{ "data_version": "1", "schema": "https://whatledto.com/data", "id": "apple", "name": "Apple", "kind": "company", "url": "https://whatledto.com/who/apple", "description": "Maker of the iPhone and Mac; its CEO succession is tracked here.", "same_as": [ "https://en.wikipedia.org/wiki/Apple_Inc.", "https://www.apple.com/" ], "timelines": [ { "slug": "iphone-generations", "title": "Every iPhone Launch: From the 2007 Original to the September 2026 Event", "url": "https://whatledto.com/events/iphone-generations", "json": "https://whatledto.com/events/iphone-generations.json", "role": "Designer and seller of the iPhone line; it has shifted the portfolio toward Pro, e, Air and folding models while raising some 2026 prices.", "entries": 54, "updated_at": "2026-10-23T06:06:05.150654+00:00" }, { "slug": "us-layoffs-register-2025-2026", "title": "Who Cut Jobs When: A Register of Major U.S. Layoffs, 2025 to 2026", "url": "https://whatledto.com/events/us-layoffs-register-2025-2026", "json": "https://whatledto.com/events/us-layoffs-register-2025-2026.json", "role": "Cut more than 200 roles across Vision Pro, Siri and software teams in August 2026.", "entries": 1, "updated_at": "2026-10-22T03:11:00.402205+00:00" }, { "slug": "tsmc-arizona-fabs", "title": "TSMC Arizona: From a $12 Billion Fab to a $265 Billion Gigafab Cluster", "url": "https://whatledto.com/events/tsmc-arizona-fabs", "json": "https://whatledto.com/events/tsmc-arizona-fabs.json", "role": "A Fab 1 customer that said TSMC Arizona produced more than 100 million chips for its products in 2026.", "entries": 3, "updated_at": "2026-10-22T03:08:39.841148+00:00" }, { "slug": "us-tariff-refund-litigation", "title": "IEEPA Tariff Refunds: From the Supreme Court Ruling to the Console Lawsuits", "url": "https://whatledto.com/events/us-tariff-refund-litigation", "json": "https://whatledto.com/events/us-tariff-refund-litigation.json", "role": "Disclosed that it applied for CBP tariff refunds and said refunds aided product gross margin.", "entries": 1, "updated_at": "2026-10-14T04:35:35.915350+00:00" }, { "slug": "apple-ceo-succession", "title": "Apple CEO Succession: How Tim Cook Handed Apple to John Ternus", "url": "https://whatledto.com/events/apple-ceo-succession", "json": "https://whatledto.com/events/apple-ceo-succession.json", "role": "The company executing the CEO succession and accompanying executive and organizational changes.", "entries": 29, "updated_at": "2026-10-14T04:05:02.255377+00:00" } ], "entries": [ { "timeline": "iphone-generations", "id": 2228, "url": "https://whatledto.com/events/iphone-generations#n2228", "date": "2026-10-23", "date_precision": "day", "title": "iPhone Duo goes on sale in more than 70 countries and regions", "summary": "iPhone Duo became available in more than 70 countries and regions on October 23. Apple said Apple Stores would have limited units for walk-in customers and expected that allocated supply to sell out quickly. Bloomberg News reported that the device went on sale that Friday, with people queuing overnight.", "type": "launch", "entities": [ "Apple", "iPhone Duo" ], "parties": [ "apple", "iphone-duo" ], "sources": [ { "url": "https://www.apple.com/newsroom/2026/10/developers-bring-incredible-new-app-experiences-to-iphone-duo/", "outlet": "Apple", "published": "2026-10-22", "quote": "Customers in more than 70 countries and regions, including Australia, Brazil, Canada, China, Colombia, France, Germany, India, Japan, Malaysia, Mexico, Singapore, South Korea, Türkiye, the UAE, the UK, the U.S., and Vietnam, can pre-order iPhone Duo now, with availability beginning Friday, October 23." }, { "url": "https://www.bloomberg.com/news/articles/2026-10-23/apple-s-iphone-duo-hits-stores-in-face-of-short-supply-and-high-demand", "outlet": "Bloomberg News", "published": "2026-10-23", "quote": "The new device went on sale Friday, bringing back the once-familiar sight of people lining up overnight to get their hands on it first." }, { "url": "https://9to5mac.com/2026/10/21/heres-where-apple-says-iphone-duo-will-and-wont-be-available-for-walk-ins/", "outlet": "9to5Mac", "published": "2026-10-21", "quote": "Apple Stores will have limited iPhone Duo available for walk-in customers, and we’re working hard to get this revolutionary new product into customers’ hands as quickly as possible." }, { "url": "https://finance.yahoo.com/technology/article/apples-1999-iphone-duo-hits-stores-friday-amid-limited-supplies-134117431.html", "outlet": "Yahoo Finance", "published": "2026-10-22", "quote": "The company said that while it has allocated some supply for walk-in customers, it expects that supply to sell out quickly." } ] }, { "timeline": "iphone-generations", "id": 2225, "url": "https://whatledto.com/events/iphone-generations#n2225", "date": "2026-10-21", "date_precision": "day", "title": "Report says iPhone Duo build target rose from 9.7 million to 14 million", "summary": "MacRumors, reporting DigiTimes, said supply-chain sources had seen instructions to Foxconn and component manufacturers for a roughly 44% higher iPhone Duo target, from 9.7 million to 14 million devices. The revised target was reported to cover a full 12-month period rather than the remainder of 2026.", "type": "report", "entities": [ "Apple", "iPhone Duo", "Foxconn" ], "parties": [ "apple", "iphone-duo", "foxconn" ], "sources": [ { "url": "https://www.macrumors.com/2026/10/22/apple-boosts-iphone-duo-orders", "outlet": "MacRumors, reporting DigiTimes", "published": "2026-10-21", "quote": "Supply chain sources said Foxconn and component manufacturers had received instructions reflecting a roughly 44% increase from 9.7 million to 14 million devices. The revised target reportedly follows strong pre-orders for Apple's first foldable iPhone and covers a full 12-month period, rather than the remainder of 2026." } ] }, { "timeline": "tsmc-arizona-fabs", "id": 2211, "url": "https://whatledto.com/events/tsmc-arizona-fabs#n2211", "date": "2026-10-20", "date_precision": "day", "title": "TSMC Arizona produces more than 100 million Apple chips in 2026", "summary": "Apple said TSMC Arizona produced more than 100 million chips for Apple during 2026. Apple said the chips were used in iPhone, iPad, and Apple Watch products.", "type": "announcement", "entities": [ "Apple", "TSMC", "iPhone", "iPad", "Apple Watch" ], "parties": [ "apple", "tsmc", "iphone", "ipad", "apple-watch" ], "sources": [ { "url": "https://apple.com/newsroom/2026/10/apple-announces-american-manufacturing-program-partners-for-latest-iphone-lineup", "outlet": "Apple", "published": "2026-10-20", "quote": "TSMC’s Arizona fab continues to scale its production of advanced chips used across a range of Apple products, including iPhone, iPad, and Apple Watch — producing more than 100 million chips for Apple in 2026." } ] }, { "timeline": "iphone-generations", "id": 2222, "url": "https://whatledto.com/events/iphone-generations#n2222", "date": "2026-10-19", "date_precision": "day", "title": "Apple limits U.S. iPhone Duo purchases to two units", "summary": "MacRumors reported that Apple was allowing U.S. customers to buy a maximum of two iPhone Duo units, a limit the U.S. site showed only when a third was added to the cart. Apple already listed two-per-customer restrictions in markets including China, Singapore and Hong Kong. MacRumors said it could not confirm whether the U.S. limit was in place when pre-orders opened on October 16.", "type": "response", "entities": [ "Apple", "iPhone Duo" ], "parties": [ "apple", "iphone-duo" ], "sources": [ { "url": "https://www.macrumors.com/2026/10/19/iphone-duo-order-limit-us/", "outlet": "MacRumors", "published": "2026-10-19", "quote": "Apple is only allowing customers in the United States to purchase a maximum of two iPhone Duos." } ] }, { "timeline": "iphone-generations", "id": 2220, "url": "https://whatledto.com/events/iphone-generations#n2220", "date": "2026-10-16", "date_precision": "day", "title": "Apple opens iPhone Duo pre-orders and delivery estimates slip to January", "summary": "Apple said customers could pre-order iPhone Duo beginning at 5 a.m. PT on October 16. MacRumors reported that pre-orders opened at that time, that delivery dates slipped from October 23 to November within minutes, and that estimates reached January 25 by 5:30 a.m. Yahoo Finance reported that pre-orders sold out almost immediately.", "type": "announcement", "entities": [ "Apple", "iPhone Duo" ], "parties": [ "apple", "iphone-duo" ], "sources": [ { "url": "https://www.apple.com/newsroom/2026/10/open-up-to-new-possibilities-with-iphone-duo/", "outlet": "Apple", "published": "2026-10-15", "quote": "Beginning Friday, October 16, at 5 a.m. PT, customers can pre-order iPhone Duo on apple.com and in the Apple Store app." }, { "url": "https://www.macrumors.com/2026/10/16/apple-iphone-duo-demand-extraordinary/", "outlet": "MacRumors", "published": "2026-10-16", "quote": "Pre-orders for the ‌iPhone Duo‌ opened this morning at 5 a.m. Pacific Time, and it didn't take long for available stock to dwindle." }, { "url": "https://finance.yahoo.com/technology/article/apples-1999-iphone-duo-hits-stores-friday-amid-limited-supplies-134117431.html", "outlet": "Yahoo Finance", "published": "2026-10-22", "quote": "Preorders for the company's first foldable smartphone sold out almost immediately last week, with delivery times pushed out well into late January." } ] }, { "timeline": "iphone-generations", "id": 2119, "url": "https://whatledto.com/events/iphone-generations#n2119", "date": "2026-10-12", "date_precision": "day", "title": "Apple opens iPhone Duo pre-order configuration flow", "summary": "Apple opened a process for customers to save an iPhone Duo configuration before pre-orders. Apple said pre-order checkout would begin at 5:00 a.m. Pacific Time on October 16.", "type": "launch", "entities": [ "Apple", "iPhone Duo" ], "parties": [ "apple", "iphone-duo" ], "sources": [ { "url": "https://www.apple.com/shop/buy-iphone/iphone-duo", "outlet": "Apple Store", "published": null, "quote": "Choose your new iPhone today, then speed through checkout when pre-order starts at 5:00 a.m. PT on 10.16." }, { "url": "https://9to5mac.com/2026/10/13/you-can-now-start-the-iphone-duo-pre-order-process/", "outlet": "9to5Mac", "published": "2026-10-12", "quote": "Starting today, you can head to the Apple Store Online or Apple Store app and save your exact iPhone Duo configuration." } ] }, { "timeline": "iphone-generations", "id": 2118, "url": "https://whatledto.com/events/iphone-generations#n2118", "date": "2026-10-12", "date_precision": "day", "title": "Report says Apple increased iPhone Duo supply-chain orders by 30%", "summary": "Securities Times in China reported that Apple had raised its iPhone Duo supply-chain orders by about 30 percent on stronger expected demand, with 9to5Mac noting that total supply for the rest of 2026 still does not pass 10 million units against prior estimates of 6 to 7 million. Pre-orders had not opened when the report ran.", "type": "report", "entities": [ "Apple", "iPhone Duo", "Securities Times" ], "parties": [ "apple", "iphone-duo", "securities-times" ], "sources": [ { "url": "https://9to5mac.com/2026/10/12/apple-has-reportedly-increased-its-iphone-duo-orders-by-30/", "outlet": "9to5Mac, reporting Securities Times", "published": "2026-10-12", "quote": "The report says total supply for the remainder of 2026 still doesn’t exceed 10 million units." } ] }, { "timeline": "iphone-generations", "id": 2116, "url": "https://whatledto.com/events/iphone-generations#n2116", "date": "2026-10-09", "date_precision": "day", "title": "Report says Apple cut iPhone 18 Pro component orders", "summary": "9to5Mac, reporting Nikkei Asia, said Apple had reportedly cut orders for the iPhone 18 Pro and iPhone 18 Pro Max. The report characterized the alleged reason as soft demand.", "type": "report", "entities": [ "Apple", "iPhone 18 Pro", "iPhone 18 Pro Max", "Nikkei Asia" ], "parties": [ "apple", "iphone-18-pro", "iphone-18-pro-max", "nikkei-asia" ], "sources": [ { "url": "https://9to5mac.com/2026/10/09/report-apple-cuts-iphone-18-pro-production-due-to-soft-demand/?extended-comments=1", "outlet": "9to5Mac, reporting Nikkei Asia", "published": "2026-10-09", "quote": "Apple has reportedly cut orders for the iPhone 18 Pro and iPhone 18 Pro Max due to “soft demand." } ] }, { "timeline": "apple-ceo-succession", "id": 2112, "url": "https://whatledto.com/events/apple-ceo-succession#n2112", "date": "2026-10-09", "date_precision": "day", "title": "Apple promotes Carson Oliver to vice president of the App Store", "summary": "Apple promoted Carson Oliver to vice president of the App Store. Bloomberg reported the promotion as another leadership change at Apple.", "type": "report", "entities": [ "Apple", "Carson Oliver", "App Store" ], "parties": [ "apple", "carson-oliver", "app-store" ], "sources": [ { "url": "https://uk.finance.yahoo.com/news/apple-names-m-chief-latest-173032254.html", "outlet": "Bloomberg via Yahoo Finance", "published": "2026-10-08", "quote": "In another change, Apple is promoting Carson Oliver to vice president of the App Store." } ] }, { "timeline": "apple-ceo-succession", "id": 2111, "url": "https://whatledto.com/events/apple-ceo-succession#n2111", "date": "2026-10-08", "date_precision": "day", "title": "Adrian Perica moves to Apple's services leadership team", "summary": "Adrian Perica remained responsible for iCloud, Fitness+, and Apple News and reported to services chief Eddy Cue. Reuters reported that Perica would dedicate his efforts entirely to the services leadership team.", "type": "report", "entities": [ "Apple", "Adrian Perica", "Eddy Cue", "iCloud", "Fitness+", "Apple News" ], "parties": [ "apple", "adrian-perica", "eddy-cue", "icloud", "fitness", "apple-news" ], "sources": [ { "url": "https://uk.finance.yahoo.com/news/apple-names-m-chief-latest-173032254.html", "outlet": "Bloomberg via Yahoo Finance", "published": "2026-10-08", "quote": "Perica, who has overseen the iCloud, Fitness+ and News businesses since 2023, will remain in that role, reporting to services chief Eddy Cue." }, { "url": "https://www.marketscreener.com/news/apple-names-insider-steve-smith-as-new-m-a-chief-memo-shows-ce785ddfdd8af226", "outlet": "Reuters via MarketScreener", "published": "2026-10-08", "quote": "Perica will now dedicate his efforts entirely to the services leadership team and report to Cue, the memo said" } ] }, { "timeline": "apple-ceo-succession", "id": 2110, "url": "https://whatledto.com/events/apple-ceo-succession#n2110", "date": "2026-10-08", "date_precision": "day", "title": "Steve Smith replaces Adrian Perica as Apple M&A chief", "summary": "Apple replaced Adrian Perica with Steve Smith as head of mergers and acquisitions and corporate development. Smith was to report to Chief Financial Officer Kevan Parekh.", "type": "report", "entities": [ "Apple", "Steve Smith", "Adrian Perica", "Kevan Parekh" ], "parties": [ "apple", "steve-smith", "adrian-perica", "kevan-parekh" ], "sources": [ { "url": "https://uk.finance.yahoo.com/news/apple-names-m-chief-latest-173032254.html", "outlet": "Bloomberg via Yahoo Finance", "published": "2026-10-08", "quote": "Adrian Perica, who has run Apple's M&A and corporate development function for more than a decade, is being replaced by longtime lieutenant Steve Smith" }, { "url": "https://www.marketscreener.com/news/apple-names-insider-steve-smith-as-new-m-a-chief-memo-shows-ce785ddfdd8af226", "outlet": "Reuters via MarketScreener", "published": "2026-10-08", "quote": "Smith will report to Chief Financial Officer Kevan Parekh, the memo said" } ] }, { "timeline": "apple-ceo-succession", "id": 2113, "url": "https://whatledto.com/events/apple-ceo-succession#n2113", "date": "2026-10-07", "date_precision": "day", "title": "Tim Cook on standing back: wind at Ternus's back, and no meddling", "summary": "In his first interview since handing Apple to John Ternus on 1 September, Tim Cook said he had timed the handover so Ternus would have momentum behind him, that he is not meddling in how Ternus runs the company, and that he had passed on the advice Steve Jobs gave him — make the job your own rather than copy your predecessor.", "type": "response", "entities": [ "Tim Cook", "John Ternus", "Apple" ], "parties": [ "tim-cook", "john-ternus", "apple" ], "sources": [ { "url": "https://www.independent.co.uk/tech/apple-tim-cook-music-hall-kings-trust-ceo-b3063503.html", "outlet": "The Independent", "published": "2026-10-08", "quote": "I wanted John to have some wind at his back" }, { "url": "https://www.independent.co.uk/tech/apple-tim-cook-music-hall-kings-trust-ceo-b3063503.html", "outlet": "The Independent", "published": "2026-10-08", "quote": "I’m not meddling. I’m not a meddler." }, { "url": "https://www.independent.co.uk/tech/apple-tim-cook-music-hall-kings-trust-ceo-b3063503.html", "outlet": "The Independent", "published": "2026-10-08", "quote": "I’ve told John the same thing." } ] }, { "timeline": "iphone-generations", "id": 1808, "url": "https://whatledto.com/events/iphone-generations#n1808", "date": "2026-10-02", "date_precision": "day", "title": "Apple says affected AT&T iPhone 18 Pro Max units need replacement", "summary": "Apple said iPhone 18 Pro Max owners who had already lost AT&T service would need a hardware replacement, confirming the cellular fault users had been reporting since late September. AT&T said its top priority was keeping customers connected and that it was working with Apple to make it right.", "type": "response", "entities": [ "Apple", "AT&T", "iPhone 18 Pro Max", "iOS 27.0.1" ], "parties": [ "apple", "at-t", "iphone-18-pro-max", "ios-2701" ], "sources": [ { "url": "https://9to5mac.com/2026/10/02/apple-confirms-iphone-18-pro-max-att-cellular-issues-affected-devices-require-hardware-replacement/", "outlet": "9to5Mac", "published": "2026-10-02", "quote": "“Apple says that iPhone 18 Pro Max users who have already lost service will need a hardware replacement.”" }, { "url": "https://www.macrumors.com/2026/10/02/att-statement-on-iphone-18-pro-max-issues/", "outlet": "MacRumors / AT&T statement", "published": "2026-10-02", "quote": "“Our top priority is ensuring customers can stay connected when they need it most, and we are working with Apple to make it right.”" } ] }, { "timeline": "iphone-generations", "id": 1807, "url": "https://whatledto.com/events/iphone-generations#n1807", "date": "2026-10-01", "date_precision": "day", "title": "Apple says iPhone Duo's folding-display cover layer is replaceable", "summary": "Apple's vice president of hardware engineering, Kate Bergeron, said the nano-texture cover layer above the iPhone Duo's inner display can be peeled off and replaced. The layer helps hide the crease in the folding display; Bergeron said Apple had done a significant amount of engineering work to keep it in good condition, and that customers could replace it if it wore down or the crease became more visible.", "type": "response", "entities": [ "Apple", "iPhone Duo", "Kate Bergeron", "AppleCare+" ], "parties": [ "apple", "iphone-duo", "kate-bergeron", "applecare" ], "sources": [ { "url": "https://www.macrumors.com/2026/10/01/iphone-duo-cover-layer-is-replaceable/", "outlet": "MacRumors", "published": "2026-10-01", "quote": "“It's actually replaceable, which is a really nice thing for the customer that you can peel off that layer and get a new one.”" }, { "url": "https://9to5mac.com/2026/10/01/apple-says-iphone-duo-has-replaceable-folding-display-layer-to-minimize-crease/", "outlet": "9to5Mac", "published": "2026-10-01", "quote": "“It’s actually replaceable, which is a really nice thing for the customer, that you can peel off that layer and get a new one.”" } ] }, { "timeline": "apple-ceo-succession", "id": 1821, "url": "https://whatledto.com/events/apple-ceo-succession#n1821", "date": "2026-09-29", "date_precision": "day", "title": "Bloomberg reports Ternus is weighing an engineering-focused overhaul", "summary": "Bloomberg News reported that Apple's new chief executive, John Ternus, was weighing a broad overhaul of the company aimed at sharpening its engineering focus, introducing products more frequently and creating a leaner organisation.", "type": "report", "entities": [ "Apple", "John Ternus", "Reuters", "Bloomberg News" ], "parties": [ "apple", "john-ternus", "reuters", "bloomberg-news" ], "sources": [ { "url": "https://www.aol.com/articles/apple-plans-engineering-focused-overhaul-152419000.html", "outlet": "Reuters, republished by AOL", "published": "2026-09-29", "quote": "“Sept 29 (Reuters) - Apple's new chief executive officer, John Ternus, is weighing a broad overhaul of the iPhone maker aimed at sharpening its engineering focus, introducing products more frequently and creating a leaner organization, Bloomberg News reported on Tuesday.”" } ] }, { "timeline": "iphone-generations", "id": 1805, "url": "https://whatledto.com/events/iphone-generations#n1805", "date": "2026-09-29", "date_precision": "day", "title": "Apple releases iOS 27.0.1 for the iPhone 18 Pro restart bug", "summary": "Apple released iOS 27.0.1, whose release notes say it fixes an issue where iPhone 18 Pro and iPhone 18 Pro Max may unexpectedly restart when Face ID fails to authenticate. Tom's Guide reported that the update appeared to fix the Face ID bug Apple had said a week earlier was still being worked on.", "type": "response", "entities": [ "Apple", "iPhone 18 Pro", "iPhone 18 Pro Max", "iOS 27.0.1", "Face ID" ], "parties": [ "apple", "iphone-18-pro", "iphone-18-pro-max", "ios-2701", "face-id" ], "sources": [ { "url": "https://support.apple.com/en-gb/149076", "outlet": "Apple Support", "published": "2026-09-29", "quote": "“iPhone 18 Pro and iPhone 18 Pro Max may unexpectedly restart when Face ID fails to authenticate”" }, { "url": "https://www.tomsguide.com/phones/iphones/apple-confirms-iphone-18-pro-face-id-freezing-bug-what-you-need-to-know", "outlet": "Tom’s Guide", "published": "2026-09-28", "quote": "“Today, Apple released an update that appears to fix the FaceID bug.”" } ] }, { "timeline": "iphone-generations", "id": 1575, "url": "https://whatledto.com/events/iphone-generations#n1575", "date": "2026-09-23", "date_precision": "day", "title": "Apple says a fix for the iPhone 18 Pro reboot bug is in development", "summary": "Apple confirmed that a software update addressing the freeze-and-reboot problem that followed failed Face ID attempts was in the works and should be available early the following week.", "type": "response", "entities": [ "Apple", "iPhone 18 Pro", "iPhone 18 Pro Max", "Face ID", "9to5Mac", "MacRumors" ], "parties": [ "apple", "iphone-18-pro", "iphone-18-pro-max", "face-id", "9to5mac", "macrumors" ], "sources": [ { "url": "https://9to5mac.com/2026/09/23/apple-iphone-18-pro-rebooting-bug-software-update-fix/", "outlet": "9to5Mac", "published": "2026-09-23", "quote": "Apple has now confirmed to 9to5Mac that a software update to address this problem is in the works, and should be available early next week." }, { "url": "https://www.macrumors.com/2026/09/24/apple-confirms-iphone-18-pro-fix-coming/", "outlet": "MacRumors", "published": "2026-09-24", "quote": "Apple has confirmed to 9to5Mac's Benjamin Mayo that it plans to release a software update early next week with a fix for a Face ID issue affecting some iPhone 18 Pro users." } ] }, { "timeline": "iphone-generations", "id": 1574, "url": "https://whatledto.com/events/iphone-generations#n1574", "date": "2026-09-21", "date_precision": "day", "title": "Reports describe Face ID freezes and reboots on some iPhone 18 Pro models", "summary": "9to5Mac reported reproducing the issue on one European iPhone 18 Pro. MacRumors reported that Face ID authentication for actions including unlocking a locked app could fail, followed by a freeze and reboot to the lock screen.", "type": "report", "entities": [ "Apple", "iPhone 18 Pro", "iPhone 18 Pro Max", "Face ID", "9to5Mac", "MacRumors" ], "parties": [ "apple", "iphone-18-pro", "iphone-18-pro-max", "face-id", "9to5mac", "macrumors" ], "sources": [ { "url": "https://9to5mac.com/2026/09/21/iphone-18-pro-face-id-bug-system-reboot/", "outlet": "9to5Mac", "published": "2026-09-21", "quote": "9to5Mac has reproduced the bug on at least one European iPhone 18 Pro model." }, { "url": "https://www.macrumors.com/2026/09/21/iphone-18-pro-face-id-issues/", "outlet": "MacRumors", "published": "2026-09-21", "quote": "According to a Reddit post spotted by 9to5Mac, Face ID authentication for specific actions such as unlocking a locked app sometimes fails to work on the iPhone 18 Pro models, and the device then freezes and eventually reboots to the lock screen." } ] }, { "timeline": "iphone-generations", "id": 1459, "url": "https://whatledto.com/events/iphone-generations#n1459", "date": "2026-09-20", "date_precision": "day", "title": "iFixit finds display-frame damage in iPhone 18 Pro teardowns", "summary": "iFixit reported that the plastic frame around the display cracked or pulled away in three of four iPhone 18 Pro and iPhone 18 Pro Max openings. 9to5Mac also reported iFixit's finding from the four devices it opened.", "type": "report", "entities": [ "Apple", "iPhone 18 Pro", "iPhone 18 Pro Max", "iFixit" ], "parties": [ "apple", "iphone-18-pro", "iphone-18-pro-max", "ifixit" ], "sources": [ { "url": "https://www.ifixit.com/News/119329/inside-the-tiny-unfixable-eye-iphone-18-pro-and-pro-max-teardown", "outlet": "iFixit", "published": "2026-09-20", "quote": "The white plastic frame around them fared worse: it cracked or pulled away in three of our four openings." }, { "url": "https://9to5mac.com/2026/09/20/ifixit-tears-down-iphone-18-pro-explores-variable-aperture-finds-concerning-repair-issue/", "outlet": "9to5Mac", "published": "2026-09-20", "quote": "Now for the concerning part: iFixit says the plastic frame around the display was damaged on three of the four iPhones its team opened." } ] }, { "timeline": "iphone-generations", "id": 1458, "url": "https://whatledto.com/events/iphone-generations#n1458", "date": "2026-09-18", "date_precision": "day", "title": "Teardown identifies Qualcomm X80 modem in US iPhone 18 Pro Max", "summary": "MacRumors and 9to5Mac reported that a TechInsights teardown identified Qualcomm's Snapdragon X80 modem in the U.S. iPhone 18 Pro Max. The reports attributed the finding to TechInsights' device teardown.", "type": "report", "entities": [ "Apple", "iPhone 18 Pro Max", "Qualcomm", "Snapdragon X80", "TechInsights" ], "parties": [ "apple", "iphone-18-pro-max", "qualcomm", "snapdragon-x80", "techinsights" ], "sources": [ { "url": "https://www.macrumors.com/2026/09/18/iphone-18-pro-max-us-qualcomm-x80/", "outlet": "MacRumors", "published": "2026-09-18", "quote": "TechInsights has published an iPhone 18 Pro Max teardown that confirms the U.S. version of the device is equipped with Qualcomm's Snapdragon X80 modem." }, { "url": "https://9to5mac.com/2026/09/19/iphone-18-pro-max-still-uses-a-qualcomm-modem-in-the-us-teardown-confirms/", "outlet": "9to5Mac", "published": "2026-09-19", "quote": "According to the TechInsights teardown, the iPhone 18 Pro Max variant sold in the United States uses the Qualcomm Snapdragon X80 modem." } ] }, { "timeline": "iphone-generations", "id": 1456, "url": "https://whatledto.com/events/iphone-generations#n1456", "date": "2026-09-18", "date_precision": "day", "title": "iPhone 18 Pro and 18 Pro Max arrive in Apple Stores worldwide", "summary": "Apple debuted the iPhone 18 Pro and iPhone 18 Pro Max at Apple Store locations worldwide, alongside Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5. John Ternus, Deirdre O'Brien and Greg Joswiak greeted customers at Apple Fifth Avenue in New York.", "type": "launch", "entities": [ "Apple", "iPhone 18 Pro", "iPhone 18 Pro Max", "John Ternus", "Deirdre O’Brien", "Greg Joswiak" ], "parties": [ "apple", "iphone-18-pro", "iphone-18-pro-max", "john-ternus", "deirdre-obrien", "greg-joswiak" ], "sources": [ { "url": "https://www.apple.com/newsroom/2026/09/the-latest-iphone-apple-watch-and-airpods-lineups-arrive-in-stores-worldwide/", "outlet": "Apple", "published": "2026-09-18", "quote": "On Friday, September 18, Apple debuted iPhone 18 Pro and iPhone 18 Pro Max, as well as Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5, at Apple Store locations worldwide." }, { "url": "https://www.techradar.com/phones/iphone/apple-iphone-18-pro-and-18-pro-max-deals", "outlet": "TechRadar", "published": "2026-09-18", "quote": "On Friday, September 18, Apple debuted iPhone 18 Pro and iPhone 18 Pro Max, as well as Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5, at Apple Store locations worldwide." } ] }, { "timeline": "iphone-generations", "id": 1455, "url": "https://whatledto.com/events/iphone-generations#n1455", "date": "2026-09-15", "date_precision": "day", "title": "Jeff Pu says initial iPhone 18 Pro demand is softer than expected", "summary": "MacRumors reported that GF Securities analyst Jeff Pu characterized initial iPhone 18 Pro demand as softer than expected. Pu attributed the demand assessment to limited specification upgrades and higher prices, particularly for larger storage tiers.", "type": "report", "entities": [ "Apple", "iPhone 18 Pro", "iPhone 18 Pro Max", "GF Securities", "Jeff Pu" ], "parties": [ "apple", "iphone-18-pro", "iphone-18-pro-max", "gf-securities", "jeff-pu" ], "sources": [ { "url": "https://www.macrumors.com/2026/09/15/iphone-18-pro-orders-muted-start/", "outlet": "MacRumors", "published": "2026-09-15", "quote": "Pu believes the softer-than-expected demand is due to limited spec upgrades and higher pricing, particularly for the larger storage tiers." } ] }, { "timeline": "iphone-generations", "id": 1454, "url": "https://whatledto.com/events/iphone-generations#n1454", "date": "2026-09-14", "date_precision": "day", "title": "iPhone 18 Pro delivery estimates move into October", "summary": "9to5Mac reported that delivery times for iPhone 18 Pro and iPhone 18 Pro Max orders had largely moved into October after several days of pre-orders. The report said Apple had opened pre-orders over the weekend.", "type": "report", "entities": [ "Apple", "iPhone 18 Pro", "iPhone 18 Pro Max" ], "parties": [ "apple", "iphone-18-pro", "iphone-18-pro-max" ], "sources": [ { "url": "https://9to5mac.com/2026/09/14/iphone-18-pro-pro-max-pre-orders-now-delayed-to-october-for-most-models/", "outlet": "9to5Mac", "published": "2026-09-14", "quote": "Apple opened up iPhone 18 Pro and Pro Max pre-orders over the weekend, and after a couple days of sales, delivery times have largely slipped into October." } ] }, { "timeline": "apple-ceo-succession", "id": 1371, "url": "https://whatledto.com/events/apple-ceo-succession#n1371", "date": "2026-09-10", "date_precision": "day", "title": "John Ternus discusses becoming Apple CEO in an interview", "summary": "John Ternus and Greg Joswiak participated in an interview with TechRadar and Tom’s Guide. Ternus called becoming Apple CEO an “extraordinary privilege.”", "type": "response", "entities": [ "John Ternus", "Greg Joswiak", "Apple", "TechRadar", "Tom’s Guide" ], "parties": [ "john-ternus", "greg-joswiak", "apple", "techradar", "toms-guide" ], "sources": [ { "url": "https://www.techradar.com/phones/iphone/i-love-this-place-its-in-my-blood-goosebumps-john-ternus-on-how-he-felt-when-he-learned-he-was-becoming-apple-ceo-and-why-ai-may-be-the-key-to-future-apple-innovation", "outlet": "TechRadar", "published": "2026-09-10", "quote": "“What an extraordinary privilege, right?” said Ternus with a wide grin." }, { "url": "https://www.tomsguide.com/phones/iphones/interview-apple-ceo-john-ternus-on-his-defining-moment-for-the-iphone-duo", "outlet": "Tom’s Guide", "published": "2026-09-10", "quote": "“Along with TechRadar’s Lance Ulanoff, I sat down with Apple CEO John Ternus and senior vice president of worldwide marketing Greg ‘Joz’ Joswiak, and they stressed that Apple is making something truly unique.”" } ] }, { "timeline": "iphone-generations", "id": 1174, "url": "https://whatledto.com/events/iphone-generations#n1174", "date": "2026-09-09", "date_precision": "day", "title": "Apple extended free satellite-feature access for existing iPhone users", "summary": "Apple extended free access to satellite features for an additional year for existing iPhone 14, iPhone 15, and iPhone 16 users. The extension was stated in Apple's iPhone 18 Pro and iPhone 18 Pro Max announcement.", "type": "announcement", "entities": [ "Apple", "iPhone 14", "iPhone 15", "iPhone 16", "satellite features", "iPhone 18 Pro", "iPhone 18 Pro Max" ], "parties": [ "apple", "iphone-14", "iphone-15", "iphone-16", "satellite-features", "iphone-18-pro", "iphone-18-pro-max" ], "sources": [ { "url": "https://www.apple.com/newsroom/2026/09/apple-debuts-iphone-18-pro-and-iphone-18-pro-max/", "outlet": "Apple", "published": "2026-09-09", "quote": "Apple is extending free access to satellite features for an additional year for existing iPhone 14, iPhone 15, and iPhone 16 users." } ] }, { "timeline": "iphone-generations", "id": 1173, "url": "https://whatledto.com/events/iphone-generations#n1173", "date": "2026-09-09", "date_precision": "day", "title": "Apple raised online-store prices for existing iPhone models", "summary": "MacRumors reported that Apple raised prices for existing iPhone 16, iPhone 17, iPhone Air, and iPhone 17e models on its online store. The report placed the price changes behind the iPhone 18 Pro and iPhone Duo announcements.", "type": "financial", "entities": [ "Apple", "iPhone 16", "iPhone 17e", "iPhone 17", "iPhone Air", "iPhone 18 Pro", "iPhone Duo" ], "parties": [ "apple", "iphone-16", "iphone-17e", "iphone-17", "iphone-air", "iphone-18-pro", "iphone-duo" ], "sources": [ { "url": "https://www.macrumors.com/2026/09/09/apple-raises-iphone-17-prices/", "outlet": "MacRumors", "published": "2026-09-09", "quote": "Behind today's iPhone 18 Pro and iPhone Duo announcements, Apple has raised the prices of the existing iPhone 16, iPhone 17, iPhone Air, and iPhone 17e on its online store." }, { "url": "https://techcrunch.com/2026/09/09/there-are-new-shiny-iphones-so-apple-is-making-you-pay-more-for-older-models/", "outlet": "TechCrunch", "published": "2026-09-09", "quote": "The price increases are even steeper in some international markets." }, { "url": "https://www.macworld.com/article/3229342/iphone-price-increases.html", "outlet": "Macworld", "published": "2026-09-09", "quote": "Basically, every iPhone now costs $100 more at the starting price and significantly more than that when you get into higher storage tiers." } ] }, { "timeline": "iphone-generations", "id": 1171, "url": "https://whatledto.com/events/iphone-generations#n1171", "date": "2026-09-09", "date_precision": "day", "title": "Apple debuted iPhone 18 Pro models and iPhone Duo without a standard iPhone 18", "summary": "9to5Mac reported that Apple debuted iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Duo. The report said these were the only new iPhones debuted at the event.", "type": "report", "entities": [ "Apple", "iPhone 18", "iPhone 18 Pro", "iPhone 18 Pro Max", "iPhone Duo" ], "parties": [ "apple", "iphone-18", "iphone-18-pro", "iphone-18-pro-max", "iphone-duo" ], "sources": [ { "url": "https://9to5mac.com/2026/09/09/no-iphone-18-announced-today-heres-why/", "outlet": "9to5Mac", "published": "2026-09-09", "quote": "Instead, the company debuted three high-end new iPhones only: iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Duo." }, { "url": "https://www.apple.com/apple-events/event-stream/", "outlet": "Apple", "published": "2026-09-09", "quote": "Introducing iPhone Duo, iPhone 18 Pro, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5." }, { "url": "https://www.axios.com/2026/09/09/apple-live-updates-foldable-iphone-duo-18", "outlet": "Axios", "published": "2026-09-09", "quote": "Apple didn't introduce a base model iPhone 18..." } ] }, { "timeline": "apple-ceo-succession", "id": 767, "url": "https://whatledto.com/events/apple-ceo-succession#n767", "date": "2026-09-09", "date_precision": "day", "title": "Ternus's first keynote as CEO: the iPhone 18 Pro, AirPods 5, Apple Watch Series 12 and the folding iPhone Duo", "summary": "Eight days after taking over, John Ternus opened the 'Surprise and Shine' event at the Steve Jobs Theater with a Jobs-style argument that the iPhone is the ideal device for AI, then unveiled the iPhone 18 Pro at $1,199, AirPods 5, Apple Watch Series 12 and Ultra 4, and finally the $1,999 foldable iPhone Duo. Tim Cook, now executive chairman, did not present.", "type": "launch", "entities": [ "Apple", "John Ternus", "Tim Cook" ], "parties": [ "apple", "john-ternus", "tim-cook" ], "sources": [ { "url": "https://www.cnbc.com/2026/09/09/apple-event-today-live-updates.html", "outlet": "CNBC", "published": "2026-09-09", "quote": "Ternus opened his first iPhone launch as CEO with a speech about how he sees artificial intelligence and what those kinds of devices need to be." }, { "url": "https://www.apple.com/newsroom/2026/09/apple-unveils-iphone-duo/", "outlet": "Apple Newsroom", "published": "2026-09-09", "quote": "Apple today introduced iPhone Duo, the first foldable iPhone." }, { "url": "https://www.axios.com/2026/09/09/apple-live-updates-foldable-iphone-duo-18", "outlet": "Axios", "published": "2026-09-09", "quote": "Apple kicked off the event with new CEO John Ternus greeting the crowd." }, { "url": "https://appleinsider.com/articles/26/09/09/see-john-ternus-live-at-steve-jobs-theater-in-his-first-event-as-ceo", "outlet": "AppleInsider", "published": "2026-09-09", "quote": "Apple's John Ternus has opened his first product event as CEO, putting new leadership at the center of the company's biggest annual launch." }, { "url": "https://techcrunch.com/2026/09/09/apple-ceo-john-ternus-says-the-best-ai-device-is-still-the-iphone/", "outlet": "TechCrunch", "published": "2026-09-09", "quote": "Apple’s new CEO, John Ternus, used the opening of the company’s Surprise and Shine event Wednesday to make its AI strategy clear: The iPhone is already the best AI device out there, and Apple cares more about data privacy than its rivals." } ] }, { "timeline": "iphone-generations", "id": 763, "url": "https://whatledto.com/events/iphone-generations#n763", "date": "2026-09-09", "date_precision": "day", "title": "MacRumors corrects iPhone 18 Pro Max C2-modem coverage", "summary": "Apple said iPhone 18 Pro introduces its C2 cellular modem system. MacRumors corrected its initial report, saying iPhone 18 Pro Max does not appear to include C2.", "type": "report", "entities": [ "Apple", "iPhone 18 Pro", "iPhone 18 Pro Max", "Apple C-series modems" ], "parties": [ "apple", "iphone-18-pro", "iphone-18-pro-max", "apple-c-series-modems" ], "sources": [ { "url": "https://www.apple.com/newsroom/2026/09/apple-debuts-iphone-18-pro-and-iphone-18-pro-max/", "outlet": "Apple Newsroom", "published": "2026-09-09", "quote": "iPhone 18 Pro introduces C2, Apple’s next-generation cellular modem system, which brings AI-powered improvements to cellular quality and reliability." }, { "url": "https://www.macrumors.com/2026/09/09/iphone-18-pro-iphone-duo-new-c2-modem/", "outlet": "MacRumors", "published": "2026-09-09", "quote": "Update: This article originally stated that all three models include the C2 modem, but it appears the iPhone 18 Pro Max does not in fact include it." } ] }, { "timeline": "iphone-generations", "id": 762, "url": "https://whatledto.com/events/iphone-generations#n762", "date": "2026-09-09", "date_precision": "day", "title": "iPhone Duo, the first folding iPhone: 7.6-inch inner display, titanium, A20 Pro, from $1,999", "summary": "Apple's first foldable opens to a 7.6-inch inner display with a nano-texture finish and closes to a 5.4-inch outer screen, in polished grade 5 titanium with a precision hinge, a dual-battery design, Apple Pencil support and the A20 Pro. It starts at $1,999 in star white and night sky, with pre-orders on October 16 and availability on October 23, the first iPhone launch to slip past September since the iPhone 12.", "type": "announcement", "entities": [ "Apple", "John Ternus", "iPhone Duo" ], "parties": [ "apple", "john-ternus", "iphone-duo" ], "sources": [ { "url": "https://www.apple.com/newsroom/2026/09/apple-unveils-iphone-duo/", "outlet": "Apple Newsroom", "published": "2026-09-09", "quote": "Apple today introduced iPhone Duo, the first foldable iPhone. Opened, it is the thinnest iPhone ever, with a 7.6-inch inner display that provides a large canvas for viewing content, gaming, and multitasking, and a special nano-texture finish that minimizes glare for an unparalleled viewing experience." }, { "url": "https://www.cnbc.com/2026/09/09/apple-event-today-live-updates.html", "outlet": "CNBC", "published": "2026-09-09", "quote": "The foldable Duo starts at $1,999." } ] }, { "timeline": "iphone-generations", "id": 761, "url": "https://whatledto.com/events/iphone-generations#n761", "date": "2026-09-09", "date_precision": "day", "title": "iPhone 18 Pro and Pro Max: variable-aperture camera, A20 Pro, Apple's C2 modem and Siri AI, $100 more than last year", "summary": "John Ternus's first launch as CEO led with the Pro models: a 48MP main camera with a variable aperture, a smaller Dynamic Island, the A20 Pro with a new vapor chamber, Apple's own C2 modem in both models, the largest battery-life gain in an iPhone's history on the Pro Max, and iOS 27 with Siri AI. Prices rose $100 to $1,199 and $1,299, pre-orders opened September 12 and the phones ship September 18; no standard iPhone 18 was shown, with reports pointing to a spring 2027 launch.", "type": "announcement", "entities": [ "Apple", "John Ternus", "iPhone 18 Pro", "iPhone 18 Pro Max", "Siri AI" ], "parties": [ "apple", "john-ternus", "iphone-18-pro", "iphone-18-pro-max", "siri-ai" ], "sources": [ { "url": "https://www.apple.com/newsroom/2026/09/apple-debuts-iphone-18-pro-and-iphone-18-pro-max/", "outlet": "Apple Newsroom", "published": "2026-09-09", "quote": "Apple today announced iPhone 18 Pro and iPhone 18 Pro Max, delivering the most advanced pro camera system in an iPhone, and huge leaps in battery life and performance." }, { "url": "https://www.cnbc.com/2026/09/09/apple-event-today-live-updates.html", "outlet": "CNBC", "published": "2026-09-09", "quote": "CEO John Ternus made his big debut, unveiling the iPhone 18 Pro, Airpods 5 and Apple Watch Series 12 before getting to the Duo, the company's first foldable iPhone." }, { "url": "https://www.macrumors.com/2026/09/12/iphone-18-pro-max-pre-order-shipping-dates/", "outlet": "MacRumors", "published": "2026-09-12", "quote": "iPhone 18 Pro and iPhone 18 Pro Max pre-orders began today in the U.S. and many other countries." }, { "url": "https://www.apple.com/newsroom/2026/09/get-ready-to-experience-iphone-18-pro-the-new-apple-watch-lineup-and-airpods-5/", "outlet": "Apple", "published": "2026-09-11", "quote": "Starting Saturday, September 12, at 5 a.m. PT, customers can pre-order iPhone 18 Pro and iPhone 18 Pro Max on apple.com and in the Apple Store app." } ] }, { "timeline": "apple-ceo-succession", "id": 251, "url": "https://whatledto.com/events/apple-ceo-succession#n251", "date": "2026-09-01", "date_precision": "day", "title": "John Ternus sends employees a memo on his first day as CEO", "summary": "John Ternus sent Apple employees a memo on his first day as chief executive. He thanked employees for their warm wishes.", "type": "response", "entities": [ "Apple", "John Ternus", "Tim Cook" ], "parties": [ "apple", "john-ternus", "tim-cook" ], "sources": [ { "url": "https://www.macrumors.com/2026/09/01/john-ternus-first-memo/", "outlet": "MacRumors", "published": "2026-09-01", "quote": "Today, on my first day as CEO, I just wanted to send a quick note to thank everyone for the warm wishes." } ] }, { "timeline": "apple-ceo-succession", "id": 233, "url": "https://whatledto.com/events/apple-ceo-succession#n233", "date": "2026-09-01", "date_precision": "day", "title": "Transition takes effect; Apple discloses Ternus's $3 million salary and $55 million equity target, Cook's $2 million and $45 million", "summary": "On John Ternus's first day as CEO Apple filed an amended 8-K setting his salary at $3 million, a prorated $2.5 million RSU award for fiscal 2026 and a $55 million target equity award for fiscal 2027, 75 percent performance-based. Tim Cook, now executive chairman, gets a $2 million salary from September 26 and a $45 million target award, half performance-based, that vests on retirement after the first anniversary of the grant.", "type": "regulatory", "entities": [ "Apple", "John Ternus", "Tim Cook" ], "parties": [ "apple", "john-ternus", "tim-cook" ], "sources": [ { "url": "https://www.sec.gov/Archives/edgar/data/320193/000114036126035325/ef20081427_8ka.htm", "outlet": "SEC EDGAR", "published": "2026-09-01", "quote": "Mr. Ternus’ annual salary was increased to $3 million on the Transition Date." } ] }, { "timeline": "apple-ceo-succession", "id": 1822, "url": "https://whatledto.com/events/apple-ceo-succession#n1822", "date": "2026-09", "date_precision": "month", "title": "Apple Hardware Engineering begins cutting program-management roles", "summary": "Bloomberg News reported that Apple's hardware engineering division had begun cutting engineering program-management roles, and that the reductions affected several program managers, including roughly half a dozen directors.", "type": "report", "entities": [ "Apple", "Hardware Engineering", "Reuters", "Bloomberg News" ], "parties": [ "apple", "hardware-engineering", "reuters", "bloomberg-news" ], "sources": [ { "url": "https://www.aol.com/articles/apple-plans-engineering-focused-overhaul-152419000.html", "outlet": "Reuters, republished by AOL", "published": "2026-09-29", "quote": "“Apple's hardware engineering division has begun cutting engineering program-management roles, Bloomberg News reported, adding that the reductions affected several program managers, including roughly half a dozen directors.”" } ] }, { "timeline": "apple-ceo-succession", "id": 248, "url": "https://whatledto.com/events/apple-ceo-succession#n248", "date": "2026-08-31", "date_precision": "day", "title": "Tim Cook endorses John Ternus in a memo to Apple employees", "summary": "Tim Cook told Apple employees that he was excited for John Ternus's leadership. Cook said Ternus understood how to build products that change the world.", "type": "response", "entities": [ "Apple", "Tim Cook", "John Ternus" ], "parties": [ "apple", "tim-cook", "john-ternus" ], "sources": [ { "url": "https://techcrunch.com/2026/08/31/tim-cooks-parting-message-apple-is-in-the-hands-of-a-product-builder/", "outlet": "TechCrunch", "published": "2026-08-31", "quote": "Few people understand what it takes to build products that change the world the way John does and I could not be more excited for his leadership." } ] }, { "timeline": "iphone-generations", "id": 603, "url": "https://whatledto.com/events/iphone-generations#n603", "date": "2026-08-26", "date_precision": "day", "title": "Apple sets the September 9 'Surprise and Shine' event, the first iPhone launch under John Ternus", "summary": "Invitations for a September 9, 2026 event at the Steve Jobs Theater went out a week before John Ternus succeeded Tim Cook as CEO. Analysts expected the iPhone 18 Pro, Apple's first folding iPhone and new Apple Watches, with the standard iPhone 18 reportedly held back to spring 2027 as Apple splits the launch cycle.", "type": "announcement", "entities": [ "Apple", "John Ternus", "Tim Cook", "iPhone 18 Pro" ], "parties": [ "apple", "john-ternus", "tim-cook", "iphone-18-pro" ], "sources": [ { "url": "https://www.cnbc.com/2026/08/26/apple-iphone-launch-date-john-ternus.html", "outlet": "CNBC", "published": "2026-08-26", "quote": "Apple announced it is holding a launch event at its headquarters in Cupertino, California, on Sept. 9. Analysts expect Apple to launch new iPhones and Apple Watches at the event, including the company's first folding phone." }, { "url": "https://developer.apple.com/hello/september26/", "outlet": "Apple Developer", "published": null, "quote": "Join us for a special Apple Event on September 9 at 10 a.m. PT." }, { "url": "https://9to5mac.com/2026/08/26/apple-officially-announces-iphone-18-pro-foldable-event/", "outlet": "9to5Mac", "published": "2026-08-26", "quote": "Apple has officially announced its next product event, where it will unveil the iPhone 18 Pro lineup and its first foldable iPhone." } ] }, { "timeline": "us-layoffs-register-2025-2026", "id": 503, "url": "https://whatledto.com/events/us-layoffs-register-2025-2026#n503", "date": "2026-08-21", "date_precision": "day", "title": "Apple: more than 200 jobs across Vision Pro, Siri and software teams", "summary": "Apple cut about 100 roles in the Vision Products Group, largely closing a Vision Pro gaming team and shrinking immersive video, and around 100 more in Siri and software engineering, one of its few layoffs of the AI era, telling staff they could apply for other roles.", "type": "announcement", "entities": [ "Apple" ], "parties": [ "apple" ], "sources": [ { "url": "https://9to5mac.com/2026/08/21/apple-lays-off-200-people-across-vision-pro-and-siri-teams/", "outlet": "9to5Mac", "published": "2026-08-21", "quote": "All told, the company has cut more than 200 jobs across teams working on Vision Pro, Siri, and software engineering." } ] }, { "timeline": "apple-ceo-succession", "id": 337, "url": "https://whatledto.com/events/apple-ceo-succession#n337", "date": "2026-08", "date_precision": "month", "title": "Luca Maestri steps down from Corporate Services leadership", "summary": "MacRumors reported that Luca Maestri stepped down from leading Apple’s Corporate Services organization in recent weeks. The report said he remained at Apple with no responsibilities other than hosting a class at Apple University.", "type": "report", "entities": [ "Apple", "Luca Maestri", "Kevan Parekh", "John Ternus", "Tim Cook" ], "parties": [ "apple", "luca-maestri", "kevan-parekh", "john-ternus", "tim-cook" ], "sources": [ { "url": "https://www.macrumors.com/2026/09/01/luca-maestri-apple-winding-down/", "outlet": "MacRumors", "published": "2026-09-01", "quote": "Maestri stepped down from that position in recent weeks, and Bloomberg says he is still at Apple but has no responsibilities other than hosting a class at Apple University." } ] }, { "timeline": "apple-ceo-succession", "id": 247, "url": "https://whatledto.com/events/apple-ceo-succession#n247", "date": "2026-08", "date_precision": "month", "title": "Phil Schiller steps down from leading the App Store and product events", "summary": "Bloomberg News reported that Phil Schiller stepped down from leading the App Store and product events. The report described Schiller as an Apple executive from the Steve Jobs and Tim Cook eras.", "type": "report", "entities": [ "Apple", "Phil Schiller", "John Ternus" ], "parties": [ "apple", "phil-schiller", "john-ternus" ], "sources": [ { "url": "https://news.bloomberglaw.com/artificial-intelligence/apples-phil-schiller-steps-down-from-running-app-store-events", "outlet": "Bloomberg News", "published": "2026-08-31", "quote": "Apple Inc.’s Phil Schiller, one of the most visible and influential executives across both the Steve Jobs and Tim Cook eras, has stepped down from his role leading the App Store and product events." } ] }, { "timeline": "apple-ceo-succession", "id": 246, "url": "https://whatledto.com/events/apple-ceo-succession#n246", "date": "2026-08", "date_precision": "month", "title": "John Ternus hires Laura Legros for his management team", "summary": "Bloomberg News reported that John Ternus hired Laura Legros for his management team. Legros had been a vice president of hardware engineering until retiring in 2022.", "type": "report", "entities": [ "Apple", "John Ternus", "Laura Legros" ], "parties": [ "apple", "john-ternus", "laura-legros" ], "sources": [ { "url": "https://news.bloomberglaw.com/business-and-practice/apples-new-ceo-taps-retired-hardware-leader-for-management-team", "outlet": "Bloomberg News", "published": "2026-08-03", "quote": "Ternus has hired Laura Legros, who served as a vice president of hardware engineering until retiring in 2022, according to people with knowledge of the matter." } ] }, { "timeline": "apple-ceo-succession", "id": 239, "url": "https://whatledto.com/events/apple-ceo-succession#n239", "date": "2026-07-30", "date_precision": "day", "title": "Tim Cook says the quarter call will be his final earnings call", "summary": "Tim Cook said Apple's fiscal-third-quarter call would be his final earnings call. He said John Ternus would lead subsequent earnings calls.", "type": "financial", "entities": [ "Apple", "Tim Cook", "John Ternus", "Kevan Parekh" ], "parties": [ "apple", "tim-cook", "john-ternus", "kevan-parekh" ], "sources": [ { "url": "https://www.fool.com/earnings/call-transcripts/2026/08/07/apple-aapl-q3-2026-earnings-call-transcript/", "outlet": "The Motley Fool", "published": "2026-08-07", "quote": "As you know, this will be my final earnings call, and John will lead these calls going forward." } ] }, { "timeline": "iphone-generations", "id": 613, "url": "https://whatledto.com/events/iphone-generations#n613", "date": "2026-07-28", "date_precision": "day", "title": "Apple launches Apple Upgrade leasing program in the United States", "summary": "Apple launched Apple Upgrade in the United States. Apple said it would no longer offer the iPhone Upgrade Program or iPhone Payments in the United States.", "type": "launch", "entities": [ "Apple", "Apple Upgrade", "iPhone Upgrade Program" ], "parties": [ "apple", "apple-upgrade", "iphone-upgrade-program" ], "sources": [ { "url": "https://www.apple.com/newsroom/2026/07/apple-upgrade-launches-in-the-united-states/", "outlet": "Apple Newsroom", "published": "2026-07-28", "quote": "With the launch of Apple Upgrade, Apple will no longer offer the iPhone Upgrade Program and iPhone Payments in the United States." } ] }, { "timeline": "us-tariff-refund-litigation", "id": 364, "url": "https://whatledto.com/events/us-tariff-refund-litigation#n364", "date": "2026-07", "date_precision": "month", "title": "Apple says it applied for CBP tariff refunds", "summary": "Apple disclosed that it had applied for refunds of tariffs paid through CBP processes. It said tariff refunds contributed to product gross-margin improvement during the quarter.", "type": "financial", "entities": [ "Apple", "U.S. Customs and Border Protection", "IEEPA" ], "parties": [ "apple", "us-customs-and-border-protection", "ieepa" ], "sources": [ { "url": "https://www.sec.gov/Archives/edgar/data/320193/000032019326000020/aapl-20260627.htm", "outlet": "Apple Inc. Form 10-Q", "published": null, "quote": "The Company has applied for a refund of tariffs paid, following the processes established by U.S. Customs and Border Protection." } ] }, { "timeline": "iphone-generations", "id": 612, "url": "https://whatledto.com/events/iphone-generations#n612", "date": "2026-06-26", "date_precision": "day", "title": "MacRumors reports projected iPhone 18 Pro and foldable price increases", "summary": "MacRumors reported claims that Apple's iPhone 18 Pro lineup and first foldable iPhone would launch at higher prices in September. The report attributed the claims to several Chinese leakers.", "type": "report", "entities": [ "Apple", "iPhone 18 Pro", "foldable iPhone" ], "parties": [ "apple", "iphone-18-pro", "foldable-iphone" ], "sources": [ { "url": "https://www.macrumors.com/2026/06/26/iphone-18-pro-and-foldable-to-get-price-hikes/", "outlet": "MacRumors", "published": "2026-06-26", "quote": "Apple's iPhone 18 Pro lineup and its first foldable iPhone will launch at higher prices than originally predicted this September, according to several known Chinese leakers." } ] }, { "timeline": "apple-ceo-succession", "id": 245, "url": "https://whatledto.com/events/apple-ceo-succession#n245", "date": "2026-05", "date_precision": "month", "title": "Apple moves product-design oversight to Shelly Goldberg and Dave Pakula", "summary": "MacRumors reported that Apple moved product-design oversight from Kate Bergeron to Shelly Goldberg and Dave Pakula. Goldberg and Pakula had previously been Bergeron's deputies.", "type": "report", "entities": [ "Apple", "Johny Srouji", "Kate Bergeron", "Shelly Goldberg", "Dave Pakula", "John Ternus" ], "parties": [ "apple", "johny-srouji", "kate-bergeron", "shelly-goldberg", "dave-pakula", "john-ternus" ], "sources": [ { "url": "https://www.macrumors.com/2026/05/19/apple-shaking-up-product-design/", "outlet": "MacRumors", "published": "2026-05-19", "quote": "The report said oversight of Apple's product design is moving from Kate Bergeron to two of her longtime deputies: Shelly Goldberg and Dave Pakula." } ] }, { "timeline": "apple-ceo-succession", "id": 232, "url": "https://whatledto.com/events/apple-ceo-succession#n232", "date": "2026-04-20", "date_precision": "day", "title": "Johny Srouji named chief hardware officer, taking over Ternus's Hardware Engineering organization", "summary": "On the day of the CEO announcement Apple named Johny Srouji, senior vice president of Hardware Technologies and leader of Apple silicon since the A4, as chief hardware officer with immediate effect, adding the Hardware Engineering organization Ternus had run to his hardware technologies remit.", "type": "announcement", "entities": [ "Apple", "Johny Srouji", "John Ternus", "Tim Cook" ], "parties": [ "apple", "johny-srouji", "john-ternus", "tim-cook" ], "sources": [ { "url": "https://www.apple.com/newsroom/2026/04/johny-srouji-named-apples-chief-hardware-officer/", "outlet": "Apple Newsroom", "published": "2026-04-20", "quote": "Apple today announced that, effective immediately, Apple executive Johny Srouji will become chief hardware officer." } ] }, { "timeline": "apple-ceo-succession", "id": 231, "url": "https://whatledto.com/events/apple-ceo-succession#n231", "date": "2026-04-20", "date_precision": "day", "title": "Apple announces Tim Cook will become executive chairman and John Ternus CEO on September 1, 2026", "summary": "Apple said Tim Cook would become executive chairman and John Ternus, senior vice president of Hardware Engineering, would become CEO effective September 1, 2026, after a unanimous board vote and what it called a long-term succession planning process. Cook would stay CEO through the summer and, as executive chairman, engage with policymakers; Arthur Levinson would move from non-executive chairman to lead independent director and Ternus would join the board.", "type": "announcement", "entities": [ "Apple", "Tim Cook", "John Ternus", "Arthur Levinson" ], "parties": [ "apple", "tim-cook", "john-ternus", "arthur-levinson" ], "sources": [ { "url": "https://www.apple.com/newsroom/2026/04/tim-cook-to-become-apple-executive-chairman-john-ternus-to-become-apple-ceo/", "outlet": "Apple Newsroom", "published": "2026-04-20", "quote": "The transition, which was approved unanimously by the Board of Directors, follows a thoughtful, long-term succession planning process." } ] }, { "timeline": "apple-ceo-succession", "id": 230, "url": "https://whatledto.com/events/apple-ceo-succession#n230", "date": "2026-04-17", "date_precision": "day", "title": "Apple's board appoints John Ternus CEO and director, effective September 1", "summary": "According to the Form 8-K Apple filed on April 20, the board appointed Ternus, then 50, as chief executive officer and a member of the board on April 17, 2026, three days before the public announcement, with both appointments effective on the September 1 transition date. The filing noted that Ternus's compensation would be disclosed in a later amendment.", "type": "regulatory", "entities": [ "Apple", "John Ternus", "Tim Cook", "Arthur Levinson" ], "parties": [ "apple", "john-ternus", "tim-cook", "arthur-levinson" ], "sources": [ { "url": "https://www.sec.gov/Archives/edgar/data/320193/000114036126015711/ef20071035_8k.htm", "outlet": "SEC EDGAR", "published": "2026-04-20", "quote": "On April 17, 2026, the Board appointed John Ternus, Apple’s Senior Vice President of Hardware Engineering, as Chief Executive Officer and a member of the Board, in each case effective on the Transition Date." }, { "url": "https://www.apple.com/newsroom/2026/04/tim-cook-to-become-apple-executive-chairman-john-ternus-to-become-apple-ceo/", "outlet": "Apple", "published": "2026-04-20", "quote": "CUPERTINO, CALIFORNIA Apple announced that Tim Cook will become executive chairman of Apple’s board of directors and John Ternus, senior vice president of Hardware Engineering, will become Apple’s next chief executive officer effective on September 1, 2026." } ] }, { "timeline": "iphone-generations", "id": 602, "url": "https://whatledto.com/events/iphone-generations#n602", "date": "2026-03-02", "date_precision": "day", "title": "iPhone 17e: A19, the faster C1X modem and 256GB base storage for the budget model", "summary": "The second 'e' phone doubled the starting storage to 256GB, moved to the A19 and Apple's second-generation C1X modem, and added MagSafe, which the 16e had lacked. It was announced by press release alongside the MacBook Neo and M4 iPad Air and reached stores on March 11.", "type": "announcement", "entities": [ "Apple", "iPhone 17e" ], "parties": [ "apple", "iphone-17e" ], "sources": [ { "url": "https://www.apple.com/newsroom/2026/03/apple-introduces-iphone-17e/", "outlet": "Apple Newsroom", "published": "2026-03-02", "quote": "Apple today announced iPhone 17e, a powerful and more affordable addition to the iPhone 17 lineup. At the heart of iPhone 17e is the latest-generation A19, which delivers exceptional performance for everything users do." } ] }, { "timeline": "tsmc-arizona-fabs", "id": 657, "url": "https://whatledto.com/events/tsmc-arizona-fabs#n657", "date": "2026-02-24", "date_precision": "day", "title": "Apple plans to buy over 100 million TSMC Arizona chips in 2026", "summary": "Apple said it was on track to purchase well over 100 million advanced chips produced by TSMC at its Arizona facility in 2026. Apple said this would be an increase from 2025.", "type": "announcement", "entities": [ "Apple", "TSMC" ], "parties": [ "apple", "tsmc" ], "sources": [ { "url": "https://www.apple.com/newsroom/2026/02/apple-accelerates-us-manufacturing-with-mac-mini-production/", "outlet": "Apple", "published": "2026-02-24", "quote": "In 2026, Apple is on track to purchase well over 100 million advanced chips produced by TSMC at its Arizona facility — a significant increase from 2025." } ] }, { "timeline": "apple-ceo-succession", "id": 229, "url": "https://whatledto.com/events/apple-ceo-succession#n229", "date": "2025-12-04", "date_precision": "day", "title": "General counsel Kate Adams and policy chief Lisa Jackson to retire; Jennifer Newstead joins", "summary": "Apple said Jennifer Newstead, joining from Meta, would become general counsel on March 1, 2026 as Kate Adams moved toward retirement in late 2026, and that Lisa Jackson would retire in late January 2026. Government Affairs was folded under the general counsel, and Environment and Social Initiatives moved under COO Sabih Khan. Within a week Apple had also lost design chief Alan Dye to Meta.", "type": "announcement", "entities": [ "Apple", "Kate Adams", "Lisa Jackson", "Jennifer Newstead", "Tim Cook" ], "parties": [ "apple", "kate-adams", "lisa-jackson", "jennifer-newstead", "tim-cook" ], "sources": [ { "url": "https://www.apple.com/newsroom/2025/12/apple-announces-executive-transitions/", "outlet": "Apple Newsroom", "published": "2025-12-04", "quote": "Apple today announced that Jennifer Newstead will become Apple’s general counsel on March 1, 2026, following a transition of duties from Kate Adams, who has served as Apple’s general counsel since 2017." } ] }, { "timeline": "apple-ceo-succession", "id": 242, "url": "https://whatledto.com/events/apple-ceo-succession#n242", "date": "2025-12-03", "date_precision": "day", "title": "Apple plans to replace Alan Dye with Stephen Lemay", "summary": "MacRumors reported that Apple planned to replace Alan Dye with Stephen Lemay. Lemay had been an Apple designer for more than 25 years.", "type": "announcement", "entities": [ "Apple", "Alan Dye", "Stephen Lemay", "Tim Cook", "Meta" ], "parties": [ "apple", "alan-dye", "stephen-lemay", "tim-cook", "meta" ], "sources": [ { "url": "https://www.macrumors.com/2025/12/03/apple-alan-dye-joining-meta/", "outlet": "MacRumors", "published": "2025-12-03", "quote": "Apple plans to replace Dye with Stephen Lemay, a longtime Apple designer who joined the company over 25 years ago." } ] }, { "timeline": "apple-ceo-succession", "id": 228, "url": "https://whatledto.com/events/apple-ceo-succession#n228", "date": "2025-12-01", "date_precision": "day", "title": "AI chief John Giannandrea steps down; Amar Subramanya joins under Craig Federighi", "summary": "Apple announced that John Giannandrea, senior vice president for Machine Learning and AI Strategy since 2018, was stepping down to advise the company before retiring in spring 2026. Former Microsoft and Google executive Amar Subramanya joined as vice president of AI reporting to Craig Federighi, with the rest of Giannandrea's organization moving to Sabih Khan and Eddy Cue.", "type": "announcement", "entities": [ "Apple", "John Giannandrea", "Amar Subramanya", "Craig Federighi" ], "parties": [ "apple", "john-giannandrea", "amar-subramanya", "craig-federighi" ], "sources": [ { "url": "https://www.apple.com/newsroom/2025/12/john-giannandrea-to-retire-from-apple/", "outlet": "Apple Newsroom", "published": "2025-12-01", "quote": "Apple today announced John Giannandrea, Apple’s senior vice president for Machine Learning and AI Strategy, is stepping down from his position and will serve as an advisor to the company before retiring in the spring of 2026." } ] }, { "timeline": "apple-ceo-succession", "id": 243, "url": "https://whatledto.com/events/apple-ceo-succession#n243", "date": "2025-12", "date_precision": "month", "title": "Tim Cook puts John Ternus in charge of Apple's design teams", "summary": "MacRumors reported that Tim Cook put John Ternus in charge of Apple's design teams in the final months of 2025. The assignment expanded Ternus's responsibilities.", "type": "report", "entities": [ "Apple", "Tim Cook", "John Ternus", "Craig Federighi", "Greg Joswiak" ], "parties": [ "apple", "tim-cook", "john-ternus", "craig-federighi", "greg-joswiak" ], "sources": [ { "url": "https://www.macrumors.com/2026/01/22/john-ternus-apple-design-lead/", "outlet": "MacRumors", "published": "2026-01-22", "quote": "Apple CEO Tim Cook put Ternus in charge of the design teams the final months of 2025, expanding his responsibilities." }, { "url": "https://www.bloomberg.com/news/newsletters/2026-10-04/apple-s-john-ternus-leads-design-touch-screen-oled-macbook-pro-gets-lighter", "outlet": "Bloomberg", "published": "2026-10-04", "quote": "Apple’s John Ternus is spending much of his time overseeing the company’s hardware and software design work." } ] }, { "timeline": "iphone-generations", "id": 601, "url": "https://whatledto.com/events/iphone-generations#n601", "date": "2025-09-09", "date_precision": "day", "title": "iPhone 17, the ultra-thin iPhone Air and a redesigned 17 Pro with a vapor chamber", "summary": "Apple's last September launch under Tim Cook replaced the Plus with the 5.6mm-thin titanium iPhone Air on the A19 Pro, gave the base iPhone 17 a 120Hz ProMotion display and 256GB base storage, and rebuilt the 17 Pro around an aluminium unibody with a vapor chamber and three 48MP cameras. Ceramic Shield 2 and Apple's N1 wireless chip appeared across the line.", "type": "announcement", "entities": [ "Apple", "Tim Cook", "iPhone 17", "iPhone Air", "iPhone 17 Pro" ], "parties": [ "apple", "tim-cook", "iphone-17", "iphone-air", "iphone-17-pro" ], "sources": [ { "url": "https://www.apple.com/newsroom/2025/09/apple-debuts-iphone-17/", "outlet": "Apple Newsroom", "published": "2025-09-09", "quote": "Apple today announced iPhone 17, featuring the new Center Stage front camera that takes selfies to the next level; a powerful 48MP Fusion Main camera with an optical-quality 2x Telephoto; and a new 48MP Fusion Ultra Wide camera that captures expansive scenes and macro photography in more detail." }, { "url": "https://www.apple.com/newsroom/2025/09/introducing-iphone-air-a-powerful-new-iphone-with-a-breakthrough-design/", "outlet": "Apple Newsroom", "published": "2025-09-09", "quote": "Apple today debuted the all-new iPhone Air, the thinnest iPhone ever made, with pro performance." }, { "url": "https://www.apple.com/newsroom/2025/09/apple-unveils-iphone-17-pro-and-iphone-17-pro-max/", "outlet": "Apple Newsroom", "published": "2025-09-09", "quote": "Apple today introduced iPhone 17 Pro and iPhone 17 Pro Max with a striking new design that delivers a dramatic leap in performance." } ] }, { "timeline": "apple-ceo-succession", "id": 235, "url": "https://whatledto.com/events/apple-ceo-succession#n235", "date": "2025-07-25", "date_precision": "day", "title": "Sabih Khan becomes Apple chief operating officer", "summary": "Apple's board appointed Sabih Khan chief operating officer effective July 25, 2025. Khan succeeded Jeff Williams under Apple's previously announced COO transition plan.", "type": "announcement", "entities": [ "Apple", "Sabih Khan", "Jeff Williams", "Apple Board of Directors" ], "parties": [ "apple", "sabih-khan", "jeff-williams", "apple-board-of-directors" ], "sources": [ { "url": "https://www.sec.gov/Archives/edgar/data/320193/000114036125027340/ef20052355_8k.htm", "outlet": "U.S. Securities and Exchange Commission", "published": "2025-07-25", "quote": "As part of Apple Inc.’s (“Apple’s”) previously announced Chief Operating Officer transition plan, Apple’s Board of Directors appointed Sabih Khan, 58, as Apple’s Chief Operating Officer, effective July 25, 2025." }, { "url": "https://www.apple.com/newsroom/2025/07/apple-announces-chief-operating-officer-transition/", "outlet": "Apple", "published": "2025-07-08", "quote": "Apple today announced Jeff Williams will transition his role as chief operating officer later this month to Sabih Khan, Apple’s senior vice president of Operations, as part of a long-planned succession." } ] }, { "timeline": "tsmc-arizona-fabs", "id": 30, "url": "https://whatledto.com/events/tsmc-arizona-fabs#n30", "date": "2025-07-17", "date_precision": "day", "title": "Second fab construction complete, production pulled forward; 30% of 2nm-and-beyond capacity to be in Arizona", "summary": "On the second-quarter 2025 call, CEO C.C. Wei said construction of the second Arizona fab, for 3nm, was\ncomplete and its volume production schedule was being sped up by several quarters. Work on the third fab,\nfor 2nm and A16, had begun. Wei said about 30 percent of TSMC's 2nm-and-smaller capacity would eventually\nbe in Arizona.", "type": "announcement", "entities": [ "TSMC", "C.C. Wei", "Nvidia", "Apple", "AMD" ], "parties": [ "tsmc", "cc-wei", "nvidia", "apple", "amd" ], "sources": [ { "url": "https://www.theregister.com/2025/07/17/tsmc_q2_ramp/", "outlet": "The Register", "published": "2025-07-17", "quote": "speeding up the volume production schedule by several quarters to support their need." }, { "url": "https://investor.tsmc.com/english/encrypt/files/encrypt_file/reports/2025-07/1f4f86c935f1de837672a6973154e64b26bdae57/TSMC%202Q25%20Transcript.pdf", "outlet": "TSMC", "published": "2025-07-17", "quote": "The construction of our second fab, which will utilize 3-nanometer process technology, is already complete." } ] }, { "timeline": "apple-ceo-succession", "id": 227, "url": "https://whatledto.com/events/apple-ceo-succession#n227", "date": "2025-07-08", "date_precision": "day", "title": "COO transition: Jeff Williams hands operations to Sabih Khan and retires later in the year", "summary": "Apple said Jeff Williams, long viewed as a potential successor to Tim Cook, would pass the chief operating officer role to Sabih Khan later in July 2025 as part of a long-planned succession, keep design, Apple Watch and Health until his retirement late in the year, after which the design team would report directly to Cook.", "type": "announcement", "entities": [ "Apple", "Jeff Williams", "Sabih Khan", "Tim Cook" ], "parties": [ "apple", "jeff-williams", "sabih-khan", "tim-cook" ], "sources": [ { "url": "https://www.apple.com/newsroom/2025/07/apple-announces-chief-operating-officer-transition/", "outlet": "Apple Newsroom", "published": "2025-07-08", "quote": "Apple’s design team will then transition to reporting directly to Cook after Williams retires late in the year." } ] }, { "timeline": "iphone-generations", "id": 600, "url": "https://whatledto.com/events/iphone-generations#n600", "date": "2025-02-19", "date_precision": "day", "title": "iPhone 16e replaces the SE at $599 and carries Apple's first in-house modem, the C1", "summary": "The 'e' model retired the SE line and the home button, moving the budget iPhone to a 6.1-inch OLED design with Face ID, the A18 chip and the Apple-designed C1 cellular modem, Apple's first step away from Qualcomm. It went on sale February 28.", "type": "announcement", "entities": [ "Apple", "iPhone 16e", "Qualcomm" ], "parties": [ "apple", "iphone-16e", "qualcomm" ], "sources": [ { "url": "https://www.apple.com/newsroom/2025/02/apple-debuts-iphone-16e-a-powerful-new-member-of-the-iphone-16-family/", "outlet": "Apple Newsroom", "published": "2025-02-19", "quote": "Apple today announced iPhone 16e, a new addition to the iPhone 16 lineup that offers powerful capabilities at a more affordable price. iPhone 16e delivers fast, smooth performance and breakthrough battery life, thanks to the industry-leading efficiency of the A18 chip and the new Apple C1, the first cellular modem designed by Apple." } ] }, { "timeline": "iphone-generations", "id": 599, "url": "https://whatledto.com/events/iphone-generations#n599", "date": "2024-09-09", "date_precision": "day", "title": "iPhone 16 is 'built for Apple Intelligence', with a Camera Control button on every model", "summary": "Apple pitched the whole iPhone 16 line around its generative AI features, which shipped later in iOS 18.1 and 18.2 rather than at launch, and added a touch-sensitive Camera Control button plus the Action button to the base models. The 16 Pro grew to 6.3 and 6.9 inches on the A18 Pro.", "type": "announcement", "entities": [ "Apple", "Tim Cook", "iPhone 16", "iPhone 16 Pro", "Apple Intelligence" ], "parties": [ "apple", "tim-cook", "iphone-16", "iphone-16-pro", "apple-intelligence" ], "sources": [ { "url": "https://www.apple.com/newsroom/2024/09/apple-introduces-iphone-16-and-iphone-16-plus/", "outlet": "Apple Newsroom", "published": "2024-09-09", "quote": "Apple today announced iPhone 16 and iPhone 16 Plus, built for Apple Intelligence, the easy-to-use personal intelligence system that understands personal context to deliver intelligence that is helpful and relevant while protecting user privacy." }, { "url": "https://www.apple.com/newsroom/2024/09/apple-debuts-iphone-16-pro-and-iphone-16-pro-max/", "outlet": "Apple Newsroom", "published": "2024-09-09", "quote": "Apple today introduced iPhone 16 Pro and iPhone 16 Pro Max, featuring Apple Intelligence, larger display sizes, new creative capabilities with innovative pro camera features, stunning graphics for immersive gaming, and more — all powered by the A18 Pro chip." } ] }, { "timeline": "apple-ceo-succession", "id": 226, "url": "https://whatledto.com/events/apple-ceo-succession#n226", "date": "2024-08-26", "date_precision": "day", "title": "CFO transition: Luca Maestri to hand over to Kevan Parekh on January 1, 2025", "summary": "Apple announced that Luca Maestri would step down as chief financial officer on January 1, 2025, staying on to lead Corporate Services, and that Kevan Parekh, vice president of Financial Planning and Analysis, would become CFO as part of a planned succession. It was the first of a series of executive-team handovers ahead of the CEO change.", "type": "announcement", "entities": [ "Apple", "Luca Maestri", "Kevan Parekh", "Tim Cook" ], "parties": [ "apple", "luca-maestri", "kevan-parekh", "tim-cook" ], "sources": [ { "url": "https://www.apple.com/newsroom/2024/08/apple-announces-chief-financial-officer-transition/", "outlet": "Apple Newsroom", "published": "2024-08-26", "quote": "As part of a planned succession, Kevan Parekh, Apple’s Vice President of Financial Planning and Analysis, will become Chief Financial Officer and join the executive team." } ] }, { "timeline": "iphone-generations", "id": 598, "url": "https://whatledto.com/events/iphone-generations#n598", "date": "2023-09-12", "date_precision": "day", "title": "iPhone 15 switches to USB-C after the EU mandate; the 15 Pro goes titanium with an Action button", "summary": "Eleven years after Lightning arrived, all four iPhone 15 models moved to USB-C, months before the European Union's common-charger rule took effect. The 15 and 15 Plus inherited the Dynamic Island and a 48MP camera; the 15 Pro and Pro Max switched to titanium, replaced the mute switch with an Action button, and the Pro Max added a 5x tetraprism telephoto.", "type": "announcement", "entities": [ "Apple", "iPhone 15", "iPhone 15 Pro", "iPhone 15 Pro Max", "European Union" ], "parties": [ "apple", "iphone-15", "iphone-15-pro", "iphone-15-pro-max", "european-union" ], "sources": [ { "url": "https://www.apple.com/newsroom/2023/09/apple-debuts-iphone-15-and-iphone-15-plus/", "outlet": "Apple Newsroom", "published": "2023-09-12", "quote": "Apple today announced iPhone 15 and iPhone 15 Plus, featuring an industry-first color-infused back glass with a stunning, textured matte finish, and a new contoured edge on the aluminum enclosure." }, { "url": "https://www.apple.com/newsroom/2023/09/apple-unveils-iphone-15-pro-and-iphone-15-pro-max/", "outlet": "Apple Newsroom", "published": "2023-09-12", "quote": "Apple today debuted iPhone 15 Pro and iPhone 15 Pro Max, designed with aerospace-grade titanium that’s strong yet lightweight to deliver Apple’s lightest Pro models ever." } ] }, { "timeline": "iphone-generations", "id": 597, "url": "https://whatledto.com/events/iphone-generations#n597", "date": "2022-09-07", "date_precision": "day", "title": "iPhone 14 adds satellite SOS and crash detection; the 14 Pro gets the Dynamic Island and a 48MP camera", "summary": "The mini was replaced by a 6.7-inch 14 Plus, US models dropped the physical SIM tray, and every model gained Emergency SOS via satellite and crash detection. The 14 Pro introduced the pill-shaped Dynamic Island in place of the notch, an always-on display and a 48-megapixel main camera on the A16 Bionic.", "type": "announcement", "entities": [ "Apple", "iPhone 14", "iPhone 14 Plus", "iPhone 14 Pro" ], "parties": [ "apple", "iphone-14", "iphone-14-plus", "iphone-14-pro" ], "sources": [ { "url": "https://www.apple.com/newsroom/2022/09/apple-introduces-iphone-14-and-iphone-14-plus/", "outlet": "Apple Newsroom", "published": "2022-09-07", "quote": "Apple today introduced iPhone 14 and iPhone 14 Plus, featuring two sizes — 6.1 inches and 6.7 inches — in a sophisticated design with impressive camera upgrades and groundbreaking new safety capabilities." } ] }, { "timeline": "iphone-generations", "id": 596, "url": "https://whatledto.com/events/iphone-generations#n596", "date": "2021-09-14", "date_precision": "day", "title": "iPhone 13: smaller notch, Cinematic mode, bigger batteries and 128GB as the base", "summary": "A refinement year: the 13 and 13 mini gained sensor-shift stabilisation, Cinematic mode video and longer battery life, while the 13 Pro models added 120Hz ProMotion displays and macro photography. Storage started at 128GB and prices held, with the mini returning for a final year.", "type": "announcement", "entities": [ "Apple", "iPhone 13", "iPhone 13 mini", "iPhone 13 Pro" ], "parties": [ "apple", "iphone-13", "iphone-13-mini", "iphone-13-pro" ], "sources": [ { "url": "https://www.apple.com/newsroom/2021/09/apple-introduces-iphone-13-and-iphone-13-mini/", "outlet": "Apple Newsroom", "published": "2021-09-14", "quote": "Apple today introduced iPhone 13 and iPhone 13 mini, the next generation of the world’s best smartphone, featuring a beautiful design with sleek flat edges in five gorgeous new colors." } ] }, { "timeline": "apple-ceo-succession", "id": 225, "url": "https://whatledto.com/events/apple-ceo-succession#n225", "date": "2021-01-25", "date_precision": "day", "title": "John Ternus joins the executive team as senior vice president of Hardware Engineering", "summary": "Apple moved Dan Riccio to a new project reporting to Tim Cook and promoted John Ternus, a Product Design hire from 2001 and a vice president of Hardware Engineering since 2013, to lead Hardware Engineering on the executive team. Cook called him a bold and visionary leader of the hardware teams.", "type": "announcement", "entities": [ "Apple", "John Ternus", "Dan Riccio", "Tim Cook" ], "parties": [ "apple", "john-ternus", "dan-riccio", "tim-cook" ], "sources": [ { "url": "https://www.apple.com/newsroom/2021/01/dan-riccio-begins-a-new-chapter-at-apple/", "outlet": "Apple Newsroom", "published": "2021-01-25", "quote": "John Ternus will now lead Apple’s Hardware Engineering organization as a member of the executive team." } ] }, { "timeline": "iphone-generations", "id": 595, "url": "https://whatledto.com/events/iphone-generations#n595", "date": "2020-10-13", "date_precision": "day", "title": "iPhone 12 family brings 5G, flat edges, MagSafe and Ceramic Shield, a month late", "summary": "Delayed by pandemic supply disruptions, the first October launch since 2011 introduced four models: the 5.4-inch 12 mini, the 12, the 12 Pro and the 6.7-inch 12 Pro Max. All had 5G, the A14 Bionic, OLED displays, the flat-sided design and magnetic MagSafe accessories; Apple also stopped including chargers and EarPods in the box.", "type": "announcement", "entities": [ "Apple", "Tim Cook", "iPhone 12", "iPhone 12 Pro", "iPhone 12 mini" ], "parties": [ "apple", "tim-cook", "iphone-12", "iphone-12-pro", "iphone-12-mini" ], "sources": [ { "url": "https://www.apple.com/newsroom/2020/10/apple-introduces-iphone-12-pro-and-iphone-12-pro-max-with-5g/", "outlet": "Apple Newsroom", "published": "2020-10-13", "quote": "Apple today announced iPhone 12 Pro and iPhone 12 Pro Max, introducing a powerful 5G experience and advanced technologies that push the boundaries of innovation for users who want the most out of iPhone." } ] }, { "timeline": "iphone-generations", "id": 594, "url": "https://whatledto.com/events/iphone-generations#n594", "date": "2020-04-15", "date_precision": "day", "title": "Second-generation iPhone SE: iPhone 8 body, A13 chip, $399, announced by press release in lockdown", "summary": "With Apple's offices closed by the pandemic, the new SE was announced without an event. It put the A13 Bionic and Touch ID into the 4.7-inch iPhone 8 design at $399, and went on sale April 24, 2020.", "type": "announcement", "entities": [ "Apple", "iPhone SE (2020)" ], "parties": [ "apple", "iphone-se-2020" ], "sources": [ { "url": "https://www.apple.com/newsroom/2020/04/iphone-se-a-powerful-new-smartphone-in-a-popular-design/", "outlet": "Apple Newsroom", "published": "2020-04-15", "quote": "Apple today announced the second-generation iPhone SE, a powerful new iPhone featuring a 4.7-inch Retina HD display, paired with Touch ID for industry-leading security." } ] }, { "timeline": "iphone-generations", "id": 593, "url": "https://whatledto.com/events/iphone-generations#n593", "date": "2019-09-10", "date_precision": "day", "title": "iPhone 11 Pro starts the 'Pro' line with a triple camera; iPhone 11 cuts the entry price to $699", "summary": "Apple split the range into the iPhone 11, a $699 successor to the XR with a second ultra-wide camera, and the iPhone 11 Pro and Pro Max with three cameras, Night mode, a brighter Super Retina XDR display and the A13 Bionic. All three went on sale September 20.", "type": "announcement", "entities": [ "Apple", "Tim Cook", "iPhone 11", "iPhone 11 Pro", "iPhone 11 Pro Max" ], "parties": [ "apple", "tim-cook", "iphone-11", "iphone-11-pro", "iphone-11-pro-max" ], "sources": [ { "url": "https://www.apple.com/newsroom/2019/09/iphone-11-pro-and-iphone-11-pro-max-the-most-powerful-and-advanced-smartphones/", "outlet": "Apple Newsroom", "published": "2019-09-10", "quote": "Apple today announced iPhone 11 Pro and iPhone 11 Pro Max, a new pro line for iPhone that delivers advanced performance for users who want the very best smartphone." } ] }, { "timeline": "iphone-generations", "id": 592, "url": "https://whatledto.com/events/iphone-generations#n592", "date": "2018-09-12", "date_precision": "day", "title": "iPhone XS, XS Max and the cheaper LCD iPhone XR: Face ID across the whole lineup", "summary": "Apple extended the iPhone X design to three models: the 5.8-inch XS, the 6.5-inch XS Max, its largest phone yet at $1,099, and the 6.1-inch aluminium XR with an LCD 'Liquid Retina' display, a single camera and six colours from $749. All used the 7-nanometer A12 Bionic; the XR shipped a month later, on October 26.", "type": "announcement", "entities": [ "Apple", "iPhone XS", "iPhone XS Max", "iPhone XR" ], "parties": [ "apple", "iphone-xs", "iphone-xs-max", "iphone-xr" ], "sources": [ { "url": "https://www.apple.com/newsroom/2018/09/iphone-xs-and-iphone-xs-max-bring-the-best-and-biggest-displays-to-iphone/", "outlet": "Apple Newsroom", "published": "2018-09-12", "quote": "Apple today announced iPhone Xs and iPhone Xs Max, the most advanced iPhones ever, taking the vision for the future of the smartphone to a new level." }, { "url": "https://www.apple.com/newsroom/2018/09/apple-introduces-iphone-xr/", "outlet": "Apple Newsroom", "published": "2018-09-12", "quote": "Apple today announced iPhone XR, integrating breakthrough technologies from iPhone XS in an all-screen glass and aluminum design with the most advanced LCD in a smartphone featuring a 6.1-inch Liquid Retina display and six beautiful finishes." } ] }, { "timeline": "iphone-generations", "id": 591, "url": "https://whatledto.com/events/iphone-generations#n591", "date": "2017-09-12", "date_precision": "day", "title": "Tenth anniversary: iPhone X with Face ID and an OLED screen at $999, alongside iPhone 8", "summary": "The first event in the Steve Jobs Theater introduced the all-screen iPhone X with the notch, Face ID via the TrueDepth camera, an OLED Super Retina display, wireless charging and the A11 Bionic with a Neural Engine, at a new $999 starting price, shipping November 3. The iPhone 8 and 8 Plus kept the home button and Touch ID in a glass-backed body and shipped first, on September 22.", "type": "announcement", "entities": [ "Apple", "Tim Cook", "iPhone X", "iPhone 8", "Face ID" ], "parties": [ "apple", "tim-cook", "iphone-x", "iphone-8", "face-id" ], "sources": [ { "url": "https://www.apple.com/newsroom/2017/09/the-future-is-here-iphone-x/", "outlet": "Apple Newsroom", "published": "2017-09-12", "quote": "Apple today announced iPhone X, the future of the smartphone, in a gorgeous all-glass design with a beautiful 5.8-inch Super Retina display, A11 Bionic chip, wireless charging and an improved rear camera with dual optical image stabilization. iPhone X delivers an innovative and secure new way for customers to unlock, authenticate and pay using Face ID, enabled by the new TrueDepth camera." }, { "url": "https://www.apple.com/newsroom/2017/09/iphone-8-and-iphone-8-plus-a-new-generation-of-iphone/", "outlet": "Apple Newsroom", "published": "2017-09-12", "quote": "Apple today announced a new generation of iPhone: iPhone 8 and iPhone 8 Plus. The new iPhone features a new glass and aluminum design in three beautiful colors made out of the most durable glass ever in a smartphone, Retina HD displays and A11 Bionic chip, and is designed for the ultimate augmented reality experience." } ] }, { "timeline": "iphone-generations", "id": 590, "url": "https://whatledto.com/events/iphone-generations#n590", "date": "2016-09-07", "date_precision": "day", "title": "iPhone 7 drops the headphone jack, adds water resistance and a dual camera on the Plus", "summary": "The iPhone 7 kept the 6-series look but removed the 3.5mm headphone jack in favour of Lightning and the new AirPods, added IP67 water and dust resistance, stereo speakers, the A10 Fusion chip and, on the 7 Plus, a second telephoto camera enabling Portrait mode. Jet black and a solid-state home button rounded out the changes.", "type": "announcement", "entities": [ "Apple", "iPhone 7", "iPhone 7 Plus", "AirPods" ], "parties": [ "apple", "iphone-7", "iphone-7-plus", "airpods" ], "sources": [ { "url": "https://www.apple.com/newsroom/2016/09/apple-introduces-iphone-7-iphone-7-plus/", "outlet": "Apple Newsroom", "published": "2016-09-07", "quote": "Apple today introduced iPhone 7 and iPhone 7 Plus, the best, most advanced iPhone ever, packed with unique innovations that improve all the ways iPhone is used every day. The new iPhone features new advanced camera systems that take pictures like never before, more power and performance with the best battery life ever in an iPhone, immersive stereo speakers, wide color system from camera to display, two new beautiful finishes, and is the first water and dust resistant iPhone." } ] }, { "timeline": "iphone-generations", "id": 589, "url": "https://whatledto.com/events/iphone-generations#n589", "date": "2016-07-27", "date_precision": "day", "title": "Apple sells its billionth iPhone", "summary": "Nine years after the first went on sale, Tim Cook told an employee meeting in Cupertino that Apple had sold the billionth iPhone the previous week. The milestone came in the first year iPhone unit sales fell, as the 6s cycle lagged the 6.", "type": "financial", "entities": [ "Apple", "Tim Cook" ], "parties": [ "apple", "tim-cook" ], "sources": [ { "url": "https://www.apple.com/newsroom/2016/07/apple-celebrates-one-billion-iphones/", "outlet": "Apple Newsroom", "published": "2016-07-27", "quote": "At an employee meeting in Cupertino this morning, CEO Tim Cook announced that Apple recently sold the billionth iPhone." } ] }, { "timeline": "iphone-generations", "id": 588, "url": "https://whatledto.com/events/iphone-generations#n588", "date": "2016-03-21", "date_precision": "day", "title": "iPhone SE revives the 4-inch design with iPhone 6s internals at $399", "summary": "Apple's first 'special edition' put the A9 chip, 12-megapixel camera and Apple Pay into the iPhone 5s body for $399, its lowest launch price to date, aimed at buyers who wanted a small phone and at markets such as India and China.", "type": "announcement", "entities": [ "Apple", "iPhone SE (2016)" ], "parties": [ "apple", "iphone-se-2016" ], "sources": [ { "url": "https://www.apple.com/newsroom/2016/03/21Apple-Introduces-iPhone-SE-The-Most-Powerful-Phone-with-a-Four-inch-Display/", "outlet": "Apple Newsroom", "published": "2016-03-21", "quote": "Apple® today introduced iPhone® SE, the most powerful phone with a four-inch display, in a beloved compact aluminum design that has been updated with matte-chamfered edges, a color-matched stainless steel Apple logo, and four gorgeous metallic finishes, including rose gold." } ] }, { "timeline": "iphone-generations", "id": 587, "url": "https://whatledto.com/events/iphone-generations#n587", "date": "2015-09-09", "date_precision": "day", "title": "iPhone 6s adds 3D Touch, Live Photos, a 12-megapixel camera and rose gold", "summary": "The 'S' year kept the iPhone 6 design in stronger 7000-series aluminium, added the pressure-sensing 3D Touch display, the A9 chip and Live Photos, and introduced rose gold. Apple also launched the iPhone Upgrade Program, its first instalment plan sold directly to customers.", "type": "announcement", "entities": [ "Apple", "iPhone 6s", "iPhone 6s Plus" ], "parties": [ "apple", "iphone-6s", "iphone-6s-plus" ], "sources": [ { "url": "https://www.apple.com/newsroom/2015/09/09Apple-Introduces-iPhone-6s-iPhone-6s-Plus/", "outlet": "Apple Newsroom", "published": "2015-09-09", "quote": "Apple® today announced iPhone® 6s and iPhone 6s Plus, the most advanced iPhones ever, adding a powerful new dimension to iPhone’s revolutionary Multi-Touch™ interface. The new iPhones introduce 3D Touch, which senses force to enable intuitive new ways to access features and interact with content." } ] }, { "timeline": "iphone-generations", "id": 586, "url": "https://whatledto.com/events/iphone-generations#n586", "date": "2014-09-09", "date_precision": "day", "title": "iPhone 6 and 6 Plus go big, at 4.7 and 5.5 inches, and launch Apple Pay", "summary": "Apple's first large-screen iPhones, announced alongside the Apple Watch, answered years of Android phablets and set sales records, with more than 10 million sold in the opening weekend. They carried the NFC hardware for Apple Pay, which went live that October; reports of bent 6 Plus units became the year's 'Bendgate'.", "type": "announcement", "entities": [ "Apple", "Tim Cook", "iPhone 6", "iPhone 6 Plus", "Apple Pay" ], "parties": [ "apple", "tim-cook", "iphone-6", "iphone-6-plus", "apple-pay" ], "sources": [ { "url": "https://www.apple.com/newsroom/2014/09/09Apple-Announces-iPhone-6-iPhone-6-Plus-The-Biggest-Advancements-in-iPhone-History/", "outlet": "Apple Newsroom", "published": "2014-09-09", "quote": "Apple® today announced iPhone® 6 and iPhone 6 Plus, the biggest advancements in iPhone history, featuring two new models with stunning 4.7-inch and 5.5-inch Retina HD displays, and packed with innovative technologies in an all-new dramatically thin and seamless design." } ] }, { "timeline": "iphone-generations", "id": 610, "url": "https://whatledto.com/events/iphone-generations#n610", "date": "2013-09-20", "date_precision": "day", "title": "iPhone 5s and iPhone 5c sales reach nine million in three days", "summary": "Apple sold nine million iPhone 5s and iPhone 5c models within three days of their launch. Apple announced the combined sales result on September 23.", "type": "financial", "entities": [ "Apple", "iPhone 5s", "iPhone 5c" ], "parties": [ "apple", "iphone-5s", "iphone-5c" ], "sources": [ { "url": "https://www.apple.com/newsroom/2013/09/23First-Weekend-iPhone-Sales-Top-Nine-Million-Sets-New-Record/", "outlet": "Apple Newsroom", "published": "2013-09-23", "quote": "Apple today announced it has sold a record-breaking nine million new iPhone 5s and iPhone 5c models, just three days after the launch" } ] }, { "timeline": "iphone-generations", "id": 585, "url": "https://whatledto.com/events/iphone-generations#n585", "date": "2013-09-10", "date_precision": "day", "title": "iPhone 5s introduces Touch ID and the first 64-bit phone chip; the plastic 5c debuts beside it", "summary": "The 5s paired the 64-bit A7 with a fingerprint sensor in the home button and a gold finish, while the colourful polycarbonate iPhone 5c took over the mid-tier slot, the first time Apple launched two new models at once. Both arrived with iOS 7's flat redesign.", "type": "announcement", "entities": [ "Apple", "iPhone 5s", "iPhone 5c", "Touch ID" ], "parties": [ "apple", "iphone-5s", "iphone-5c", "touch-id" ], "sources": [ { "url": "https://www.apple.com/newsroom/2013/09/10Apple-Announces-iPhone-5s-The-Most-Forward-Thinking-Smartphone-in-the-World/", "outlet": "Apple Newsroom", "published": "2013-09-10", "quote": "Apple® today announced iPhone® 5s, the most forward-thinking iPhone yet, featuring an all-new A7 chip, making iPhone 5s the world’s first smartphone with 64-bit desktop-class architecture for blazing fast performance in the palm of your hand." } ] }, { "timeline": "iphone-generations", "id": 584, "url": "https://whatledto.com/events/iphone-generations#n584", "date": "2012-09-12", "date_precision": "day", "title": "iPhone 5 stretches to a 4-inch screen, adds LTE and replaces the 30-pin dock with Lightning", "summary": "The first taller iPhone moved to a 4-inch 16:9 display, the A6 chip and LTE, and introduced the Lightning connector that would last until 2023. It shipped with iOS 6 and Apple's own Maps app, whose problems prompted a public apology from Tim Cook within weeks.", "type": "announcement", "entities": [ "Apple", "Tim Cook", "iPhone 5" ], "parties": [ "apple", "tim-cook", "iphone-5" ], "sources": [ { "url": "https://www.apple.com/newsroom/2012/09/12Apple-Introduces-iPhone-5/", "outlet": "Apple Newsroom", "published": "2012-09-12", "quote": "Apple® today announced iPhone® 5, the thinnest and lightest iPhone ever, completely redesigned to feature a stunning new 4-inch Retina™ display; an Apple-designed A6 chip for blazing fast performance; and ultrafast wireless technology*—all while delivering even better battery life.**" } ] }, { "timeline": "apple-ceo-succession", "id": 224, "url": "https://whatledto.com/events/apple-ceo-succession#n224", "date": "2011-11-15", "date_precision": "day", "title": "Arthur Levinson named non-executive chairman of Apple's board", "summary": "Six weeks after Steve Jobs's death, Apple named Arthur D. Levinson non-executive chairman. Levinson had been a co-lead director since 2005 and on the board since 2000; Disney CEO Robert Iger joined the board the same day. Levinson would hold the chair for the next fifteen years.", "type": "announcement", "entities": [ "Apple", "Arthur Levinson", "Tim Cook" ], "parties": [ "apple", "arthur-levinson", "tim-cook" ], "sources": [ { "url": "https://www.apple.com/newsroom/2011/11/15enUS-Apple-Names-Arthur-D-Levinson-Chairman-of-the-Board/", "outlet": "Apple Newsroom", "published": "2011-11-15", "quote": "Levinson has been a co-lead director of Apple’s board since 2005, has served on all three board committees— audit and finance, nominating and corporate governance, and compensation—and will continue to serve on the audit committee." } ] }, { "timeline": "iphone-generations", "id": 583, "url": "https://whatledto.com/events/iphone-generations#n583", "date": "2011-10-04", "date_precision": "day", "title": "iPhone 4S brings Siri, the A5 chip and iCloud, the day before Steve Jobs dies", "summary": "Tim Cook's first launch as CEO kept the iPhone 4 design and added the dual-core A5, an 8-megapixel camera with 1080p video, and Siri, the voice assistant Apple had acquired in 2010, alongside iOS 5 and iCloud. Steve Jobs died the following day, October 5, 2011.", "type": "announcement", "entities": [ "Apple", "Tim Cook", "Steve Jobs", "iPhone 4S", "Siri" ], "parties": [ "apple", "tim-cook", "steve-jobs", "iphone-4s", "siri" ], "sources": [ { "url": "https://www.apple.com/newsroom/2011/10/04Apple-Launches-iPhone-4S-iOS-5-iCloud/", "outlet": "Apple Newsroom", "published": "2011-10-04", "quote": "Apple® today announced iPhone® 4S, the most amazing iPhone yet, packed with incredible new features including Apple’s dual-core A5 chip for blazing fast performance and stunning graphics; an all new camera with advanced optics; full 1080p HD resolution video recording; and Siri™, an intelligent assistant that helps you get things done just by asking." } ] }, { "timeline": "apple-ceo-succession", "id": 223, "url": "https://whatledto.com/events/apple-ceo-succession#n223", "date": "2011-08-24", "date_precision": "day", "title": "Steve Jobs resigns and the board names Tim Cook CEO", "summary": "Apple's board announced that Steve Jobs had resigned as chief executive and named Tim Cook, then chief operating officer, as CEO with immediate effect. Jobs became chairman and Cook joined the board. Art Levinson, speaking for the board, said Jobs had recommended the board implement its succession plan.", "type": "announcement", "entities": [ "Apple", "Tim Cook", "Steve Jobs", "Arthur Levinson" ], "parties": [ "apple", "tim-cook", "steve-jobs", "arthur-levinson" ], "sources": [ { "url": "https://www.apple.com/newsroom/2011/08/24Steve-Jobs-Resigns-as-CEO-of-Apple/", "outlet": "Apple Newsroom", "published": "2011-08-24", "quote": "Apple’s Board of Directors today announced that Steve Jobs has resigned as Chief Executive Officer, and the Board has named Tim Cook, previously Apple’s Chief Operating Officer, as the company’s new CEO." } ] }, { "timeline": "iphone-generations", "id": 582, "url": "https://whatledto.com/events/iphone-generations#n582", "date": "2010-06-07", "date_precision": "day", "title": "iPhone 4: Retina display, FaceTime, the A4 chip and a glass-and-steel redesign", "summary": "The fourth iPhone introduced the 960-by-640 Retina display, front-facing camera and FaceTime video calling, Apple's first in-house A4 processor, a gyroscope and a stainless-steel band design that also served as the antenna. Complaints about signal loss when the band was gripped, dubbed Antennagate, led Apple to offer free cases in July.", "type": "announcement", "entities": [ "Apple", "Steve Jobs", "iPhone 4" ], "parties": [ "apple", "steve-jobs", "iphone-4" ], "sources": [ { "url": "https://www.apple.com/newsroom/2010/06/07Apple-Presents-iPhone-4/", "outlet": "Apple Newsroom", "published": "2010-06-07", "quote": "Apple® today presented the new iPhone® 4 featuring FaceTime, which makes the dream of video calling a reality, and Apple’s stunning new Retina display, the highest resolution display ever built into a phone, resulting in super crisp text, images and video." } ] }, { "timeline": "iphone-generations", "id": 581, "url": "https://whatledto.com/events/iphone-generations#n581", "date": "2009-06-08", "date_precision": "day", "title": "iPhone 3GS adds speed, video recording and voice control, with iPhone OS 3.0", "summary": "The 3GS doubled performance over the 3G, added a 3-megapixel autofocus camera with video recording and voice control, and shipped with iPhone OS 3.0's cut, copy and paste and MMS. The App Store had passed 50,000 apps a year after opening.", "type": "announcement", "entities": [ "Apple", "iPhone 3GS", "App Store" ], "parties": [ "apple", "iphone-3gs", "app-store" ], "sources": [ { "url": "https://www.apple.com/newsroom/2009/06/08Apple-Announces-the-New-iPhone-3GS-The-Fastest-Most-Powerful-iPhone-Yet/", "outlet": "Apple Newsroom", "published": "2009-06-08", "quote": "Apple® today introduced the new iPhone™ 3GS, the fastest, most powerful iPhone yet, packed with incredible new features including improved speed and performance—up to twice as fast as iPhone 3G—with longer battery life, a high-quality 3 megapixel autofocus camera, easy to use video recording and hands free voice control." } ] }, { "timeline": "iphone-generations", "id": 580, "url": "https://whatledto.com/events/iphone-generations#n580", "date": "2008-06-09", "date_precision": "day", "title": "iPhone 3G: 3G data, GPS, the App Store and a $199 subsidised price", "summary": "At WWDC 2008 Apple introduced the iPhone 3G with faster networking, built-in GPS and the iPhone 2.0 software that opened the App Store to third-party apps. Carrier subsidies cut the US price to $199 for 8GB, and the phone launched in 22 countries on July 11 with more than 70 planned by year end, selling a million units in its first weekend.", "type": "announcement", "entities": [ "Apple", "Steve Jobs", "iPhone 3G", "App Store" ], "parties": [ "apple", "steve-jobs", "iphone-3g", "app-store" ], "sources": [ { "url": "https://www.apple.com/newsroom/2008/06/09Apple-Introduces-the-New-iPhone-3G/", "outlet": "Apple Newsroom", "published": "2008-06-09", "quote": "Apple® today introduced the new iPhone™ 3G, combining all the revolutionary features of iPhone with 3G networking that is twice as fast* as the first generation iPhone, built-in GPS for expanded location based mobile services, and iPhone 2.0 software which includes support for Microsoft Exchange ActiveSync and runs the hundreds of third party applications already built with the recently released iPhone SDK. In the US the new iPhone 3G is priced at a stunning $199 for the 8GB model, and just $299 for the 16GB model.**" } ] }, { "timeline": "iphone-generations", "id": 605, "url": "https://whatledto.com/events/iphone-generations#n605", "date": "2007-09-09", "date_precision": "day", "title": "Apple sells its one millionth iPhone", "summary": "Apple sold its one millionth iPhone on September 9, 2007. Apple said the milestone came 74 days after the iPhone's June 29 introduction.", "type": "financial", "entities": [ "Apple", "iPhone" ], "parties": [ "apple", "iphone" ], "sources": [ { "url": "https://www.apple.com/newsroom/2007/09/10Apple-Sells-One-Millionth-iPhone/", "outlet": "Apple Newsroom", "published": "2007-09-10", "quote": "Apple today announced it sold its one millionth iPhone yesterday, just 74 days after its introduction on June 29." } ] }, { "timeline": "iphone-generations", "id": 604, "url": "https://whatledto.com/events/iphone-generations#n604", "date": "2007-09-05", "date_precision": "day", "title": "Apple makes the 8GB iPhone available for $399 in the United States", "summary": "Apple made the 8GB iPhone available immediately for $399 in the United States. The price was offered through Apple retail and online stores and AT&T retail stores.", "type": "financial", "entities": [ "Apple", "iPhone", "AT&T" ], "parties": [ "apple", "iphone", "at-t" ], "sources": [ { "url": "https://www.apple.com/newsroom/2007/09/05Apple-Sets-iPhone-Price-at-399-for-this-Holiday-Season/", "outlet": "Apple Newsroom", "published": "2007-09-05", "quote": "The 8GB iPhone is available immediately for $399 in the US through Apple’s retail and online stores and AT&T retail stores." } ] }, { "timeline": "iphone-generations", "id": 579, "url": "https://whatledto.com/events/iphone-generations#n579", "date": "2007-06-29", "date_precision": "day", "title": "The first iPhone goes on sale at 6 p.m. in 164 US Apple stores", "summary": "Apple retail stores stayed open until midnight on Friday, June 29, 2007, with a two-per-customer limit and AT&T stores selling alongside them. The launch set the pattern of Friday-evening lines that would follow every generation for a decade.", "type": "launch", "entities": [ "Apple", "AT&T", "iPhone" ], "parties": [ "apple", "at-t", "iphone" ], "sources": [ { "url": "https://www.apple.com/newsroom/2007/06/28iPhone-Premieres-This-Friday-Night-at-Apple-Retail-Stores/", "outlet": "Apple Newsroom", "published": "2007-06-28", "quote": "Apple’s revolutionary iPhone™ will go on sale this Friday, June 29 at 6:00 p.m. local time at Apple® retail stores nationwide. All 164 Apple retail stores in the US will stay open until midnight, and customers can purchase up to two iPhones on a first come, first served basis." } ] }, { "timeline": "iphone-generations", "id": 578, "url": "https://whatledto.com/events/iphone-generations#n578", "date": "2007-01-09", "date_precision": "day", "title": "Steve Jobs unveils the iPhone at Macworld: 'an iPod, a phone and an Internet communicator'", "summary": "At Macworld San Francisco, Apple introduced the original iPhone, a 3.5-inch multi-touch device with no physical keyboard, running a version of OS X, on a 2G EDGE network and exclusive to Cingular (soon AT&T) in the US. Pricing was set at $499 for 4GB and $599 for 8GB with a two-year contract, with shipping promised for June.", "type": "announcement", "entities": [ "Apple", "Steve Jobs", "AT&T", "iPhone" ], "parties": [ "apple", "steve-jobs", "at-t", "iphone" ], "sources": [ { "url": "https://www.apple.com/newsroom/2007/01/09Apple-Reinvents-the-Phone-with-iPhone/", "outlet": "Apple Newsroom", "published": "2007-01-09", "quote": "Apple® today introduced iPhone, combining three products—a revolutionary mobile phone, a widescreen iPod® with touch controls, and a breakthrough Internet communications device with desktop-class email, web browsing, searching and maps—into one small and lightweight handheld device." } ] } ], "often_with": [ { "id": "us-securities-and-exchange-commission", "name": "U.S. Securities and Exchange Commission", "url": "https://whatledto.com/who/us-securities-and-exchange-commission", "json": "https://whatledto.com/who/us-securities-and-exchange-commission.json", "shared_timelines": 3 }, { "id": "at-t", "name": "AT&T", "url": "https://whatledto.com/who/at-t", "json": "https://whatledto.com/who/at-t.json", "shared_timelines": 2 }, { "id": "macrumors", "name": "MacRumors", "url": "https://whatledto.com/who/macrumors", "json": "https://whatledto.com/who/macrumors.json", "shared_timelines": 2 }, { "id": "deirdre-obrien", "name": "Deirdre O’Brien", "url": "https://whatledto.com/who/deirdre-obrien", "json": "https://whatledto.com/who/deirdre-obrien.json", "shared_timelines": 2 }, { "id": "greg-joswiak", "name": "Greg Joswiak", "url": "https://whatledto.com/who/greg-joswiak", "json": "https://whatledto.com/who/greg-joswiak.json", "shared_timelines": 2 }, { "id": "john-ternus", "name": "John Ternus", "url": "https://whatledto.com/who/john-ternus", "json": "https://whatledto.com/who/john-ternus.json", "shared_timelines": 2 }, { "id": "kate-bergeron", "name": "Kate Bergeron", "url": "https://whatledto.com/who/kate-bergeron", "json": "https://whatledto.com/who/kate-bergeron.json", "shared_timelines": 2 }, { "id": "steve-jobs", "name": "Steve Jobs", "url": "https://whatledto.com/who/steve-jobs", "json": "https://whatledto.com/who/steve-jobs.json", "shared_timelines": 2 } ], "license": { "holder": "What Led To", "terms": "https://whatledto.com/methodology#reuse", "summary": "Quote entries with attribution and a link to the entry; do not republish whole timelines or train models on the text." } }