# Meta's Headsets, Glasses and the Reality Labs Bill

- URL: https://whatledto.com/events/meta-headsets-and-glasses
- Topic: Tech industry · Tags: Tech industry, Meta, Mixed reality, Quest, Reality Labs, Smart glasses
- Updated: Oct 14, 2026 · 47 dated entries

## Summary

Facebook agreed to buy Oculus for about $2 billion in 2014, then built its consumer VR business around the standalone Quest line, beginning with Quest in 2019 and lower-priced Quest 2 in 2020. Meta also partnered with EssilorLuxottica on camera and AI glasses, moving from Ray-Ban Stories to Ray-Ban Meta, Oakley models, display-equipped glasses and a Meta-branded glasses line; Orion remains a prototype rather than a product for sale. The hardware business still generates relatively little reported revenue compared with its costs: Reality Labs reported $431 million in second-quarter 2026 revenue and a $4.619 billion operating loss. Meta is expanding the glasses range and plans to sell Meta VR Glasses in spring 2027, but exact device sales remain largely undisclosed and privacy objections in Europe have become a near-term constraint.

## Key moments

- Mar 25, 2014: Facebook agrees to acquire Oculus VR for about $2 billion
- Sep 16, 2020: Facebook announces Oculus Quest 2 starting at $299
- Sep 16, 2020: Facebook and EssilorLuxottica plan Ray-Ban smart glasses
- Oct 28, 2021: Facebook renames itself Meta and puts the metaverse at the centre
- Sep 27, 2023: Meta announces second-generation Ray-Ban Meta glasses
- Sep 25, 2024: Meta unveils Orion, an augmented-reality prototype it will not sell
- Jan 28, 2026: Meta reports 2025 Reality Labs revenue and operating loss
- Jun 23, 2026: Meta Glasses arrive as a $299 line under Meta's own brand
- Jul 29, 2026: Meta reports second-quarter 2026 Reality Labs results
- Sep 23, 2026: Connect 2026 debuts Meta VR Glasses, a headset the size of glasses
- Sep 29, 2026: Consumentenbond threatens to sue Meta over camera glasses
- Oct 13, 2026: Meta Ray-Ban Display sales begin in France, Italy and Germany

## Reality Labs quarterly operating loss

| Date | Value | Entry |
|---|---|---|
| Jan 29, 2025 | $4.967bn | Meta reports 2024 Reality Labs revenue and operating loss |
| Apr 30, 2025 | $4.21bn | Meta reports first-quarter 2025 Reality Labs results |
| Jul 30, 2025 | $4.53bn | Meta reports second-quarter 2025 Reality Labs results |
| Oct 29, 2025 | $4.432bn | Meta reports third-quarter 2025 Reality Labs results |
| Jan 28, 2026 | $6.021bn | Meta reports 2025 Reality Labs revenue and operating loss |
| Apr 29, 2026 | $4.028bn | Meta reports first-quarter 2026 Reality Labs results |
| Jul 29, 2026 | $4.619bn | Meta reports second-quarter 2026 Reality Labs results |

## Timeline (newest first)

### Oct 13, 2026 — Meta Ray-Ban Display sales begin in France, Italy and Germany

Meta said online ordering and retail sales for Meta Ray-Ban Display would start October 13 in Paris, Milan, Rome, Frankfurt, Hamburg and Munich. The rollout covered France, Italy and Germany.

- Entry: https://whatledto.com/events/meta-headsets-and-glasses#n2106 (Launch)
- Source: Meta Newsroom · Sep 23, 2026 · https://about.fb.com/news/2026/09/new-features-for-meta-ray-ban-display-navigation-hologram/ — "France, Italy & Germany: Pre-orders will progressively start today, with online ordering and retail sales (Paris, Milan, Rome, Frankfurt, Hamburg, and Munich) starting October 13."
- Editor's note: The cited Meta page states that pre-orders in France, Italy, and Germany would begin progressively, with online ordering and retail sales in the listed six cities starting October 13.

### Oct 2, 2026 — Hans Anders suspends Meta Ray-Ban glasses sales

Hans Anders suspended sales of Meta Ray-Ban smart glasses in the Netherlands and Belgium. Reuters reported that the retailer cited privacy concerns and debate over smart glasses and their conditions of use.

- Entry: https://whatledto.com/events/meta-headsets-and-glasses#n1883 (Update)
- Source: Reuters, republished by MarketScreener · Oct 2, 2026 · https://www.marketscreener.com/news/dutch-eyewear-chain-hans-anders-halts-sale-of-meta-glasses-citing-privacy-concerns-ce785ddbd988f62c — "One of the largest Dutch eyewear retail chains said on Friday it had suspended sales of Meta's Ray-Ban smart glasses in the Netherlands and Belgium amid growing privacy concerns, in one of the first such moves by a retailer."
- Editor's note: The cited Reuters page states that Hans Anders suspended Meta Ray-Ban smart-glasses sales in the Netherlands and Belgium amid privacy concerns. It also attributes the rationale to ongoing public and political debate and questions over the technology's conditions of use, and is dated October 2, 2026.

### Sep 29, 2026 — Consumentenbond threatens to sue Meta over camera glasses

Consumentenbond said it would sue Meta if the company did not modify its camera glasses within two weeks. The consumer group said it had sent Meta a formal demand letter seeking changes to the glasses and their default settings.

- Entry: https://whatledto.com/events/meta-headsets-and-glasses#n1882 (Legal)
- Source: Consumentenbond · Sep 29, 2026 · https://www.consumentenbond.nl/nieuws/2026/consumentenbond-eist-dat-meta-camerabril-aanpast — "Doet het techbedrijf dat niet, dan start de Consumentenbond een rechtszaak."
- Editor's note: The cited Consumentenbond page says Meta has two weeks to modify the camera glasses or the group will start legal action. It also states that Consumentenbond sent Meta a formal demand letter seeking changes to the glasses and their default settings.

### Sep 23, 2026 — Meta adds audio glasses and says the AI line will pass 100 styles

Meta introduced a wider lineup of AI glasses across the Ray-Ban, Oakley and Meta Glasses brands, including its first audio glasses with open-ear audio in every pair, and said more than 100 styles of AI glasses would be available by the end of the year.

- Entry: https://whatledto.com/events/meta-headsets-and-glasses#n1706 (Announcement)
- Source: Meta Blog · Sep 23, 2026 · https://www.meta.com/blog/meta-connect-2026-everything-we-announced/ — "That includes our first audio glasses, with powerful AI and open-ear audio built into every pair. By the end of this year there will be over 100 styles of AI glasses."

### Sep 23, 2026 — Connect 2026 debuts Meta VR Glasses, a headset the size of glasses

Meta debuted Meta VR Glasses, describing it as a device as wearable as glasses that delivers an IMAX-grade cinema experience and full spatial computing with a personal AI agent. The debut put a glasses-form device alongside the Quest headsets the company had shipped for seven years.

- Entry: https://whatledto.com/events/meta-headsets-and-glasses#n1705 (Announcement)
- Source: Meta Blog · Sep 23, 2026 · https://www.meta.com/blog/meta-connect-2026-everything-we-announced/ — "Finally, we debuted Meta VR Glasses, a breakthrough device as wearable as glasses that delivers an IMAX-grade cinema experience and full spatial computing."

### Jul 29, 2026 — Reality Labs loses $4.62 billion in the second quarter of 2026

Meta reported Reality Labs revenue of $431 million for the quarter and an operating loss of $4.62 billion, against a $4.53 billion loss in the same quarter a year earlier. The segment's operating loss for the first six months of 2026 reached $8.65 billion, narrower than the $8.74 billion it lost over the first half of 2025.

- Entry: https://whatledto.com/events/meta-headsets-and-glasses#n1704 (Report)
- Source: Meta Investor Relations · Jul 29, 2026 · https://investor.atmeta.com/investor-news/press-release-details/2026/Meta-Reports-Second-Quarter-2026-Results/default.aspx — "Meta Platforms, Inc. (Nasdaq: META) today reported financial results for the quarter ended June 30, 2026."
- Editor's note: Meta states the segment figures only in the results table, not in prose: revenue of 431 against 370 a year earlier, and income (loss) from operations of (4,619) against (4,530), in millions. The quoted sentence is the release's own dateline, which is what carries the date. CNBC reported the same loss in prose on the same day, at https://www.cnbc.com/2026/07/29/metas-reality-labs-lost-over-4point6-billion-in-second-quarter.html, and the two agree.

### Jul 29, 2026 — Meta reports second-quarter 2026 Reality Labs results

Reality Labs generated $431 million of revenue and a $4.619 billion operating loss in the second quarter of 2026. First-half 2026 revenue was $833 million and the first-half operating loss was $8.647 billion.

- Entry: https://whatledto.com/events/meta-headsets-and-glasses#n1703 (Financial)
- Source: Meta · Jul 29, 2026 · https://investor.atmeta.com/investor-news/press-release-details/2026/Meta-Reports-Second-Quarter-2026-Results/ — "Meta Platforms, Inc. (Nasdaq: META) today reported financial results for the quarter ended June 30, 2026."
- Editor's note: The page is dated July 29, 2026 and reports second-quarter results for the quarter ended June 30, 2026. Its segment table lists Reality Labs revenue of $431 million and operating loss of $4.619 billion for Q2, and $833 million revenue and $8.647 billion operating loss for the first half.

### Jun 23, 2026 — Meta Glasses arrive as a $299 line under Meta's own brand

Meta and EssilorLuxottica introduced Meta Glasses, a line carrying Meta's own name rather than Ray-Ban's or Oakley's, starting at $299 and compatible with prescription lenses. The launch included a collection designed with Kylie Jenner, her first wearable-technology venture.

- Entry: https://whatledto.com/events/meta-headsets-and-glasses#n1710 (Announcement)
- Source: Meta Blog · Jun 23, 2026 · https://www.meta.com/blog/introducing-meta-glasses-a-range-of-new-styles-from-meta-and-essilorluxottica-starting-at-299/ — "Building on all the technology and features of the world's best-selling AI glasses, this new line features bold and timeless shapes, rich colors, and premium materials, all consciously crafted and starting at just $299."

### May 21, 2026 — Ray-Ban Meta and Oakley Meta go on sale in Japan

Meta and EssilorLuxottica put the second-generation Ray-Ban Meta and the Oakley Meta HSTN and Vanguard styles on sale in Japan. Meta described Ray-Ban Meta as the best-selling AI glasses in the world, with millions sold, which is one of the few sales statements the company makes about the line at all.

- Entry: https://whatledto.com/events/meta-headsets-and-glasses#n1709 (Announcement)
- Source: Meta Newsroom · May 21, 2026 · https://about.fb.com/news/2026/05/ray-ban-meta-ai-glasses-launch-in-japan/ — "Ray-Ban Meta - the #1 AI glasses in the world, with millions sold, is now available in Japan."

### Apr 29, 2026 — Meta reports first-quarter 2026 Reality Labs results

Reality Labs generated $402 million of revenue and a $4.028 billion operating loss in the first quarter of 2026. The results covered the three months ended March 31, 2026.

- Entry: https://whatledto.com/events/meta-headsets-and-glasses#n1702 (Financial)
- Source: Meta · Apr 29, 2026 · https://investor.atmeta.com/investor-news/press-release-details/2026/Meta-Reports-First-Quarter-2026-Results/ — "Meta Platforms, Inc. (Nasdaq: META) today reported financial results for the quarter ended March 31, 2026."
- Editor's note: The page reports Reality Labs revenue of $402 million and an operating loss of $4.028 billion for the three months ended March 31, 2026. It is dated April 29, 2026 and contains the quoted sentence.

### Mar 31, 2026 — Meta and EssilorLuxottica introduce Ray-Ban Meta Optics styles

Meta and EssilorLuxottica introduced Ray-Ban Meta Blayzer Optics (Gen 2) and Scriber Optics (Gen 2), starting at $499. US preorders opened on March 31, with sales by optical retailers scheduled to begin April 14.

- Entry: https://whatledto.com/events/meta-headsets-and-glasses#n1701 (Announcement)
- Source: Meta · Mar 31, 2026 · https://about.fb.com/news/2026/03/meta-ai-glasses-built-for-prescriptions/ — "These new styles are available for pre-order, starting at $499, in the US beginning today on Meta.com and Ray-Ban.com."
- Source: EssilorLuxottica · Mar 31, 2026 · https://www.essilorluxottica.com/en/newsroom/press-releases/essilorluxottica-and-meta-expand-ai-glasses-portfolio/ — "The Ray-Ban Meta collection, including Ray-Ban Meta Blayzer Optics and Scriber Optics models, will be available for pre-order exclusively in the U.S. starting March 31st by clicking here."
- Editor's note: The page is dated March 31, 2026 and states that Ray-Ban Meta Blayzer Optics (Gen 2) and Scriber Optics (Gen 2) are available for US pre-order starting at $499. It also says optical retailers in the US and select international markets will have them starting April 14.

### Jan 28, 2026 — Meta reports 2025 Reality Labs revenue and operating loss

Reality Labs generated $955 million of revenue and a $6.021 billion operating loss in the fourth quarter of 2025. For full-year 2025, it reported $2.207 billion in revenue and a $19.193 billion operating loss.

- Entry: https://whatledto.com/events/meta-headsets-and-glasses#n1700 (Financial)
- Source: Meta · Jan 28, 2026 · https://investor.atmeta.com/investor-news/press-release-details/2026/Meta-Reports-Fourth-Quarter-and-Full-Year-2025-Results/ — "Meta Platforms, Inc. (Nasdaq: META) today reported financial results for the quarter and full year ended December 31, 2025."
- Editor's note: The page reports Reality Labs revenue of $955 million and an operating loss of $6.021 billion for Q4 2025, and $2.207 billion in revenue with a $19.193 billion operating loss for full-year 2025. It is dated January 28, 2026 and contains the quoted sentence.

### Dec 16, 2025 — Meta rolls out Conversation Focus to Early Access users

Meta began rolling out Conversation Focus to Early Access users of Ray-Ban Meta and Oakley Meta HSTN glasses in the United States and Canada. The feature lets users hear others more easily in noisy environments.

- Entry: https://whatledto.com/events/meta-headsets-and-glasses#n1699 (Launch)
- Source: Meta · Dec 16, 2025 · https://about.fb.com/news/2025/12/updates-to-meta-ai-glasses-conversation-focus-spotify-integration/ — "We announced conversation focus at Connect earlier this year, which lets people hear others more easily in noisy environments, and today we’re rolling it out to those in our Early Access Program for Ray-Ban Meta and Oakley Meta HSTN in the US and Canada."
- Editor's note: The page is readable and states that Conversation Focus is rolling out to Early Access Program users for Ray-Ban Meta and Oakley Meta HSTN glasses in the US and Canada, to help people hear others in noisy environments. The page is dated December 16, 2025, matching the node date.

### Oct 29, 2025 — Meta reports third-quarter 2025 Reality Labs results

Reality Labs generated $470 million of revenue and a $4.432 billion operating loss in the third quarter of 2025. Meta said retailers' procurement of Quest headsets for the holiday season was recorded as third-quarter Reality Labs revenue.

- Entry: https://whatledto.com/events/meta-headsets-and-glasses#n1698 (Financial)
- Source: Meta · Oct 29, 2025 · https://investor.atmeta.com/investor-news/press-release-details/2025/Meta-Reports-Third-Quarter-2025-Results/ — "The anticipated reduction in Reality Labs revenue is due to us lapping the introduction of Quest 3S in the fourth quarter of last year as well as retail partners procuring Quest headsets during the third quarter of this year to prepare for the holiday season, which were recorded as revenue in the third quarter."
- Editor's note: The page reports that Reality Labs had $470 million in third-quarter 2025 revenue and a $4.432 billion operating loss. It also contains the quoted CFO outlook language stating that retail partners' third-quarter Quest headset procurement for the holiday season was recorded as third-quarter revenue; the release is dated October 29, 2025.

### Sep 30, 2025 — Meta Ray-Ban Display becomes available in select US stores

Meta Ray-Ban Display became available for purchase at select US retailers. The glasses were sold with the Meta Neural Band and had a starting price of $799.

- Entry: https://whatledto.com/events/meta-headsets-and-glasses#n1697 (Launch)
- Source: Meta · Sep 30, 2025 · https://about.fb.com/news/2025/09/meta-ray-ban-display-ai-glasses-emg-wristband/ — "Meta Ray-Ban Display glasses are now available for purchase."
- Editor's note: The page’s September 30, 2025 update states that Meta Ray-Ban Display glasses were available for purchase and directs readers to demos at select US retail locations. It says they start at $799, including the glasses and Meta Neural Band.

### Sep 17, 2025 — Meta announces Oakley Meta Vanguard glasses

Meta announced Oakley Meta Vanguard performance AI glasses at $499 and opened online preorders. Meta set October 21, 2025 as the planned launch date.

- Entry: https://whatledto.com/events/meta-headsets-and-glasses#n1696 (Announcement)
- Source: Meta · Sep 17, 2025 · https://about.fb.com/news/2025/09/oakley-meta-vanguard-performance-ai-glasses-sports/ — "Pre-order yours now online at meta.com or oakley.com for $499 USD ahead of the October 21 launch."
- Editor's note: The page is readable and dated September 17, 2025. It announces Oakley Meta Vanguard, states the $499 USD preorder price, and says the launch is October 21.

### Sep 17, 2025 — Meta unveils Meta Ray-Ban Display and Meta Neural Band

Meta unveiled Meta Ray-Ban Display, display-equipped AI glasses bundled with the Meta Neural Band for $799. Meta scheduled limited US brick-and-mortar availability for September 30.

- Entry: https://whatledto.com/events/meta-headsets-and-glasses#n1695 (Announcement)
- Source: Meta · Sep 17, 2025 · https://about.fb.com/news/2025/09/meta-ray-ban-display-ai-glasses-emg-wristband/ — "Today at Connect, Mark Zuckerberg unveiled the next evolution in AI glasses: Meta Ray-Ban Display and Meta Neural Band."
- Editor's note: The page was readable and states that Meta unveiled Meta Ray-Ban Display and Meta Neural Band at Connect on September 17, 2025. It confirms the $799 starting price including the band and says the glasses would hit limited US brick-and-mortar retailers on September 30.

### Sep 17, 2025 — Meta introduces Ray-Ban Meta Gen 2 glasses

Meta introduced Ray-Ban Meta glasses (Gen 2), available immediately from $379 in most existing Ray-Ban Meta markets. Meta said the glasses offered up to eight hours of typical-use battery life and 3K Ultra HD video capture.

- Entry: https://whatledto.com/events/meta-headsets-and-glasses#n1694 (Launch)
- Source: Meta · Sep 17, 2025 · https://about.fb.com/news/2025/09/ray-ban-meta-gen-2-better-battery-life-video-capture/ — "Learn more about Ray-Ban Meta glasses (Gen 2) and get yours today, starting at $379 USD."
- Editor's note: The page is dated September 17, 2025 and announces Ray-Ban Meta (Gen 2), available starting at $379 in most existing markets. It states up to eight hours of typical-use battery life and 3K Ultra HD video capture.

### Jul 30, 2025 — Meta reports second-quarter 2025 Reality Labs results

Reality Labs generated $370 million of revenue and a $4.530 billion operating loss in the second quarter of 2025. Its first-half revenue totaled $782 million and its first-half operating loss totaled $8.739 billion.

- Entry: https://whatledto.com/events/meta-headsets-and-glasses#n1693 (Financial)
- Source: Meta · Jul 30, 2025 · https://investor.atmeta.com/investor-news/press-release-details/2025/Meta-Reports-Second-Quarter-2025-Results/ — "Meta Platforms, Inc. (Nasdaq: META) today reported financial results for the quarter ended June 30, 2025."
- Editor's note: The page states that Reality Labs had $370 million in second-quarter 2025 revenue and a $4.530 billion operating loss, with $782 million in first-half revenue and an $8.739 billion operating loss. It is dated July 30, 2025 and contains the quoted sentence.

### Jun 20, 2025 — Meta says Ray-Ban Meta glasses have sold millions of units

Meta stated that Ray-Ban Meta glasses had sold millions of units since launch. Meta did not provide a precise unit figure in the cited statement.

- Entry: https://whatledto.com/events/meta-headsets-and-glasses#n1688 (Report)
- Source: Meta Newsroom · Jun 20, 2025 · https://about.fb.com/news/2025/06/introducing-oakley-meta-glasses-a-new-category-of-performance-ai-glasses/ — "We’re proud to lead the market with Ray-Ban Meta glasses, which have sold millions of units since launch."
- Editor's note: The page states that Ray-Ban Meta glasses “have sold millions of units since launch” and provides no precise sales figure. It is dated June 20, 2025.

### Jun 20, 2025 — Meta announces Oakley Meta HSTN AI glasses

Meta announced Oakley Meta HSTN under its EssilorLuxottica partnership. Meta said the limited-edition model would be available for preorder from July 11 for $499, while the rest of the collection would start at $399 later in the summer.

- Entry: https://whatledto.com/events/meta-headsets-and-glasses#n1687 (Announcement)
- Source: Meta Newsroom · Jun 20, 2025 · https://about.fb.com/news/2025/06/introducing-oakley-meta-glasses-a-new-category-of-performance-ai-glasses/ — "The Limited-Edition Oakley Meta HSTN will be available for preorder starting July 11 for $499 USD, with the rest of the collection starting at $399 USD dropping later this summer."
- Editor's note: The page is readable and is dated June 20, 2025. It announces Oakley Meta HSTN, describes the EssilorLuxottica partnership expansion, and contains the quoted preorder and pricing statement verbatim.

### Apr 30, 2025 — Meta reports first-quarter 2025 Reality Labs results

Reality Labs generated $412 million of revenue and a $4.210 billion operating loss in the first quarter of 2025. The results covered the three months ended March 31, 2025.

- Entry: https://whatledto.com/events/meta-headsets-and-glasses#n1692 (Financial)
- Source: Meta · Apr 30, 2025 · https://investor.atmeta.com/investor-news/press-release-details/2025/Meta-Reports-First-Quarter-2025-Results/ — "Meta Platforms, Inc. (Nasdaq: META) today reported financial results for the quarter ended March 31, 2025."
- Editor's note: The page reports Reality Labs revenue of $412 million and an operating loss of $4.210 billion for the three months ended March 31, 2025. It is dated April 30, 2025 and includes the quoted sentence.

### Apr 29, 2025 — Meta AI app becomes companion app for Meta AI glasses

Meta merged the Meta AI app with the Meta View companion app for Ray-Ban Meta glasses. Users in some countries could switch from interacting with Meta AI on glasses to the app.

- Entry: https://whatledto.com/events/meta-headsets-and-glasses#n1691 (Launch)
- Source: Meta · Apr 29, 2025 · https://about.fb.com/news/2025/04/introducing-meta-ai-app-new-way-access-ai-assistant/ — "To integrate all our most powerful AI experiences, we’re merging the new Meta AI app with the Meta View companion app for Ray-Ban Meta glasses, and in some countries you’ll be able to switch from interacting with Meta AI on your glasses to the app."
- Editor's note: The page states that Meta is merging the Meta AI app with the Meta View companion app for Ray-Ban Meta glasses and that users in some countries can switch from glasses to the app. It is dated April 29, 2025.

### Feb 26, 2025 — Meta makes Meta for Education generally available

Meta made Meta for Education generally available for use with Meta Quest devices. The offering combines a Meta Quest headset with a subscription to Meta Horizon managed services for education.

- Entry: https://whatledto.com/events/meta-headsets-and-glasses#n1690 (Launch)
- Source: Meta Quest · Feb 26, 2025 · https://about.fb.com/news/2025/02/new-meta-education-offering-generally-available/ — "We’re thrilled to announce that Meta for Education, our mixed and virtual reality education offering, is now available to the general public, giving educators access to the benefits of mixed and virtual reality with Meta Quest devices using Meta Horizon managed services."
- Editor's note: The page states that Meta for Education is available to the general public and describes it as a bundle including a Meta Quest headset and a subscription to Meta Horizon managed solutions for education. It is dated February 26, 2025, and the quoted text appears on the page.

### Jan 29, 2025 — Meta reports 2024 Reality Labs revenue and operating loss

Reality Labs recorded $1.083 billion in fourth-quarter 2024 revenue and a $4.967 billion operating loss. For full-year 2024, it recorded $2.146 billion in revenue and a $17.729 billion operating loss.

- Entry: https://whatledto.com/events/meta-headsets-and-glasses#n1689 (Financial)
- Source: Meta · Jan 29, 2025 · https://investor.atmeta.com/investor-news/press-release-details/2025/Meta-Reports-Fourth-Quarter-and-Full-Year-2024-Results/ — "Meta Platforms, Inc. (Nasdaq: META) today reported financial results for the quarter and full year ended December 31, 2024."
- Editor's note: The page is readable and dated January 29, 2025. Its segment-results table reports Reality Labs revenue of $1.083 billion and operating loss of $4.967 billion for Q4 2024, and $2.146 billion in revenue with a $17.729 billion operating loss for full-year 2024.

### Oct 15, 2024 — Meta makes Quest 3S available for purchase

Meta made Meta Quest 3S available for purchase. Meta Quest stated that the headset was then available.

- Entry: https://whatledto.com/events/meta-headsets-and-glasses#n1685 (Shipment)
- Source: Meta Quest · Oct 15, 2024 · https://about.fb.com/news/2024/09/meta-quest-3s-our-most-affordable-mixed-reality-headset/ — "Meta Quest 3S is now available for purchase."
- Editor's note: The page includes an October 15, 2024 update stating that Meta Quest 3S was available for purchase. It contains the quoted sentence exactly, aside from punctuation handling.

### Sep 25, 2024 — UploadVR reports planned discontinuation of Quest 2 and Quest Pro

UploadVR reported that Meta would discontinue Meta Quest 2 and Meta Quest Pro by the end of 2024 or when stock ran out. The report attributed the discontinuation plan to Meta.

- Entry: https://whatledto.com/events/meta-headsets-and-glasses#n1686 (Report)
- Source: UploadVR · Sep 25, 2024 · https://www.uploadvr.com/quest-3-128gb-discontinued/ — "Meta also announced that it's discontinuing Quest 2 and Quest Pro by the end of the year or when stock runs out, whichever comes first."
- Editor's note: The page is readable and dated 25 September 2024. It states that Meta announced it would discontinue Quest 2 and Quest Pro by year-end or when stock ran out, whichever came first.

### Sep 25, 2024 — Meta cuts the 512GB Quest 3 price to $499.99

Meta reduced the United States price of the 512GB Meta Quest 3 from $649.99 to $499.99. UploadVR reported that the 128GB Quest 3 model was being discontinued.

- Entry: https://whatledto.com/events/meta-headsets-and-glasses#n1684 (Financial)
- Source: Meta Quest · Sep 25, 2024 · https://about.fb.com/news/2024/09/meta-quest-3s-our-most-affordable-mixed-reality-headset/ — "We’re also dropping the price of the 512GB Meta Quest 3 from $649.99 USD to just $499.99 USD."
- Source: UploadVR · Sep 25, 2024 · https://www.uploadvr.com/quest-3-128gb-discontinued/ — "The 128GB storage model of Quest 3 is being discontinued, and the 512GB model has been cut to its $500 price."
- Editor's note: Meta’s September 25, 2024 post states that the U.S. price of the 512GB Quest 3 fell from $649.99 to $499.99. UploadVR’s September 25, 2024 article reports that the 128GB Quest 3 model was being discontinued.

### Sep 25, 2024 — Meta unveils Quest 3S starting at $299.99

Meta unveiled Meta Quest 3S with a starting price of $299.99. Meta described the headset as an option for people new to mixed reality and immersive experiences or upgrading from Quest and Quest 2.

- Entry: https://whatledto.com/events/meta-headsets-and-glasses#n1683 (Announcement)
- Source: Meta Quest · Sep 25, 2024 · https://about.fb.com/news/2024/09/meta-quest-3s-our-most-affordable-mixed-reality-headset/ — "Starting at just $299.99 USD, Quest 3S is the best headset for those new to mixed reality and immersive experiences, or who might have been waiting for a low-cost upgrade from Quest and Quest 2."
- Editor's note: The page states that Meta unveiled Meta Quest 3S on September 25, 2024, with a starting price of $299.99 USD. It contains the quoted sentence verbatim apart from punctuation/formatting.

### Sep 25, 2024 — Meta unveils Orion, an augmented-reality prototype it will not sell

Meta showed Orion, previously codenamed Project Nazare, calling it the most advanced pair of AR glasses ever made, and said it would give employees and selected external audiences access rather than put it on sale. The glasses were presented as the result of work across most fields of modern computing.

- Entry: https://whatledto.com/events/meta-headsets-and-glasses#n1666 (Announcement)
- Source: Meta Newsroom · Sep 25, 2024 · https://about.fb.com/news/2024/09/introducing-orion-our-first-true-augmented-reality-glasses/ — "Today, we unveiled Orion, previously codenamed Project Nazare, which we believe is the most advanced pair of AR glasses ever made."

### Sep 27, 2023 — Meta announces second-generation Ray-Ban Meta glasses

Meta announced the second-generation Ray-Ban Meta smart glasses. Meta stated that the glasses would start at $299.

- Entry: https://whatledto.com/events/meta-headsets-and-glasses#n1682 (Announcement)
- Source: Meta Newsroom · Sep 27, 2023 · https://about.fb.com/news/2023/09/new-ray-ban-meta-smart-glasses/ — "They start at $299 USD."
- Editor's note: The page is readable and is dated September 27, 2023. It states that Meta announced its next-generation Ray-Ban Meta smart glasses and says, “They start at $299 USD.”

### Sep 27, 2023 — Meta opens Quest 3 preorders and sets October 10 store date

Meta opened preorders for Meta Quest 3. Meta said the headset would reach store shelves on October 10.

- Entry: https://whatledto.com/events/meta-headsets-and-glasses#n1681 (Announcement)
- Source: Meta Quest · Sep 27, 2023 · https://about.fb.com/news/2023/09/meet-meta-quest-3-mixed-reality-headset/ — "Big news from the Connect stage: Meta Quest 3 hits shelves October 10, and pre-orders are open now!"
- Editor's note: The page is dated September 27, 2023 and states that Meta Quest 3 pre-orders are open and that it hits shelves on October 10. The quoted text appears on the page.

### Jun 4, 2023 — Meta lowers Quest 2 prices in the United States

Meta said it would lower the 128GB Quest 2 price to $299.99. Meta said it would lower the 256GB Quest 2 price to $349.99.

- Entry: https://whatledto.com/events/meta-headsets-and-glasses#n1680 (Announcement)
- Source: Meta Quest · Jun 1, 2023 · https://about.fb.com/news/2023/06/meta-quest-3-coming-this-fall/ — "Starting June 4, we’re lowering the price of Quest 2 to $299.99 USD for the 128GB SKU and $349.99 USD for the 256GB SKU."
- Editor's note: The page states that starting June 4, Quest 2 prices would be lowered to $299.99 USD for 128GB and $349.99 USD for 256GB. The quoted text appears verbatim aside from punctuation/whitespace.

### Jun 1, 2023 — Meta announces Quest 3 starting at $499.99

Meta announced Meta Quest 3 with a 128GB version starting at $499.99. Meta said it would offer an additional storage option.

- Entry: https://whatledto.com/events/meta-headsets-and-glasses#n1679 (Announcement)
- Source: Meta Quest · Jun 1, 2023 · https://about.fb.com/news/2023/06/meta-quest-3-coming-this-fall/ — "The 128GB headset starts at $499.99 USD, and we’ll offer an additional storage option for those who want some extra space."
- Editor's note: The page is readable and dated June 1, 2023. It states that Meta Quest 3's 128GB headset starts at $499.99 USD and that an additional storage option would be offered.

### Oct 25, 2022 — Meta makes Quest Pro available for $1,499.99

Meta made Meta Quest Pro available for purchase. Meta listed the United States price as $1,499.99.

- Entry: https://whatledto.com/events/meta-headsets-and-glasses#n1678 (Shipment)
- Source: Meta Quest · Oct 25, 2022 · https://about.fb.com/news/2022/10/meta-quest-pro-is-now-available/ — "Meta Quest Pro is available today for $1,499.99 USD."
- Editor's note: The page states that Meta Quest Pro was available that day for $1,499.99 USD. It is dated October 25, 2022, supporting the stated event date.

### Oct 11, 2022 — Meta unveils Quest Pro at $1,499.99

Meta unveiled Meta Quest Pro and said it would begin shipping on October 25. Meta set the United States price at $1,499.99.

- Entry: https://whatledto.com/events/meta-headsets-and-glasses#n1677 (Announcement)
- Source: Meta Newsroom · Oct 11, 2022 · https://about.fb.com/news/2022/10/meta-quest-pro-social-vr-connect-2022/ — "This high-end headset will begin shipping on October 25, priced at $1,499.99 USD."
- Editor's note: The page is dated October 11, 2022 and states that Meta Quest Pro would begin shipping on October 25 at a US price of $1,499.99. The quoted sentence appears on the page.

### Oct 28, 2021 — Facebook renames itself Meta and puts the metaverse at the centre

At Connect 2021 Mark Zuckerberg introduced Meta as a single company brand over the apps and hardware, and said the company's focus would be bringing the metaverse to life. The rename put the headset business, until then a division inside a social network, at the front of the company's stated purpose.

- Entry: https://whatledto.com/events/meta-headsets-and-glasses#n1665 (Announcement)
- Source: Meta Newsroom · Oct 28, 2021 · https://about.fb.com/news/2021/10/facebook-company-is-now-meta — "Today at Connect 2021, CEO Mark Zuckerberg introduced Meta, which brings together our apps and technologies under one new company brand."

### Sep 9, 2021 — Facebook and EssilorLuxottica launch Ray-Ban Stories

Facebook and EssilorLuxottica launched Ray-Ban Stories smart glasses. The companies said the glasses started at $299 and were available in 20 style combinations.

- Entry: https://whatledto.com/events/meta-headsets-and-glasses#n1676 (Launch)
- Source: Meta Newsroom · Sep 9, 2021 · https://about.fb.com/news/2021/09/introducing-ray-ban-stories-smart-glasses/ — "Built in partnership with Facebook and EssilorLuxottica, Ray-Ban Stories start at $299 USD and will be available for purchase in 20 style combinations online and in select retail stores in the US, as well as Australia, Canada, Ireland, Italy and the UK."
- Editor's note: The page states that Ray-Ban Stories launched on September 9, 2021, in partnership with Facebook and EssilorLuxottica. It explicitly says they started at $299 USD and would be available in 20 style combinations.

### Oct 2020 — Oculus ships Quest 2

Oculus shipped Quest 2 in October 2020. Meta Quest said the shipment occurred after the COVID-19 pandemic made the goal more difficult.

- Entry: https://whatledto.com/events/meta-headsets-and-glasses#n1674 (Shipment)
- Source: Meta Quest · Mar 29, 2021 · https://about.fb.com/news/2021/03/five-years-of-vr-a-look-at-the-greatest-moments-from-oculus/ — "That goal grew to be more difficult when the COVID-19 pandemic hit, but we managed to ship Quest 2 in October and are already so proud of its success and the success it’s brought developers."
- Editor's note: The page has a section titled “Oculus Quest 2 – October 2020” and states that Oculus “managed to ship Quest 2 in October” after the COVID-19 pandemic made the goal more difficult. The quoted text appears on the page.

### Sep 16, 2020 — Oculus says it will stop pursuing PC-only VR hardware

Oculus said it would no longer pursue PC-only hardware. Oculus said sales of Oculus Rift S would end in 2021.

- Entry: https://whatledto.com/events/meta-headsets-and-glasses#n1675 (Announcement)
- Source: Meta Quest · Sep 16, 2020 · https://about.fb.com/news/2020/09/introducing-oculus-quest-2-the-next-generation-of-all-in-one-vr/ — "We’ll no longer pursue PC-only hardware, with sales of Rift S ending in 2021."
- Editor's note: The page is dated September 16, 2020 and states that Oculus would focus on standalone VR, no longer pursue PC-only hardware, and end Rift S sales in 2021.

### Sep 16, 2020 — Facebook and EssilorLuxottica plan Ray-Ban smart glasses

Facebook and EssilorLuxottica announced plans to build Ray-Ban-branded smart glasses. The companies said they would release the glasses in 2021.

- Entry: https://whatledto.com/events/meta-headsets-and-glasses#n1673 (Announcement)
- Source: Meta Newsroom · Sep 16, 2020 · https://about.fb.com/news/2020/09/facebook-connect-introducing-oculus-quest-2-a-partnership-with-essilorluxottica-and-more/ — "Together, we’ll build and release a pair of Ray-Ban branded smart glasses in 2021."
- Editor's note: The page is readable and dated September 16, 2020. It announces a multi-year EssilorLuxottica partnership to build and release Ray-Ban-branded smart glasses in 2021, using the quoted wording.

### Sep 16, 2020 — Facebook announces Oculus Quest 2 starting at $299

Facebook announced Oculus Quest 2. Facebook stated that Quest 2 would start at $299 in the United States, $100 below the original Quest.

- Entry: https://whatledto.com/events/meta-headsets-and-glasses#n1672 (Announcement)
- Source: Meta Quest · Sep 16, 2020 · https://about.fb.com/news/2020/09/introducing-oculus-quest-2-the-next-generation-of-all-in-one-vr/ — "Quest 2 starts at $299 USD — $100 USD less than the original Quest."
- Editor's note: The page announces Oculus Quest 2 and states that it starts at $299 USD, $100 less than the original Quest. It is dated September 16, 2020 (and also displays September 24, 2020 as an update date).

### May 2019 — Oculus releases Rift S and Quest on the same day

Oculus released Oculus Rift S and Oculus Quest in May 2019. Meta Quest stated that the two headsets were released on the same day.

- Entry: https://whatledto.com/events/meta-headsets-and-glasses#n1671 (Launch)
- Source: Meta Quest · Mar 29, 2021 · https://about.fb.com/news/2021/03/five-years-of-vr-a-look-at-the-greatest-moments-from-oculus/ — "In May 2019, we released two headsets on the same day: Rift S and Quest."
- Editor's note: The page states, under “Oculus Quest and Rift S – May 2019,” that Oculus released Rift S and Quest on the same day in May 2019. The quoted sentence appears on the page.

### Sep 26, 2018 — Oculus announces Quest for a spring 2019 release

Oculus announced that Oculus Quest would ship in spring 2019. Oculus stated that the headset would cost $399 in the United States.

- Entry: https://whatledto.com/events/meta-headsets-and-glasses#n1670 (Announcement)
- Source: Meta Quest · Sep 26, 2018 · https://about.fb.com/news/2018/09/introducing-oculus-quest/ — "This is the VR experience everyone’s been waiting for — and it will ship in spring 2019 for $399 USD."
- Editor's note: The page is dated September 26, 2018 and states that Oculus Quest would ship in spring 2019 for $399 USD. The quoted sentence appears verbatim on the page.

### May 1, 2018 — Oculus makes Oculus Go available in 23 countries

Oculus announced that Oculus Go was available through oculus.com in 23 countries. Oculus described Go as its first standalone headset.

- Entry: https://whatledto.com/events/meta-headsets-and-glasses#n1669 (Launch)
- Source: Meta Quest · May 1, 2018 · https://about.fb.com/news/2018/05/oculus-go/ — "Today, we’re excited to announce that Oculus Go, the company’s first standalone headset, is now available at oculus.com in 23 countries."
- Editor's note: The page states that Oculus Go was available at oculus.com in 23 countries and calls it the company’s first standalone headset. It is dated May 1, 2018.

### Mar 2016 — Oculus releases the Oculus Rift consumer headset

Oculus released the consumer Oculus Rift headset in March 2016. Meta Quest later described Rift as a $599 headset with an external sensor, remote, Xbox controller and flip-down headphones.

- Entry: https://whatledto.com/events/meta-headsets-and-glasses#n1668 (Launch)
- Source: Meta Quest · Mar 29, 2021 · https://about.fb.com/news/2021/03/five-years-of-vr-a-look-at-the-greatest-moments-from-oculus/ — "Rift was the first step toward that vision, a $599 fabric-covered headset with flip-down headphones, an external sensor, a remote and an Xbox controller."
- Editor's note: The page states that Oculus released Rift in March 2016 and identifies it as the first consumer VR headset of the modern era. It also contains the quoted description of the $599 headset, external sensor, remote, Xbox controller, and flip-down headphones.

### Mar 25, 2014 — Facebook agrees to acquire Oculus VR for about $2 billion

Facebook announced a definitive agreement to acquire Oculus VR. Facebook stated that the total consideration was approximately $2 billion.

- Entry: https://whatledto.com/events/meta-headsets-and-glasses#n1667 (Announcement)
- Source: Meta Newsroom · Mar 25, 2014 · https://about.fb.com/news/2014/03/facebook-to-acquire-oculus/ — "Facebook today announced that it has reached a definitive agreement to acquire Oculus VR, Inc., the leader in immersive virtual reality technology, for a total of approximately $2 billion."
- Editor's note: The page states that on March 25, 2014, Facebook announced a definitive agreement to acquire Oculus VR for approximately $2 billion. The quoted sentence appears on the page.

## Cause and effect

- Facebook and EssilorLuxottica plan Ray-Ban smart glasses led to Facebook and EssilorLuxottica launch Ray-Ban Stories (Facebook and EssilorLuxottica said they would build and release Ray-Ban-branded smart glasses in 2021, and Ray-Ban Stories was launched as built in partnership with those companies.)

## Where sources disagree or fall silent

- Meta has said Ray-Ban Meta glasses have sold millions of units, but it has not disclosed an exact unit figure or comparable sales figures for Quest, Oakley Meta, Meta Glasses or Meta Ray-Ban Display.
- UploadVR reported that Quest 2 and Quest Pro would be discontinued by the end of 2024 or when inventory ran out, but the timeline does not include a later direct Meta confirmation of the final discontinuation dates.
- It is not yet clear whether Meta changed the camera-glasses design or default settings in response to Consumentenbond's demand, or whether the consumer group proceeded with a lawsuit.
- Meta has announced Meta VR Glasses for spring 2027, but the timeline does not give a precise release date or show whether the device's stated features will ship as announced.

## What to watch next

- Oct 20, 2026: EssilorLuxottica publishes third-quarter 2026 revenue — Meta's eyewear partner may provide further commentary on the Ray-Ban and Oakley glasses business, for which Meta provides limited standalone disclosure. (https://www.essilorluxottica.com/cap/content/288796/)
- Oct 23, 2026: Meta Adventurer glasses go on sale — The launch is the next scheduled addition to Meta's AI-glasses lineup announced around Connect 2026. (https://about.fb.com/news/2026/09/introducing-ray-ban-meta-audio-glasses-new-styles-plus-muse/)
- Nov 2026: Disney+ plans to begin 3D streaming support for Meta VR Glasses — The service is a test of the cinema and immersive-content proposition Meta made for its forthcoming VR Glasses. (https://about.fb.com/news/2026/09/introducing-meta-vr-glasses-3d-movies-immersive-live-sports-100-grams/)
- 2027: Meta VR Glasses are scheduled to go on sale in spring 2027 — Meta has announced the $1,299.99 device, but it remains unavailable until its planned launch. (https://about.fb.com/news/2026/09/introducing-meta-vr-glasses-3d-movies-immersive-live-sports-100-grams/)

## Who is involved

- Meta (company): Owner of Oculus/Quest, Reality Labs and the Meta-branded glasses and VR hardware strategy.
- EssilorLuxottica (company): Meta's eyewear partner for Ray-Ban, Oakley and Meta Glasses products.
- Ray-Ban (product): Eyewear brand used for the smart-glasses partnership and products.
- Reality Labs (other): Meta's hardware segment, which reports the revenue and operating losses associated with its VR, mixed-reality and wearable efforts.
- Oculus (company): VR company Facebook acquired in 2014; its Rift, Go and Quest products formed the basis of Meta's headset business.
- Ray-Ban Meta (product): The consumer AI-glasses line developed with EssilorLuxottica; Meta says it has sold millions of units without giving a precise total.
- Facebook (company): Announced the Oculus VR acquisition, Quest 2, and the EssilorLuxottica smart-glasses partnership; launched Ray-Ban Stories with EssilorLuxottica.
- Oakley (product): Eyewear brand used for Meta's Oakley Meta HSTN AI-glasses line.
- Oculus Quest (product): All-in-one headset announced for 2019 and released by Oculus.
- Meta Quest 2 (product): Headset repriced in 2023 and reported as planned for discontinuation in 2024.
- Meta Quest 3 (product): Headset announced, offered for preorder, repriced, and discussed in Meta's lineup.
- Meta Quest 3S (product): Mixed-reality headset unveiled by Meta and later made available for purchase.
- Meta Quest Pro (product): Meta's $1,499.99 premium headset introduced in 2022 and later reported as planned for discontinuation.
- Meta Ray-Ban Display (product): Meta's $799 display-equipped glasses, sold with the Meta Neural Band and initially available in select US stores.
- Meta AI (product): AI assistant app merged with Meta View and used with Meta AI glasses features.
- Meta Neural Band (product): EMG wristband bundled with Meta Ray-Ban Display to provide device input.
- Meta Quest (product): Meta's standalone VR and mixed-reality headset line, now centered on Quest 3 and lower-priced Quest 3S after planned Quest 2 and Quest Pro discontinuations.
- Oakley Meta HSTN (product): Performance-oriented AI glasses announced under Meta's EssilorLuxottica partnership in June 2025.
- Oculus Quest 2 (product): Quest headset announced at a $299 starting price and shipped in October 2020.
- Oculus Rift S (product): Headset released with Quest and later scheduled for sales to end.
- UploadVR (other): Reported Meta Quest 3 configuration changes and the planned Quest 2 and Quest Pro discontinuations.
- Consumentenbond (other): Dutch consumer group that demanded changes to Meta camera glasses and said it would sue if Meta did not comply.
- Garmin (company): Integration partner for Oakley Meta Vanguard.
- Hans Anders (company): Eyewear retailer that suspended Meta Ray-Ban smart-glasses sales in the Netherlands and Belgium, citing privacy concerns.
- Mark Zuckerberg (person): Meta chief executive who presented the 2021 company rename and the metaverse-focused strategy.
- Meta for Education (product): Meta education offering made generally available.
- Meta Horizon (product): Provided managed services used with Meta for Education.
- Meta View (product): Companion app merged into the Meta AI app.
- Meta VR Glasses (product): A glasses-form spatial-computing device announced at Connect 2026 and scheduled for sale in spring 2027.
- Oakley Meta Vanguard (product): Performance AI glasses announced for preorder.
- Oculus Go (product): Standalone headset made available by Oculus.
- Oculus Rift (product): Consumer virtual-reality headset released by Oculus.
- Oculus VR (company): VR company Facebook agreed to acquire for about $2 billion in 2014; its products became the basis of Meta's headset business.
- Orion (product): Meta's augmented-reality glasses prototype, shown in 2024 but not offered for sale.
- Ray-Ban Meta Blayzer Optics (product): Prescription-oriented Ray-Ban Meta style introduced for preorder.
- Ray-Ban Meta Scriber Optics (product): Prescription-oriented Ray-Ban Meta style introduced for preorder.
- Ray-Ban Stories (product): Smart glasses launched by Facebook and EssilorLuxottica.
- Spotify (company): Music service included in the Meta AI glasses update.
- Strava (company): Integration partner for Oakley Meta Vanguard.

## Changelog

- Oct 13, 2026: Added 1 entry: 2026-10-13 Meta Ray-Ban Display sales begin in France, Italy and Germany.
- Oct 7, 2026: Added 1 entry: 2024-09-25 Meta cuts the 512GB Quest 3 price to $499.99. Added 2 entries: 2026-09-29 Consumentenbond threatens to sue Meta over camera glasses; 2026-10-02 Hans Anders suspends Meta Ray-Ban glasses sales.
- Oct 1, 2026: Added 4 hand-verified entries by the editor.
- Sep 30, 2026: Added 2 hand-verified entries by the editor. Added 15 entries: 2025-01-29 Meta reports 2024 Reality Labs revenue and operating loss; 2025-02-26 Meta makes Meta for Education generally available; 2025-04-29 Meta AI app becomes companion app for Meta AI glasses; 2025-04-30 Meta reports first-quarter 2025 Reality Labs results and 11 more. Added 1 hand-verified entry by the editor. Added 21 entries: 2014-03-25 Facebook agrees to acquire Oculus VR for about $2 billion; 2016-03 Oculus releases the Oculus Rift consumer headset; 2018-05-01 Oculus makes Oculus Go available in 23 countries; 2018-09-26 Oculus announces Quest for a spring 2019 release and 17 more. Added 2 hand-verified entries by the editor.

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