{ "data_version": "1", "schema": "https://whatledto.com/data", "slug": "iphone-generations", "title": "Every iPhone Launch: From the 2007 Original to the September 2026 Event", "url": "https://whatledto.com/events/iphone-generations", "markdown": "https://whatledto.com/events/iphone-generations.md", "feed": "https://whatledto.com/events/iphone-generations/feed.xml", "vertical": "tech-industry", "topic": "Tech industry", "status": "live", "tags": [ { "slug": "apple", "name": "Apple", "url": "https://whatledto.com/tags/apple" }, { "slug": "iphone", "name": "iPhone", "url": "https://whatledto.com/tags/iphone" } ], "created_at": "2026-09-07T01:10:00.547197+00:00", "updated_at": "2026-09-09T06:04:58.262196+00:00", "last_researched_at": "2026-09-07T01:15:54.916178+00:00", "tldr": "Apple introduced the original iPhone in January 2007 and began sales that June, initially as a $499/$599 AT&T-exclusive 2G phone; it reached one million sales in 74 days and one billion cumulative units in 2016. Successive generations added the App Store and 3G, Retina displays and Apple chips, LTE and Lightning, Touch ID and then Face ID, larger screens, advanced cameras, 5G, satellite emergency features, USB-C and hardware positioned for Apple Intelligence. Apple’s lineup has expanded from one phone to standard, Pro, lower-cost SE/e and Air models, while prices moved from subsidized $199 iPhone 3G pricing to the $999 iPhone X and a $599 iPhone 16e. Apple has scheduled its September 9, 2026 “Surprise and Shine” event under CEO John Ternus, but the reported iPhone 18 Pro, folding iPhone, higher prices and a spring delay for the standard iPhone 18 remain unconfirmed by Apple.", "hero_image": "https://images.unsplash.com/photo-1759588071908-fc10a79714fe?ixid=M3w5OTg1Nzd8MHwxfGFsbHx8fHx8fHx8fDE3ODg3NDQ0OTB8&ixlib=rb-4.1.0&w=1600&q=80&auto=format&fit=crop", "hero_credit": { "source": "unsplash", "photo_id": "Po-LiCdN28M", "photographer": "ubeyonroad", "photographer_url": "https://unsplash.com/@ubeyonroad?utm_source=whatledto&utm_medium=referral", "photo_url": "https://unsplash.com/photos/smartphone-resting-on-laptop-with-apple-logos-Po-LiCdN28M?utm_source=whatledto&utm_medium=referral", "description": "Smartphone resting on laptop with apple logos", "license": "", "license_url": "" }, "entities": [ { "name": "AT&T", "kind": "company", "role": "Exclusive U.S. carrier for the original iPhone, whose contract subsidy helped define the early iPhone sales model." }, { "name": "Apple", "kind": "company", "role": "Designer and seller of the iPhone; it sets the hardware lineup, pricing, launch schedule and financing programs." }, { "name": "Qualcomm", "kind": "company", "role": "Incumbent cellular-modem supplier from which Apple began moving away with the Apple-designed C1 modem in the iPhone 16e." }, { "name": "App Store", "kind": "other", "role": "First appeared on the timeline in 2008: iPhone 3G: 3G data, GPS, the App Store and a $199 subsidised price." }, { "name": "foldable iPhone", "kind": "other", "role": "First appeared on the timeline in 2026: MacRumors reports projected iPhone 18 Pro and foldable price increases." }, { "name": "John Ternus", "kind": "person", "role": "Apple’s new CEO for the September 2026 launch, which is described as the first iPhone event under his leadership." }, { "name": "Steve Jobs", "kind": "person", "role": "Apple co-founder and CEO who unveiled the original iPhone in 2007; the iPhone 4S launched one day before his death in 2011." }, { "name": "Tim Cook", "kind": "person", "role": "Apple CEO for the iPhone 4S through iPhone 17 launch cycles and the executive who announced the one-billion-iPhone milestone." }, { "name": "AirPods", "kind": "product", "role": "Apple said their prices had not changed." }, { "name": "Apple Intelligence", "kind": "product", "role": "Apple’s generative-AI feature set that Apple used to position the iPhone 16 line, although features arrived after the hardware launch." }, { "name": "Apple Pay", "kind": "product", "role": "First appeared on the timeline in 2014: iPhone 6 and 6 Plus go big, at 4.7 and 5.5 inches, and launch Apple Pay." }, { "name": "Apple Upgrade", "kind": "product", "role": "Apple’s U.S. leasing program launched in July 2026 to replace the iPhone Upgrade Program and iPhone Payments." }, { "name": "C1 and C1X modems", "kind": "product", "role": "Apple-designed cellular modems introduced in the iPhone 16e and updated in the iPhone 17e, marking a shift away from Qualcomm." }, { "name": "Face ID", "kind": "product", "role": "First appeared on the timeline in 2017: Tenth anniversary: iPhone X with Face ID and an OLED screen at $999, alongside iPhone 8." }, { "name": "Siri", "kind": "product", "role": "First appeared on the timeline in 2011: iPhone 4S brings Siri, the A5 chip and iCloud, the day before Steve Jobs dies." }, { "name": "Touch ID", "kind": "product", "role": "First appeared on the timeline in 2013: iPhone 5s introduces Touch ID and the first 64-bit phone chip; the plastic 5c debuts beside it." }, { "name": "iPhone", "kind": "product", "role": "Apple’s smartphone line, launched in 2007 and expanded from a single model into several price and feature tiers." }, { "name": "iPhone 11", "kind": "product", "role": "Introduced 2019: iPhone 11 Pro starts the 'Pro' line with a triple camera; iPhone 11 cuts the entry price to $699." }, { "name": "iPhone 11 Pro", "kind": "product", "role": "Introduced 2019: iPhone 11 Pro starts the 'Pro' line with a triple camera; iPhone 11 cuts the entry price to $699." }, { "name": "iPhone 11 Pro Max", "kind": "product", "role": "Introduced 2019: iPhone 11 Pro starts the 'Pro' line with a triple camera; iPhone 11 cuts the entry price to $699." }, { "name": "iPhone 12", "kind": "product", "role": "Introduced 2020: iPhone 12 family brings 5G, flat edges, MagSafe and Ceramic Shield, a month late." }, { "name": "iPhone 12 Pro", "kind": "product", "role": "Introduced 2020: iPhone 12 family brings 5G, flat edges, MagSafe and Ceramic Shield, a month late." }, { "name": "iPhone 12 mini", "kind": "product", "role": "Introduced 2020: iPhone 12 family brings 5G, flat edges, MagSafe and Ceramic Shield, a month late." }, { "name": "iPhone 13", "kind": "product", "role": "Introduced 2021: iPhone 13: smaller notch, Cinematic mode, bigger batteries and 128GB as the base." }, { "name": "iPhone 13 Pro", "kind": "product", "role": "Introduced 2021: iPhone 13: smaller notch, Cinematic mode, bigger batteries and 128GB as the base." }, { "name": "iPhone 13 mini", "kind": "product", "role": "Introduced 2021: iPhone 13: smaller notch, Cinematic mode, bigger batteries and 128GB as the base." }, { "name": "iPhone 14", "kind": "product", "role": "Introduced 2022: iPhone 14 adds satellite SOS and crash detection; the 14 Pro gets the Dynamic Island and a 48MP camera." }, { "name": "iPhone 14 Plus", "kind": "product", "role": "Introduced 2022: iPhone 14 adds satellite SOS and crash detection; the 14 Pro gets the Dynamic Island and a 48MP camera." }, { "name": "iPhone 14 Pro", "kind": "product", "role": "Introduced 2022: iPhone 14 adds satellite SOS and crash detection; the 14 Pro gets the Dynamic Island and a 48MP camera." }, { "name": "iPhone 15", "kind": "product", "role": "Introduced 2023: iPhone 15 switches to USB-C after the EU mandate; the 15 Pro goes titanium with an Action button." }, { "name": "iPhone 15 Pro", "kind": "product", "role": "Introduced 2023: iPhone 15 switches to USB-C after the EU mandate; the 15 Pro goes titanium with an Action button." }, { "name": "iPhone 15 Pro Max", "kind": "product", "role": "Introduced 2023: iPhone 15 switches to USB-C after the EU mandate; the 15 Pro goes titanium with an Action button." }, { "name": "iPhone 16", "kind": "product", "role": "Introduced 2024: iPhone 16 is 'built for Apple Intelligence', with a Camera Control button on every model." }, { "name": "iPhone 16 Pro", "kind": "product", "role": "Introduced 2024: iPhone 16 is 'built for Apple Intelligence', with a Camera Control button on every model." }, { "name": "iPhone 16e", "kind": "product", "role": "Introduced 2025: iPhone 16e replaces the SE at $599 and carries Apple's first in-house modem, the C1." }, { "name": "iPhone 17", "kind": "product", "role": "Introduced 2025: iPhone 17, the ultra-thin iPhone Air and a redesigned 17 Pro with a vapor chamber." }, { "name": "iPhone 17 Pro", "kind": "product", "role": "Introduced 2025: iPhone 17, the ultra-thin iPhone Air and a redesigned 17 Pro with a vapor chamber." }, { "name": "iPhone 17e", "kind": "product", "role": "Introduced 2026: iPhone 17e: A19, the faster C1X modem and 256GB base storage for the budget model." }, { "name": "iPhone 18 Pro", "kind": "product", "role": "Was the subject of reported higher-price claims and was named by 9to5Mac as expected at Apple's event." }, { "name": "iPhone 3G", "kind": "product", "role": "Apple smartphone that reached one million units sold in three days." }, { "name": "iPhone 3GS", "kind": "product", "role": "Apple smartphone whose sales exceeded one million units in three days." }, { "name": "iPhone 4", "kind": "product", "role": "Introduced 2010: iPhone 4: Retina display, FaceTime, the A4 chip and a glass-and-steel redesign." }, { "name": "iPhone 4S", "kind": "product", "role": "Apple smartphone whose sales exceeded four million units in three days." }, { "name": "iPhone 5", "kind": "product", "role": "Apple smartphone whose sales exceeded five million units in three days." }, { "name": "iPhone 5c", "kind": "product", "role": "Apple smartphone included in the combined nine-million-unit sales total." }, { "name": "iPhone 5s", "kind": "product", "role": "Apple smartphone included in the combined nine-million-unit sales total." }, { "name": "iPhone 6", "kind": "product", "role": "Introduced 2014: iPhone 6 and 6 Plus go big, at 4.7 and 5.5 inches, and launch Apple Pay." }, { "name": "iPhone 6 Plus", "kind": "product", "role": "Introduced 2014: iPhone 6 and 6 Plus go big, at 4.7 and 5.5 inches, and launch Apple Pay." }, { "name": "iPhone 6s", "kind": "product", "role": "Introduced 2015: iPhone 6s adds 3D Touch, Live Photos, a 12-megapixel camera and rose gold." }, { "name": "iPhone 6s Plus", "kind": "product", "role": "Introduced 2015: iPhone 6s adds 3D Touch, Live Photos, a 12-megapixel camera and rose gold." }, { "name": "iPhone 7", "kind": "product", "role": "Introduced 2016: iPhone 7 drops the headphone jack, adds water resistance and a dual camera on the Plus." }, { "name": "iPhone 7 Plus", "kind": "product", "role": "Introduced 2016: iPhone 7 drops the headphone jack, adds water resistance and a dual camera on the Plus." }, { "name": "iPhone 8", "kind": "product", "role": "Introduced 2017: Tenth anniversary: iPhone X with Face ID and an OLED screen at $999, alongside iPhone 8." }, { "name": "iPhone Air", "kind": "product", "role": "Apple’s ultra-thin iPhone model, introduced in the iPhone 17 generation and replacing the Plus position in the lineup." }, { "name": "iPhone Pro", "kind": "product", "role": "Apple’s premium iPhone tier, introduced with iPhone 11 Pro and central to the expected September 2026 launch reporting." }, { "name": "iPhone SE (2016)", "kind": "product", "role": "Introduced 2016: iPhone SE revives the 4-inch design with iPhone 6s internals at $399." }, { "name": "iPhone SE (2020)", "kind": "product", "role": "Introduced 2020: Second-generation iPhone SE: iPhone 8 body, A13 chip, $399, announced by press release in lockdown." }, { "name": "iPhone SE / iPhone e", "kind": "product", "role": "Apple’s lower-cost line: the $399 SE was replaced by the $599 iPhone 16e, followed by the iPhone 17e in March 2026." }, { "name": "iPhone Upgrade Program", "kind": "product", "role": "Apple program that Apple said it would no longer offer in the United States." }, { "name": "iPhone X", "kind": "product", "role": "Introduced 2017: Tenth anniversary: iPhone X with Face ID and an OLED screen at $999, alongside iPhone 8." }, { "name": "iPhone XR", "kind": "product", "role": "Introduced 2018: iPhone XS, XS Max and the cheaper LCD iPhone XR: Face ID across the whole lineup." }, { "name": "iPhone XS", "kind": "product", "role": "Introduced 2018: iPhone XS, XS Max and the cheaper LCD iPhone XR: Face ID across the whole lineup." }, { "name": "iPhone XS Max", "kind": "product", "role": "Introduced 2018: iPhone XS, XS Max and the cheaper LCD iPhone XR: Face ID across the whole lineup." }, { "name": "European Union", "kind": "regulator", "role": "Its common-charger rule helped drive Apple’s switch from Lightning to USB-C on the iPhone 15 family." } ], "nodes": [ { "id": 578, "url": "https://whatledto.com/events/iphone-generations#n578", "date": "2007-01-09", "date_precision": "day", "title": "Steve Jobs unveils the iPhone at Macworld: 'an iPod, a phone and an Internet communicator'", "summary": "At Macworld San Francisco, Apple introduced the original iPhone, a 3.5-inch multi-touch device with no physical keyboard, running a version of OS X, on a 2G EDGE network and exclusive to Cingular (soon AT&T) in the US. Pricing was set at $499 for 4GB and $599 for 8GB with a two-year contract, with shipping promised for June.", "type": "announcement", "entities": [ "Apple", "Steve Jobs", "AT&T", "iPhone" ], "published_at": "2026-09-07T01:10:00.556226+00:00", "note": "", "image": "", "image_credit": { "credit": "", "source_url": "", "image_url": "", "terms_url": "", "mode": "licensed" }, "sources": [ { "url": "https://www.apple.com/newsroom/2007/01/09Apple-Reinvents-the-Phone-with-iPhone/", "outlet": "Apple Newsroom", "published": "2007-01-09", "quote": "Apple® today introduced iPhone, combining three products—a revolutionary mobile phone, a widescreen iPod® with touch controls, and a breakthrough Internet communications device with desktop-class email, web browsing, searching and maps—into one small and lightweight handheld device." } ] }, { "id": 579, "url": "https://whatledto.com/events/iphone-generations#n579", "date": "2007-06-29", "date_precision": "day", "title": "The first iPhone goes on sale at 6 p.m. in 164 US Apple stores", "summary": "Apple retail stores stayed open until midnight on Friday, June 29, 2007, with a two-per-customer limit and AT&T stores selling alongside them. The launch set the pattern of Friday-evening lines that would follow every generation for a decade.", "type": "launch", "entities": [ "Apple", "AT&T", "iPhone" ], "published_at": "2026-09-07T01:10:00.556354+00:00", "note": "", "image": "", "image_credit": { "credit": "", "source_url": "", "image_url": "", "terms_url": "", "mode": "licensed" }, "sources": [ { "url": "https://www.apple.com/newsroom/2007/06/28iPhone-Premieres-This-Friday-Night-at-Apple-Retail-Stores/", "outlet": "Apple Newsroom", "published": "2007-06-28", "quote": "Apple’s revolutionary iPhone™ will go on sale this Friday, June 29 at 6:00 p.m. local time at Apple® retail stores nationwide. All 164 Apple retail stores in the US will stay open until midnight, and customers can purchase up to two iPhones on a first come, first served basis." } ] }, { "id": 604, "url": "https://whatledto.com/events/iphone-generations#n604", "date": "2007-09-05", "date_precision": "day", "title": "Apple makes the 8GB iPhone available for $399 in the United States", "summary": "Apple made the 8GB iPhone available immediately for $399 in the United States. The price was offered through Apple retail and online stores and AT&T retail stores.", "type": "financial", "entities": [ "Apple", "iPhone", "AT&T" ], "published_at": "2026-09-07T01:16:36.784568+00:00", "note": "The Apple press release is dated September 5, 2007 and states that the 8GB iPhone was available immediately for $399 in the US through Apple retail and online stores and AT&T retail stores.", "image": "", "image_credit": { "credit": "", "source_url": "", "image_url": "", "terms_url": "", "mode": "licensed" }, "sources": [ { "url": "https://www.apple.com/newsroom/2007/09/05Apple-Sets-iPhone-Price-at-399-for-this-Holiday-Season/", "outlet": "Apple Newsroom", "published": "2007-09-05", "quote": "The 8GB iPhone is available immediately for $399 in the US through Apple’s retail and online stores and AT&T retail stores." } ] }, { "id": 605, "url": "https://whatledto.com/events/iphone-generations#n605", "date": "2007-09-09", "date_precision": "day", "title": "Apple sells its one millionth iPhone", "summary": "Apple sold its one millionth iPhone on September 9, 2007. Apple said the milestone came 74 days after the iPhone's June 29 introduction.", "type": "financial", "entities": [ "Apple", "iPhone" ], "published_at": "2026-09-07T01:16:36.784568+00:00", "note": "The Apple press release dated September 10, 2007 says Apple sold its one millionth iPhone “yesterday,” which supports the event date of 2007-09-09. It also states the milestone occurred 74 days after the iPhone’s June 29 introduction.", "image": "", "image_credit": { "credit": "", "source_url": "", "image_url": "", "terms_url": "", "mode": "licensed" }, "sources": [ { "url": "https://www.apple.com/newsroom/2007/09/10Apple-Sells-One-Millionth-iPhone/", "outlet": "Apple Newsroom", "published": "2007-09-10", "quote": "Apple today announced it sold its one millionth iPhone yesterday, just 74 days after its introduction on June 29." } ] }, { "id": 580, "url": "https://whatledto.com/events/iphone-generations#n580", "date": "2008-06-09", "date_precision": "day", "title": "iPhone 3G: 3G data, GPS, the App Store and a $199 subsidised price", "summary": "At WWDC 2008 Apple introduced the iPhone 3G with faster networking, built-in GPS and the iPhone 2.0 software that opened the App Store to third-party apps. Carrier subsidies cut the US price to $199 for 8GB, and the phone launched in 22 countries on July 11 with more than 70 planned by year end, selling a million units in its first weekend.", "type": "announcement", "entities": [ "Apple", "Steve Jobs", "iPhone 3G", "App Store" ], "published_at": "2026-09-07T01:10:00.556415+00:00", "note": "", "image": "", "image_credit": { "credit": "", "source_url": "", "image_url": "", "terms_url": "", "mode": "licensed" }, "sources": [ { "url": "https://www.apple.com/newsroom/2008/06/09Apple-Introduces-the-New-iPhone-3G/", "outlet": "Apple Newsroom", "published": "2008-06-09", "quote": "Apple® today introduced the new iPhone™ 3G, combining all the revolutionary features of iPhone with 3G networking that is twice as fast* as the first generation iPhone, built-in GPS for expanded location based mobile services, and iPhone 2.0 software which includes support for Microsoft Exchange ActiveSync and runs the hundreds of third party applications already built with the recently released iPhone SDK. In the US the new iPhone 3G is priced at a stunning $199 for the 8GB model, and just $299 for the 16GB model.**" } ] }, { "id": 581, "url": "https://whatledto.com/events/iphone-generations#n581", "date": "2009-06-08", "date_precision": "day", "title": "iPhone 3GS adds speed, video recording and voice control, with iPhone OS 3.0", "summary": "The 3GS doubled performance over the 3G, added a 3-megapixel autofocus camera with video recording and voice control, and shipped with iPhone OS 3.0's cut, copy and paste and MMS. The App Store had passed 50,000 apps a year after opening.", "type": "announcement", "entities": [ "Apple", "iPhone 3GS", "App Store" ], "published_at": "2026-09-07T01:10:00.556461+00:00", "note": "", "image": "", "image_credit": { "credit": "", "source_url": "", "image_url": "", "terms_url": "", "mode": "licensed" }, "sources": [ { "url": "https://www.apple.com/newsroom/2009/06/08Apple-Announces-the-New-iPhone-3GS-The-Fastest-Most-Powerful-iPhone-Yet/", "outlet": "Apple Newsroom", "published": "2009-06-08", "quote": "Apple® today introduced the new iPhone™ 3GS, the fastest, most powerful iPhone yet, packed with incredible new features including improved speed and performance—up to twice as fast as iPhone 3G—with longer battery life, a high-quality 3 megapixel autofocus camera, easy to use video recording and hands free voice control." } ] }, { "id": 582, "url": "https://whatledto.com/events/iphone-generations#n582", "date": "2010-06-07", "date_precision": "day", "title": "iPhone 4: Retina display, FaceTime, the A4 chip and a glass-and-steel redesign", "summary": "The fourth iPhone introduced the 960-by-640 Retina display, front-facing camera and FaceTime video calling, Apple's first in-house A4 processor, a gyroscope and a stainless-steel band design that also served as the antenna. Complaints about signal loss when the band was gripped, dubbed Antennagate, led Apple to offer free cases in July.", "type": "announcement", "entities": [ "Apple", "Steve Jobs", "iPhone 4" ], "published_at": "2026-09-07T01:10:00.556505+00:00", "note": "", "image": "", "image_credit": { "credit": "", "source_url": "", "image_url": "", "terms_url": "", "mode": "licensed" }, "sources": [ { "url": "https://www.apple.com/newsroom/2010/06/07Apple-Presents-iPhone-4/", "outlet": "Apple Newsroom", "published": "2010-06-07", "quote": "Apple® today presented the new iPhone® 4 featuring FaceTime, which makes the dream of video calling a reality, and Apple’s stunning new Retina display, the highest resolution display ever built into a phone, resulting in super crisp text, images and video." } ] }, { "id": 583, "url": "https://whatledto.com/events/iphone-generations#n583", "date": "2011-10-04", "date_precision": "day", "title": "iPhone 4S brings Siri, the A5 chip and iCloud, the day before Steve Jobs dies", "summary": "Tim Cook's first launch as CEO kept the iPhone 4 design and added the dual-core A5, an 8-megapixel camera with 1080p video, and Siri, the voice assistant Apple had acquired in 2010, alongside iOS 5 and iCloud. Steve Jobs died the following day, October 5, 2011.", "type": "announcement", "entities": [ "Apple", "Tim Cook", "Steve Jobs", "iPhone 4S", "Siri" ], "published_at": "2026-09-07T01:10:00.556552+00:00", "note": "", "image": "", "image_credit": { "credit": "", "source_url": "", "image_url": "", "terms_url": "", "mode": "licensed" }, "sources": [ { "url": "https://www.apple.com/newsroom/2011/10/04Apple-Launches-iPhone-4S-iOS-5-iCloud/", "outlet": "Apple Newsroom", "published": "2011-10-04", "quote": "Apple® today announced iPhone® 4S, the most amazing iPhone yet, packed with incredible new features including Apple’s dual-core A5 chip for blazing fast performance and stunning graphics; an all new camera with advanced optics; full 1080p HD resolution video recording; and Siri™, an intelligent assistant that helps you get things done just by asking." } ] }, { "id": 584, "url": "https://whatledto.com/events/iphone-generations#n584", "date": "2012-09-12", "date_precision": "day", "title": "iPhone 5 stretches to a 4-inch screen, adds LTE and replaces the 30-pin dock with Lightning", "summary": "The first taller iPhone moved to a 4-inch 16:9 display, the A6 chip and LTE, and introduced the Lightning connector that would last until 2023. It shipped with iOS 6 and Apple's own Maps app, whose problems prompted a public apology from Tim Cook within weeks.", "type": "announcement", "entities": [ "Apple", "Tim Cook", "iPhone 5" ], "published_at": "2026-09-07T01:10:00.556593+00:00", "note": "", "image": "", "image_credit": { "credit": "", "source_url": "", "image_url": "", "terms_url": "", "mode": "licensed" }, "sources": [ { "url": "https://www.apple.com/newsroom/2012/09/12Apple-Introduces-iPhone-5/", "outlet": "Apple Newsroom", "published": "2012-09-12", "quote": "Apple® today announced iPhone® 5, the thinnest and lightest iPhone ever, completely redesigned to feature a stunning new 4-inch Retina™ display; an Apple-designed A6 chip for blazing fast performance; and ultrafast wireless technology*—all while delivering even better battery life.**" } ] }, { "id": 585, "url": "https://whatledto.com/events/iphone-generations#n585", "date": "2013-09-10", "date_precision": "day", "title": "iPhone 5s introduces Touch ID and the first 64-bit phone chip; the plastic 5c debuts beside it", "summary": "The 5s paired the 64-bit A7 with a fingerprint sensor in the home button and a gold finish, while the colourful polycarbonate iPhone 5c took over the mid-tier slot, the first time Apple launched two new models at once. Both arrived with iOS 7's flat redesign.", "type": "announcement", "entities": [ "Apple", "iPhone 5s", "iPhone 5c", "Touch ID" ], "published_at": "2026-09-07T01:10:00.556735+00:00", "note": "", "image": "", "image_credit": { "credit": "", "source_url": "", "image_url": "", "terms_url": "", "mode": "licensed" }, "sources": [ { "url": "https://www.apple.com/newsroom/2013/09/10Apple-Announces-iPhone-5s-The-Most-Forward-Thinking-Smartphone-in-the-World/", "outlet": "Apple Newsroom", "published": "2013-09-10", "quote": "Apple® today announced iPhone® 5s, the most forward-thinking iPhone yet, featuring an all-new A7 chip, making iPhone 5s the world’s first smartphone with 64-bit desktop-class architecture for blazing fast performance in the palm of your hand." } ] }, { "id": 610, "url": "https://whatledto.com/events/iphone-generations#n610", "date": "2013-09-20", "date_precision": "day", "title": "iPhone 5s and iPhone 5c sales reach nine million in three days", "summary": "Apple sold nine million iPhone 5s and iPhone 5c models within three days of their launch. Apple announced the combined sales result on September 23.", "type": "financial", "entities": [ "Apple", "iPhone 5s", "iPhone 5c" ], "published_at": "2026-09-07T01:16:36.784568+00:00", "note": "The Apple press release states that nine million iPhone 5s and iPhone 5c models were sold three days after their September 20 launch. It is dated September 23, 2013, matching the stated announcement date.", "image": "", "image_credit": { "credit": "", "source_url": "", "image_url": "", "terms_url": "", "mode": "licensed" }, "sources": [ { "url": "https://www.apple.com/newsroom/2013/09/23First-Weekend-iPhone-Sales-Top-Nine-Million-Sets-New-Record/", "outlet": "Apple Newsroom", "published": "2013-09-23", "quote": "Apple today announced it has sold a record-breaking nine million new iPhone 5s and iPhone 5c models, just three days after the launch" } ] }, { "id": 586, "url": "https://whatledto.com/events/iphone-generations#n586", "date": "2014-09-09", "date_precision": "day", "title": "iPhone 6 and 6 Plus go big, at 4.7 and 5.5 inches, and launch Apple Pay", "summary": "Apple's first large-screen iPhones, announced alongside the Apple Watch, answered years of Android phablets and set sales records, with more than 10 million sold in the opening weekend. They carried the NFC hardware for Apple Pay, which went live that October; reports of bent 6 Plus units became the year's 'Bendgate'.", "type": "announcement", "entities": [ "Apple", "Tim Cook", "iPhone 6", "iPhone 6 Plus", "Apple Pay" ], "published_at": "2026-09-07T01:10:00.556785+00:00", "note": "", "image": "", "image_credit": { "credit": "", "source_url": "", "image_url": "", "terms_url": "", "mode": "licensed" }, "sources": [ { "url": "https://www.apple.com/newsroom/2014/09/09Apple-Announces-iPhone-6-iPhone-6-Plus-The-Biggest-Advancements-in-iPhone-History/", "outlet": "Apple Newsroom", "published": "2014-09-09", "quote": "Apple® today announced iPhone® 6 and iPhone 6 Plus, the biggest advancements in iPhone history, featuring two new models with stunning 4.7-inch and 5.5-inch Retina HD displays, and packed with innovative technologies in an all-new dramatically thin and seamless design." } ] }, { "id": 587, "url": "https://whatledto.com/events/iphone-generations#n587", "date": "2015-09-09", "date_precision": "day", "title": "iPhone 6s adds 3D Touch, Live Photos, a 12-megapixel camera and rose gold", "summary": "The 'S' year kept the iPhone 6 design in stronger 7000-series aluminium, added the pressure-sensing 3D Touch display, the A9 chip and Live Photos, and introduced rose gold. Apple also launched the iPhone Upgrade Program, its first instalment plan sold directly to customers.", "type": "announcement", "entities": [ "Apple", "iPhone 6s", "iPhone 6s Plus" ], "published_at": "2026-09-07T01:10:00.556827+00:00", "note": "", "image": "", "image_credit": { "credit": "", "source_url": "", "image_url": "", "terms_url": "", "mode": "licensed" }, "sources": [ { "url": "https://www.apple.com/newsroom/2015/09/09Apple-Introduces-iPhone-6s-iPhone-6s-Plus/", "outlet": "Apple Newsroom", "published": "2015-09-09", "quote": "Apple® today announced iPhone® 6s and iPhone 6s Plus, the most advanced iPhones ever, adding a powerful new dimension to iPhone’s revolutionary Multi-Touch™ interface. The new iPhones introduce 3D Touch, which senses force to enable intuitive new ways to access features and interact with content." } ] }, { "id": 588, "url": "https://whatledto.com/events/iphone-generations#n588", "date": "2016-03-21", "date_precision": "day", "title": "iPhone SE revives the 4-inch design with iPhone 6s internals at $399", "summary": "Apple's first 'special edition' put the A9 chip, 12-megapixel camera and Apple Pay into the iPhone 5s body for $399, its lowest launch price to date, aimed at buyers who wanted a small phone and at markets such as India and China.", "type": "announcement", "entities": [ "Apple", "iPhone SE (2016)" ], "published_at": "2026-09-07T01:10:00.556873+00:00", "note": "", "image": "", "image_credit": { "credit": "", "source_url": "", "image_url": "", "terms_url": "", "mode": "licensed" }, "sources": [ { "url": "https://www.apple.com/newsroom/2016/03/21Apple-Introduces-iPhone-SE-The-Most-Powerful-Phone-with-a-Four-inch-Display/", "outlet": "Apple Newsroom", "published": "2016-03-21", "quote": "Apple® today introduced iPhone® SE, the most powerful phone with a four-inch display, in a beloved compact aluminum design that has been updated with matte-chamfered edges, a color-matched stainless steel Apple logo, and four gorgeous metallic finishes, including rose gold." } ] }, { "id": 589, "url": "https://whatledto.com/events/iphone-generations#n589", "date": "2016-07-27", "date_precision": "day", "title": "Apple sells its billionth iPhone", "summary": "Nine years after the first went on sale, Tim Cook told an employee meeting in Cupertino that Apple had sold the billionth iPhone the previous week. The milestone came in the first year iPhone unit sales fell, as the 6s cycle lagged the 6.", "type": "financial", "entities": [ "Apple", "Tim Cook" ], "published_at": "2026-09-07T01:10:00.556912+00:00", "note": "", "image": "", "image_credit": { "credit": "", "source_url": "", "image_url": "", "terms_url": "", "mode": "licensed" }, "sources": [ { "url": "https://www.apple.com/newsroom/2016/07/apple-celebrates-one-billion-iphones/", "outlet": "Apple Newsroom", "published": "2016-07-27", "quote": "At an employee meeting in Cupertino this morning, CEO Tim Cook announced that Apple recently sold the billionth iPhone." } ] }, { "id": 590, "url": "https://whatledto.com/events/iphone-generations#n590", "date": "2016-09-07", "date_precision": "day", "title": "iPhone 7 drops the headphone jack, adds water resistance and a dual camera on the Plus", "summary": "The iPhone 7 kept the 6-series look but removed the 3.5mm headphone jack in favour of Lightning and the new AirPods, added IP67 water and dust resistance, stereo speakers, the A10 Fusion chip and, on the 7 Plus, a second telephoto camera enabling Portrait mode. Jet black and a solid-state home button rounded out the changes.", "type": "announcement", "entities": [ "Apple", "iPhone 7", "iPhone 7 Plus", "AirPods" ], "published_at": "2026-09-07T01:10:00.556951+00:00", "note": "", "image": "", "image_credit": { "credit": "", "source_url": "", "image_url": "", "terms_url": "", "mode": "licensed" }, "sources": [ { "url": "https://www.apple.com/newsroom/2016/09/apple-introduces-iphone-7-iphone-7-plus/", "outlet": "Apple Newsroom", "published": "2016-09-07", "quote": "Apple today introduced iPhone 7 and iPhone 7 Plus, the best, most advanced iPhone ever, packed with unique innovations that improve all the ways iPhone is used every day. The new iPhone features new advanced camera systems that take pictures like never before, more power and performance with the best battery life ever in an iPhone, immersive stereo speakers, wide color system from camera to display, two new beautiful finishes, and is the first water and dust resistant iPhone." } ] }, { "id": 591, "url": "https://whatledto.com/events/iphone-generations#n591", "date": "2017-09-12", "date_precision": "day", "title": "Tenth anniversary: iPhone X with Face ID and an OLED screen at $999, alongside iPhone 8", "summary": "The first event in the Steve Jobs Theater introduced the all-screen iPhone X with the notch, Face ID via the TrueDepth camera, an OLED Super Retina display, wireless charging and the A11 Bionic with a Neural Engine, at a new $999 starting price, shipping November 3. The iPhone 8 and 8 Plus kept the home button and Touch ID in a glass-backed body and shipped first, on September 22.", "type": "announcement", "entities": [ "Apple", "Tim Cook", "iPhone X", "iPhone 8", "Face ID" ], "published_at": "2026-09-07T01:10:00.556995+00:00", "note": "", "image": "", "image_credit": { "credit": "", "source_url": "", "image_url": "", "terms_url": "", "mode": "licensed" }, "sources": [ { "url": "https://www.apple.com/newsroom/2017/09/the-future-is-here-iphone-x/", "outlet": "Apple Newsroom", "published": "2017-09-12", "quote": "Apple today announced iPhone X, the future of the smartphone, in a gorgeous all-glass design with a beautiful 5.8-inch Super Retina display, A11 Bionic chip, wireless charging and an improved rear camera with dual optical image stabilization. iPhone X delivers an innovative and secure new way for customers to unlock, authenticate and pay using Face ID, enabled by the new TrueDepth camera." }, { "url": "https://www.apple.com/newsroom/2017/09/iphone-8-and-iphone-8-plus-a-new-generation-of-iphone/", "outlet": "Apple Newsroom", "published": "2017-09-12", "quote": "Apple today announced a new generation of iPhone: iPhone 8 and iPhone 8 Plus. The new iPhone features a new glass and aluminum design in three beautiful colors made out of the most durable glass ever in a smartphone, Retina HD displays and A11 Bionic chip, and is designed for the ultimate augmented reality experience." } ] }, { "id": 592, "url": "https://whatledto.com/events/iphone-generations#n592", "date": "2018-09-12", "date_precision": "day", "title": "iPhone XS, XS Max and the cheaper LCD iPhone XR: Face ID across the whole lineup", "summary": "Apple extended the iPhone X design to three models: the 5.8-inch XS, the 6.5-inch XS Max, its largest phone yet at $1,099, and the 6.1-inch aluminium XR with an LCD 'Liquid Retina' display, a single camera and six colours from $749. All used the 7-nanometer A12 Bionic; the XR shipped a month later, on October 26.", "type": "announcement", "entities": [ "Apple", "iPhone XS", "iPhone XS Max", "iPhone XR" ], "published_at": "2026-09-07T01:10:00.557033+00:00", "note": "", "image": "", "image_credit": { "credit": "", "source_url": "", "image_url": "", "terms_url": "", "mode": "licensed" }, "sources": [ { "url": "https://www.apple.com/newsroom/2018/09/iphone-xs-and-iphone-xs-max-bring-the-best-and-biggest-displays-to-iphone/", "outlet": "Apple Newsroom", "published": "2018-09-12", "quote": "Apple today announced iPhone Xs and iPhone Xs Max, the most advanced iPhones ever, taking the vision for the future of the smartphone to a new level." }, { "url": "https://www.apple.com/newsroom/2018/09/apple-introduces-iphone-xr/", "outlet": "Apple Newsroom", "published": "2018-09-12", "quote": "Apple today announced iPhone XR, integrating breakthrough technologies from iPhone XS in an all-screen glass and aluminum design with the most advanced LCD in a smartphone featuring a 6.1-inch Liquid Retina display and six beautiful finishes." } ] }, { "id": 593, "url": "https://whatledto.com/events/iphone-generations#n593", "date": "2019-09-10", "date_precision": "day", "title": "iPhone 11 Pro starts the 'Pro' line with a triple camera; iPhone 11 cuts the entry price to $699", "summary": "Apple split the range into the iPhone 11, a $699 successor to the XR with a second ultra-wide camera, and the iPhone 11 Pro and Pro Max with three cameras, Night mode, a brighter Super Retina XDR display and the A13 Bionic. All three went on sale September 20.", "type": "announcement", "entities": [ "Apple", "Tim Cook", "iPhone 11", "iPhone 11 Pro", "iPhone 11 Pro Max" ], "published_at": "2026-09-07T01:10:00.557071+00:00", "note": "", "image": "", "image_credit": { "credit": "", "source_url": "", "image_url": "", "terms_url": "", "mode": "licensed" }, "sources": [ { "url": "https://www.apple.com/newsroom/2019/09/iphone-11-pro-and-iphone-11-pro-max-the-most-powerful-and-advanced-smartphones/", "outlet": "Apple Newsroom", "published": "2019-09-10", "quote": "Apple today announced iPhone 11 Pro and iPhone 11 Pro Max, a new pro line for iPhone that delivers advanced performance for users who want the very best smartphone." } ] }, { "id": 594, "url": "https://whatledto.com/events/iphone-generations#n594", "date": "2020-04-15", "date_precision": "day", "title": "Second-generation iPhone SE: iPhone 8 body, A13 chip, $399, announced by press release in lockdown", "summary": "With Apple's offices closed by the pandemic, the new SE was announced without an event. It put the A13 Bionic and Touch ID into the 4.7-inch iPhone 8 design at $399, and went on sale April 24, 2020.", "type": "announcement", "entities": [ "Apple", "iPhone SE (2020)" ], "published_at": "2026-09-07T01:10:00.557107+00:00", "note": "", "image": "", "image_credit": { "credit": "", "source_url": "", "image_url": "", "terms_url": "", "mode": "licensed" }, "sources": [ { "url": "https://www.apple.com/newsroom/2020/04/iphone-se-a-powerful-new-smartphone-in-a-popular-design/", "outlet": "Apple Newsroom", "published": "2020-04-15", "quote": "Apple today announced the second-generation iPhone SE, a powerful new iPhone featuring a 4.7-inch Retina HD display, paired with Touch ID for industry-leading security." } ] }, { "id": 595, "url": "https://whatledto.com/events/iphone-generations#n595", "date": "2020-10-13", "date_precision": "day", "title": "iPhone 12 family brings 5G, flat edges, MagSafe and Ceramic Shield, a month late", "summary": "Delayed by pandemic supply disruptions, the first October launch since 2011 introduced four models: the 5.4-inch 12 mini, the 12, the 12 Pro and the 6.7-inch 12 Pro Max. All had 5G, the A14 Bionic, OLED displays, the flat-sided design and magnetic MagSafe accessories; Apple also stopped including chargers and EarPods in the box.", "type": "announcement", "entities": [ "Apple", "Tim Cook", "iPhone 12", "iPhone 12 Pro", "iPhone 12 mini" ], "published_at": "2026-09-07T01:10:00.557144+00:00", "note": "", "image": "", "image_credit": { "credit": "", "source_url": "", "image_url": "", "terms_url": "", "mode": "licensed" }, "sources": [ { "url": "https://www.apple.com/newsroom/2020/10/apple-introduces-iphone-12-pro-and-iphone-12-pro-max-with-5g/", "outlet": "Apple Newsroom", "published": "2020-10-13", "quote": "Apple today announced iPhone 12 Pro and iPhone 12 Pro Max, introducing a powerful 5G experience and advanced technologies that push the boundaries of innovation for users who want the most out of iPhone." } ] }, { "id": 596, "url": "https://whatledto.com/events/iphone-generations#n596", "date": "2021-09-14", "date_precision": "day", "title": "iPhone 13: smaller notch, Cinematic mode, bigger batteries and 128GB as the base", "summary": "A refinement year: the 13 and 13 mini gained sensor-shift stabilisation, Cinematic mode video and longer battery life, while the 13 Pro models added 120Hz ProMotion displays and macro photography. Storage started at 128GB and prices held, with the mini returning for a final year.", "type": "announcement", "entities": [ "Apple", "iPhone 13", "iPhone 13 mini", "iPhone 13 Pro" ], "published_at": "2026-09-07T01:10:00.557182+00:00", "note": "", "image": "", "image_credit": { "credit": "", "source_url": "", "image_url": "", "terms_url": "", "mode": "licensed" }, "sources": [ { "url": "https://www.apple.com/newsroom/2021/09/apple-introduces-iphone-13-and-iphone-13-mini/", "outlet": "Apple Newsroom", "published": "2021-09-14", "quote": "Apple today introduced iPhone 13 and iPhone 13 mini, the next generation of the world’s best smartphone, featuring a beautiful design with sleek flat edges in five gorgeous new colors." } ] }, { "id": 597, "url": "https://whatledto.com/events/iphone-generations#n597", "date": "2022-09-07", "date_precision": "day", "title": "iPhone 14 adds satellite SOS and crash detection; the 14 Pro gets the Dynamic Island and a 48MP camera", "summary": "The mini was replaced by a 6.7-inch 14 Plus, US models dropped the physical SIM tray, and every model gained Emergency SOS via satellite and crash detection. The 14 Pro introduced the pill-shaped Dynamic Island in place of the notch, an always-on display and a 48-megapixel main camera on the A16 Bionic.", "type": "announcement", "entities": [ "Apple", "iPhone 14", "iPhone 14 Plus", "iPhone 14 Pro" ], "published_at": "2026-09-07T01:10:00.557217+00:00", "note": "", "image": "", "image_credit": { "credit": "", "source_url": "", "image_url": "", "terms_url": "", "mode": "licensed" }, "sources": [ { "url": "https://www.apple.com/newsroom/2022/09/apple-introduces-iphone-14-and-iphone-14-plus/", "outlet": "Apple Newsroom", "published": "2022-09-07", "quote": "Apple today introduced iPhone 14 and iPhone 14 Plus, featuring two sizes — 6.1 inches and 6.7 inches — in a sophisticated design with impressive camera upgrades and groundbreaking new safety capabilities." } ] }, { "id": 598, "url": "https://whatledto.com/events/iphone-generations#n598", "date": "2023-09-12", "date_precision": "day", "title": "iPhone 15 switches to USB-C after the EU mandate; the 15 Pro goes titanium with an Action button", "summary": "Eleven years after Lightning arrived, all four iPhone 15 models moved to USB-C, months before the European Union's common-charger rule took effect. The 15 and 15 Plus inherited the Dynamic Island and a 48MP camera; the 15 Pro and Pro Max switched to titanium, replaced the mute switch with an Action button, and the Pro Max added a 5x tetraprism telephoto.", "type": "announcement", "entities": [ "Apple", "iPhone 15", "iPhone 15 Pro", "iPhone 15 Pro Max", "European Union" ], "published_at": "2026-09-07T01:10:00.557253+00:00", "note": "", "image": "", "image_credit": { "credit": "", "source_url": "", "image_url": "", "terms_url": "", "mode": "licensed" }, "sources": [ { "url": "https://www.apple.com/newsroom/2023/09/apple-debuts-iphone-15-and-iphone-15-plus/", "outlet": "Apple Newsroom", "published": "2023-09-12", "quote": "Apple today announced iPhone 15 and iPhone 15 Plus, featuring an industry-first color-infused back glass with a stunning, textured matte finish, and a new contoured edge on the aluminum enclosure." }, { "url": "https://www.apple.com/newsroom/2023/09/apple-unveils-iphone-15-pro-and-iphone-15-pro-max/", "outlet": "Apple Newsroom", "published": "2023-09-12", "quote": "Apple today debuted iPhone 15 Pro and iPhone 15 Pro Max, designed with aerospace-grade titanium that’s strong yet lightweight to deliver Apple’s lightest Pro models ever." } ] }, { "id": 599, "url": "https://whatledto.com/events/iphone-generations#n599", "date": "2024-09-09", "date_precision": "day", "title": "iPhone 16 is 'built for Apple Intelligence', with a Camera Control button on every model", "summary": "Apple pitched the whole iPhone 16 line around its generative AI features, which shipped later in iOS 18.1 and 18.2 rather than at launch, and added a touch-sensitive Camera Control button plus the Action button to the base models. The 16 Pro grew to 6.3 and 6.9 inches on the A18 Pro.", "type": "announcement", "entities": [ "Apple", "Tim Cook", "iPhone 16", "iPhone 16 Pro", "Apple Intelligence" ], "published_at": "2026-09-07T01:10:00.557289+00:00", "note": "", "image": "", "image_credit": { "credit": "", "source_url": "", "image_url": "", "terms_url": "", "mode": "licensed" }, "sources": [ { "url": "https://www.apple.com/newsroom/2024/09/apple-introduces-iphone-16-and-iphone-16-plus/", "outlet": "Apple Newsroom", "published": "2024-09-09", "quote": "Apple today announced iPhone 16 and iPhone 16 Plus, built for Apple Intelligence, the easy-to-use personal intelligence system that understands personal context to deliver intelligence that is helpful and relevant while protecting user privacy." }, { "url": "https://www.apple.com/newsroom/2024/09/apple-debuts-iphone-16-pro-and-iphone-16-pro-max/", "outlet": "Apple Newsroom", "published": "2024-09-09", "quote": "Apple today introduced iPhone 16 Pro and iPhone 16 Pro Max, featuring Apple Intelligence, larger display sizes, new creative capabilities with innovative pro camera features, stunning graphics for immersive gaming, and more — all powered by the A18 Pro chip." } ] }, { "id": 600, "url": "https://whatledto.com/events/iphone-generations#n600", "date": "2025-02-19", "date_precision": "day", "title": "iPhone 16e replaces the SE at $599 and carries Apple's first in-house modem, the C1", "summary": "The 'e' model retired the SE line and the home button, moving the budget iPhone to a 6.1-inch OLED design with Face ID, the A18 chip and the Apple-designed C1 cellular modem, Apple's first step away from Qualcomm. It went on sale February 28.", "type": "announcement", "entities": [ "Apple", "iPhone 16e", "Qualcomm" ], "published_at": "2026-09-07T01:10:00.557325+00:00", "note": "", "image": "", "image_credit": { "credit": "", "source_url": "", "image_url": "", "terms_url": "", "mode": "licensed" }, "sources": [ { "url": "https://www.apple.com/newsroom/2025/02/apple-debuts-iphone-16e-a-powerful-new-member-of-the-iphone-16-family/", "outlet": "Apple Newsroom", "published": "2025-02-19", "quote": "Apple today announced iPhone 16e, a new addition to the iPhone 16 lineup that offers powerful capabilities at a more affordable price. iPhone 16e delivers fast, smooth performance and breakthrough battery life, thanks to the industry-leading efficiency of the A18 chip and the new Apple C1, the first cellular modem designed by Apple." } ] }, { "id": 601, "url": "https://whatledto.com/events/iphone-generations#n601", "date": "2025-09-09", "date_precision": "day", "title": "iPhone 17, the ultra-thin iPhone Air and a redesigned 17 Pro with a vapor chamber", "summary": "Apple's last September launch under Tim Cook replaced the Plus with the 5.6mm-thin titanium iPhone Air on the A19 Pro, gave the base iPhone 17 a 120Hz ProMotion display and 256GB base storage, and rebuilt the 17 Pro around an aluminium unibody with a vapor chamber and three 48MP cameras. Ceramic Shield 2 and Apple's N1 wireless chip appeared across the line.", "type": "announcement", "entities": [ "Apple", "Tim Cook", "iPhone 17", "iPhone Air", "iPhone 17 Pro" ], "published_at": "2026-09-07T01:10:00.557362+00:00", "note": "", "image": "", "image_credit": { "credit": "", "source_url": "", "image_url": "", "terms_url": "", "mode": "licensed" }, "sources": [ { "url": "https://www.apple.com/newsroom/2025/09/apple-debuts-iphone-17/", "outlet": "Apple Newsroom", "published": "2025-09-09", "quote": "Apple today announced iPhone 17, featuring the new Center Stage front camera that takes selfies to the next level; a powerful 48MP Fusion Main camera with an optical-quality 2x Telephoto; and a new 48MP Fusion Ultra Wide camera that captures expansive scenes and macro photography in more detail." }, { "url": "https://www.apple.com/newsroom/2025/09/introducing-iphone-air-a-powerful-new-iphone-with-a-breakthrough-design/", "outlet": "Apple Newsroom", "published": "2025-09-09", "quote": "Apple today debuted the all-new iPhone Air, the thinnest iPhone ever made, with pro performance." }, { "url": "https://www.apple.com/newsroom/2025/09/apple-unveils-iphone-17-pro-and-iphone-17-pro-max/", "outlet": "Apple Newsroom", "published": "2025-09-09", "quote": "Apple today introduced iPhone 17 Pro and iPhone 17 Pro Max with a striking new design that delivers a dramatic leap in performance." } ] }, { "id": 602, "url": "https://whatledto.com/events/iphone-generations#n602", "date": "2026-03-02", "date_precision": "day", "title": "iPhone 17e: A19, the faster C1X modem and 256GB base storage for the budget model", "summary": "The second 'e' phone doubled the starting storage to 256GB, moved to the A19 and Apple's second-generation C1X modem, and added MagSafe, which the 16e had lacked. It was announced by press release alongside the MacBook Neo and M4 iPad Air and reached stores on March 11.", "type": "announcement", "entities": [ "Apple", "iPhone 17e" ], "published_at": "2026-09-07T01:10:00.557400+00:00", "note": "", "image": "", "image_credit": { "credit": "", "source_url": "", "image_url": "", "terms_url": "", "mode": "licensed" }, "sources": [ { "url": "https://www.apple.com/newsroom/2026/03/apple-introduces-iphone-17e/", "outlet": "Apple Newsroom", "published": "2026-03-02", "quote": "Apple today announced iPhone 17e, a powerful and more affordable addition to the iPhone 17 lineup. At the heart of iPhone 17e is the latest-generation A19, which delivers exceptional performance for everything users do." } ] }, { "id": 612, "url": "https://whatledto.com/events/iphone-generations#n612", "date": "2026-06-26", "date_precision": "day", "title": "MacRumors reports projected iPhone 18 Pro and foldable price increases", "summary": "MacRumors reported claims that Apple's iPhone 18 Pro lineup and first foldable iPhone would launch at higher prices in September. The report attributed the claims to several Chinese leakers.", "type": "report", "entities": [ "Apple", "iPhone 18 Pro", "foldable iPhone" ], "published_at": "2026-09-07T01:16:36.784568+00:00", "note": "The page states that the iPhone 18 Pro lineup and Apple's first foldable iPhone would launch at higher-than-originally-predicted prices in September, attributing this to several known Chinese leakers. It is dated Friday, June 26, 2026.", "image": "", "image_credit": { "credit": "", "source_url": "", "image_url": "", "terms_url": "", "mode": "licensed" }, "sources": [ { "url": "https://www.macrumors.com/2026/06/26/iphone-18-pro-and-foldable-to-get-price-hikes/", "outlet": "MacRumors", "published": "2026-06-26", "quote": "Apple's iPhone 18 Pro lineup and its first foldable iPhone will launch at higher prices than originally predicted this September, according to several known Chinese leakers." } ] }, { "id": 613, "url": "https://whatledto.com/events/iphone-generations#n613", "date": "2026-07-28", "date_precision": "day", "title": "Apple launches Apple Upgrade leasing program in the United States", "summary": "Apple launched Apple Upgrade in the United States. Apple said it would no longer offer the iPhone Upgrade Program or iPhone Payments in the United States.", "type": "launch", "entities": [ "Apple", "Apple Upgrade", "iPhone Upgrade Program" ], "published_at": "2026-09-07T01:16:36.784568+00:00", "note": "The page states that Apple launched Apple Upgrade, a new leasing program, in the United States. It also contains the quoted sentence verbatim and is dated July 28, 2026.", "image": "/images/nodes/iphone-generations/613-dc03e07e.jpg", "image_credit": { "credit": "Apple, press image", "source_url": "https://www.apple.com/newsroom/2026/07/apple-upgrade-launches-in-the-united-states/", "image_url": "https://www.apple.com/newsroom/images/2026/07/apple-upgrade-launches-in-the-united-states/article/Apple-iPhone-17-Pro-and-iPhone-17-Pro-Max_inline.jpg.large.jpg", "terms_url": "https://www.apple.com/legal/internet-services/terms/site.html", "width": 653, "height": 914, "mode": "editorial" }, "sources": [ { "url": "https://www.apple.com/newsroom/2026/07/apple-upgrade-launches-in-the-united-states/", "outlet": "Apple Newsroom", "published": "2026-07-28", "quote": "With the launch of Apple Upgrade, Apple will no longer offer the iPhone Upgrade Program and iPhone Payments in the United States." } ] }, { "id": 603, "url": "https://whatledto.com/events/iphone-generations#n603", "date": "2026-08-26", "date_precision": "day", "title": "Apple sets the September 9 'Surprise and Shine' event, the first iPhone launch under John Ternus", "summary": "Invitations for a September 9, 2026 event at the Steve Jobs Theater went out a week before John Ternus succeeded Tim Cook as CEO. Analysts expected the iPhone 18 Pro, Apple's first folding iPhone and new Apple Watches, with the standard iPhone 18 reportedly held back to spring 2027 as Apple splits the launch cycle.", "type": "announcement", "entities": [ "Apple", "John Ternus", "Tim Cook", "iPhone 18 Pro" ], "published_at": "2026-09-07T01:10:00.557435+00:00", "note": "", "image": "", "image_credit": { "credit": "", "source_url": "", "image_url": "", "terms_url": "", "mode": "licensed" }, "sources": [ { "url": "https://www.cnbc.com/2026/08/26/apple-iphone-launch-date-john-ternus.html", "outlet": "CNBC", "published": "2026-08-26", "quote": "Apple announced it is holding a launch event at its headquarters in Cupertino, California, on Sept. 9. Analysts expect Apple to launch new iPhones and Apple Watches at the event, including the company's first folding phone." }, { "url": "https://developer.apple.com/hello/september26/", "outlet": "Apple Developer", "published": null, "quote": "Join us for a special Apple Event on September 9 at 10 a.m. PT." }, { "url": "https://9to5mac.com/2026/08/26/apple-officially-announces-iphone-18-pro-foldable-event/", "outlet": "9to5Mac", "published": "2026-08-26", "quote": "Apple has officially announced its next product event, where it will unveil the iPhone 18 Pro lineup and its first foldable iPhone." } ] } ], "relations": [], "links": [], "key_node_ids": [ 578, 580, 582, 584, 591, 595, 597, 598, 599, 600, 601, 603 ], "catalysts": [ { "date": "2026-09-09", "title": "Apple “Surprise and Shine” event", "why": "Apple is scheduled to hold its first iPhone launch event under John Ternus, where reporting points to possible iPhone 18 Pro and folding-iPhone announcements.", "source_url": "https://developer.apple.com/hello/september26/" } ], "open_questions": [ "Apple has not confirmed the products due at the September 9 event, including whether it will introduce an iPhone 18 Pro or its first folding iPhone.", "Reporting says the standard iPhone 18 could be delayed until spring 2027 as Apple splits the cycle between autumn premium models and spring standard models; Apple has not confirmed that schedule.", "Reports of higher iPhone 18 Pro and folding-iPhone prices are based on unnamed leakers, and the available timeline does not establish the final prices or the extent to which tariffs would cause any increase.", "Apple has not said whether its new Apple Upgrade leasing program will alter effective iPhone ownership costs or rollout outside the United States." ], "metrics": [ { "key": "start-price", "name": "US starting price of the new iPhone", "unit": "$", "kind": "line", "points": [ { "node_id": 578, "date": "2007-01-09", "value": 499, "quote": "Pricing was set at $499 for 4GB and $599 for 8GB with a two-year contract" }, { "node_id": 580, "date": "2008-06-09", "value": 199, "quote": "Carrier subsidies cut the US price to $199 for 8GB" }, { "node_id": 588, "date": "2016-03-21", "value": 399, "quote": "Apple's first 'special edition' put the A9 chip, 12-megapixel camera and Apple Pay into the iPhone 5s body for $399" }, { "node_id": 592, "date": "2018-09-12", "value": 749, "quote": "the 6.1-inch aluminium XR with an LCD 'Liquid Retina' display, a single camera and six colours from $749." }, { "node_id": 593, "date": "2019-09-10", "value": 699, "quote": "Apple split the range into the iPhone 11, a $699 successor to the XR" }, { "node_id": 594, "date": "2020-04-15", "value": 399, "quote": "It put the A13 Bionic and Touch ID into the 4.7-inch iPhone 8 design at $399" }, { "node_id": 600, "date": "2025-02-19", "value": 599, "quote": "iPhone 16e replaces the SE at $599" } ] } ], "related": [ { "slug": "apple-ceo-succession", "url": "https://whatledto.com/events/apple-ceo-succession", "json": "https://whatledto.com/events/apple-ceo-succession.json" } ], "changelog": [ { "date": "2026-09-07T05:51:56.639872+00:00", "kind": "summary", "summary": "Chart data refreshed: 7 point(s) across 1 metric(s).", "node_ids": [] }, { "date": "2026-09-07T05:28:53.512650+00:00", "kind": "summary", "summary": "Summary, key players and catalysts refreshed.", "node_ids": [] }, { "date": "2026-09-07T01:17:00.235284+00:00", "kind": "summary", "summary": "Summary, key players and catalysts refreshed.", "node_ids": [] }, { "date": "2026-09-07T01:16:36.822022+00:00", "kind": "publish", "summary": "Added 5 node(s): 2007-09-05 Apple makes the 8GB iPhone available for $399 in the United States; 2007-09-09 Apple sells its one millionth iPhone; 2013-09-20 iPhone 5s and iPhone 5c sales reach nine million in three days; 2026-06-26 MacRumors reports projected iPhone 18 Pro and foldable price increases and 1 more.", "node_ids": [ 604, 605, 610, 612, 613 ] }, { "date": "2026-09-07T01:16:12.582539+00:00", "kind": "research", "summary": "Research run found 3 candidate node(s).", "node_ids": [ 611, 612, 613 ] }, { "date": "2026-09-07T01:13:45.626435+00:00", "kind": "research", "summary": "Research run found 7 candidate node(s).", "node_ids": [ 604, 605, 606, 607, 608, 609, 610 ] }, { "date": "2026-09-07T01:10:00.566493+00:00", "kind": "seed", "summary": "Seeded 26 hand-verified node(s) from iphone-generations.yaml.", "node_ids": [ 578, 579, 580, 581, 582, 583, 584, 585, 586, 587, 588, 589, 590, 591, 592, 593, 594, 595, 596, 597, 598, 599, 600, 601, 602, 603 ] } ], "license": { "holder": "What Led To", "terms": "https://whatledto.com/methodology#reuse", "summary": "Quote entries with attribution and a link to the entry; do not republish whole timelines or train models on the text." } }