of-labor-statistics",
      "name": "Bureau of Labor Statistics",
      "url": "https://whatledto.com/who/bureau-of-labor-statistics",
      "json": "https://whatledto.com/who/bureau-of-labor-statistics.json",
      "shared_timelines": 1
    },
    {
      "id": "donald-trump",
      "name": "Donald Trump",
      "url": "https://whatledto.com/who/donald-trump",
      "json": "https://whatledto.com/who/donald-trump.json",
      "shared_timelines": 1
    },
    {
      "id": "us-government",
      "name": "U.S. government",
      "url": "https://whatledto.com/who/us-government",
      "json": "https://whatledto.com/who/us-government.json",
      "shared_timelines": 1
    },
    {
      "id": "cme-group",
      "name": "CME Group",
      "url": "https://whatledto.com/who/cme-group",
      "json": "https://whatledto.com/who/cme-group.json",
      "shared_timelines": 1
    },
    {
      "id": "us-department-of-justice",
      "name": "U.S. Department of Justice",
      "url": "https://whatledto.com/who/us-department-of-justice",
      "json": "https://whatledto.com/who/us-department-of-justice.json",
      "shared_timelines": 1
    },
    {
      "id": "amazon",
      "name": "Amazon",
      "url": "https://whatledto.com/who/amazon",
      "json": "https://whatledto.com/who/amazon.json",
      "shared_timelines": 1
    },
    {
      "id": "costco",
      "name": "Costco",
      "url": "https://whatledto.com/who/costco",
      "json": "https://whatledto.com/who/costco.json",
      "shared_timelines": 1
    },
    {
      "id": "kroger",
      "name": "Kroger",
      "url": "https://whatledto.com/who/kroger",
      "json": "https://whatledto.com/who/kroger.json",
      "shared_timelines": 1
    }
  ],
  "license": {
    "holder": "What Led To",
    "terms": "https://whatledto.com/methodology#reuse",
    "summary": "Quote entries with attribution and a link to the entry; do not republish whole timelines or train models on the text."
  }
}
